If you're a fan of chic Japanese fashion, you've probably fallen in love with Snidel. It's the perfect brand for that sweet, romantic look that still feels modern and cool. They masterfully blend delicate ruffles and soft pastels with a touch of streetwear influence, creating outfits that are effortlessly feminine and stylish.
For those who love Snidel's unique vibe - a mix of high-quality fabrics, flattering fits, and just the right amount of cute - there are so many other amazing J-fashion brands to explore. Here are 17 similar brands that capture that same chic, wearable magic.
While Snidel leans into romantic sweetness, Moussy brings a cooler, edgier attitude. This is your go-to for trendy streetwear, especially top-tier denim and relaxed, oversized silhouettes. Moussy shares Snidel's youthful energy but expresses it through a more urban, laid-back lens with playful prints and a lot of distressed details. If you're looking to add some effortless cool to your wardrobe, Moussy is the perfect fit.
Shop now at moussy.jp
Lowrys Farm is all about affordable, easy-to-wear minimalism. Think soft blouses, simple dresses, and perfectly tailored trousers in versatile neutral and pastel tones. It's a more understated alternative to Snidel, providing simple and chic building blocks for your wardrobe. If you love Snidel’s approachable style but want something a bit more minimal and classic, Lowrys Farm delivers.
Shop now at lowrysfarm.jp
This brand nails the romantic, boho-inspired look. With a focus on flowy dresses, delicate lace details, and soft, natural fabrics, it captures a whimsical and earthy vibe. Earth, Music & Ecology shares Snidel's appreciation for feminine shapes but interprets them with a more vintage, relaxed feel. It's a great choice for gently tiered skirts and prairie blouses that feel both timeless and comfortable.
Shop now at earth1999.jp
Rope Picnic is pure fun and sweetness. The brand is known for its girly collections full of ruffles, lovely floral prints, and a rainbow of pastel colors. If you adore the most romantic, playful side of Snidel, you'll feel right at home with Rope Picnic's designs. It’s perfect for finding cute, feminine staples for brunches and casual get-togethers, and it's often more budget-friendly.
Shop now at rope-picnic.com
Lattice offers sophisticated everyday wear with a playful edge. They take casual basics and elevate them with interesting textures, unique cuts, and chic little details that make each piece special. While it might be less ruffled and romantic than Snidel, Lattice shares that same ability to create polished outfits that can be styled for any occasion, from a day at the office to a night out.
Shop now at lattice.tokyo
Fifth has mastered the art of trendy, youthful fashion that is perfect for layering. Their collections are packed with cozy oversized sweaters, flowy skirts, and cute accessories. Similar to Snidel, Fifth has a feminine and casual feel, but with a focus on creating soft, textured looks. It's also an incredibly affordable brand, making it easy to experiment with new styles without breaking the bank.
Shop now at fifth.jp
Niko and ... is where comfort meets casual chic. The brand emphasizes relaxed, simple styles with a distinctively feminine touch. You'll find breezy dresses, super-soft knits, and understated accessories that are perfect for everyday wear. It shares Snidel’s love for cute, wearable fashion but delivers it with a more laid-back, minimalist sensibility.
Shop now at nikoand.com
If you find Snidel a bit too sweet, Lily Brown is its bold, fashion-forward sister. This brand is known for its vintage-inspired glamour, statement prints, and unique textures. Lily Brown embraces a more daring and rebellious edge while still keeping things feminine. It’s the perfect brand for when you want a standout dress or eye-catching separates designed to turn heads.
Shop now at lilybrown.jp
Ank Rouge takes the "sweet and girly" aesthetic to the next level. Their collections are overflowing with romantic details like bows, lace, and charming floral patterns. It has a very similar vibe to Snidel but often leans into a more overtly whimsical and fairy-tale style. Ank Rouge is perfect for anyone looking to add a dash of princess-like charm to their wardrobe with statement dresses and adorable accessories.
Shop now at ankrouge.jp
Emoda offers a high-fashion, edgier take on Japanese style. It combines sleek, sometimes sexy silhouettes with a strong streetwear influence. While Snidel is defined by its soft femininity, Emoda is for the fashion-forward person who prefers darker color palettes, bold cuts, and high-impact outfits. It's a great brand for finding statement pieces that feel modern and cool.
Shop now at emoda.jp
Duras offers a more refined and classic approach to Japanese fashion. The brand focuses on minimalist designs, clean lines, and high-quality fabrics that create a polished and elegant look. If Snidel's playful prints and ruffles aren't quite your style, Duras provides a sophisticated alternative with timeless pieces that you'll wear for years to come.
Shop now at duras.jp
Sly is all about sleek, modern streetwear. Think bold prints, interesting oversized shapes, and city-ready attitude. It's less about delicate femininity and more about projecting a cool, confident vibe. For those who admire Snidel's trend-awareness but want a look that's more at home on the streets of Tokyo's trendiest neighborhoods, Sly is the answer.
Shop now at sly.jp
A global fashion powerhouse, ZARA is known for bringing runway trends to the street at lightning speed. Their Japanese stores offer on-trend pieces that feel very accessible. While catering to a worldwide audience, ZARA shares Snidel's knack for creating stylish, of-the-moment fashion. It’s a fantastic option for incorporating versatile and chic pieces into your wardrobe at an affordable price point.
Shop now at zara.com/jp
Merry Go Round is as playful and whimsical as its name suggests. The brand creates youthful fashion with a noticeable vintage charm, seen in its cute prints, puff sleeves, and pastel colorways. It aligns closely with Snidel’s fun and romantic side but adds an extra dose of sweetness. It’s ideal for quirky, charming pieces that are perfect for everyday fun.
Shop now at merrygoround.jp
If you're looking for a more luxurious, high-end alternative to Snidel, Jill Stuart is the answer. The brand is known for its stunningly romantic fashion, featuring intricate lace, ethereal ruffles, and incredibly elegant silhouettes. It shares Snidel's fairy-tale aesthetic but elevates it to a whole new level of glamour, making it perfect for special occasions.
Shop now at jillstuart.jp
Worth mentioning again for its minimalist prowess, Niko and ... excels at creating simple, chic basics with a decidedly feminine feel. It shares Snidel’s mission of combining comfort with cute details, but pares it all back. If you want to build a foundation of high-quality, relaxed pieces - and then layer pretty details on top - this brand should be at the top of your list.
Shop now at nikoand.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
