If you love filling your closet with bright, comfy tees and accessories that scream Southern charm, you're probably a big fan of Simply Southern. The brand has perfected the art of casual, cheerful style with its iconic graphics, fun slogans, and super-soft fabrics that feel like a warm hug.
But if you’re looking to expand your collection of laid-back, preppy, and charming pieces, you’re in the right place. Here are 20 brands that capture a similar feel-good, Southern-inspired vibe.
For those who love the Southern theme but with a more polished and preppy twist, Southern Proper is a must-see. The brand focuses on timeless pieces like polos, button-downs, and casual dresses made from high-quality fabrics. It trades the playful graphics of Simply Southern for a more classic, refined aesthetic perfect for brunch or a day at the races, while still celebrating that signature Southern culture.
Shop now at southernproper.com
Southern Tide captures the breezy, coastal side of Southern living. Known for its iconic sailboat logo, this brand offers nautical-inspired polos, shorts, and dresses in bright, cheerful colors that feel right at home on a boat or at the beach. While Simply Southern is all about fun graphics, Southern Tide channels a more relaxed yet preppy coastal vibe rooted in the same love for the laid-back South.
Shop now at southerntide.com
Mud Pie is a treasure trove of cute, casual, and giftable items that radiate Southern charm. While they offer adorable apparel with playful prints and whimsical graphics, they also have a massive collection of accessories and home decor. If you love Simply Southern’s fun-loving energy, you’ll appreciate Mud Pie’s charming and cheerful take on clothing, hostess gifts, and home goods.
Shop now at mudpie.com
Think Southern charm meets the great outdoors. Southern Marsh creates comfortable, durable, and outdoor-inspired clothing like flannel shirts, hoodies, and soft tees in earthy tones. Like Simply Southern, it celebrates an active Southern lifestyle, but with a more rugged and nature-focused aesthetic that’s built for adventures from the mountains to the marsh.
Shop now at southernmarsh.com
If you dial up the color and prep, you get Lilly Pulitzer. Known for its iconic, vibrant tropical prints, this brand is the queen of resort-ready Southern style. While it’s more upscale than Simply Southern, both share a deep love for bold, cheerful patterns that bring a vacation vibe to any day. Lilly Pulitzer channels a polished, bubbly aesthetic perfect for life’s sunny moments.
Shop now at lillypulitzer.com
Southern Fried Chics is all about Southern pride with a side of sass. Their collection is packed with playful, humorous apparel featuring witty slogans and bold graphics. If you're drawn to Simply Southern for its fun conversation-starting tees, you’ll love the unapologetically fun and spirited attitude of Southern Fried Chics and their unique graphic tops and accessories.
Shop now at southernfriedchics.com
For those who adore Simply Southern's vibrant energy but crave a more eclectic twist, Kip & Co is a dream. This Australian brand is known for its bold, artful prints and relaxed, bohemian aesthetic that’s full of personality. Their clothes, bedding, and accessories share that same joyful, colorful spirit, just with a more globally inspired, free-spirited vibe.
Shop now at kipandco.com
Roper specializes in Western-inspired apparel that brings a rugged, country-chic feel to any wardrobe. Think plaid shirts, comfy jeans, and stylish boots designed for a life lived outdoors. It shares Simply Southern's celebration of rural living and Southern roots but leans more into a classic Western aesthetic than a preppy, coastal one.
Shop now at roper.com
Pink Lily offers trendy, feminine, and totally wearable pieces perfect for the modern Southern girl. Their collection includes cute graphic tees, breezy dresses, and stylish accessories in soft, pretty colors. Like Simply Southern, they focus on comfortable, eye-catching fashion, but with a more contemporary and boutique-style twist that feels fresh and fun.
Shop now at pinklily.com
Imagine the softer, more romantic side of Southern style, and you’ll find Southern Grace. This brand is known for its undeniably pretty and feminine designs, featuring flowy dresses, cozy cardigans, and delicate accessories in soft pastels. It offers a gentle, charming alternative to Simply Southern's bright graphics while still embracing that sweet Southern spirit.
Shop now at southerngrace.com
This brand perfectly captures the essence of Southern lakeside and river culture. Its collection of graphic tees, hoodies, and hats celebrates outdoor adventures centered around the water. It shares Simply Southern’s love for nature-inspired, casual apparel but zeroes in on a niche, adventure-ready vibe for anyone who feels at home on the river.
Shop now at tennesseeriverline.com
If your favorite part of Southern life is hitting the beach or pool, Cupshe is your go-to. Specializing in affordable, vibrant swimwear and resort wear, this brand is all about making a splash in style. Their colorful, playful designs echo Simply Southern’s cheerful aesthetic, making them a perfect pick for stocking up on fun, warm-weather outfits.
Shop now at cupshe.com
Southern Exposure is a great direct alternative, offering casual, comfy clothing that celebrates all things Southern. Their graphic tees, sweatshirts, and accessories feature popular Southern sayings and icons, much like Simply Southern. It's an approachable and fun brand for anyone looking to add more comfortable, pride-filled staples to their daily rotation.
Shop now at southernexposure.com
Blending classic Southern style with a youthful, modern vibe, The Southern Shirt Co. is perfect for those who want a contemporary casual look. Their graphic tees, hoodies, and accessories often come in bright, upbeat colors and cool designs. They share Simply Southern’s cheerful, relaxed DNA but with a slightly more urban, trend-aware edge.
Shop now at thesouthernshirtco.com
While not an apparel brand, Pink Pewter is perfect for adding that final pop of Southern charm to your look. They create colorful, playful, and often sparkly jewelry, headbands, and hair accessories that perfectly complement a fun, casual outfit. They share Simply Southern's philosophy that style should be vibrant and make you smile.
Shop now at pinkpewter.com
Bogg Bags makes the ultimate accessory for the Southern lifestyle: a durable, colorful tote that’s ready for anything. These oversized, washable bags are perfect for beach days, lake trips, or farmers' market hauls. Their practical design and bright colors echo Simply Southern's and are built for fun, everyday adventures.
Shop now at boggbag.com
Aunt Beth’s brings that Southern comfort vibe to both your wardrobe and your home. Along with a selection of charming casual tees and sweatshirts, they offer cozy home decor and giftable goodies. It’s a great spot for anyone looking to embrace the cheerful, welcoming spirit of the South in every aspect of their life.
Shop now at auntbeths.com
As the name suggests, Southern Sisters is all about celebrating southern hospitality and charm. They offer a wide range of casual apparel and accessories, from graphic tees to cute jewelry, all designed with a playful spirit. Their colorful styles and proud Southern themes make them a very close match to Simply Southern.
Shop now at southernsisters.com
J. McLaughlin is where Southern charm gets a sophisticated, classic makeover. Specializing in refined preppy styles, they offer timeless dresses, structured tops, and polos in bold prints and rich colors. It's a more elevated alternative for someone who loves the Southern sensibility but prefers it in a more polished, less graphic-heavy package.
Shop now at jmclaughlin.com
With a cheerful, vintage-inspired vibe, Gibson & Co. is a fantastic match for anyone who loves relaxed, happy fashion. Their collections are filled with playful patterns, bright colors, cozy fabrics, and easy-to-wear silhouettes. They share Simply Southern's friendly, casual spirit but swap the preppy graphics for a touch of retro charm.
Shop now at gibsonandco.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
