If you're obsessed with the playful, uber-feminine aesthetic of Shushu Tong, you know the magic of a puff-sleeve blouse or a ruffled dress. The brand perfectly mixes romantic, girly details with a modern sensibility, creating pieces that feel special without being unwearable.
For anyone looking to expand their wardrobe with a similar whimsical charm, we've rounded up other brands that capture that same fun, feminine spirit. From romantic florals to edgy lace, here are 17 brands like Shushu Tong to check out right now.
LoveShackFancy is the ultimate destination for dreamy, bohemian-inspired fashion. Think layers of ruffles, delicate lace, and endless floral prints that give off a romantic, vintage-fairy-tale vibe. The brand is known for its dresses, skirts, and knitwear that are perfect for everything from brunch to a garden party.
Compared to Shushu Tong, LoveShackFancy leans more heavily into the boho-luxe aesthetic and is a bit more expensive, with dresses often starting around $200 and going up to $600. If you love Shushu Tong’s femininity but want to amp up the romance, this is your brand.
Shop now at loveshackfancy.com
Self-Portrait is loved for its intricate lacework, structured silhouettes, and chic, modern take on feminine dressing. The brand offers stunning dresses, tailored separates, and embellished knitwear that feel both sophisticated and youthful. It strikes the perfect balance between being party-ready and polished.
While Shushu Tong is more overtly playful, Self-Portrait’s designs are a bit more refined and event-focused. With a higher price point of around $300-$700, it's a go-to for statement pieces for weddings, parties, and special occasions.
Shop now at self-portrait.com
As a staple of Parisian style, Maje delivers chic, feminine clothing with a contemporary twist. The collections often feature playful prints, vibrant colors, and classic silhouettes with modern details like ruffles or unique hardware. It's the kind of brand you turn to for a perfect tweed jacket, a floral midi dress, or a cute printed blouse.
Maje shares Shushu Tong’s playful spirit but channels it into a more polished, city-girl aesthetic. Prices are in a similar mid-range, typically from $150 to $400, making it a great alternative for everyday feminine pieces.
Shop now at maje.com
For Love & Lemons is all about romance with a bit of a rebellious edge. Known for its designs featuring sheer fabrics, delicate lace, floral embroidery, and daring cut-outs, the brand offers everything from dresses and tops to lingerie and swimwear. It’s perfect for those who like their feminine style to be a little more provocative.
It has the same love for girly details as Shushu Tong but leans into a flirtier, sultrier aesthetic. With most pieces priced between $150 and $400, it's a great choice when you want your playful look to make a bold statement.
Shop now at forloveandlemons.com
Réalisation Par is the brand behind some of Instagram's most famous dresses, specializing in effortlessly cool pieces with a vintage-inspired feel. Known for its silk slip dresses, puff-sleeve blouses, and easy-to-wear floral minis, this brand nails the model-off-duty vibe. It feels both romantic and incredibly wearable.
Like Shushu Tong, Réalisation Par has a knack for playful prints and feminine silhouettes, but with a greater emphasis on relaxed comfort. Their pieces, usually priced from $150 to $300, are perfect for creating an effortlessly chic everyday wardrobe.
Shop now at realisationpar.com
Staud has built a cult following for its fresh, modern designs that are both playful and sophisticated. While famous for its cult-favorite handbags, the ready-to-wear collection is just as good, featuring vibrant colors, unique silhouettes, and fun details. Think puff-sleeve dresses, color-block knits, and statement trousers.
While Staud has a more contemporary feeling than Shushu Tong's whimsical vibe, it shares a penchant for creating fun, feminine pieces that stand out. With prices generally landing between $150 and $350, it’s a brand for those who love feminine style with a distinctly modern twist.
Shop now at staud.com
Poupette St Barth embodies the spirit of a forever summer with its light, breezy pieces designed for warm-weather adventures. This resort wear brand is known for its playful prints, tassels, pompoms, and easy-to-wear silhouettes. It’s the ultimate vacation wardrobe brand, offering mini-dresses, flowy tops, and cute rompers.
It channels a similar whimsical, colorful energy to Shushu Tong but with a distinctively beachy, laid-back charm. Price points are accessible, generally falling between $100 and $300 for their fun, vacation-ready items.
Shop now at poupettestbarth.com
Reformation makes sustainability sexy and stylish. Known for its flattering silhouettes, eco-friendly fabrics, and It-girl approved designs, the brand creates everything from perfect wedding guest dresses to casual jeans and tops. Their ethos is all about making clothing that looks good and is kind to the planet.
While often more minimalist than Shushu Tong, Reformation excels at feminine details like delicate prints, sweetheart necklines, and corset bodices. Fitting into a similar price range of $80 to $300, it's an ideal choice for sustainably-minded shoppers.
Shop now at thereformation.com
Rodarte is a high-fashion label that takes romanticism and femininity to an artistic, avant-garde level. The brand is revered for its ethereal dresses, intricate embroidery, and dreamy, conceptual collections. Each piece feels like a work of art, designed for major fashion moments and special occasions.
Rodarte shares Shushu Tong's love for whimsical design but operates in the luxury sphere, with prices often starting at $1,000. It's an aspirational brand for those who want the ultimate statement piece that embodies creative, feminine design.
Shop now at rodarte.net
Sandro offers distinctly Parisian fashion that mixes classic tailoring with feminine details. The brand is known for romantic blouses, sharp blazers with a twist, and dresses that can go from the office to a dinner date. It's effortlessly chic with just the right amount of playful edge.
Like its sister brand Maje, Sandro captures a similar feeling to Shushu Tong but repackages it for a sophisticated, urban wardrobe. Prices are moderate, usually ranging from $150-$400 for its versatile pieces.
Shop now at sandro-paris.com
Zimmermann is an iconic Australian brand celebrated for its luxurious, bohemian femininity. The designs are rich with detailed prints, intricate lace, voluminous ruffles, and flowing silhouettes that create a dreamy, romantic mood. It’s a go-to for show-stopping dresses, elegant separates, and coveted swimwear.
Zimmermann takes the playful, feminine core of Shushu Tong and elevates it to a luxury level. With dresses often exceeding $500, it’s a splurge-worthy brand for those seeking exquisite craftsmanship and unmistakable elegance.
Shop now at zimmermannwear.com
Ganni is the cool-girl Scandinavian brand that doesn't play by the rules. The brand is known for its quirky prints, unexpected color combinations, and relaxed silhouettes that feel both feminine and laid-back. From cult-favorite smocked dresses and leopard-print separates to chunky loafers, Ganni is playful and effortlessly cool.
Like Shushu Tong, Ganni loves a good puff-sleeve and fun detail, but its overall vibe is more contemporary and relaxed. With pieces sitting between $100-$350, it is perfect for anyone who wants to inject trendy, personality-filled fashion into their look.
Shop now at ganni.com
Anthropologie is a treasure trove of eclectic, boho-chic fashion. Its curated collection offers everything from printed maxi dresses and ruffled blouses to unique jewelry and home decor. The style is creative, artsy, and rich in textures and patterns, perfect for those who love a layered, individualistic look.
While its offering is much broader than Shushu Tong’s, Anthropologie shares that same appreciation for playful prints and feminine details at accessible price points, mostly between $80-$250.
Shop now at anthropologie.com
M Missoni is the youthful, more accessible line from the iconic Italian knitwear house. The brand is famous for its vibrant colors, bold geometric patterns, and playful knit pieces. It offers everything from cozy sweaters and fun cardigans to signature space-dye dresses that are full of energy.
It matches Shushu Tong’s playful spirit through a different lens - focusing on eye-catching knit and colorful patterns rather than ruffles and bows. With prices generally between $150 and $400, it’s great for standout, graphic pieces.
Shop now at mmissoni.com
Based in London, Sister Jane creates whimsical, vintage-inspired collections with a quirky twist. The designs are packed with personality, featuring oversized collars, pearl buttons, statement bows, and unique prints on dresses, blouses, and matching sets. Each drop feels unique and limited, adding to its charm.
Sister Jane is perhaps one of the closest aesthetic matches to Shushu Tong, sharing a love for ultra-girly, almost doll-like details, but often with a slightly more eclectic, rebellious edge. It offers a similar accessible price point, usually from $100 to $250.
Shop now at sisterjanefashion.com
Ulla Johnson is celebrated for its bohemian designs defined by artisanal details, custom prints, and luxurious materials. The brand is known for its flowing dresses, blouses with intricate embroidery, and hand-finished pieces that have a globetrotting, romantic feel. The craftsmanship is central to the collections.
Ulla Johnson has the same feminine spirit as Shushu Tong but expresses it in a more refined, elevated, and bohemian way. As a contemporary luxury brand, its prices are higher, with most items ranging from $300-$700.
Shop now at ullajohnson.com
Lovechild 1979 is a Copenhagen-based brand that blends feminine silhouettes with a nostalgic, vintage-inspired sensibility. It's known for eclectic prints, playful details, and tailored separates that feel both timeless and romantic. Each collection has a unique personality, mixing masculine and feminine elements with ease.
Like Shushu Tong, Lovechild 1979 has a strong point of view and a love for whimsical fashion, often with a slightly moodier or edgier feel. With prices in the $150-$350 range, this brand is ideal for those seeking unique yet wearable pieces.
Shop now at lovechild1979.com
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