28 Brands Like Shekou for Trendy & Affordable Fashion

Discover brands like Shekou for trendy, affordable fashion. Explore stores offering fresh styles to keep up with Instagram and TikTok trends without overspending.
Written by: 
Ash Read
Last updated: 

If you're always on the hunt for fresh, trendy styles that don't break the bank, you’ve probably scrolled through stores like Shekou or know the endless options at fast-fashion giant Shein. The appeal is obvious: of-the-moment pieces at prices that let you experiment with every new trend you see on Instagram and TikTok.

But when you're ready to expand your shopping horizons, knowing where to look is key. For those who love keeping their wardrobe fresh, we’ve rounded up 28 other amazing brands that deliver that same trendy and budget-friendly magic. Get your wishlist ready!

1. Zaful

Zaful is all about bold, edgy, and youthful styles, making it a go-to for statement makers. While they offer a wide range of clothing and accessories, they truly shine in their swimwear and festival-ready collections, featuring unique prints and daring cuts that are hard to find elsewhere.

With prices usually in the $10 to $50 range, Zaful is perfectly in line with Shein's affordability. It's the ideal choice if you find Shein a bit too mainstream and want looks with a little more attitude and an adventurous spirit, especially for your vacation wardrobe.

Shop now at www.zaful.com

2. Romwe

Often considered Shein's quirky sister brand, Romwe offers similarly low prices ($8-$40) but leans into a more playful and alternative aesthetic. You'll find tons of indie-inspired graphic tees, funky e-girl accessories, and whimsical decor that caters to subcultures and niche trends.

If you love Shein for its prices but sometimes find the styles a bit generic, Romwe is where you go for personality pieces. It’s perfect for expressing a specific vibe, whether it's cottagecore, goth, or Y2K, all on the same strict budget.

Shop now at www.romwe.com

3. Fashion Nova

Fashion Nova is famous for its sexy, curve-hugging silhouettes and is the undisputed champion of night-out looks. The brand is known for its body-positive marketing and extensive denim collection for all body types, serving up confidence with every order.

Prices are a step up from Shein, typically around $20-$80, but that often comes with a better fit, especially for their signature dresses and jeans. When you have an event or want a head-turning outfit that's guaranteed to flatter your shape, Fashion Nova is the move.

Shop now at www.fashionnova.com

4. Nasty Gal

Nasty Gal serves up trendy fashion with a dose of rock-and-roll rebellion and vintage flair. Think faux leather, edgy graphic tees, and festival-ready looks with a bit of an attitude. It’s for the trendsetter who doesn't want to blend in.

While slightly more expensive than Shein, with pieces ranging from $25-$100, Nasty Gal's styles feel more curated and unique. Shoppers who want to add some elevated, fashion-forward staples like a perfect band tee or statement boots will love the selection here.

Shop now at www.nastygal.com

5. PrettyLittleThing

PrettyLittleThing (PLT) offers fun, glam, and unapologetically trendy clothes for any and every social occasion. From figure-hugging dresses for a night out with the girls to comfy-cute loungewear sets, PLT's vibe is all about being seen.

In a similar price bracket to Shein ($10-$50), PLT stands out with its frequent celebrity collaborations and a very specific baddie aesthetic. If you're looking for an outfit for your birthday, vacation, or just Saturday night, PLT is a must-shop destination.

Shop now at www.prettylittlething.com

6. Boohoo

As one of the original UK-based fast-fashion giants, Boohoo offers thousands of styles inspired by runway and street style trends. It’s a one-stop-shop for everything from party dresses and casual wear to shoes and accessories for both men and women.

With prices often landing between $8 and $50, Boohoo competes directly with Shein on affordability and speed. They drop hundreds of new styles daily, making it a great place to check for last-minute outfits or to refresh your everyday wardrobe with what's trending right now.

Shop now at www.boohoo.com

7. Cider

Cider has quickly become a social media favorite for its trendy, mood-based approach to shopping. Its "Pick a Mood" feature lets you browse styles categorized by vibes like "Feeling K-Pop" or "Feeling Elegant," focusing on playful prints and Gen-Z-approved silhouettes.

Priced mostly from $20 to $60, Cider balances affordability with a commitment to size-inclusivity and a slightly higher-quality feel than many ultra-fast-fashion brands. It's the perfect stop for cute matching sets and whimsical knits.

Shop now at www.shopcider.com

8. Lulus

Lulus strikes the perfect balance between trendy and timeless, offering affordable but elevated styles ideal for special occasions. It's the internet's go-to spot for bridesmaid dresses, wedding guest outfits, and graduation looks that look more expensive than they are.

While pricier than Shein (around $30-$150), Lulus is where you go when you need a reliable, high-quality, and chic piece for an important event. If Shein is for experimenting, Lulus is for celebrating milestones in style.

Shop now at www.lulus.com

9. Missguided

Missguided is all about empowering, bold, and forward-thinking fashion. Their collections are filled with edgy streetwear, sexy cut-out dresses, and statement pieces designed to make you stand out from the crowd.

With a price range typically between $15 and $60, Missguided's value is similar to Shein's, but its overall vibe is more consistently provocative and street-inspired. It's the perfect brand for anyone who isn't afraid to take fashion risks.

Shop now at www.missguidedus.com

10. Tobi

Tobi is an online boutique with a focus on feminine, flirty styles perfectly suited for everything from weekend brunch to a romantic date night. Expect to find beautiful rompers, flowy dresses, and delicate tops that feel both trendy and approachable.

Tobi's prices, generally between $20 and $70, are reasonable for boutique-style fashion. Compared to Shein, their selection feels more curated and polished, offering a slightly more mature take on current trends for young women.

Shop now at www.tobi.com

11. BoohooMAN

BoohooMAN takes Boohoo's fast-fashion model and applies it directly to men's streetwear, athleisure, and trendy casuals. It’s a go-to for oversized graphic hoodies, tracksuits, cool denim, and smart-casual shirts that reflect current trends.

Offering unbeatable prices between $10 and $60, it's one of the best Shein alternatives for men looking to update their wardrobe without spending a ton. The constant new arrivals mean there’s always something fresh to check out.

Shop now at www.boohooman.com

12. SHEIN Kids

For those looking to dress their little ones in fun, trendy styles, SHEIN Kids is a natural next stop. It offers a massive selection of adorable and practical clothing for babies, toddlers, and older kids that mirrors the trendy aesthetic of its main adult lines.

With most items priced under $20, it’s an amazingly affordable way to keep up with growing kids without sacrificing style. From cute dresses and character-inspired sets to practical everyday basics, it applies the same Shein formula to childrenswear.

Shop now at us.shein.com/kids

13. Ever-Pretty

Ever-Pretty is a hidden gem for affordable formal wear. The brand specializes exclusively in elegant dresses for special occasions like proms, weddings, galas, and cocktail parties, all at incredibly low prices.

While Shein has a formal section, Ever-Pretty’s entire focus is on it, offering a much wider and more reliable range of styles from classic A-lines to glamorous mermaid gowns, mostly in the $50-$150 range. It’s the perfect place to find a high-style look for a fraction of the typical cost.

Shop now at www.ever-pretty.com

14. Torrid

Torrid is a leader in trendy plus-size fashion, offering stylish, well-fitting clothes designed specifically for sizes 10 to 30. From modern workwear and flattering jeans to lingerie and edgy dresses, Torrid ensures that curvy shoppers never have to compromise on style.

Though pieces are more of an investment than Shein (ranging from $30-$80), the focus on superior fit and quality makes a huge difference. While Shein also offers plus sizes, Torrid is an expert, making it a go-to for those who want fashion that truly flatters their figure.

Shop now at www.torrid.com

15. Zara

Zara is the slightly older, more sophisticated cousin in the fast-fashion family. Known for its sleek, European-inspired aesthetic, Zara excels at creating trendy pieces that feel polished and elevated, from stylish blazers and trousers to statement tops and viral dresses.

At a higher price point than Shein ($30-$150), Zara offers a noticeable step up in quality and design. If you love staying on top of trends but want pieces that you can wear to the office or easily mix into a more mature wardrobe, Zara is the perfect fit.

Shop now at www.zara.com

16. Bershka

Part of the same parent company as Zara, Bershka targets a younger, more adventurous audience with its energetic and street-style-heavy collections. It’s packed with vibrant colors, bold prints, and trendy casual wear made for a connected generation.

With prices mostly between $20 and $60, it fits right between Shein and Zara. Bershka is ideal for those who love Shein's playful vibe but want the more consistent sizing and quality of the Inditex group brands.

Shop now at www.bershka.com

17. Pull&,Bear

Youthful, relaxed, and effortlessly cool, Pull&,Bear offers casual fashion with a strong North American pop culture and streetwear influence. It's the ultimate destination for affordable basics, licensed graphic tees, easygoing denim, and comfortable sweaters.

Its price range of $20-$50 is great for building a trendy, everyday wardrobe. Compared to Shein, Pull&,Bear focuses more on creating a laid-back, cohesive style that doesn’t shout for attention but still feels incredibly current.

Shop now at www.pullandbear.com

18. Stradivarius

Stradivarius balances trendiness with a touch of feminine, bohemian charm. It offers chic yet approachable pieces like flowy blouses, stylish dresses, and great-fitting trousers that can be dressed up or down with ease.

Priced similarly to its sister brands Zara and Bershka ($25-$70), Stradivarius delivers a slightly softer and more polished aesthetic than many fast-fashion sites. It’s perfect for shoppers who want trendy pieces that still feel pretty and sophisticated.

Shop now at www.stradivarius.com

19. H&,M

A global fashion staple, H&,M offers a mix of everything, from affordable wardrobe essentials and contemporary workwear to trend-driven capsule collections. They also feature a Conscious line for shoppers interested in more sustainable materials.

With a similar price point to Shein ($10-$60), H&,M serves as a great alternative that also offers the convenience of physical stores. Its strength lies in providing both the trendy pieces you want right now and the classic basics you'll need for years to come.

Shop now at www.hm.com

20. ASOS

ASOS is less a single brand and more a massive online department store for trendy clothes. It carries thousands of items from over 850 brands, plus its own extensive in-house labels that offer everything from petite and tall to maternity and plus-size options.

While prices vary by brand, the ASOS DESIGN label is very competitive with Shein and boasts incredible variety. It’s the ultimate one-stop-shop if you want to browse tons of different styles and brands all at once.

Shop now at www.asos.com

21. Forever 21

A classic name in fast fashion, Forever 21 remains a top spot for grabbing trendy, of-the-moment pieces at super-low prices. From affordable basics and graphic tees to night-out dresses and accessories, it’s a playground for young, budget-conscious shoppers.

It competes directly with Shein on price and speed-to-market. Forever 21 is perfect for those who enjoy the thrill of the hunt and love being able to walk into a physical store to try things on.

Shop now at www.forever21.com

22. Princess Polly

Australian boutique Princess Polly has become a global obsession for its trendy, a-little-bit-flirty, and picture-perfect outfits. It nails the latest social media aesthetics, offering everything from Y2K-inspired babydoll dresses to chic festival sets and edgy concert looks.

At a slightly higher price point than Shein ($30-$80), the pieces often have a more boutique-like quality. It’s the go-to for shoppers aiming for that cool, 'It Girl' vibe that’s dominating Instagram feeds.

Shop now at us.princesspolly.com

23. Urban Outfitters

Urban Outfitters offers a curated mix of bohemian, retro, street, and ironic-chic styles targeting a youthful, creative audience. Besides their in-house brands, they also carry labels like BDG for denim and other cult-favorite apparel.

UO is more expensive ($40-$150), so it serves as an aspirational Shein alternative. It’s where you go to find a unique statement piece with a distinct personality, a pair of perfect-fitting jeans, or a vintage-inspired band tee that looks authentic.

Shop now at www.urbanoutfitters.com

24. Mango

Mango provides stylish, elegant, and Mediterranean-inspired fashion that feels timeless yet completely modern. The brand excels in making sophisticated workwear, high-quality knitwear, and chic everyday dresses at an accessible mid-range price point.

Comparable to Zara, Mango offers a more minimalist and refined alternative to Shein's hyper-trendy focus. For quality staples you can build a lasting wardrobe around, Mango is an excellent choice.

Shop now at shop.mango.com/us

25. White Fox Boutique

White Fox is an Australian brand adored for its sexy swimwear, bodycon dresses, and super-comfy matching loungewear sets. The aesthetic is pure glam, designed for looking and feeling confident whether you are at the beach or hitting the town.

Similar in price to Princess Polly, it nails the trendy BBL-effect loved by many influencers. If you love Shein's selection of party clothes and bikinis but want higher quality, White Fox is your place.

Shop now at us.whitefoxboutique.com

26. Express

Express bridges the gap between fast fashion and durable office-appropriate attire. It’s a fantastic resource for versatile pieces you can wear to work and then out for drinks, like structured bodysuits, stylish trousers, and sleek blouses. It is a bit more grown-up but still nails major trends.

While an Express shopping spree costs more than one at Shein, their frequent sales and high-quality hero pieces make it a worthy spot for building a chic, modern wardrobe that lasts.

Shop now at www.express.com

27. Ally Fashion

Hailing from Australia, Ally Fashion is a fast-fashion destination that offers young women the latest trends at incredibly affordable prices. The selection is huge, covering everything from cute daytime dresses and skirts to essential knitwear and denim.

On price and style velocity, it's one of the closest direct competitors to Shein. For trend-loving shoppers looking for another site with a similar model of massive choice and weekly new arrivals, Ally Fashion is a great discovery.

Shop now at www.allyfashion.com

28. Edikted

Edikted is made for the TikTok generation, with pieces pulled straight from the influencer-driven trend cycle. The vibe is heavily Y2K and street-inspired - think low-rise pants, micro-mini skirts, funky cut-outs, and cool cargo pants.

It's very similar to Cider in its youthful energy and pricing ($20-$70) but with an even edgier, a bit more rebellious feel. If you want clothes that look like they came directly from a trending-now video, Edikted gets it perfectly.

Shop now at www.edikted.com

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