If your wardrobe is filled with effortlessly chic pieces or you find yourself constantly browsing for modern, versatile styles, you probably already love Seed Heritage. The Australian brand has mastered the art of creating stylish, high-quality fashion for women and kids that feels both current and timeless, all without a hefty price tag.
For those who adore Seed Heritage's clean, contemporary vibe but are looking to discover new favorites, you're in luck. Here are 18 similar brands that deliver that same blend of sophisticated, everyday style you'll love.
H&M's Conscious collection is perfect for those who love Seed Heritage's modern aesthetic but want to make more eco-friendly choices. It features a range of trendy staples, from casual tops to easy dresses, all crafted from conscious materials like organic cotton and recycled fibers. The prices are comparable, but the focus here is on sustainability, giving you stylish and affordable fashion you can feel good about.
Shop now at hm.com
If you're drawn to Seed Heritage's minimalist basics, Uniqlo is a must-visit. This Japanese brand is the master of high-quality, functional essentials, offering everything from super-soft Supima cotton tees to innovative HEATTECH layers. Their aesthetic is clean and pared-back, but with a strong focus on technical fabrics. With prices ranging from $20 to $80, it's a fantastic source for building a timeless, versatile wardrobe.
Shop now at uniqlo.com
For those who love Seed Heritage but want something a bit more trend-driven, Zara is the answer. Known for bringing runway-inspired looks to the high street, Zara delivers chic, fashion-forward pieces with an edgy, sophisticated vibe. While both brands share a modern aesthetic, Zara is faster-paced and perfect for capturing the season's hottest trends, with most pieces falling between $30 and $150.
Shop now at zara.com
Aritzia offers an elevated take on everyday luxury, much like Seed Heritage. This Canadian retailer specializes in high-quality fabrics and impeccable fits, making it a go-to for sophisticated wardrobe staples that work for office and weekend alike. You'll find everything from polished basics to standout dresses, typically priced between $50 and $200. It’s perfect if you're looking for beautifully made pieces with a relaxed, contemporary feel.
Shop now at aritzia.com
Cotton On is a great, highly affordable alternative that captures a more casual and youthful vibe. Like Seed Heritage, it caters to women, teens, and kids, but focuses more on laid-back, everyday basics like graphic tees, comfy knits, and simple dresses. With most items priced between $20 and $60, it's the ideal spot to stock up on easy, on-trend staples without breaking the bank.
Shop now at cottonon.com
Known for its "Radical Transparency," Everlane delivers minimalist, high-quality essentials designed to last. If you love Seed Heritage's clean lines and modern silhouettes, you'll feel right at home with Everlane's collection of classic jeans, cashmere sweaters, and structured tees. The brand's commitment to ethical production is a major bonus for conscious shoppers who want timeless style.
Shop now at everlane.com
& Other Stories offers a slightly more eclectic and fashion-forward take on modern style. Think Seed Heritage with a bit more personality and flair. Their collections are designed in Paris, Stockholm, and Los Angeles, giving you a unique blend of aesthetics - from romantic blouses to minimalist knitwear and statement accessories. It’s perfect for when you want to add something unique to your wardrobe.
Shop now at stories.com
Madewell is the go-to for effortless, casual-cool style, famously known for its amazing denim. Similar to Seed Heritage, it focuses on high-quality fabrics and timeless, versatile pieces that you can wear season after season. Their aesthetic is a bit more relaxed and leans into earthy tones and classic silhouettes, making it perfect for building a wardrobe full of mix-and-match staples for everyday wear.
Shop now at madewell.com
If you're looking to elevate your style with a touch of Parisian charm, meet Sezane. This beloved French brand offers beautifully crafted pieces with romantic details, from delicate blouses to perfectly cut dresses. While it has a more feminine and refined feel than Seed Heritage, it shares the same commitment to quality and timeless apparel. It's a bit more of an investment, but worth it for those special, enduring pieces.
Shop now at sezane.com
Mango strikes a perfect balance between timeless style and modern trends, making it a close cousin to Seed Heritage. With a distinct European flair, Mango offers chic dresses, tailored outerwear, and polished blouses that feel sophisticated yet wearable. Their prices are very similar, but Mango often incorporates slightly bolder, more trend-driven details into its collections, perfect for updating your look each season.
Shop now at shop.mango.com
Boden brings a touch of British charm and cheerful color to modern, wearable fashion. While Seed Heritage often sticks to a more neutral palette, Boden isn't afraid of vibrant patterns and playful prints. It's a fantastic choice for family-friendly fashion, offering well-made, stylish pieces for women and kids that prioritize quality. If you want classic silhouettes with a dose of fun, Boden is for you.
Shop now at bodenusa.com
Reformation brings a cool, feminine, and sustainable edge to modern fashion. Known for its viral dresses and figure-flattering silhouettes, it offers a more fashion-forward and elevated take on the styles Seed Heritage fans love. While it sits at a higher price point (around $100–$300), every piece is made with eco-friendly fabrics, making it an ideal choice for the environmentally conscious shopper seeking statement looks.
Shop now at thereformation.com
J.Crew is the master of classic American style with a modern twist. If you gravitate toward Seed Heritage's polished and clean collections, you'll love J.Crew's offerings of tailored blazers, crisp button-downs, and timeless cashmere. It has a slightly more preppy and traditional vibe but excels at creating versatile, high-quality pieces perfect for workwear and sophisticated weekend looks.
Shop now at jcrew.com
For those who want to experiment with trends without a big investment, Primark is a fantastic super-affordable option. While it doesn't prioritize the same level of quality or timelessness as Seed Heritage, it's unbeatable for grabbing trendy updates on a budget. If you're looking for a quick fashion fix or an affordable version of a current fad, you can't go wrong here.
Shop now at primark.com
Anthropologie offers a more bohemian and romantic take on modern fashion. It’s perfect for shoppers who appreciate the chic style of Seed Heritage but crave unique prints, whimsical details, and eclectic silhouettes. Known for its beautifully crafted dresses and artisanal accessories, Anthropologie is the place to find standout pieces that feel special and expressive.
Shop now at anthropologie.com
Lou & Grey is all about stylish comfort. This LOFT sister brand specializes in ridiculously soft fabrics and relaxed, easy-to-wear silhouettes that don't sacrifice style. It's the perfect brand for achieving that modern casual look Seed Heritage does so well, but with an even stronger focus on cozy textiles and comfy fits. Think of it as your new go-to for elevated loungewear and effortless everyday essentials.
Shop now at loft.com
For the true architectural minimalist, Cos is an essential brand to know. If you're drawn to Seed Heritage's cleaner, more structured pieces, Cos takes that aesthetic a step further with its Scandinavian-inspired, pared-back designs. The focus here is on quality fabrics, expert tailoring, and functional yet artistic silhouettes. It's an elevated choice for building a sophisticated and timeless wardrobe.
Shop now at cos.com
Sandro offers Parisian chic with a contemporary edge. Sitting at a more premium price point, it’s ideal for those looking to invest in designer-quality pieces that feel timeless and sophisticated. Much like Seed Heritage, Sandro champions clean lines and modern design, but with a more polished and refined feel. It’s perfect for finding a beautifully tailored jacket or a standout dress for a special occasion.
Shop now at sandro-paris.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
