With its vibrant designs, daring cuts, and unwavering commitment to body positivity, Savage X Fenty completely changed the lingerie game. Rihanna created a brand where everyone feels represented, celebrated, and confident, shaking up an industry that long favored one specific body type.
If you love Savage X Fenty’s bold energy, inclusive sizing, and feel-good message, you're in luck. There are plenty of other amazing brands that share a similar spirit. Whether you're looking for everyday comfort, statement pieces, or sustainable options, here are 19 brands like Savage X Fenty to check out for your next lingerie refresh.
ThirdLove is all about creating the perfect fit. Famous for its innovative half-cup sizes, the brand prioritizes comfort without sacrificing style, offering everything from sleek everyday bras to beautiful lace sets. Think of them as the go-to for incredibly comfortable, luxurious basics.
While Savage X Fenty brings the drama with bold designs, ThirdLove focuses on elevated essentials that celebrate your natural shape. It's less about statement-making and more about finding that perfect-fit bra you’ll want to wear day in and day out, with a similarly inclusive approach to sizing.
Shop now at thirdlove.com
Blurring the lines between lingerie, activewear, and swimwear, Lively created the term "Leisurée" to describe its versatile and comfortable pieces. They’re known for stylish wireless bras and bralettes designed for a modern, active lifestyle, offering a chic, minimalist aesthetic that works from the sofa to the street.
Compared to Savage X Fenty’s edgy vibe, Lively has a more sporty and relaxed feel. If you’re looking for functional, comfortable pieces that are still super cute and body-positive without all the frills, Lively is your match.
Shop now at wearlively.com
A pioneer in the body positivity movement, Aerie is praised for its #AerieREAL campaigns featuring unretouched models of all sizes, shapes, and backgrounds. Their collections are focused on real-life comfort, offering super-soft bralettes, cozy loungewear, and comfy everyday underwear.
Where Savage X Fenty is bold and provocative, Aerie is sweet and down-to-earth. It’s the ultimate destination for lingerie that feels good, looks good, and promotes a message of self-love that rivals Fenty’s powerful ethos, often at an even more accessible price point.
Shop now at ae.com/aerie
UK-based Playful Promises delivers daring, inclusive lingerie for those who aren't afraid to make a statement. Their collaborative collections with icons like Gabi Fresh and Bettie Page offer a mix of vintage-inspired glam and modern, provocative designs. You'll find intricate harnesses, lacy bodysuits, and supportive bras in an impressive range of sizes.
Sharing Savage X Fenty’s commitment to bold style choices and size diversity, Playful Promises brings a more retro, burlesque twist to the table. It’s for anyone who wants their lingerie drawer to be empowering, theatrical, and unapologetically sexy.
Shop now at playfulpromises.com
Cuup took the lingerie world by storm with its minimalist DNA and focus on perfectly engineered bras for a wide range of sizes (30A to 44H). They use sleek, high-quality materials to create modern, unlined silhouettes that feel both supportive and lightweight. Their approach is less about decoration and more about celebrating form.
If Savage X Fenty is the life of the party, Cuup is the chic, confident host. Swap Fenty’s vibrant colors and strappy details for Cuup’s elegant mesh and clean lines when you crave an understated look that delivers empowerment through exceptional fit.
Shop now at cuup.com
Nubian Skin was founded with a clear mission: to provide nude lingerie and hosiery for women of color. The brand offers a beautiful collection of bras, panties, and bodysuits in tones that truly match a range of darker skin tones, a refreshing alternative to the limited "nude" shades once standard in the industry.
Like Savage X Fenty, Nubian Skin is rooted in representation and inclusivity. However, its aesthetic leans more timeless and sophisticated, focusing on classic silhouettes. It’s the perfect place to build a foundational lingerie wardrobe that celebrates your skin.
Shop now at nubianskin.com
Known for its masterful and unexpected color combinations, Dora Larsen creates lingerie that is pure joy. This UK-based brand pairs hues like lilac with olive or bright blue with peach in dreamy lace and mesh designs. The result is lingerie that feels playful, artistic, and completely unique.
While still bold, Dora Larsen's style is more whimsical and romantic compared to Savage X Fenty's edgy, high-energy vibe. If you love color and want lingerie that expresses a fun, creative personality, this is the brand for you.
Shop now at doralarsen.com
Parade has built a cult following for its vibrant, comfortable underwear made from sustainable materials. Their bold aesthetic appeals to a Gen Z audience with bright colors, cheeky branding, and a seriously inclusive mission, offering sizes from XS to 3XL. They offer everything from seamless thongs and briefs to soft, supportive bralettes in a rainbow of expressive shades.
Parade shares Savage X Fenty’s dedication to diversity and accessible pricing but with a greater focus on sustainability and everyday comfort. Their vibe is more playful-cool than overtly seductive, perfect for adding a pop of expressive color to your daily essentials.
Shop now at yourparade.com
An icon in its own right, Hanky Panky is famous for creating the "World's Most Comfortable Thong." Beloved for its signature stretch lace that is shockingly comfortable and disappears under clothing, the brand offers a huge array of colors and prints in its thongs, briefs, and bralettes.
While Savage X Fenty is all about of-the-moment trends and daring cuts, Hanky Panky is a reliable classic. It’s a softer, more traditionally feminine alternative that delivers on sexy, reliable comfort when you want something cute but practical.
Shop now at hankypanky.com
This isn't a single brand but rather a tightly curated online space championing independent and designer lingerie brands from around the globe. Lingerie Briefs is a fantastic discovery tool for finding unique labels that prioritize quality craftsmanship, fit, and inclusive messages that align with Savage X Fenty's values.
If you're looking to explore brands with more of a boutique or luxury feel, Lingerie Briefs is a great place to start. You’ll find styles ranging from romantic to avant-garde, all sharing a commitment to empowering women.
Shop now at lingeriebriefs.com
Adore Me stands out for its vast selection of styles, affordable prices, and one of the most extensive size ranges in the industry. Whether you're looking for sweet, seductive, or basic, they have it all - from bralettes and push-up bras to corsets and sleepwear. Their optional VIP subscription model offers great deals for regular shoppers.
Adore Me offers a broader, more versatile aesthetic than Savage X Fenty’s laser-focused edgy look, but matches its commitment to inclusivity and affordability. It's a fantastic one-stop-shop for refreshing your entire lingerie collection without breaking the bank.
Shop now at adoreme.com
At the high-luxury end of the spectrum is Eres. This Parisian brand is renowned for its impeccable swimwear and lingerie, crafted from innovative, body-sculpting fabrics. The aesthetic is supremely elegant, minimalist, and timeless - think clean lines, rich solid colors, and unparalleled construction.
Eres is the quiet luxury to Savage X Fenty’s glamorous shout. While pricing is significantly higher, it’s a brand to consider for investment pieces that blend supreme comfort with sophisticated, pared-back sensuality.
Shop now at eresparis.com
Lounge has become a social media sensation, known for its iconic branded waistbands and lingerie sets that blend pure comfort with undeniable sex appeal. Designed to be seen, their pieces often feature delicate lace triangle bras paired with comfortable, flattering thongs and briefs - the ultimate "comfort made sexy" uniform.
Similar to Savage X Fenty, Lounge leverages influencer marketing and a strong message of female empowerment. However, Lounge’s core aesthetic is more distinct and consistent, focused on its ultra-wearable, Instagram-ready lace and cotton-based sets.
Shop now at loungeunderwear.com
Rooted in French haute lingerie, Lise Charmel creates exquisite pieces with a focus on artisanal craftsmanship and luxurious materials like Calais lace, silk, and intricate embroidery. Its designs are unabashedly romantic and opulent, channeling timeless European elegance.
Contrast the contemporary, trend-driven edge of Savage X Fenty with the refined classicism of Lise Charmel. This is the brand for moments when you want to feel truly decadent and classically feminine, representing a more traditional and luxurious definition of seduction.
Shop now at lisecharmel.com
The iconic Calvin Klein logo waistband is legendary for a reason. This brand defined minimalist '90s cool and continues to deliver underwear that is understated, sporty, and eternally sexy. Their collections are focused on superior comfort, simple silhouettes, and a sense of effortless confidence.
Calvin Klein provides an effortless, tomboyish counterpoint to Savage X Fenty's more is more glam. Both brands have major cultural impact and star-studded campaigns, but CK offers that cool, pared-back sexiness for an entirely different mood.
Shop now at calvinklein.us
Bali specializes in comfortable ingenuity, engineering bras and shapewear designed to provide incredible support and a smooth silhouette. You won't find over-the-top details here, instead, the focus is on practical features like comfort straps, passion for comfort underwires, and soft, flexible fabrics that work for all shapes and sizes.
While an aesthetic departure from Savage X Fenty, Bali shares a commitment to making women feel great, albeit through function-first design. It's a trusted brand for reliable everyday staples that prioritize support and comfort above all else.
Shop now at vani.com
Italian for "beautiful thing," Cosabella is cherished for its vibrant, high-quality lace lingerie. Their iconic "Never Say Never" collection features a soft, stretchy, non-itchy floral lace that comes in every color imaginable. Their aesthetic is feminine, fun, and designed to inspire confidence through bold hues and comfortable fits.
Cosabella shares Savage X Fenty’s love for color but expresses it in a more playful, Italian-chic way. Where Fenty is edgy, Cosabella is vibrant and joyful - perfect for when you want your lingerie to feel both luxe and full of life.
Shop now at cosabella.com
From the queen of burlesque herself, Dita Von Teese Lingerie brings lavish, vintage-inspired glamour to life. Her collections feature luxurious satin, delicate lace, garter belts, and intricate details that evoke the sensuality of Old Hollywood. Each piece is designed to be a showcase of retro seduction.
This brand is the glamorous, nostalgic foil to Savage X Fenty’s modern edge. If you want to channel your inner screen siren with polished, structured pieces, Dita’s collection is the ultimate a-la-carte fantasy wardrobe.
Shop now at ditavonteeselingerie.com
Naja is a brand with a big heart, focusing on eco-friendly materials, ethical production, and female empowerment. Its designs are often bold and artistic, featuring unique, colorful prints created by female artists. Plus, their Underwear for Hope program employs single mothers, allowing them to provide for their families.
Naja shares Savage X Fenty's commitment to inclusivity and bold visuals but distinguishes itself with a deep focus on sustainability and social responsibility. It's a great option for conscious shoppers who want their purchase to look good, feel good, and do good.
Shop now at naja.co
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