If you've fallen for the dreamy, whimsical aesthetic of Rylee + Cru, you're not alone. Their line of artful, comfortable kidswear makes dressing little ones feel special, blending soft fabrics with charming, nature-inspired prints that capture the magic of childhood.
For parents who appreciate that perfect mix of boho style, quality, and playfulness, the good news is there are plenty of other brands to discover. Here are 19 similar brands that share that same whimsical spirit for you and your little ones to explore.
Mini Rodini is the fun, eccentric cousin in the world of kids' fashion. This Swedish brand is loved for its bold, imaginative prints - think sausage dogs in hats and lions riding skateboards. Their designs are consistently playful and story-driven, bringing a unique sense of humor and artistry to kidswear.
Like Rylee + Cru, Mini Rodini has a deep appreciation for quality and nature, but they take it a step further with a powerful commitment to sustainability, using certified organic cotton and recycled materials. If you’re looking for whimsical, high-quality pieces with a bold, eco-conscious message, Mini Rodini is a perfect choice.
Shop now at minirodini.com
Known for their incredibly soft organic cotton, Burt's Bees Baby is the go-to for cozy essentials. They offer a range of basics for babies and toddlers, from onesies and sleepers to joggers and tees, all in gentle, earth-toned palettes. Their prints are often subtle, featuring sweet bees, quiet florals, and simple stripes.
While Rylee + Cru is known for more artistic, bohemian designs, Burt's Bees Baby shares their focus on high-quality, comfortable fabrics. It's the perfect brand for parents seeking beautifully simple, everyday pieces that are soft on skin and easy on the eyes.
Shop now at burtsbeesbaby.com
Magnolia Baby delivers timeless, classic charm with a touch of sweetness. The brand is known for its super-soft Pima cotton pieces, often featuring delicate prints, sweet smocking, and vintage-inspired details. Their collections offer a more traditional and pretty take on whimsical childrenswear.
If you love Rylee + Cru’s gentle fabrics but are looking for something with a more heirloom feel for special occasions or family photos, Magnolia Baby’s beautiful rompers, dresses, and pajama sets are an excellent find. It's innocence and elegance rolled into one.
Shop now at magnoliababy.com
Hanna Andersson is a staple for durable, high-quality kids' clothes built to last. Famous for their legendary matching family pajamas and striped leggings, "Hannas" are made from organic cotton that's tough enough for play and soft enough for snuggles. Their designs often feature bright, cheerful, and simple patterns inspired by their Swedish heritage.
While the overall aesthetic is more classic and less boho-whimsical than Rylee + Cru, they share a commitment to quality materials and playful, kid-friendly designs. For parents who prioritize comfort and longevity without sacrificing style, Hanna Andersson is a trusted favorite.
Shop now at hannaandersson.com
Bringing a pop of color and personality, Little Green Radicals is a UK-based brand dedicated to fair trade, organic, and fun children's clothing. Their designs are vibrant and bold, often filled with graphic animal prints, rainbow stripes, and gender-neutral patterns that celebrate the joy of childhood.
The brand shares Rylee + Cru's commitment to making beautiful clothes in a way that’s kind to the planet. Consider Little Green Radicals the brighter, more high-energy version, perfect for kids with big personalities and a love for everything colorful.
Shop now at littlegreenradicals.co.uk
Based in Barcelona, Bobo Choses is the epitome of creative, artsy kidswear. Each collection tells a story, featuring quirky hand-drawn illustrations, abstract shapes, and unique color combinations. Their pieces are relaxed, comfortable, and designed to inspire imagination and play.
If Rylee + Cru is whimsical and sweet, Bobo Choses is its cool, art-school sibling. They share a focus on artistic expression but with a more modern, experimental edge. For parents who love clothes that feel like wearable art, Bobo Choses is a must-see.
Shop now at bobochoses.com
Tea Collection designs clothes inspired by world travel, with each collection highlighting the art, culture, and nature of a different country. This results in beautiful, unique prints and patterns on soft, durable fabrics ready for adventure. Their pieces are known for being wash-and-wear ready for everyday explorations.
While Rylee + Cru’s inspiration feels more rooted in a dreamy fairytale landscape, Tea sparks curiosity about the real world. Both brands value artistic prints and quality that allows kids to be kids, making Tea a wonderful choice for globally-minded families.
Shop now at teacollection.com
Blending clean Scandinavian design with just a hint of whimsy, Mini A Ture is effortlessly chic. This Danish brand is known for its high-quality outerwear, but its clothing line is equally impressive, featuring muted colors, timeless silhouettes, and charming details like ruffles and subtle prints.
It carries the gentle, whimsical feeling of Rylee + Cru but through a more minimalist and sophisticated lens. Mini A Ture creates beautiful, functional pieces that feel both modern and timeless.
Shop now at miniature.dk
Oeuf (which means "egg" in French) creates modern, eco-friendly kidswear and nursery furniture with a charming, quirky aesthetic. Their clothing line features ultra-soft alpaca knits and Pima cotton pieces with clean lines and fun details, like animal-ear hoodies and whimsical appliques. Their focus is on sustainable production and fair trade practices.
Like Rylee + Cru, Oeuf values quality and beautiful design. However, Oeuf's style is more minimal and urban, offering an understated elegance that stands out for its simplicity and craftsmanship.
Shop now at oeufnyc.com
As one of Nordstrom's in-house brands, Tucker + Tate offers trendy yet comfortable clothes that kids actually want to wear. You’ll find everything from eye-catching graphic tees and soft leggings to playful dresses and cool outerwear. The style is classic American kidswear with a fun, modern twist.
Tucker + Tate is a great alternative for everyday staples that are more playful and mainstream than Rylee + Cru's vintage-inspired pieces. It’s an easy one-stop-shop for stylish basics that are both parent- and kid-approved.
Shop now at nordstrom.com
Embodying cozy minimalism, The Simple Folk creates exceptionally soft, easy-to-wear pieces from organic GOTS-certified fabrics. Their color palette revolves around beautiful, earthy neutrals and muted tones, and their designs are simple, timeless, and perfectly unstructured for free movement and play.
They share Rylee + Cru's appreciation for gentle natural fibers and well-made garments. If you are drawn to the calm, nature-inspired side of Rylee + Cru but prefer a more streamlined, minimalist aesthetic, The Simple Folk's capsule-wardrobe pieces are stunning.
Shop now at thesimplefolk.com
Louise Misha is the definition of bohemian romance. This Parisian brand is filled with beautifully detailed dresses, blouses, and accessories featuring delicate embroidery, vintage-inspired lace, tassels, and dreamy floral prints. Each piece feels like it was discovered in a magical vintage treasure chest.
If you love the whimsical, free-spirited vibe of Rylee + Cru, Louise Misha elevates it with an extra layer of soft, romantic detail. It’s perfect for dress-up moments, celebrations, or any day you want to add a little extra magic.
Shop now at louise-misha.com
For fashion-forward pieces at an accessible price point, Zara Kids is a go-to. Known for bringing runway trends to a tiny scale, Zara offers everything from edgy basics to dressy statement pieces. Their collections are constantly changing, reflecting the latest styles, colors, and prints for both kids and adults.
While less focused on a singular whimsical aesthetic, you can often find pieces with artful prints or charming details that align with the Rylee + Cru spirit. It's a great choice for mixing on-trend items in with more timeless investments.
Shop now at zara.com
An American classic, OshKosh B'gosh is famous for its iconic overalls and durable denim. Their clothing is built for serious play, offering sturdy, comfortable basics that combine timeless style with fun, kid-friendly details. Think bright graphic tees, cozy knitwear, and hard-wearing play clothes.
While Rylee + Cru leans into soft romance, OshKosh is all about rugged fun and practicality. It's the perfect choice for parents who need clothes that can withstand playground adventures and still look classically adorable.
Shop now at oshkosh.com
Born in New Zealand, Jamie Kay is adored for its timeless collections made from organic cotton and merino wool. The brand specializes in muted color palettes, delicate florals, and ribbed essentials that feel both nostalgic and modern. Their pointelle tops, soft knit cardigans, and floral rompers are internet famous for a reason.
Jamie Kay perfectly captures the same vintage-inspired, whimsical spirit as Rylee + Cru. The brands are often loved by the same audience for their shared focus on creating beautiful, heirloom-quality pieces in sophisticated, gentle hues.
Shop now at shopjamiekay.com
For those with a rock-and-roll heart, Zadig & Voltaire brings Parisian cool to kids' fashion. The collections feature soft cashmere sweaters, cool graphic tees with skulls and angel wings, and edgy details that are effortlessly stylish. It’s for the kid with a little bit of attitude and a lot of style.
This brand provides a sharp contrast to Rylee + Cru’s gentle, earthy vibe. If you want to balance your child’s wardrobe with pieces that are more fashion-forward and rebellious, Zadig & Voltaire offers a perfect dose of cool.
Shop now at us.zadig-et-voltaire.com
Mini Boden is like a dose of pure, unadulterated joy. This British brand is known for its incredibly bright colors, quirky appliques (think animals driving cars and glittering unicorns), and durable construction. Their clothes are designed to be fun, withstand lots of play, and be passed down.
Unlike Rylee + Cru's muted tones and hand-drawn aesthetic, Mini Boden is loud, proud, and unapologetically cheerful. It’s a fantastic brand for pieces that pop with personality and will stand out at the playground.
Shop now at bodenusa.com
Mori is built around the belief that babies and children should be wrapped in the softest, safest materials. They specialize in organic cotton and bamboo blends, creating essentials like sleep sacks, bodysuits, and pajamas that are cloud-like to the touch. Their style is minimalist, with clean Scandi-inspired designs and a palette of soothing colors.
Sharing a love for gentle, nature-inspired pieces with Rylee + Cru, Mori takes a more understated and comfort-focused approach. For simple, beautiful, and incredibly soft essentials, Mori is an absolute dream.
Shop now at lovemori.com
Danish brand Wheat brings understated Scandinavian charm to children's fashion, specializing in comfort, quality, and hand-drawn prints. Their color palettes are typically soft and muted, complemented by unique floral and nature patterns that feel both classic and artistic. They're also legendary for their highly functional and stylish rainwear and snowsuits.
Wheat shares Rylee + Cru's love for whimsical, hand-illustrated prints and a connection to nature. It often feels like the Scandinavian counterpart, capturing a similar sweet, innocent spirit but with a distinct, clean Danish aesthetic.
Shop now at wheat.us
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