If you're obsessed with the sleek, urban-inspired minimalism of Public Tokyo, you know the appeal of pieces that are both functional and effortlessly cool. The brand has mastered the art of creating modern, streamlined essentials perfect for city living, from clean-cut jackets to perfectly tailored trousers in a go-with-everything neutral palette.
Finding that perfect balance of high-quality design, practicality, and city-ready style can be tricky. If you're looking to expand your wardrobe with new brands that share a similar vibe, here are 17 similar brands worth exploring for your minimalist fix.
COS (Collection of Style) is like Public Tokyo's artistic, architecturally-inspired older sibling. The brand is known for its modern, reinvented classics, focusing on oversized silhouettes, timeless designs, and innovative, high-quality fabrics. Expect to find everything from perfectly cut trousers and structured shirts to sleek outerwear, all with a subtle, Scandi-chic twist.
With price points from $50 up to $300, COS hits a similar target but often feels a bit more elevated and refined. If you appreciate functional minimalism but crave pieces with a unique shape or design detail, COS is a perfect fit. They also place a strong emphasis on using more sustainable materials.
Shop now at cosstores.com
If your love for minimalism is matched by a desire for transparent brand practices, Everlane should be on your radar. The brand is built on "radical transparency," offering high-quality, modern essentials without traditional retail markups. Their collection is full of wardrobe staples like simple tees, perfect-fit jeans, and easy slip dresses that align with Public Tokyo’s no-fuss ethos.
Priced mostly from $30 to $150, it’s a more accessible choice for building out your everyday urban uniform. While Public Tokyo has a bit more of a Japanese street-style edge, Everlane nails the versatile, clean basics you can wear from work to the weekend.
Shop now at everlane.com
A.P.C. (Atelier de Production et de Création) brings a touch of Parisian polish to the minimalist scene. Famous for its raw denim and impeccably simple designs, A.P.C. offers an elevated take on classic wardrobe staples. Think perfectly tailored jackets, elegant knitwear, and timeless leather goods that exude understated luxury.
This brand is a step up in price, typically ranging from $100 to over $400, but it’s an investment in superior quality and refined craftsmanship. Where Public Tokyo is cool and urban, A.P.C. is effortlessly chic and timeless. It's the perfect choice when you want minimalist pieces that feel just a little more grown-up.
Shop now at apc.fr
Uniqlo is the undisputed king of affordable, high-quality basics for a reason. Hailing from Japan, just like Public Tokyo, it shares a deep appreciation for functional, minimalist design. Known for innovative fabrics like HEATTECH and AIRism, Uniqlo creates clothing that’s built for durability, comfort, and everyday city life.
Shopping here is incredibly budget-friendly, with most items priced between $10 and $70. While it might lack the street-style edge of Public Tokyo, it’s the ultimate destination for stocking up on simple tees, versatile knitwear, and sleek outerwear that form the foundation of any good urban wardrobe.
Shop now at uniqlo.com
Muji’s "no-brand" philosophy strips everything back to pure, unadulterated simplicity. The brand offers functional, understated, and comfortable clothing essentials crafted with quality materials. You'll find relaxed-fit trousers, organic cotton tees, and simple linen shirts in calm, neutral color palettes.
Like a more pared-back version of Public Tokyo, Muji’s focus is on practicality and straightforward design. With approachable prices from $20 to $100, it's a fantastic brand for anyone who loves the function-first aspect of urban style and appreciates a truly minimalist aesthetic.
Shop now at muji.com
For those who see minimalism through a high-fashion, avant-garde lens, VETEMENTS is the ultimate indulgence. This Zurich-based collective is famous for its deconstructed silhouettes, oversized fits, and tongue-in-cheek commentary on modern culture, all while maintaining a sleek, street-inspired core.
With prices firmly in the luxury tier ($500+), VETEMENTS isn't a direct swap. However, if you love Public Tokyo's contemporary urban pulse but want something that makes a much louder statement, VETEMENTS delivers conceptual, minimalist streetwear that is undeniably cool and fashion-forward. It's for the city dweller whose wardrobe is a work of art.
Shop now at vetementswebsite.com
Part of the H&M group alongside COS, Arket is a Scandinavian brand that champions archive-inspired design with a focus on simple, functional, and long-lasting pieces. The vibe is a marketplace of beautiful essentials, from merino wool knits and tailored trousers to organic cotton t-shirts - all designed to be part of a modern daily uniform.
Sitting in a similar $30-$200 price range, Arket shares Public Tokyo’s goal of creating a versatile, city-proof wardrobe. The key difference is Arket’s strong emphasis on quality materials, traceability, and sustainable production, making it a great choice for eco-conscious minimalists.
Shop now at arket.com
When you want to tap into the minimalist trend without a major investment, Zara is always a good bet. While known for its fast-fashion pace, the brand consistently offers sleek, urban styles right alongside its more flamboyant pieces. Look for their sharp blazers, clean-lined trousers, and simple knit tops that echo Public Tokyo's aesthetic.
With most items under $150, Zara makes it easy to experiment with current minimalist trends. It's perfect for capturing that urban edge quickly, even if the longevity can't quite match more premium brands.
Shop now at zara.com
While known for its denim, Nudie Jeans embodies the entire minimalist ethos: buy well, wear often, and repair for life. The Swedish brand crafts high-quality, sustainable jeans designed to get better with age, but they also offer simple, organic cotton tees, jackets, and accessories.
If you build your wardrobe around a great pair of jeans, Nudie is your brand. With denim typically costing between $100 and $200, it complements Public Tokyo's focus on foundational pieces that blend style and function, with a serious commitment to sustainability at its core.
Shop now at nudiejeans.com
Frank And Oak excels at creating dependable, stylish basics with a strong sustainable mission. The Canadian brand offers versatile urban essentials like classic button-downs, durable chinos, and minimalist outerwear using innovative, eco-friendly materials. Its laid-back yet put-together aesthetic is perfect for everyday city exploration.
With price points mostly between $50 and $250, it aligns well with Public Tokyo. If you’re looking for a brand that combines clean, modern style with a tangible commitment to the planet, Frank And Oak is an excellent choice.
Shop now at frankandoak.com
Designed across ateliers in Paris, Stockholm, and Los Angeles, & Other Stories offers a diverse range of styles, but its core collection is perfect for the minimalist. The brand blends timeless basics with on-trend details, giving you pieces like tailored wool blazers, silk blouses, and everyday knit dresses that feel both modern and special.
Prices generally land between $30 and $150. It’s a great alternative if you like Public Tokyo’s versatile city vibe but want to inject a bit more personality - be it Parisian chic or LA cool - into your wardrobe.
Shop now at stories.com
Staud is where minimalist design meets a playful, vintage-inspired personality. While famous for its cult-favorite bags, the ready-to-wear collection is filled with clean lines, striking silhouettes, and pops of unexpected color. You’ll find sleek two-piece sets, modern dresses, and tops that are simple in shape but big on impact.
At a slightly higher contemporary price point of $100-$300, Staud caters to those who love a minimalist base but aren't afraid to stand out. It shares Public Tokyo’s urban polish but dials up the fun and fashion-forward details.
Shop now at staud.com
A Canadian powerhouse, Aritzia is a one-stop-shop for high-quality everyday luxury and minimalist essentials. Through its various in-house brands like Wilfred and Babaton, you can find everything from impeccably tailored blazers and trousers to body-contouring basics and cozy sweaters. The aesthetic is modern, sophisticated, and perfect for the young urban professional.
Items range from $50 to $200+, making it very comparable to Public Tokyo. If you want curated, polished pieces that seamlessly blend office formality with off-duty cool, Aritzia has you covered.
Shop now at aritzia.com
Sézane brings a distinctly romantic, Parisian spirit to the effortless wardrobe. While not strictly minimalist, the French brand has earned a devoted following for its timeless, high-quality pieces like silk blouses, perfectly cut trousers, classic trench coats, and elegant knitwear. Their collections are all about creating that effortless "je ne sais quoi" feeling.
Prices fall in the premium $100-$300 range. If you find Public Tokyo's style a bit too stark, Sézane offers a softer, more feminine alternative that still values quality fabrics and timeless silhouettes suitable for city life.
Shop now at sezane.com
Mango strikes a fantastic balance between affordable, trend-aware style and timeless sophistication. The Spanish brand offers a treasure trove of minimalist-friendly pieces, including sleek coats, structured blazers, simple dresses, and versatile basics. Their aesthetic is often more polished and classic than other fast-fashion retailers.
With most items priced between $20 and $150, Mango is an excellent budget-conscious alternative for capturing a polished urban look. It's a great place to find hero pieces like a great coat or blazer that elevates your entire wardrobe.
Shop now at shop.mango.com
A cornerstone of Scandinavian minimalism, Filippa K focuses on style, quality, and sustainability. The Swedish brand creates garments defined by their clean lines, soft tailoring, and comfortable fits - all designed to last for years. Think luxurious knitwear, flawless trousers, and beautifully simple outerwear.
In a higher price bracket ($100-$400), Filippa K is for those investing in a truly timeless wardrobe. Like Public Tokyo, it's about understated but impactful design, but with an even stronger commitment to responsible production and enduring style over fleeting trends.
Shop now at filippa-k.com
Rag & Bone perfectly fuses gritty New York streetwear with refined British tailoring. The brand is known for its incredible denim, premium leather jackets, and minimalist essentials executed with an edgy, urban feel. It's clothing that is both effortlessly cool and impeccably made.
As a more premium brand with prices from $100 to $500+, it's an investment, but one that pays off in quality and style. If you love Public Tokyo's urban vibe but want something with a bit more rock 'n' roll attitude, Rag & Bone is the perfect choice.
Shop now at rag-bone.com
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