16 Brands Like PSD and Ethika for Stylish Underwear
You just dropped serious money on a fresh pair of boxer briefs covered in flames, anime characters, or some wild collaboration print. The waistband is sitting right, the fit is locked in, and honestly, your underwear drawer is starting to look more like a sneaker collection. If that sounds like you, chances are you already know PSD and Ethika inside and out.
PSD launched in 2007 when brothers Curt and Ryan Flaitz hit the road in a painted RV, selling bold boxer briefs at car shows and music festivals. Ethika followed a similar grassroots path after Malcolm McCassy founded the brand in 2001, eventually landing on the signature Staple fit in 2005 that made them a favorite with skaters, motocross riders, and pro athletes. Both brands turned underwear from a boring afterthought into something you actually want to show off.
But here is the thing. Once you catch the bug for statement underwear, you want more options. More prints, more fits, more brands that get it. We put together this list of 13 brands that share that same energy, whether you are chasing loud graphics, athletic performance, or just underwear that actually feels as good as it looks.
MeUndies
Founded in 2011, MeUndies built its entire reputation on one promise: ridiculously soft underwear with personality. Their secret weapon is Lenzing MicroModal, a fabric made from sustainably sourced beechwood pulp that feels like wearing a cloud. The blend (92% MicroModal, 8% elastane) creates a lightweight, moisture-wicking fit that PSD fans will appreciate during long days or workouts. MeUndies drops new prints constantly, and the range is wild. We are talking everything from tacos and dinosaurs to artist collaborations and seasonal exclusives that sell out fast.
What really sets MeUndies apart from PSD and Ethika is their subscription model. Sign up and you get first access to new prints at a lower price, which is perfect if you are the type who treats underwear shopping like collecting. The community around the brand is strong too, with fans sharing matching sets on social media. If you love PSD's expressive attitude but want something that leans harder into all-day softness and sustainability, MeUndies is where you should start.
Best for: Print collectors who want butter-soft fabric and a steady rotation of fresh designs.
Pair of Thieves
Co-founded in 2012 by Cash Warren and two childhood friends, Pair of Thieves brings a streetwear mentality to your underwear drawer. The brand made its name with bold prints and playful designs that hit the same frequency as PSD, but they also developed their SuperFit line for guys who want performance without the graphics. Their fabrics are engineered for movement, with moisture-wicking properties and a stay-put fit that works whether you are at the gym or just running errands. You can find them at Target, which makes grabbing a fresh pair almost too easy.
The brand specifically targets a younger audience with trend-driven drops and colorways that feel current without trying too hard. Their "Hustle" collection was designed with Gen Z in mind, blending bold aesthetics with functional performance fabrics. Pair of Thieves occupies that sweet spot between PSD's graphic maximalism and Ethika's athletic focus, giving you options on both ends of the spectrum. The price point is also friendlier than most premium underwear brands, making it easy to stock up.
Best for: Streetwear-minded shoppers who want bold options and athletic performance at an accessible price.
Calvin Klein
There is a reason Calvin Klein's waistband is one of the most recognized logos in fashion. The brand essentially invented the concept of underwear as a style statement back in the 1980s, decades before PSD and Ethika brought bold graphics into the mix. CK took a different route though, building its reputation on minimalist design, premium cotton and microfiber blends, and that unmistakable elastic band. The fit is clean and consistent across their range of boxer briefs and trunks, and the quality of construction holds up wash after wash.
Where PSD and Ethika lean into loud prints and athletic swagger, Calvin Klein plays the opposite card with understated confidence. Their Modern Cotton and Steel Micro lines are go-to picks for guys who want their underwear to look sharp without screaming for attention. That said, CK does release seasonal colorways and limited collaborations that add some personality to the lineup. If you want the brand recognition factor that PSD delivers but channeled through a more refined, fashion-forward lens, Calvin Klein is the original and still one of the best.
Best for: Anyone who wants iconic brand recognition with a clean, minimalist look.
Odd Sox
If you thought PSD had wild prints, wait until you see what Odd Sox is doing with boxer briefs. This brand started in the novelty sock game and brought that same unhinged creative energy to underwear. We are talking officially licensed prints featuring everything from cereal boxes and candy brands to cartoon characters and horror movie icons. The designs are loud and genuinely fun in a way that makes your underwear drawer feel like a pop culture museum. Each pair features a premium fabric blend that keeps things breathable and comfortable despite all the visual chaos happening on the outside.
Odd Sox fills a specific gap in the market that even PSD does not always cover. Their licensing deals mean you can find prints that are impossible to get anywhere else, which makes them a favorite among collectors and gift-givers. The fit runs true to size with a supportive waistband, and the sublimation printing means those graphics are not going to crack or fade after a few washes. For PSD fans who live for the print game and want to push it even further, Odd Sox is an obvious next stop.
Best for: Pop culture fans and print maximalists who want licensed graphics you cannot find anywhere else.
Tommy John
Tom Patterson founded Tommy John in 2008 because he was tired of his undershirt bunching up, and that obsession with solving everyday annoyances defines everything the brand makes. Their boxer briefs are engineered with a no-roll waistband, a contour pouch, and their signature Quick Draw fly. The fabrics range from breathable cotton stretch to silky-smooth Second Skin microfiber, and every detail is designed to eliminate the small frustrations that most guys just accept as normal. This is underwear built by someone who actually thought about how underwear should work.
Tommy John sits at the premium end of the market, and you will feel the difference the moment you put a pair on. Where PSD and Ethika prioritize self-expression and athletic style, Tommy John is laser-focused on invisible performance. These are the boxer briefs that disappear under your clothes and stay exactly where they should all day. The brand has earned endorsements from investors like Kevin Hart, and their non-adjusting guarantee lets you return any pair that rides or bunches. If Ethika's performance focus appeals to you but you want something more polished for office days and date nights, Tommy John delivers.
Best for: Guys who want premium, problem-solving underwear that performs flawlessly under any outfit.
Bombas
Bombas launched in 2013 after founders David Heath and Randy Goldberg learned that socks were the most requested item at homeless shelters. Their one-purchased-one-donated model has since expanded to underwear, and the brand has given away over 100 million items to date. But the social mission is only half the story. Bombas underwear is genuinely well-made, with features like a tagless design, moisture-wicking fabric, and a supportive four-way stretch that keeps everything in place during active days. The comfort engineering they perfected with socks translates directly into their underwear line.
The aesthetic is more understated than PSD or Ethika. You will find solid colors, simple stripes, and tonal patterns rather than all-over graphic prints. But the construction quality is excellent, and the fit sits in that sweet zone between athletic compression and relaxed everyday wear. Bombas also figured out that underwear is the second most requested item at shelters, so every pair you buy puts a specially designed pair into the hands of someone who needs it. If you share Ethika's appreciation for underwear that performs but also want your purchase to carry some real-world impact, Bombas makes that easy.
Best for: Comfort-first shoppers who want high-quality basics with a meaningful social mission.
ASOS Design
ASOS Design is the in-house label from the UK-based fashion retailer, and it is one of the best-kept secrets for affordable statement underwear. The range is massive. We are talking hundreds of styles at any given time, from bold graphic prints and bright colorways to classic solids and sporty cuts. New designs drop weekly, which means the selection stays fresh in a way that even PSD would respect. The price point is also significantly lower than most brands on this list, making it easy to grab multi-packs and experiment with styles you might not normally try.
What makes ASOS Design especially useful is the sheer variety. You can find everything from retro-inspired trunks to long-line boxer briefs in the same browsing session, and the brand keeps pace with streetwear and runway trends alike. The quality is solid for the price, with comfortable cotton-blend fabrics and consistent sizing across the range. If you love rotating through new prints the way PSD fans do but you do not want to spend premium prices every time, ASOS Design gives you that volume and variety without the financial commitment.
Best for: Trend-chasers who want endless variety and bold options at budget-friendly prices.
Jockey
Jockey has been making underwear since 1876, which means they were in the game more than a century before PSD and Ethika existed. That heritage shows in the brand's deep understanding of fit and fabric. Their modern lineup includes performance boxer briefs with cooling technology, moisture-wicking sport mesh, and their ActiveStretch line that moves with you during workouts. Jockey may not have the streetwear credibility of PSD, but they have quietly modernized their collection to compete with any performance underwear brand on the market.
The real appeal of Jockey is reliability at a fair price. These are boxer briefs you can buy in bulk knowing that every pair will fit the same way and last through hundreds of wash cycles. Their StayNew technology helps fabrics resist pilling and fading, which is something you will appreciate if you have ever watched a favorite pair of printed underwear lose its vibrancy. For Ethika fans who prioritize function over flash and want a brand with proven staying power, Jockey is a dependable choice that has earned its place in the conversation.
Best for: Guys who value consistent fit, proven durability, and classic American craftsmanship.
Lively
Michelle Cordeiro Grant founded Lively in 2016 after working at Victoria's Secret, and she built the brand around a concept she calls "Leisuree," a blend of lingerie and leisurewear. Lively makes underwear and loungewear designed for women who want something that looks great and feels even better. The fabrics are breathable and often feature a bit of stretch for a body-hugging fit that does not dig or pinch. The brand carries sizes up to DDD in bras and offers matching sets that make getting dressed feel intentional rather than random.
What connects Lively to the PSD and Ethika world is the attitude. This is a brand that treats underwear as something worth showing off, not hiding under your clothes. Their campaigns feature real customers instead of professional models, and the community-driven approach has built a loyal following. The aesthetic leans more polished than PSD's graphic-heavy look, but the self-expression mindset is the same. If you are shopping for women's underwear that carries confidence and style without the stuffy luxury price tag, Lively is a standout option.
Best for: Women who want body-positive underwear and loungewear that blends style with everyday comfort.
Vuori
Joe Kudla founded Vuori in 2015 out of Encinitas, California. The brand's laid-back coastal DNA runs through everything they make. Their underwear line includes the V1 Boxer Brief and Lifestyle Boxer Brief, both built from ultra-soft, moisture-wicking fabrics that dry quickly after a surf session, gym workout, or just a hot day. The fit is athletic but not tight, giving you support without feeling like compression wear. Vuori uses recycled materials in many of their products, which adds an eco-conscious angle that PSD and Ethika have not really explored.
The aesthetic is clean and muted compared to PSD's loud prints. Think solid colors like charcoal and navy in fabrics that feel more luxurious than they look. Vuori is for the guy who wants his underwear to perform at the same level as his workout gear without any visual noise. The brand has grown massively in recent years, expanding from a small surf-town operation into a major player in the performance apparel space. If Ethika's athletic focus speaks to you but you prefer a more understated California cool vibe, Vuori hits that mark perfectly.
Best for: Active guys who want performance underwear with a relaxed, California-cool aesthetic.
Bonds
Bonds is an Australian institution. Founded in 1915 by George Allan Bond, the brand has been making underwear for over a century and holds a near-sacred place in Australian culture. Their cotton underwear is known for durability and an easygoing fit that handles everything from beach days to office hours. The brand uses combed cotton and cotton-elastane blends that feel broken-in from the first wear, and their sizing is consistent enough that Australians buy them on autopilot. Bonds recently made its U.S. debut, so American shoppers can now see what the hype is about.
The style is sporty and straightforward, with clean designs and a color palette that ranges from basic neutrals to bright seasonal drops. Bonds does not chase trends the way PSD does, but they share Ethika's commitment to making underwear that works hard without overthinking it. Their price point is accessible, especially when you grab their multi-packs, and the quality-to-value ratio is genuinely hard to beat. If you have ever wondered what Australians wear under their boardshorts, now you know. Bonds is the answer, and it has been for over 100 years.
Best for: Anyone who wants tried-and-true comfort from a heritage brand with over a century of expertise.
Hanes
Hanes does not need a flashy introduction. The brand has been a fixture in American underwear drawers since 1901, and their tagless boxer briefs are probably the most-worn underwear in the country. What Hanes lacks in PSD's visual excitement, it makes up for in pure, no-nonsense value. Their ComfortSoft cotton is exactly what the name suggests, and their moisture-wicking Cool Comfort line adds performance features at a price point that makes stocking up painless. You can grab a six-pack of Hanes boxer briefs for what one pair of premium underwear costs elsewhere.
There is something to be said for a brand that just works. Hanes understood the tagless revolution early, and their FreshIQ odor-control technology keeps things fresh through long days. The fit is relaxed and forgiving, which makes them ideal for everyday rotation alongside your more statement-heavy PSD and Ethika pairs. Every good underwear collection needs a reliable workhorse, and Hanes has earned that role through sheer consistency. They are not glamorous, but they are always there when you need them.
Best for: Budget-conscious shoppers who want dependable comfort in bulk without any fuss.
Richer Poorer
Iva Pawling and Timothy Morse launched Richer Poorer in 2010 as a modern basics brand with California roots. They started with men's socks and quickly expanded into underwear and loungewear built from organic cotton and recycled materials. The brand's underwear line keeps things simple: clean cuts, muted color palettes, and fabrics that feel premium without the premium attitude. Their packaging is entirely plastic-free, and the overall approach is thoughtful without being preachy about it. It is sustainability done in a way that feels natural rather than forced.
Richer Poorer sits at the opposite end of the spectrum from PSD's graphic-heavy approach, but both brands share an understanding that basics should not be boring. The difference is in how they define "interesting." Where PSD uses prints, Richer Poorer uses texture and color to make a simple pair of boxer briefs feel considered and intentional. The brand was acquired by Andie in 2025, expanding its reach further. If you balance your loud PSD pairs with something quieter for certain days, Richer Poorer makes the perfect counterpoint in your rotation.
Best for: Style-conscious shoppers who want refined, sustainable basics with a laid-back California sensibility.
Building Your Underwear Rotation
The best underwear drawer is not built around a single brand. If you love PSD and Ethika for their bold prints and athletic edge, you already understand that underwear is worth caring about. Branch out from there. Grab some MeUndies or Odd Sox pairs for the days you want maximum personality, keep some Tommy John on hand for when performance matters most, and stock a few Bombas pairs for reliable everyday comfort. The brands on this list give you options across every mood and price point.
This article contains affiliate links, which means we may earn a small commission if you make a purchase through our links. This does not affect our editorial independence or the price you pay.
Written by
Spencer Lanoue
