If you're a fan of making a statement with your basics, you're probably already familiar with PSD’s bold prints and Ethika's sleek, performance-driven designs. Both brands have totally changed the game, turning underwear from a simple necessity into a core part of an active, stylish wardrobe.
For those who love that blend of standout style, premium comfort, and an athletic edge, you're in luck. There are plenty of other brands with that similar vibe. Here are 16 brands like PSD and Ethika perfect for upgrading your underwear drawer.
Known for their ridiculously soft feel, MeUndies offers underwear made from sustainable Lenzing MicroModal fabric. They master the balance between comfort and personality with a huge library of fun, quirky, and bold patterns, much like PSD. Whether you prefer a solid color or a fun pizza print, MeUndies has a pair for you.
They drop new prints all the time and even offer a subscription service so your collection is always fresh. If you love the expressive side of PSD but want a stronger focus on all-day, couch-ready comfort and sustainability, MeUndies is the perfect fit. Prices for a single pair are generally in the $20-$26 range. Shop now at meundies.com
Sunga specializes in sleek, minimalist underwear and swimwear designed for an active lifestyle. Their approach is focused on high-performance fabrics and seamless designs that feel like a second skin, aligning closely with Ethika's performance-first mindset. Sunga's aesthetic is clean and modern, avoiding loud prints in favor of sharp, solid colors and perfect fits.
Think Ethika, but geared even more toward seamless athletic performance and a modern swimwear-inspired look. It’s the brand for anyone who wants high-quality, understated underwear that performs just as well in the gym as it does for everyday wear. Shop now at sunga.co
Jockey is a household name for a reason: they deliver reliable comfort and a classic fit. While not as flashy as PSD, Jockey has modernized its collection with performance fabrics and contemporary cuts that appeal to shoppers who prioritize function. Their appeal lies in their soft cotton briefs and boxers that offer serious comfort and durability at an affordable price point.
If you appreciate the focus on quality construction found in PSD and Ethika but prefer a more traditional style without the bold branding, Jockey offers dependable basics that never go out of style. Shop now at jockey.com
Calvin Klein's iconic waistband is legendary. This brand practically invented minimalist, luxury underwear. Their designs are sleek, sophisticated, and made with high-quality materials that echo Ethika's commitment to a perfect fit and feel. Calvin Klein is for the person who wants a timeless and fashionable look without sacrificing comfort.
Their classic cotton and microfiber-blend underwear offers a more refined, fashion-forward alternative to the explicitly athletic vibe of Ethika, making it a staple for anyone who wants an elevated everyday essential. Shop now at calvinklein.us
Bombas is all about engineering comfort. Famous for their socks, their underwear uses the same philosophy with features like moisture-wicking fabrics and a perfect non-slip fit. Their social mission - donating a pair for every one purchased - also adds to their appeal. The brand shares Ethika's focus on reliable, all-day performance in a comfortable package.
However, Bombas leans into a more casual, everyday aesthetic rather than a purely athletic one. If you want underwear that’s meticulously designed for comfort and durability with a side of doing good, Bombas is a great pick. Shop now at bombas.com
Thinx revolutionized underwear with its functional, leak-proof designs for menstruation and light incontinence. While serving a different purpose than PSD and Ethika, they share a commitment to blending cutting-edge function with stylish, modern design. Thinx shows that practical underwear can still be sleek, comfortable, and empowering.
Their collection offers a range of styles and absorbencies in modern, chic cuts that don’t look or feel like specialty wellness products. They are for anyone seeking innovative underwear that works harder without sacrificing style. Shop now at shethinx.com
Created with the motto "Leisurée," Lively designs underwear, bras, and loungewear that bridges the gap between lingerie and leisurewear. Their designs are stylish, modern, and built for comfort, often featuring breathable, seamless fabrics. Lively's aesthetic is more feminine and trend-focused than PSD or Ethika, with an emphasis on creating matching sets.
If you're seeking comfort and a fashion-forward edge in more delicate styles, Lively delivers an affordable luxury feel perfect for everything from a workout to a lazy Sunday. Shop now at lively.com
For endless variety and trend-driven styles at an amazing price point, ASOS Design can't be beaten. Their in-house label delivers a massive range of underwear, from basic multi-packs to bold, statement-making prints that rival PSD's energy. ASOS keeps its finger on the pulse of fashion, constantly dropping new designs inspired by current trends.
Whether you're looking for something sporty, eclectic, or minimalistic, you'll find it here. It's the ideal destination for anyone who loves to experiment with their style and wants access to a huge rotation of fashionable options without breaking the bank. Shop now at asos.com
Tommy John is obsessed with fabric, fit, and function. They redesign basics from the ground up to solve common frustrations, like underwear riding up or waistbands twisting. Their products feature innovative, breathable materials and thoughtful design features like a Quick Draw® fly.
While PSD is about loud expression, Tommy John focuses on sophisticated comfort and flawless performance. It shares a premium feel with Ethika but leans into a more polished, problem-solving approach to everyday basics for someone who values subtle, high-performance details. Shop now at tommyjohn.com
As a newer contender in the space, Undertow brings an edgy style that mixes bold, streetwear-inspired graphics with high-performance fabrics. Their vibe strongly aligns with PSD's mission to make underwear a statement piece, featuring daring prints and vibrant colorways catered to a youthful audience.
What sets Undertow apart is its niche, trend-focused designs that feel fresh and directional. If you love PSD’s energetic aesthetics but want to discover the next big thing in statement underwear, keep an eye on Undertow. Shop now at undertowclothing.com
For the eco-conscious shopper, Kikini offers beautiful, minimalist underwear made from sustainable organic materials. Their aesthetic is simple, understated, and incredibly soft, focusing on clean lines and natural comfort. There’s a quiet confidence to their designs that appeals to those who prefer substance over flash.
While the look is a departure from PSD’s loud prints, Kikini shares a commitment to quality and comfort with Ethika but filters it through a lens of sustainability and chic minimalism. It's underwear that feels good on your skin and your conscience. Shop now at kikini.com
Primarily known for their high-quality raw denim, Naked & Famous applies the same innovative attention to their basics. Their underwear often incorporates unique and premium fabrics, bringing a rugged, street-style sensibility to your first layer. Their vibe is a bit more edgy and fashion-forward than the purely athletic focus of PSD and Ethika.
This brand is ideal for denim heads and fashion enthusiasts who appreciate unique materials and a more design-oriented construction in all their clothes, including their underwear. Shop now at nakedandfamousdenim.com
Sometimes you just can't beat a classic. Hanes is the absolute go-to for affordable, no-frills comfort. Famous for their soft cotton briefs, boxers, and tagless designs, Hanes delivers straightforward quality without any fuss. They are the antithesis of PSD’s bold graphics, prioritizing essential comfort above all else.
If you need to stock up on reliable, disappears-under-your-clothes basics for everyday life, you won't find a better value. Hanes is the perfect choice when comfort and budget are your main priorities. Shop now at hanes.com
An Australian legend, Bonds is famous for its super-comfy and durable underwear for the whole family. Their vibe is a lot like Ethika’s - unassuming, sporty, and built for everyday life. Bonds doesn't go over the top with graphics but focuses instead on great fits, practical designs, and quality materials at an accessible price point.
Their classic styles and sporty cuts make them perfect for anyone who wants underwear that can handle an active day comfortably. Think of it as Ethika’s laid-back, internationally cool cousin. Shop now at bonds.com.au
Vuori offers performance apparel with a distinctively smooth, laid-back California vibe. Their underwear is crafted from ultra-soft, moisture-wicking, and quick-drying fabrics that are perfect for both workouts and everyday lounging. The brand blends a luxury feel with serious athletic function, similar to Ethika, but with a more versatile, coastal aesthetic.
Vuori is for the person who wants gear that performs during a workout but looks stylish enough to wear beyond the gym. If your style is elevated but unfussy, their underwear is a great investment. Shop now at vuori.com
Richer Poorer specializes in modern, relaxed basics with a California-cool sensibility. Their underwear collection, made from soft organic and recycled cottons, is effortlessly stylish. The aesthetic is minimalist and refined, focusing on simple designs, great textures, and muted, sophisticated color palettes.
Like Ethika, the emphasis is on everyday comfort, but Richer Poorer delivers it with a conscious, eco-friendly approach and an understated cool. It's perfect for anyone who prefers a quieter kind of style rooted in quality materials and comfort. Shop now at richer-poorer.com
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