If you're into underwear that's as stylish as it is comfortable, chances are you're familiar with PSD. The brand has built a huge following for its vibrant prints, performance-ready fabrics, and a fit that keeps you supported whether you're at the gym or on the couch.
But discovering new brands is half the fun of building a great wardrobe. If you love PSD's blend of bold aesthetics and everyday comfort, here are 18 similar brands worth adding to your rotation.
Known for their insanely soft MicroModal fabric, MeUndies delivers ultimate comfort with a playful twist. The brand offers underwear for men and women through a popular subscription service or one-off purchases, with prices landing between $12-$30. You'll find everything from minimalist solids to fun, limited-edition prints.
While PSD is known for its performance feel, MeUndies leans heavily into softness and sustainable materials. They're a perfect match if you prioritize eco-friendly fabrics and cozy comfort but still want patterns that pop with personality.
Shop now at meundies.com
The iconic waistband says it all. Calvin Klein is the master of minimalist, timeless underwear that feels both classic and aspirational. Priced from $15 to $40, their signature cotton briefs and boxer briefs are staples for a reason, offering sleek fits and understated style for both men and women.
If you love PSD's modern fits but sometimes crave a more classic, high-fashion look, Calvin Klein delivers. They trade PSD's loud graphics for sophisticated simplicity, making them a go-to for durable, stylish basics.
Shop now at calvinklein.com
Sometimes, all you need is reliable, no-fuss comfort, and that's where Hanes excels. As one of the most accessible brands out there, Hanes offers dependable briefs, boxer briefs, and boxer shorts for around $8-$20. They're the definition of a practical everyday choice.
While Hanes prioritizes simple comfort and affordability over the trend-driven designs of PSD, they're a must-have for stocking your drawer with essentials that are built to last for casual, all-day wear.
Shop now at hanes.com
While famous for its game-changing athletic wear, Lululemon's underwear line is a standout for those with an active lifestyle. Priced higher at $20-$40, their seamless, moisture-wicking designs are engineered to support you through any workout without chafing. They offer sleek, body-hugging fits made from innovative tech fabrics.
Think of Lululemon as the premium, high-performance cousin to PSD. It's for the person who wants that same athletic style but is ready to invest in top-tier tech for maximum comfort during movement.
Shop now at lululemon.com
Tommy John is obsessed with creating the "perfect fit," which means no more bunching, rolling, or constant adjustments. Their underwear, priced between $20 and $40, features innovative designs and soft, moisture-wicking fabrics engineered for ultimate, stay-put comfort.
Where PSD brings the bold prints, Tommy John masters the architecture of underwear. If your main concern is function and a fit you can forget about, all day long, their minimalist and technically advanced styles are a fantastic choice.
Shop now at tommyjohn.com
Saxx is a game-changer in men's underwear thanks to its patented BallPark Pouch™ technology, designed for friction-free support. Their performance-focused underwear comes in tons of bold patterns and colorways, similar to PSD, with prices ranging from $20 to $35.
If you're active and prioritize support above all else, Saxx is your brand. It combines PSD's energetic style with an ergonomic innovation that provides unmatched comfort, especially during sports or outdoor activities.
Shop now at saxxunderwear.com
RicherPoorer crafts stylish basics with a laid-back, modern vibe. Their underwear collection, typically priced at $12-$25, focuses on soft, sustainable fabrics and simple, understated designs perfect for everyday wear. The look is minimal but far from boring, with great colors and fits.
If you like PSD's focus on quality but prefer a more pared-down aesthetic, RicherPoorer is a great alternative. They offer versatile and incredibly comfortable pieces without loud branding or patterns.
Shop now at richer-poorer.com
Mack Weldon is all about "smarter" basics. Their men's underwear, priced from $16 to $40, is made with innovative fabrics that wick moisture, cool you down, and even fight odor. The designs are sleek, modern, and built to perform, whether you're at the office or the gym.
Like PSD, they cater to a contemporary audience that values style and comfort. Mack Weldon just takes a more minimalist, performance-tech approach, making them perfect for someone who appreciates sophisticated engineering in their basics.
Shop now at mackweldon.com
An iconic name in underwear, Jockey has built its reputation on timeless comfort and quality for everyone. With styles usually costing between $10 and $30, they offer reliable essentials like briefs, boxers, and trunks. While their roots are traditional, Jockey now incorporates modern fabrics and more contemporary fits.
Jockey offers a slightly more classic, mainstream alternative to PSD's bold styles. It's a solid, trusted choice for comfortable, everyday essentials that never compromise on quality.
Shop now at jockey.com
Alo Yoga brings its sleek, mindful approach from its activewear into its underwear line. Priced at around $20-$45, their styles are seamless, breathable, and designed for comfortable movement, making them a favorite among yoga lovers and fitness enthusiasts.
The vibe at Alo is more luxe wellness than street-inspired, but the brands share a mission to create stylish, comfortable gear for an active life. Choose Alo for a high-end, minimalist aesthetic that looks just as good in the studio as it does anywhere else.
Shop now at aloyoga.com
Uniqlo is the ultimate destination for high-quality, functional basics at an incredibly affordable price, usually $8-$20. Their underwear line, especially the AIRism collection, is famous for its light, breathable, and moisture-wicking fabrics that keep you feeling fresh all day.
While PSD is about making a statement, Uniqlo is about foundational brilliance. For days you want simple, comfortable, and technologically advanced underwear at an unbeatable price, Uniqlo is the answer.
Shop now at uniqlo.com
Formerly MyPakage, BN3TH provides another A-list option for supportive underwear, thanks to its patented MyPakage Pouch Technology™. Their designs, priced from $20-$35, are made with eco-friendly fabrics and prioritize an ergonomic fit great for active guys.
Like Saxx and PSD, BN3TH caters to a modern man who wants his underwear to perform. It's a direct competitor for those who are drawn to PSD's style but want to explore different patented support technologies.
Shop now at bn3th.ca
For the eco-conscious shopper, Goodboy offers super comfortable menswear made from sustainable materials like organic cotton and recycled fibers. Their underwear, typically $20-$30, features a clean, minimalist aesthetic with modern cuts that feel as good as they look.
Compared to PSD, Goodboy's mission is rooted in environmental responsibility. It's the ideal brand if you want underwear that delivers on style and comfort while aligning with your values for a healthier planet.
Shop now at goodboy.co
Bring on the bold! Frank Dandy is a Swedish brand that isn't afraid of vibrant, quirky, and eye-catching prints. With prices around $15-$30, they design playful underwear from comfortable, sustainable fabrics, making your first layer of clothing your most fun one.
If you thought PSD had bold designs, Frank Dandy takes that energy up another notch. For those who want their underwear to be a pure expression of personality, this brand is an absolute must-try.
Shop now at frankdandy.com
Now known as WEAR THIEVES, this brand focuses on high-quality, eco-friendly menswear with a distinctively modern, minimalist edge. Their underwear, around $20-$30, is crafted from sustainable fabrics and designed for superior comfort and a clean, stylish look.
Thieves shares Goodboy's commitment to sustainability, providing another great option for environmentally-aware shoppers. It's a perfect alternative to PSD if you prefer low-key cool over flashy graphics.
Shop now at wearthieves.com
While primarily a swimwear brand, Sunga also offers stylish underwear and loungewear with a vibrant, beach-inspired vibe. Priced a bit higher at $30-$50, their products often feature quick-drying, eco-friendly fabrics and bold prints that evoke a permanent vacation state-of-mind.
If you love PSD’s statement graphics and want to channel that same energy with a more elevated, resort-wear feel, Sunga’s underwear is an excellent option.
Shop now at sunga.life
Sloggi's entire brand philosophy is built around one word: comfort. Known for its seamless, wireless, and tagless designs, Sloggi creates ultra-light and soft underwear for both women and men, typically priced at $10-$25. Their simple, functional styles are ideal for all-day wear.
While PSD is about aesthetics, Sloggi is about the feeling - or lack thereof. It's underwear you can truly forget you're wearing, making it a great functional complement to a drawer full of stylish pairs.
Shop now at sloggi.com
Better known for its legendary outdoor gloves, Hestra extends its commitment to quality craftsmanship to loungewear and underwear. Their pieces, ranging from $30-$60, are made from premium, cozy materials and lean into a rugged, minimalist aesthetic.
This brand brings a unique, outdoorsy sensibility to comfort. It's a more premium and natural-feeling alternative to PSD, perfect for those who appreciate durable heirlooms and eco-conscious comfort.
Shop now at hestra.com
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