If you're obsessed with scoring the latest trends without emptying your wallet, you already know and love PrettyLittleThing. It's the ultimate destination for bold, youthful, and party-ready looks that keep your wardrobe fresh on a weekly basis.
But when you're looking to expand your go-to list for that perfect night-out dress or a cool new top, there are plenty of other brands serving up a similar vibe. For those who love PLT's trend-driven styles and affordable prices, here are 19 similar brands to add to your rotation.
Missguided delivers trendy, youthful fashion that's all about making a statement. Think figure-hugging dresses, statement crop tops, and streetwear styles that feel incredibly current. With prices generally between $15-$60, it's a direct competitor to PrettyLittleThing, offering bold, on-trend looks perfect for a night out.
While both brands serve up confidence-boosting styles, Missguided often pushes the envelope a little further with more daring, fashion-forward pieces that have a rebellious edge. If you want looks that are guaranteed to get you noticed, Missguided is your destination.
Shop now at missguided.com
Originating as an eBay store selling vintage finds, Nasty Gal has evolved into a powerhouse for edgy, cool-girl fashion. Specializing in statement pieces like leather skirts, graphic tees, and vintage-inspired dresses, its style has a rebellious twist. Prices range from about $20 to $150, offering looks with a bit more attitude.
Compared to PLT, Nasty Gal's vibe is less about mainstream glamour and more about rock 'n' roll meets vintage chic. It's the perfect brand for shoppers who love to stand out, aren't afraid of a bold print, and want to build a wardrobe with personality.
Shop now at nastygal.com
As one of PLT's closest relatives (they're owned by the same parent company), Boohoo offers a massive selection of ultra-affordable, trend-driven fashion. With hundreds of new styles dropping weekly and most items under $40, it's a go-to for casual wear, party dresses, and everyday essentials that don't skimp on style.
While their aesthetic is very similar, Boohoo often features slightly more casual, laid-back pieces alongside its partywear. It's ideal for stocking up on everyday tops, jeans, and trendy basics that keep your daily looks feeling fresh.
Shop now at boohoo.com
Lulus takes the trend-consciousness of fast fashion and gives it a slightly more elevated, feminine touch. Known for its incredible selection of chic dresses, skirts, and occasionwear, it's the perfect spot for finding something for a wedding, graduation, or a fancy date night. Price points generally range from $30 to $150, making it feel a bit more premium but still accessible.
Unlike PrettyLittleThing's streetwear-heavy vibe, Lulus focuses on polished, romantic styles with timeless silhouettes. If you need a gorgeous dress for a special event, Lulus should be your first stop.
Shop now at lulus.com
ASOS is less a single brand and more an online fashion universe. It stocks thousands of pieces from its in-house labels as well as other brands, offering everything from ultra-trendy styles to timeless classics. With a broad price spectrum, you can find PLT-level deals alongside higher-end splurges.
The biggest advantage of ASOS is variety. Its extensive size ranges (including Tall, Petite, and Curve) and massive selection mean you can find something for any style, budget, or occasion. It's your one-stop shop for building an entire outfit, from the dress to the shoes and accessories.
Shop now at asos.com
Zara is a global fast-fashion expert that excels at translating runway trends into chic, wearable collections at lightning speed. Its aesthetic is more polished and sophisticated than PLT, catering to a slightly older audience looking for trendy workwear, blazers, and versatile separates. Prices are generally in the $30-$150 range.
While PrettyLittleThing nails party and streetwear looks, Zara shines in creating elevated basics and powerful statement pieces that feel more expensive than they are. Shop here when you want to look on-trend but also effortlessly put-together.
Shop now at zara.com
Famed for its incredibly low prices and colossal inventory, Shein is the epitome of fast fashion. With countless new arrivals daily and many items priced under $20, it's a playground for experimenting with hyper-specific, viral trends without any financial commitment. Its selection of clothing, accessories, and shoes feels almost endless.
Like PrettyLittleThing, Shein is all about getting the latest look for less. However, its sheer volume of options sets it apart, making it the perfect place for a fashion hunt when you have a very particular Tiktok-inspired trend in mind.
Shop now at shein.com
Fashion Nova is the undisputed queen of curve-hugging silhouettes and sexy, body-conscious styles. Renowned for its jeans that fit like a glove and its head-turning night-out dresses, the brand focuses on flattering and celebrating your shape. Priced mainly between $20-$80, their styles are both affordable and impactful.
While PLT offers trendy partywear, Fashion Nova makes fit its top priority, especially for curvy bodies. If you want affordable, statement-making clothes that are designed to enhance your figure, Fashion Nova is the go-to.
Shop now at fashionnova.com
Part of the same family as Zara, Bershka is the younger, cooler sibling. It focuses on youthful, streetwear-inspired fashion that feels very relaxed and on-trend. In their collection, you'll find plenty of oversized hoodies, cool graphic tees, wide-leg denim, and casual dresses, with most items priced between $15 and $70.
While PrettyLittleThing is your source for all-out glam, Bershka is perfect for everyday cool. It excels at trendy basics you can style in multiple ways, making it ideal for building a cohesive and casual wardrobe.
Shop now at bershka.com
While they do offer clothing, Public Desire's true specialty is trendy and affordable footwear. They are a must-shop destination for statement shoes, from chunky platform boots and strappy heels to knee-highs in every color imaginable. With most shoes in the $30-$70 range, you can complete your look without a huge splurge.
PrettyLittleThing has a solid shoe collection, but Public Desire is for the footwear fanatic. If you believe the shoes make the outfit, this is where you'll find the perfect, on-trend pair to elevate any look.
Shop now at publicdesire.com
This Australian-based hot spot is a favorite among Gen Z for its mix of cute, flirty, and effortlessly cool styles. Princess Polly blends party dresses and festival wear with trendy everyday pieces like knit sets and mini skirts. Ranging from $30-$100, their pieces often feel a bit more curated and boutique-like.
Compared to PLT's more provocative aesthetic, Princess Polly leans into a polished, feminine vibe with unique prints and high-quality fabrics. It's the perfect brand for when you want to look trendy but in a slightly more refined way.
Shop now at princesspolly.com
Pretty Green offers a different take on streetwear, rooted in classic British fashion and music culture. While that might sound different, its core offering of bold graphic tees, casual jackets, and easy-to-wear separates appeals to a similar desire for laid-back, cool style seen in some of PLT's casual edits. Prices are a bit higher, typically $30-$80 for tees and sweatshirts.
Where PrettyLittleThing is driven purely by fast-fashion trends, Pretty Green has a more distinctive point-of-view inspired by Britpop. This is the place for someone seeking cool streetwear with an authentic, subcultural edge.
Shop now at prettygreen.com
Mango provides stylish, versatile clothing with a more refined and minimalist aesthetic than typical fast-fashion brands. You'll find trend-aware pieces from gorgeous coats to sleek dresses, but they’re designed with longevity in mind, often using better-quality fabrics. Prices generally range from $30 to $150.
Shop at Mango when you want something inspired by today's trends but executed in a more timeless, sophisticated way. It's an excellent choice for building a polished wardrobe that still feels completely modern.
Shop now at shop.mango.com
True to its name, Cotton On is a haven for comfortable, casual, and affordable basics. From denim and graphic tees to cozy sweats and everyday dresses, they nail wallet-friendly essentials priced mainly between $10-$50. Their focus is on simple, laid-back pieces with a youthful vibe.
If PrettyLittleThing is for dressing up, Cotton On is for dressing down. It's the spot to stock up on the core staples of your wardrobe - denim, plain tees, and easy-to-wear basics that you can mix and match endlessly.
Shop now at cottonon.com
Missy Empire is a fast-fashion brand that is unabashedly trendy, sexy, and bold. In their collection, you'll find an array of bodycon dresses, cut-out tops, co-ord sets, and statement pieces perfect for a big night out or a festival weekend. With prices around $20-$70, the vibe and cost are very similar to PLT.
Where they stand out is in their daring, clubwear-inspired designs. If you're looking for an affordable, eye-catching outfit that commands attention, Missy Empire has you covered with fresh styles and fearless energy.
Shop now at missyempire.com
Targeting a young, trend-focused shopper, Zaful offers affordable fashion with a special emphasis on swimwear and casual summer wear. With prices from $10 to $50, it's a great choice for a quick wardrobe refresh before a vacation or the start of a sunny season. The style is lighthearted, youthful, and heavily influenced by viral trends.
While you can find similar casual wear on PLT, Zaful's expansive swimwear collection is its key differentiator, making it a go-to for finding the perfect bikini or one-piece on a budget.
Shop now at zaful.com
Urban Outfitters curates an eclectic mix of trendy, vintage-inspired, and boho-chic clothing that appeals to a fashion-forward audience looking for something unique. They stock their own in-house brands alongside other names, offering everything from edgy band tees to romantic slip dresses, with prices from $20 to $150.
Unlike PLT’s focus on purely mainstream fast fashion, UO caters to more niche styles like indie, retro, and grunge. It’s perfect for the shopper who wants to stay on-trend but with a more individualistic twist.
Shop now at urbanoutfitters.com
As a digitally native "social-first" brand, Cider’s entire collection feels like a shoppable TikTok feed. They release trendy, playful, and mood-based collections targeting Gen Z with affordable dresses, creative knits, and statement tops, mostly between $15-$50. Fresh drops are constant, helping you stay ahead of the curve.
Similar to PrettyLittleThing, Cider offers the latest looks for less. However, their curated "mood" edits - like feeling "dreamy" or "elegant" - make shopping for a specific vibe or aesthetic particularly fun and easy.
Shop now at shopcider.com
Shein is one of the most well-known fast-fashion giants in the world, offering a seemingly endless catalogue of styles that mimic what's happening on runways and in celebrity street style. With prices typically in the $10-$40 range, it’s a go-to for anyone who loves having a variety of trendy options without making a major investment.
Both Shein and PLT excel at delivering trend-focused items at low prices. Shein's global scale and incredibly rapid inventory turnover make it an unbeatable option for viral trend-hunters looking for ultra-specific pieces seen on social media.
Shop now at shein.com
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