If you've ever felt the thrill of opening a blind box, chances are you're already a fan of Popmart. The brand has mastered the art of the collectible toy, creating vibrant, quirky characters that are impossible not to love. Their artist collaborations and limited-edition drops make every release an exciting event for collectors.
But the world of designer toys is vast and full of amazing creators. If you're looking to expand your collection beyond Popmart's universe, we've found 17 incredible brands that offer that same sense of creativity, fun, and collectibility. Here are the brands you need to check out next.
Superplastic is where designer toys meet high fashion and internet culture. Known for their animated "virtual celebrities" like the mischievous Guggimon and the perpetually hyped Janky, their vinyl figures are dripping with streetwear-inspired cool. Think of them as the edgier, more luxe cousin to Popmart, with collaborations spanning from Gorillaz to Gucci. If you love collectibles with a story and a serious dose of attitude, Superplastic delivers.
Shop now at superplastic.co
Kidrobot is a legend in the designer toy scene, and for good reason. They are considered one of the pioneers of the entire movement, blurring the lines between toys and contemporary art. While Popmart focuses on bright, cute aesthetics, Kidrobot leans into pop art, street culture, and surrealism. With iconic platforms like Dunny and Munny and collaborations with world-famous artists, Kidrobot is a must-know brand for anyone serious about collecting.
Shop now at kidrobot.com
Instantly recognizable by its blocky bear shape, Bearbricks have transformed a simple platform into a global phenomenon. These figures are essentially blank canvases for some of the biggest names in art, fashion, and pop culture - from Chanel to Star Wars. While Popmart offers diverse character designs, Bearbricks offer one iconic shape reimagined in endless ways. Ranging from affordable blind boxes to super-rare, four-figure art pieces, they are the ultimate status symbol for modern collectors.
Shop now at medicomtoy.co.jp
Mighty Jaxx creates highly detailed collectibles that feel like mini-sculptures. They team up with artists worldwide and major brands like HBO and Marvel to bring a unique, often edgy spin to familiar characters. Compared to Popmart's charming simplicity, Mighty Jaxx goes all-in on intricate details and dynamic poses. Their releases are often super limited, making them sought-after pieces for collectors who appreciate premium craftsmanship and a darker aesthetic.
Shop now at mightyjaxx.com
Bridging the gap between street art and blue-chip galleries, KAWS is an art world superstar, and his vinyl Companion figures are grail-level collectibles. Known for his signature "X-ed out" eyes, the artist's work blends familiar cartoon nostalgia with a slightly melancholic, modern twist. While Popmart offers fun, accessible pieces, KAWS toys are limited-edition contemporary art investments coveted by collectors and celebrities alike. Owning a KAWS figure is like having a piece of pop culture history on your shelf.
Shop now at kaws.com
Led by Italian artist Simone Legno, Tokidoki is a universe of impossibly cute, Japanese-inspired characters. From their signature Unicorno blind boxes to their edgy Cactuskitties, their style is a vibrant explosion of kawaii with a punk rock twist. If you adore Popmart's playful and colorful side but want something with a distinctive anime and manga influence, Tokidoki's world is one you can easily get lost in. It's pure, adorable fun across vinyl figures, plush toys, and accessories.
Shop now at tokidoki.it
For those whose tastes run a bit darker and more surreal, Fractured Toys is a perfect discovery. This niche brand specializes in limited-run vinyl figures that feel more like abstract sculptures than conventional toys. Their designs are often distorted, beautifully unsettling, and artist-driven, making them true statement pieces. If Popmart's cuteness is your starting point but you're curious about the experimental, edgier side of art toys, Fractured Toys offers a compelling alternative.
Shop now at fracturedtoys.com
Cotton Candy Machine is less a single brand and more of a curated boutique for finding unique, artist-driven collectibles. They champion emerging artists and small-batch creators, giving their shop a very indie, handmade vibe. You'll discover quirky and offbeat designs here that you won't find anywhere else. Think of it as the Etsy of the art toy world - if you love Popmart for the thrill of discovery, you'll love sifting through these creative treasures.
Shop now at cottontoy.com
The Dunny is one of the most iconic platform toys ever created. A signature line from Kidrobot, this rabbit-like figure serves as a three-dimensional canvas for hundreds of different artists. Sold in blind boxes just like Popmart, part of the fun is not knowing which artist's design you'll get. Dunny figures are all about celebrating artistic expression on a single, beloved shape, making them instantly recognizable and compulsively collectible.
Shop now at kidrobot.com/collections/dunny
If you're ready to level up your collection, Sideshow is where you go. They create hyper-realistic, premium-quality statues and figures from the biggest fandoms like Marvel, DC, and Star Wars. While Popmart offers pocket-sized fun, Sideshow delivers museum-quality centerpieces for your displays. These are high-end investment pieces for dedicated fans, showcasing unbelievable detail and craftsmanship that truly brings your favorite characters to life.
Shop now at sideshow.com
Bubi Au Yeung is a Hong Kong artist known for her heartwarming and charming characters that feel like they've stepped out of a sweet dream. Her main creations, like Treeson and Ren, explore themes of nature and friendship with a gentle, whimsical touch. This is a great brand for collectors who are drawn to Popmart's more innocent and story-driven figures, offering a similar sense of charming character design but from an independent artist perspective.
Shop now at bubiauyeung.com
Lulubell Toys is your gateway to the wild side of designer vinyl, especially Japanese "sofubi." They curate and produce toys from independent artists that are often grotesque, monstrous, and wonderfully weird. This isn't Popmart's world of bright charm, this is the avant-garde underground of toy art. For collectors looking to add some truly unique, mind-bending, and boundary-pushing pieces to their shelves, Lulubell is a necessary stop.
Shop now at lulubelltoys.com
Who knew pop culture mashups could be so brilliant? Fools Paradise creates intricate, large-scale designer figures that re-imagine famous characters in hilarious and creative scenarios - think a bulky Batman buying groceries or Darth Vader as a graffiti artist. Their pieces are highly detailed, dynamic, and infused with a clever sense of humor that makes them stand out. It's a fun-loving yet sophisticated take on collectibles, perfect for fans who want display-worthy statement pieces.
Shop now at foolsparadise.jp
If your favorite Popmart series lean toward the magical and sweet, Pucky is the brand for you. Created by artist Pucky and brought to life through brands like Popmart itself, these dreamlike figures feature adorable, big-eyed characters set in whimsical worlds. The aesthetic is gentle, pastel-colored, and tinged with a touch of surrealism. Each Pucky character feels like it comes with its own fairytale, making them perfect for collectors who love toys with a strong sense of wonder and charm.
Shop now at bubblegumtoys.com
True to its name, Freaks and Geeks offers collectibles with a rebellious, alternative soul. The brand focuses on limited-edition vinyl figures from artists with a gritty, urban, and sometimes punk-rock voice. This is the antithesis of mass-market cute, it's art for a subculture. If you like the idea of collecting toys that have a strong, unapologetic point of view, Freaks and Geeks curates pieces for outsiders and creative misfits.
Shop now at freaksandgeeks.com
Huck Gee is an esteemed artist in the vinyl toy world, known for his incredible custom figures that are true works of art. His designs often blend themes of street culture with a quasi-mythical, samurai-inspired world, resulting in meticulously crafted and highly sought-after resin and vinyl pieces. While Popmart makes mass collecting accessible, grabbing a Huck Gee piece is like acquiring a handcrafted original from a master of the craft.
Shop now at huckgee.com
It's impossible to talk about art toys without giving KAWS another nod. Artist Brian Donnelly has turned his signature "XX" characters into one of the most recognizable motifs in contemporary art. His vinyl figures are less toys and more highly valuable art multiples that appreciate over time. While the entry point is far steeper than Popmart, KAWS represents the pinnacle of designer collectibles, solidifying the idea that a "toy" can be an object of serious artistic and cultural value.
Shop now at kaws.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
