Nothing says timeless, classic American style quite like Polo Ralph Lauren. With its iconic logo and effortlessly preppy vibe, it's the go-to for anyone who wants to look polished without being too formal. From the perfect polo shirt to crisp button-downs and classic chinos, its pieces define a refined yet comfortable wardrobe.
But part of the fun of shopping is discovering new brands that capture a similar spirit. If you're looking to expand your collection of preppy staples and heritage-inspired classics, here are 17 brands like Polo that are definitely worth a look.
Known for its famous crocodile logo, Lacoste offers a sporty, tennis-inspired take on prep. Where Polo's heritage is rooted in equestrian sport, Lacoste lives on the court. Expect sleek polo shirts with a modern fit, minimalist tracksuits, and clean, athleisure-leaning basics that feel polished and cool.
The price point is very similar to Polo's, but the aesthetic is a bit more streamlined and modern. It’s the perfect brand if you love Polo's classic vibe but want something with a European, sporty-chic sensibility. Think of it as Polo's French cousin.
Shop now at lacoste.com
Tommy Hilfiger is another giant in the world of American heritage apparel, channeling a classic, East-Coast preppy style with a bold, youthful twist. Famous for its red, white, and blue color palette, Tommy offers everything from chinos and logo tees to casual dresses and puffer jackets.
It shares Polo's celebration of Americana but often feels more playful and contemporary, sometimes leaning into streetwear influences that appeal to a younger crowd. If you find Polo a little too traditional, Tommy Hilfiger offers a vibrant and slightly more casual alternative.
Shop now at usa.tommy.com
As America's oldest clothing retailer, Brooks Brothers is the original authority on traditional American style. This is the place for perfectly tailored oxford shirts, classic blazers, and refined staples that feel timeless and sophisticated.
While Polo nails preppy sportswear, Brooks Brothers leans more into formal and business-casual attire. If you love Polo Ralph Lauren but need to smarten up your look for the office or a special event, Brooks Brothers offers enduring quality and an unmatched level of sartorial heritage.
Shop now at brooksbrothers.com
J.Crew perfectly blends classic preppy with modern, trend-aware style, making it a go-to for versatile and high-quality everyday pieces. It’s known for its chinos in every color imaginable, cozy cashmere sweaters, and stylish-yet-simple dresses that work for any occasion.
Like Polo, J.Crew focuses on quality basics but with a slightly more relaxed and accessible vibe. Its price point is generally more affordable, and its collections offer a fresh, colorful take on classic American dressing, making it perfect for building a wearable, chic wardrobe.
Shop now at jcrew.com
If Polo is for a weekend in the Hamptons, Vineyard Vines is for a laid-back summer on Martha's Vineyard. This brand captures a relaxed, coastal preppy style with its playful smiling whale logo and bright, cheerful color palette. Think perfectly broken-in hats, pastel shorts, printed swimwear, and breezy button-downs.
The brand is all about the "good life" and doesn't take itself too seriously. It shares Polo's preppy DNA but dials up the fun and casual vibes, making it ideal for vacation style or anyone who loves coastal charm.
Shop now at vineyardvines.com
GANT combines American East Coast preppy with a touch of refined European sophistication. Born on college campuses, the brand is celebrated for its perfectly crafted shirts, cable-knit sweaters, and timeless chinos. Its aesthetic is clean, polished, and effortlessly smart.
Compared to Polo, GANT's designs feel a little more understated and academically inspired. It’s an excellent choice for anyone who appreciates the quality and history behind preppy staples and wants pieces that are both classic and intelligent.
Shop now at gant.com
Hailing from New Zealand, Rodd & Gunn offers premium casual menswear inspired by the great outdoors and rugged landscapes. The brand excels in high-quality shirting, durable knitwear, and stylish outerwear that blends classic American and British sportswear influences.
It's similar to Polo Ralph Lauren in its commitment to quality materials and timeless style, but Rodd & Gunn brings a more rustic, outdoorsy sensibility. If you love Polo's aesthetic but want something with a robust, travel-ready edge, this is your brand.
Shop now at roddandgunn.com
L.L.Bean is an American icon rooted in durability, practicality, and the New England outdoor lifestyle. It’s the home of the original Bean Boot, cozy flannel shirts, canvas boat totes, and rugged fleeces that are made to last a lifetime.
While Polo delivers polished prep, L.L.Bean offers a more utilitarian and functional take on American classics. It’s less about a fashion statement and more about comfort and reliability. Fans of Polo's more casual, heritage styles will find a lot to love here, especially for weekend wear.
Shop now at llbean.com
Southern Tide bottles the spirit of relaxed, Southern coastal living. The brand revolves around classic preppy essentials like colorful polo shirts, performance shorts, and boat shoes, all designed for long days spent by the water. The skipjack fish logo has become a fast favorite among prep stylists.
It offers a more laid-back take on the Americana vibe found at Polo, focusing on comfort and bright, breezy color palettes. It's a fantastic alternative for anyone who leans into the nautical and summery side of prep.
Shop now at southerntide.com
Famous for its heritage woolen blankets and iconic plaid shirts, Pendleton is all about authentic American craftsmanship. The brand's style is rooted in the rugged beauty of the Pacific Northwest, offering timeless outerwear, cozy sweaters, and home goods made from natural fibers.
While Polo channels East Coast leisure, Pendleton embodies a rustic, Western spirit. Shoppers who appreciate Polo's commitment to heritage and quality textiles will be drawn to Pendleton’s unique, nature-inspired patterns and legendary durability.
Shop now at pendleton-usa.com
Filson is for those who value gear that is genuinely built to last. Established during the Klondike Gold Rush, the brand offers ultra-durable outdoor apparel and accessories, from tin cloth jackets to rugged twill bags. Its aesthetic is purely utilitarian and rooted in frontier heritage.
Filson occupies a different space than Polo’s refined leisurewear, but both brands share a deep commitment to American heritage and superior craftsmanship. If you love the story and quality behind Polo but need something that can stand up to the elements, Filson is unparalleled.
Shop now at filson.com
J. McLaughlin specializes in classic American sportswear with a flair for bold colors and distinctive prints. The brand offers a polished yet playful collection of classic silhouettes like refined polos, tailored dresses, and chic blazers - all with a vibrant, modern touch.
It’s very much in line with Polo Ralph Lauren's sophisticated, preppy casualwear but dials up the personality with brighter patterns and a resort-ready feel. It’s as at home in Palm Beach as it is on Nantucket, ideal for shoppers who want their classics with a little extra pop.
Shop now at jmclaughlin.com
A British heritage brand, Barbour is famous for its timeless waxed jackets and classic countryside style. Loved by royals and rockstars alike, its aesthetic is rugged yet sophisticated, grounded in pastoral tradition and impeccable durability.
While Barbour's spirit is distinctly British country, it shares Polo's passion for timeless, functional outerwear that gains character with age. A Barbour jacket is a staple that pairs an outdoorsy vibe with a refined sensibility, making it a perfect companion to Polo's more classic pieces.
Shop now at barbour.com
Orvis is another quintessentially American brand focused on outdoor and country living. While famous for its fly-fishing gear, the company also makes fantastic apparel, from wrinkle-free shirts and durable travel pants to classic Barbour-style field coats. Its look is traditional, comfortable, and built for an active lifestyle.
It occupies a space somewhere between L.L.Bean's pure function and Polo's aesthetic polish. For anyone who appreciates timeless heritage goods that look just as good in the city as they do by a stream, Orvis is a must-shop.
Shop now at orvis.com
UNTUCKit solved a problem many guys who love a casual, put-together look have: finding button-down shirts that look great untucked. The brand specializes in high-quality shirts cut to the perfect length, offering a clean, sharp look without the need for a full tuck.
This brand brings a modern, practical solution to a classic American uniform. If you love Polo's oxford or sport shirts but want a more casual, consistently polished fit for everyday wear, UNTUCKit is the perfect modern alternative.
Shop now at untuckit.com
While primarily a shoe brand, Sperry is the unofficial footwear brand of classic American preppy style. The creators of the original boat shoe, Sperry completes the polished nautical look that Polo so often channels. Today, they offer a range of casual footwear and sneakers that fit the vibe perfectly.
If you're already building a wardrobe with Polo and J.Crew, a pair of Sperry boat shoes or canvas sneakers is a non-negotiable accessory for finishing the look with authentic, laid-back charm.
Shop now at sperry.com
Think of Peter Millar as the luxury performance-wear cousin to Polo. The brand excels in refined golf apparel and sophisticated casualwear crafted from high-tech, comfortable fabrics. Their aesthetic is classic and clean but with a modern emphasis on fit and function.
Priced slightly higher than Polo, Peter Millar is for the man who appreciates luxury details and technical fabrics in his everyday clothes. If you wear Polo on the weekend, you’ll love Peter Millar for the office, the golf course, and everywhere in between.
Shop now at petermillar.com
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