There's nothing quite like slipping into a beautiful, comfortable set of pajamas at the end of a long day. If that's your vibe, you're probably already a fan of Piyama for their focus on soft, breathable fabrics and effortlessly chic designs that make you feel put-together, even when you're just relaxing at home.
For those who love Piyama's blend of high-quality materials, elevated-basic style, and accessible prices, you're in luck. There are plenty of other amazing brands that deliver that same cozy, stylish feel. Here are 23 similar brands perfect for upgrading your sleep and loungewear game.
Lunya designs modern, luxury sleepwear with a focus on function and high-quality fabrics that feel heavenly. Think washable silk sets, restorative Pima cotton, and cozy organic fleece. Their aesthetic is sleek, minimalist, and an upgrade from traditional pajamas, featuring thoughtful details like no-twist waistbands and considered pocket placement.
Compared to Piyama's more relaxed and gentle vibe, Lunya feels more sophisticated and polished. It’s the perfect choice if you're looking for intelligently designed, upscale sleepwear that combines technical innovation with pure comfort.
Shop now at lunya.co
Eberjey might just be the king of soft. Famous for its Gisele pajama set made from temperature-regulating modal jersey, the brand is all about creating sleepwear that's as comfortable as it is flattering. Their pieces often feature a feminine, romantic feel with delicate lace trims and soft, dreamy color palettes.
While Piyama often uses crisp organic cotton, Eberjey's strength is its ridiculously soft, drapey TENCEL™ Modal fabric. If you love the comfort aspect of Piyama but want something with a slinkier, more romantic feel, look no further.
Shop now at eberjey.com
Hanna Andersson is the go-to for durable, super-soft organic cotton pajamas for the entire family. While famous for their matching family sets and kids' PJs, their adult sleepwear is just as cozy and high-quality. Expect classic patterns, bright, cheerful colors, and relaxed fits that are made for comfort.
Piyama veers slightly more modern and fashion-forward, whereas Hanna Andersson champions timeless comfort, longevity, and sustainable production. It’s an ideal alternative for shoppers who prioritize durable, eco-friendly basics for everyone in the house.
Shop now at hannaandersson.com
Coyuchi brings the same care it gives its iconic organic bedding to a line of sleepwear and loungewear. Made from organic fabrics like cotton, linen, and jersey, their pajamas are designed with a nature-inspired, minimalist aesthetic. Their styles are simple, airy, and built for ultimate relaxation.
Both Piyama and Coyuchi prioritize organic, natural fibers. However, Coyuchi leans into a more neutral, earthy, and rustic vibe that feels deeply connected to its coastal California roots, making it perfect for the eco-conscious minimalist.
Shop now at coyuchi.com
For those who get hot or cold at night, Somnix offers comfort-driven designs powered by high-tech fabrics. Their collections feature moisture-wicking and temperature-regulating materials that promise a better night’s sleep. The styles are modern and sleek, focusing on performance first.
Like Piyama, the goal is enhanced comfort. But while Piyama achieves this through soft natural materials, Somnix does it with innovative textile technology. If you struggle with sleep temperature, Somnix is a practical and comfortable solution.
Shop now at somnix.com
With Swiss roots dating back over 130 years, Hanro stands for understated luxury and impeccable quality. They create sleepwear and loungewear from the finest cotton, silk, and modal, focusing on timeless, elegant designs that last forever. Their pieces are investment-worthy staples devoid of logos or trends.
Hanro takes the quality Piyama is known for and elevates it to a true luxury level. While more of a splurge, Hanro is for discerning customers who want the best-of-the-best in minimalist, high-end sleepwear.
Shop now at hanro.com
Bird and Knoll blends a relaxed resort-wear aesthetic with cozy comfort in their sleep and lounge collections. Expect soft, sustainable materials like organic cotton and Tencel, fashioned into pieces with vibrant patterns, relaxed fits, and a carefree-luxe feel that can take you from lazy mornings to brunch.
This brand shares Piyama’s love for comfort and sustainability but dials up the color and playfulness. It’s a great fit if you want sleepwear with a more expressive, on-vacation personality.
Shop now at birdandknoll.com
As the name suggests, Loungewear Co. is all about creating the perfect pieces for stylish downtime. They specialize in ultra-soft, minimalist pajamas from sustainable materials like Tencel and organic cotton. Their color palette revolves around chic neutrals and simple, clean designs.
Think of them as Piyama’s even more minimalist cousin. They strip away any extra detailing to focus purely on the gorgeous, eco-friendly fabric and effortless silhouette, creating a pared-back modern look.
Shop now at loungewearco.com
Known for pop-culture collaborations and whimsical, exclusive prints, Bed Head PJs injects fun into traditional sleepwear. Their classic piped pajama sets are made from soft fabrics like organic cotton sateen, jersey, and modal, and are designed for maximum pop and personality.
In terms of comfort and price, Bed Head is comparable to Piyama. Where they diverge is aesthetics - if Piyama is serene and calming, Bed Head is bold, quirky, and unapologetically playful.
Shop now at bedheadpjs.com
Primarily a destination for curated luxury lingerie, Journelle also has an incredible in-house line of sleepwear. Their pieces focus on sensual yet sophisticated materials like silk, satin, and lace-trimmed modal. Their designs are elegant and indulgent, perfect for feeling chic at home.
Journelle offers the same focus on quality you’ll find at Piyama but with a decidedly more sensual, high-end appeal. It's the ideal brand for upgrading your nighttime wardrobe for special occasions or everyday indulgence.
Shop now at journelle.com
This British lifestyle brand is a master of "less is more." The White Company offers beautifully classic sleepwear almost exclusively in neutral palettes like white, cream, and grey. Using high-quality cottons and modals, their designs are timeless, simple, and effortlessly elegant.
Their style aligns with Piyama’s emphasis on understated sophistication and quality. However, The White Company commits fully to a neutral, minimalist aesthetic that feels both traditional and incredibly soothing.
Shop now at thewhitecompany.com
Les Girls Les Boys offers a modern take on sleep and lounge essentials with a "bed to street" mentality. Their gender-neutral pajama sets, shorts, and hoodies are crafted from sustainable fabrics like organic cotton. With a younger, Downtown vibe, they bridge the gap between sleepwear and streetwear.
While Piyama has a more ethereal, relaxed feel, Les Girls Les Boys brings a cool, youthful edge. Check them out for sleepwear with a more inclusive fit and rebellious spirit.
Shop now at lesgirlslesboys.com
You can't have a name like Softies without delivering on softness. The brand uses custom fabrics like their Drirelease® technology to create cozy sleepwear that helps regulate temperature. Their collections are all about luxurious comfort, featuring relaxed fits and buttery soft textures perfect for all-night sleep or lounging.
They share Piyama’s obsession with ultimate comfort. However, Softies often features more playful, whimsical prints and places a heavy emphasis on fabric innovation designed for wellness and better sleep.
Shop now at softies.com
Loved for their iconic Turkish cotton towels, Hamam extends their mastery of cozy materials into a line of sleepwear and loungewear. Expect lightweight, breathable robes and pajama sets that are perfect for warmer climates or anyone who appreciates the natural texture of high-quality cotton.
Hamam's aesthetic is minimalist and spa-like, echoing Piyama's dedication to natural comfort. They’re an excellent choice if you prefer a simplified, hotel-luxury feel in your loungewear.
Shop now at hamam.co
Jade & Pearl specializes in sustainably made sleep and loungewear that embodies a boho-chic aesthetic. Their collections often showcase natural fabrics, relaxed silhouettes, and unique globally-inspired prints. Their pieces feel effortless, sophisticated, and a little bit eclectic.
This brand nails the same comfortable yet chic niche as Piyama but with a more earthy, bohemian character. If Piyama is quiet weekend comfort, Jade & Pearl is comfort for the stylish world-traveler.
Shop now at jadeandpearl.com
Don't overlook Nordstrom's in-house brands, especially Nordstrom Lingerie. They offer a huge variety of sleepwear, from affordable and buttery-soft modal blends to more luxurious silk sets. The Moonlight Eco Pajamas, for example, are a cult favorite for their silky feel and incredibly accessible price point.
Nordstrom offers a much wider range of styles, fabrics, and prices than Piyama. It's a fantastic one-stop-shop if you want to explore different options, from cute jersey sets to elegant button-downs, all focused on comfort and quality.
Shop now at nordstrom.com
Veeda is heavily focused on sustainability, using eco-friendly materials like bamboo and certified organic cotton to create their minimalist, modern pajamas. Their designs are clean aesthetically, focused on solids and simple patterns that let the quality of the ultrasoft fabric shine through.
Veeda shares Piyama's dedication to eco-conscious creation and subtle style. They are a prime choice for shoppers looking for beautifully simple, ultra-soft basics made with the planet in mind.
Shop now at veedasleepwear.com
LAKE is famous for one thing: insanely soft Pima cotton pajamas. Their signature look features classic stripes in dreamy colorways on timeless silhouettes like short sets, nightgowns, and long-sleeve sets. Their style is distinctly preppy, classic, and feels like a vacation on the coast.
Both LAKE and Piyama are obsessed with beautiful cotton. However, LAKE's aesthetic is more traditional and All-American-classic with its signature stripes, while Piyama leans more modern and slightly bohemian.
Shop now at lakepajamas.com
If you believe sleepwear should be just as expressive as your daywear, Printfresh is for you. This brand creates vibrant pajama sets, nightgowns, and robes from GOTS-certified organic cotton poplin, all covered in whimsical, hand-drawn prints inspired by plants, animals, and travel.
While both brands use organic cotton, Piyama opts for understated patterns and colors. Printfresh goes the opposite direction, celebrating bold, artistic, and maximalist prints that make a statement. It’s for the person who wants wearable art.
Shop now at printfresh.com
Known for its viral "Soft Lounge" and "Fits Everybody" collections, SKIMS excels at creating modern loungewear in innovative, buttery-soft fabrics. Their sleepwear and lounge pieces feature body-conscious but ridiculously comfortable fits in trendy neutral color palettes and an extensive range of sizes.
Both brands prioritize comfort, but they achieve it differently. Piyama’s comfort comes from loose-fitting, natural fibers, while SKIMS' comfort often comes from super-stretchy, molding-to-your-body fabrics. SKIMS is trendier, while Piyama has a more timeless, serene feel.
Shop now at skims.com
Known first for its luxurious bedding, Parachute brings that same lived-in comfort to its line of loungewear. Using textural materials like Cloud Cotton gauze, brushed cotton, and soft linen, their pieces have an easy, California-coastal vibe. Expect relaxed fits and a palette of soothing, earthy neutrals.
Parachute has a very similar ethos to Piyama - natural, high-quality materials and uncomplicated, chic designs. However, Parachute’s offerings feel like an extension of their high-end home line, giving them a distinct spa-luxury feel.
Shop now at parachutehome.com
Don't sleep on Summersalt's sleepwear! While famous for its data-backed swimwear, their loungewear collections use the same silky-soft, eco-friendly modal fabrics their customers love. Find vibrant pajama sets, sleep dresses, and robes that are incredibly comfortable and boast fun, modern prints.
Summersalt aligns with Piyama in its accessible mid-range price point and obsession with softness. Summersalt’s designs are often just a bit more colorful and contemporary, using bold solids and playful patterns.
Shop now at summersalt.com
Sleepy Jones was founded on the idea that sleepwear should be stylish enough to move through your entire day. Their offering revolves around beautifully tailored pajama sets made from crisp, high-quality cottons, often in classic gingham, stripes, and novelty prints.
This is the luxury, high-fashion answer to sleepwear. While Piyama focuses on soft, relaxed silhouettes, Sleepy Jones offers more structured and sartorial-inspired pieces. It’s for those who appreciate classic tailoring and see lounging as an art form.
Shop now at sleepyjones.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
