If you love contemporary menswear with a cool British edge, you're probably already a fan of Percival. They nail that sweet spot between classic-inspired design and modern, wearable staples, offering quality pieces that look sharp without trying too hard. From tailored shirts to casual outerwear, they blend quality fabrics with a laid-back feel that’s hard to beat.
For guys who appreciate Percival's mix of timeless style and streetwear influences, here are 17 similar brands that offer that same effortless cool.
A.P.C. channels that minimalist Parisian cool, focusing on impeccably clean silhouettes and timeless essentials. They are best known for their raw denim jeans, simple tees, and crisp shirting that feels effortlessly chic. With prices for tops and denim usually between $70 and $200, they are all about high-quality fabrics and understated design.
While Percival leans into a modern British aesthetic, A.P.C. offers a similar commitment to quality staples but with a more pared-back, sophisticated French edge. If you want wardrobe building blocks that are refined and durable, this is the brand for you. Shop now at www.apc.fr
As a British heritage brand, Sunspel is a master of luxury essentials. They are famous for crafting some of the finest T-shirts, polos, and underwear available, using premium materials like exceptionally soft cotton and fine merino wool. Expect price points from $80 to $250, positioning them as a slightly more premium classic option.
Unlike Percival's casual, streetwear-inspired pieces, Sunspel is all about understated, timeless basics built for comfort and craftsmanship. Both brands share a passion for quality and simplicity, making Sunspel a perfect choice if you want to invest in luxurious everyday essentials. Shop now at www.sunspel.com
Reiss offers a sleek, contemporary take on British style, combining modern tailoring with elevated casualwear. Their range is extensive, from sharp blazers perfect for the office to stylish knits and shirts for the weekend, with prices generally from $50 to over $300. The aesthetic is fashion-forward and sophisticated, yet always comfortable and easy to wear.
Compared to Percival's laid-back vibe, Reiss feels a bit more polished and urban. However, both brands deliver versatile menswear that transitions effortlessly from on-duty to off-duty. Shop now at www.reiss.com
Uniqlo is the undisputed king of affordable, high-quality basics. If you're looking to build out your wardrobe without breaking the bank, this Japanese retailer is your go-to. Their specialty is highly functional everyday essentials, from casual tees and chinos to innovative outerwear featuring technologies like HEATTECH and AIRism. Prices here are incredibly accessible, usually between $10 and $60.
While Percival focuses on designer-led British style, Uniqlo provides the minimalist, practical building blocks that pair perfectly with it. They offer a similar emphasis on clean, versatile pieces, just at a budget-friendly price point. Shop now at www.uniqlo.com
Hailing from Denmark, Norse Projects expertly blends classic workwear, streetwear, and minimalist Scandinavian design. This brand is known for its high-quality outerwear, cozy knitwear, and durable staples that are stylish but built to last. Prices range from $100 to $400, reflecting their premium materials and technical craftsmanship.
Like Percival, Norse Projects caters to the modern man who wants versatile, contemporary pieces. The key difference lies in Norse Projects' functional, weather-ready designs and distinctly subtle branding - perfect for city living with an adventurous spirit. Shop now at www.norseprojects.com
For a rugged, heritage-inspired look, Filson is unparalleled. This American brand specializes in incredibly durable outdoor clothing and accessories crafted from heavyweight materials like tin cloth, thick wool, and sturdy canvas. Their anoraks, flannels, and bags are built for a lifetime of use, with prices ranging from $100 to over $500.
Filson's utilitarian vibe is more workwear-focused than Percival's modern casual style, but they share a deep commitment to high-quality craftsmanship and timeless design. If you appreciate pieces that are built to withstand anything, Filson is a must-see. Shop now at www.filson.com
Club Monaco delivers modern, refined basics with an elevated and sophisticated twist. Their collections are filled with versatile pieces like tailored shirts, well-fitting chinos, sleek knitwear, and classic outerwear. Price points usually fall between $60 and $250, offering a great balance of quality and style.
While Percival has a slightly more casual, streetwear influence, Club Monaco leans toward polished, city-ready styles perfect for smart-casual and work-appropriate wardrobes. Both brands excel at creating simple, high-quality "better basics." Shop now at www.clubmonaco.com
Everlane has built its reputation on ethically made, "Radically Transparent" basics. This direct-to-consumer brand offers high-quality essentials like tees, sweaters, denim, and chinos made in responsible factories, with prices often between $30 and $150. Their aesthetic is clean, minimalist, and designed to become the foundation of a modern wardrobe.
If you love Percival's classic styles but are equally passionate about sustainability and ethical manufacturing, Everlane is a fantastic alternative. They offer the same focus on timeless, versatile pieces for the conscious shopper. Shop now at www.everlane.com
Barbour is a legendary British heritage brand, most famous for its iconic waxed cotton jackets that have been a staple for generations. Beyond their legendary outerwear, they offer a full range of outdoor-inspired menswear including rugged sweaters, classic shirts, and durable trousers. Prices for their signature jackets start around $150 and go up to $400+.
While Percival embodies modern British cool, Barbour represents the classic, rugged side of UK style. Both brands offer practicality meets heritage, though Barbour leans more country and less city. Shop now at www.barbour.com
This German brand combines contemporary design with outstanding craftsmanship, producing all its pieces locally with a focus on high-quality fabrics. Their collections are understated yet luxurious, known for subtle detailing and refined silhouettes. You'll find chore coats, cozy knits, and tailored trousers with prices typically between $150 and $400.
A Kind of Guise shares Percival's modern, sophisticated approach but with a noticeable European minimalist vibe. It's the go-to for guys who appreciate small design details and premium textiles that feel special. Shop now at www.akindofguise.com
Todd Snyder seamlessly blends classic American style with a modern, metropolitan sensibility. The brand excels at elevated essentials - think tailored suits, perfect-fit sweatshirts from their Champion collaboration, and sophisticated outerwear. Pricing reflects its premium quality, ranging from $100 for basics to over $600 for tailoring and jackets.
If you like Percival’s knack for blending tailoring with casualwear, you'll feel right at home with Todd Snyder. The key difference is Snyder's distinctly American, preppy-meets-downtown-cool aesthetic. Shop now at www.toddsnyder.com
Co-founded by surf legend Kelly Slater, Outerknown is a brand built on sustainability and laid-back style. They're masters of casual, comfortable pieces like blanket shirts, sturdy chinos, and breton stripes, all made from eco-friendly materials like organic cotton and recycled fishing nets. Prices mostly sit in the $50-$250 range.
While Percival's vibe is more urban British, Outerknown offers a fantastic alternative for the eco-conscious man who loves a relaxed, coastal aesthetic. Both brands value high-quality materials, but Outerknown's is rooted in a surf-inspired, sustainable lifestyle. Shop now at www.outerknown.com
For over 200 years, John Smedley has been the gold standard for British knitwear. This heritage brand specializes in luxurious knits crafted from Sea Island cotton, extra-fine merino wool, and cashmere. Their designs are timelessly elegant, focusing on classic crewnecks, polos, and cardigans with prices generally from $150 to $400.
John Smedley is for the man who appreciates the finer things. While Percival offers a broad range of casual staples, John Smedley hones in on exceptionally crafted, refined knit pieces - the perfect investment sweaters and polos for a sophisticated wardrobe. Shop now at www.johnsmedley.com
Fusing performance technology with everyday style, Rhone creates menswear for the modern, active man. Their lineup includes activewear, technical chinos, and moisture-wicking commute shirts made from innovative fabrics designed for comfort and durability. With price points around $50 to $150, they're perfect for guys on the move.
Percival's cool is rooted in classic menswear, Rhone's is in high-performance versatility. If you need stylish clothes that can handle a workout, a bike ride to the office, and a casual weekend, Rhone bridges the gap effortlessly. Shop now at www.rhone.com
Mango Man delivers on-trend, contemporary menswear at a seriously accessible price point. You can find everything here from oversized linen shirts and slim-fit trousers to stylish casual jackets and trendy knitwear, with most items falling between $30 and $150. Their aesthetic is distinctly modern and urban, appealing to guys who like to stay current.
If you love Percival but want a more trend-forward option that won't strain your wallet, Mango Man is an excellent choice. They capture a similar smart-casual vibe but with a youthful, European twist. Shop now at shop.mango.com
Inspired by the traditional workwear of Venetian fishermen, Barena creates menswear with a relaxed yet refined feel. This Italian brand is known for its mastery of "soft tailoring" and its beautiful use of natural fabrics like linen, wool, and cotton. Prices are premium, from $200 up to $600, reflecting their Italian craftsmanship.
Like Percival, Barena values quality and timeless appeal. However, Barena brings a distinctly understated European elegance and a more sartorial, drapey silhouette, making it perfect for men who love sophisticated, "if you know, you know" luxury. Shop now at www.barena.com
MHL is Margaret Howell's secondary line, focusing on functional, durable essentials with a lived-in feel. The collection is full of understated, British-designed pieces like chore jackets, simple shirting, and sturdy knitwear, all made from high-quality canvas, drill, and wool. Prices typically range from $100 to $300.
MHL shares a similar design DNA with Percival - both are rooted in modern British craftsmanship and creating timeless wardrobe staples. MHL, however, channels a more minimalist, utilitarian spirit, ideal for the guy who favors function and subtlety above all else. Shop now at www.margarethowell.co.uk
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