If you're a fan of stylish, modern British menswear, you're likely already familiar with Percival. The brand has perfected the art of blending classic cuts with contemporary details, creating those go-to pieces that feel both timeless and totally fresh - think well-made shirts, smart trousers, and jackets that work for just about any occasion.
For those who love Percival's effortlessly cool and understated vibe, we've rounded up 18 similar brands that nail that same sweet spot of quality, style, and versatility. Whether you're looking for elevated basics or a new statement jacket, these are the menswear brands you need to check out.
Hawkins & Brimble excels at classic British staples perfect for your everyday wardrobe. They focus on casual and smart-casual pieces like versatile shirts, knitwear, and outerwear made from natural fabrics. With most items priced between $60-$150, they're slightly more affordable than Percival.
This brand is ideal if you're looking to stock up on relaxed, understated basics with a timeless feel. While Percival injects a bit more contemporary trend into their collections, Hawkins & Brimble sticks to the essentials, making them a great starting point for building a versatile closet.
Shop now at hawkinsandbrimble.com
Sunspel is laser-focused on creating luxurious, high-quality basics. They're legends in the menswear world for their impeccably crafted t-shirts, polo shirts, and underwear, using incredibly soft and fine fabrics. Prices are premium, typically ranging from $100 to $300, reflecting their commitment to quality and longevity.
If you appreciate Percival’s attention to fabric and fit, think of Sunspel as the master of elevated essentials. They are less about seasonal trends and more about perfecting the foundational pieces of a man's wardrobe with a minimalist, refined aesthetic.
Shop now at sunspel.com
New York-based designer Todd Snyder designs with a sensibility that merges American prep with classic European tailoring. The brand offers well-made shirts, chinos, and sharp outerwear, with prices typically falling between $80 and $300. It's a go-to for sophisticated, smart-casual style that feels both timeless and modern.
Though an American brand, Todd Snyder shares Percival's dedication to quality fabrics and sharp, clean silhouettes. If you like Percival’s modern take on classics but want to explore a slightly preppier, Americana-infused alternative, this is the brand for you.
Shop now at toddsnyder.com
The Parisian label A.P.C. (Atelier de Production et de Creation) is the king of minimalist cool. Famous for its raw selvedge denim, the brand also offers a full range of simple, high-quality essentials like clean-cut shirts, sweaters, and jackets, generally priced from $80 to $250.
Like Percival, A.P.C. delivers understated, timeless style that's easy to wear. However, A.P.C. leans even more into a purified, pared-back Parisian aesthetic with almost no visible branding, making their pieces effortlessly chic wardrobe cornerstones.
Shop now at apc.fr
Boden brings a dose of cheerful color and playful patterns to British menswear. Known for vibrant shirts, chinos, and knitwear, the brand offers approachable style with a bit of personality, with most pieces priced between $40-$150. It’s perfect for adding some fun to your casual wardrobe.
While Percival tends to use a more muted, contemporary color palette, Boden isn't afraid to go bold. Both brands share a focus on wearable, quality clothing, but Boden is your stop for stripes, brights, and eye-catching prints.
Shop now at boden.co.uk
Founded on one iconic piece - the G9 Harrington jacket - Baracuta embodies classic British cool. Beyond their legendary outerwear, they offer a curated selection of shirts and knitwear that carry the same heritage vibe. Prices are on the higher end, from $150 to $400, reflecting the brand’s history and craftsmanship.
While Percival offers a complete wardrobe, Baracuta is the specialist for timeless, statement outerwear. If you appreciate the British heritage that influences Percival's style, owning a Baracuta G9 is like owning a piece of menswear history.
Shop now at baracuta.com
Reiss delivers sleek, modern menswear that perfectly bridges the gap between smart and casual. Known for its sharp cuts and polished aesthetic, you'll find everything from tailored trousers and refined shirts to sharp blazers and outerwear, typically priced from $80 to $250.
Compared to Percival's more relaxed vibe, Reiss leans a bit more formal and is excellent for building a modern work or event wardrobe. Both brands share an eye for quality fabrics and clean silhouettes, but Reiss feels distinctly more urban and polished.
Shop now at reiss.com
Famous for their tailored swim shorts that are smart enough to wear to lunch, Orlebar Brown is the authority on sophisticated resort wear. Their collection also includes chic polo shirts, linen shirts, and lightweight jackets perfect for warm weather. Expect premium pricing, from $150 to $400.
Think of Orlebar Brown as the vacation-focused cousin to Percival's city-ready style. While Percival covers your year-round daily drivers, Orlebar Brown has you covered for every sunny getaway with a sharp, tailored finish.
Shop now at orlebarbrown.com
Universal Works beautifully blends workwear inspiration with traditional British tailoring. Their collections are filled with functional, well-crafted pieces like Baker jackets, relaxed chinos, and durable shirts. With prices around $80-$200, the brand emphasizes honest, wearable style.
If you love Percival but your personal style has a more utilitarian, rugged edge, Universal Works will be right up your alley. Both brands value quality and thoughtful design, but Universal Works pulls more from vintage workwear aesthetics.
Shop now at universalworks.co.uk
A Jermyn Street icon, Charles Tyrwhitt is synonymous with classic British shirts, suits, and accessories at accessible prices. While dress shirts can be found for around $40, their full range is ideal for building a polished and traditional wardrobe without breaking the bank.
Charles Tyrwhitt is decidedly more formal and business-focused than Percival. If you love Percival's casualwear but need something sharper for the office, Charles Tyrwhitt delivers classic British tailoring and is a great resource for formalwear staples.
Shop now at ctshirts.com
Mango Man offers stylish, on-trend menswear at an excellent price point, typically ranging from $30-$150. Their collections are a great place to find contemporary pieces like casual shirts, jackets, and chinos that incorporate current trends without feeling disposable.
While Percival’s vibe is rooted in timeless British style, Mango Man is more trend-driven, offering a quick and affordable way to test out new looks. It’s a great complement for when you want a fashion-forward piece to mix in with your more classic staples.
Shop now at shop.mango.com
Oliver Spencer is all about relaxed tailoring and premium craftsmanship. The brand's collections feature effortlessly refined casual shirts, modern jackets, and comfortable trousers, all designed with a distinctive, easy-going vibe. Prices are in the premium category, from $150 to $400.
Both Oliver Spencer and Percival celebrate quality, modern British style, but Oliver Spencer has a slightly more artsy, bohemian feel. If you want staples that feel relaxed yet distinctively luxurious, this brand is an excellent choice.
Shop now at oliverspencer.co.uk
An undisputed icon of menswear, Ralph Lauren Polo defines the preppy, all-American look. From the signature polo shirt to classic oxford shirts and chinos, the brand offers elevated casual staples with a heritage feel. Prices generally range from $50 to $300.
While Percival’s DNA is distinctly British, Ralph Lauren offers a similar timeless appeal through an American lens. If you appreciate classic, well-made menswear that never goes out of style, both brands will feel right at home in your closet.
Shop now at ralphlauren.com
Founded by designer Alexandre Mattiussi, Ami is the definition of effortless Parisian cool. The brand blends smart tailoring with casual streetwear, offering pieces like their iconic heart-logo sweaters, relaxed trousers, and pristine t-shirts. Prices often fall between $100 and $250.
Like Percival, Ami is designed for a real, everyday wardrobe but comes with a distinctively French flair. Where Percival is quintessential British smart-casual, Ami is its chic, slightly more fashion-forward Parisian counterpart.
Shop now at ami-paris.com
With more than 230 years of history, John Smedley is the world's finest knitter. With prices from $150 to $400, they create beautiful merino wool sweaters, Sea Island cotton polo shirts, and flawless layering pieces that are investments in timeless style and comfort.
If you're drawn to the quality and understated luxury of Percival, you’ll love John Smedley. While Percival offers the full wardrobe, John Smedley is the heritage specialist for investment-worthy sweaters and tops you'll keep forever.
Shop now at johnsmedley.com
A true British heritage powerhouse, Barbour is legendary for its waxed cotton jackets that are as at home on country roads as they are in the city. Beyond outerwear, they offer a full lineup of rugged-yet-refined menswear, priced from $100-$350.
Barbour’s aesthetic leans more towards practical, outdoor-inspired style compared to Percival’s contemporary urban feel. However, both brands represent the lasting appeal of British craftsmanship and are perfect for guys who appreciate clothes made to last.
Shop now at barbour.com
Weekday, a Swedish brand, offers a minimalist aesthetic deeply rooted in streetwear and contemporary youth culture. You'll find a lot of denim, oversized fits, hoodies, and graphic tees at very affordable prices, usually between $20 and $100.
Weekday is decidedly younger and more trend-focused than Percival. It's a great option if you want to experiment with more directional, edgy styles - think of them as the perfect place to grab inexpensive statement pieces to mix in with your classic Percival gear.
Shop now at weekday.com
Focusing on timeless British classics, Townsend is known for its heritage-inspired staples like quality polo shirts, crisp chinos, and classic knitwear. With prices in the $80-$200 range, their style is perfect for relaxed weekends and low-key settings.
Townsend vibes feel a bit more traditional and pared-back compared to Percival's modern take on British style. This brand is a great pick if you prefer classic, more traditional menswear basics without any trendy flourishes.
Shop now at townsend.co.uk
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