If you're all about that effortless urban aesthetic, chances are you're already a fan of Ottway The Label. Known for its perfect blend of comfort and style, the brand nails those elevated basics - like oversized hoodies, relaxed joggers, and chic bodysuits - that make getting dressed for city life a breeze.
For anyone who loves Ottway's minimalist, laid-back vibe and accessible price point, we've rounded up 19 similar brands that will fit right into your wardrobe. Here are our top picks for effortless urban style.
Alo Yoga takes the comfortable, streetwear-inspired vibe of Ottway and gives it a luxe, athleisure spin. The brand is famous for its ridiculously soft fabrics and modern, sleek designs that work just as well for a yoga class as they do for a coffee run. Expect a range of leggings, oversized sweatshirts, and relaxed staples that feel incredibly high-quality.
While prices are a bit higher, ranging from $50 to $150, you're paying for a premium feel that flawlessly merges performance with everyday style. If you love Ottway but want gear that's equally ready for the gym and the street, Alo is your go-to. Shop now at aloyoga.com
For those drawn to Ottway's understated cool but crave a more high-end streetwear feel, Fear of God Essentials is the perfect fit. This line offers minimalist staples like hoodies, joggers, and T-shirts in its signature muted, neutral palette. Known for their high-quality cottons and oversized silhouettes, the pieces feel both comfortable and luxurious.
With prices between $40-$150, it elevates the simple basics seen at Ottway with a distinct, luxury streetwear attitude. It’s the ideal way to build a wardrobe of versatile, effortlessly cool essentials. Shop now at fearofgod.com
Think of Weekday as Ottway's slightly edgier cousin from Stockholm. This Scandi brand delivers on-trend, urban styles with a rebellious twist at a super accessible price point, usually between $20 and $80. You'll find oversized hoodies, cool cargo pants, and sleek basics in easygoing neutral tones.
While sharing Ottway’s minimalist and versatile aesthetic, Weekday injects a bit more of a youthful, street-savvy spirit into its collections. It's a fantastic choice for adding a little bit of attitude to your everyday look. Shop now at weekday.com
If you love Ottway for its approachable and comfy basics, Cotton On is another brand that should be on your radar. Offering a huge range of casual essentials mostly under $50, it's a go-to for building an effortless urban wardrobe without spending a ton. Think oversized tees, easy-wear joggers, roomy hoodies, and everything in between.
Cotton On has a similar focus on comfort, simplicity, and laid-back style, but at an even more budget-friendly price point. It’s perfect for stocking up on easy, practical pieces for everyday city living. Shop now at cottonon.com
Zara is a global powerhouse for a reason: it offers the latest trends at an affordable price, and its collections are packed with streetwear-ready pieces perfect for an urban wardrobe. From oversized sweaters to wide-leg trousers and versatile layering basics, you'll find plenty that echoes Ottway's modern aesthetic.
With most items between $30-$100, Zara is a direct competitor in price and style. The main difference is the speed, Zara gets new, trend-driven looks in stores weekly, making it ideal for anyone who always wants the freshest styles. Shop now at zara.com
For an elevated take on Ottway's urban minimalism, Nili Lotan is the brand to know. Focusing on luxurious fabrics and timeless silhouettes, her "less is more" philosophy results in sophisticated pieces that feel effortlessly cool. The collection includes pieces like relaxed blouses, perfectly tailored trousers, and chic outerwear you'll wear for years.
Priced higher at $200-$600, Nili Lotan offers investment pieces for a more refined wardrobe. It shares Ottway’s love for versatile staples but executes them with an upscale, elegant finish. Shop now at nililotan.com
Known for its transparent pricing and "Radical Transparency," Everlane excels at modern basics made to last. Its offerings are perfect for building an effortless urban wardrobe, with items like boxy tees, oversized sweatshirts, and relaxed trousers that feel both current and timeless.
With pieces typically in the $50-$150 range, Everlane shares Ottway's focus on simple, quality essentials. Where Ottway leans into a streetwear vibe, Everlane stays closer to classic silhouettes with a sustainable edge. Shop now at everlane.com
An icon of streetwear, Stüssy brings a dose of California cool and cultural history to the urban look. Known for its signature graphic language and relaxed tees and hoodies, the brand has defined street style for decades. Its prices, ranging from $40-$150, make it an accessible way to own a piece of the culture.
While Ottway keeps things more minimalist and understated, Stüssy is for those who want their casualwear to be more expressive and make a statement. It's a great brand for injecting personality into your wardrobe. Shop now at stussy.com
Emerging from London's skate scene, Palace combines cheeky graphics, bold logos, and a distinct British attitude. Their collections feature oversized hoodies, track pants, and graphic tees that are staples in the streetwear world. It’s playful, unconventional, and unapologetically cool.
Similar to Ottway, Palace focuses on comfort and casual urban styles, but channels a very specific skate culture vibe that appeals to a youthful, hype-driven audience. Expect drops to sell out fast, with prices hovering around $50-$150. Shop now at palaceskateboards.com
Uniqlo is the undisputed king of high-quality, functional, and affordable basics. From their innovative Heattech fabrics to their perfectly simple tees and oversized sweaters, Uniqlo provides the building blocks for any urban wardrobe. With most pieces priced between $20-$60, the value is unmatched.
Like Ottway, Uniqlo prioritizes minimalist design and comfort. However, Uniqlo often leans into more traditional, tried-and-true styles, making it a practical and reliable choice for foundational, everyday pieces. Shop now at uniqlo.com
With a strong focus on sustainability, Frank And Oak creates modern basics designed for city living. Their clean lines and thoughtful designs can be seen across their collection of relaxed outerwear, versatile basics, and eco-friendly denim. They offer a refined take on casualwear, with most items priced between $50-$150.
Frank And Oak captures Ottway's minimalist spirit and commitment to more conscious production but with a slightly more polished and contemporary Canadian aesthetic. Think smart, simple pieces you can feel good about wearing. Shop now at frankandoak.com
H&M's Conscious collection is a fantastic option for affordable, trend-driven streetwear staples made from more sustainable materials. You can find oversized hoodies, relaxed joggers, and easy layering pieces in the $20-$80 range, making it simple to stay on-trend without breaking the bank.
Similar to Ottway, the pieces are practical and versatile enough for everyday urban wear. The key difference is H&M's connection to fast-fashion trends, offering eco-friendlier alternatives to the season's must-have styles. Shop now at hm.com
Infusing a dose of Parisian elegance into urban style, Sandro offers chic, sophisticated pieces with a modern edge. Their collections feature things like elevated knitwear, tailored joggers, and sleek outerwear that are effortlessly cool. It’s what you wear when you want to look polished but not like you tried too hard.
With a higher price point of $150-$400, Sandro is a more premium alternative. It shares Ottway's focus on versatile basics but elevates them with a distinctively refined, Parisian sensibility. Shop now at sandro-paris.com
A.P.C. (Atelier de Production et de Creation) has perfected minimalist, Parisian chic. The brand is revered for its high-quality selvedge denim, understated sweaters, and timeless outerwear. Every piece is clean, refined, and impeccably constructed, embodying an aesthetic of quiet confidence.
While Ottway's vibe is more laid-back streetwear, A.P.C. takes a similar minimalist approach and makes it more polished and sophisticated. With prices mostly from $150-$400, it’s a go-to for timeless investment basics. Shop now at apc.fr
While not a single brand, online retailer Revolve is a must-shop destination for finding the latest in trendy, urban fashion. They curate a wide selection of labels that specialize in effortless, street-style looks, offering everything from oversized hoodies to sleek bodysuits in the $30-$150 price range and beyond.
If you love the Discover page for Ottway, think of Revolve as a massive, constantly updated version. It’s the perfect one-stop shop for discovering new brands that capture that cool, city-girl aesthetic. Shop now at revolve.com
Mango strikes a great balance between timeless style and modern trends, offering contemporary staples that are perfect for urban living. You can find oversized sweaters, relaxed trousers, and cool layering pieces that deliver a polished yet accessible look. Prices typically fall between $30-$100.
Much like Ottway, Mango focuses on creating stylish, versatile basics for the everyday wardrobe. However, Mango often incorporates more of-the-moment details, making it a fantastic source for affordable, trend-led essentials. Shop now at mango.com
Famous for its modern and sophisticated take on minimalism, Lemaire offers luxurious, thoughtful pieces with a focus on fluid silhouettes and incredible fabrics. Helmed by Christophe Lemaire and Sarah-Linh Tran, the brand creates understated designs like oversized shirts and perfectly cut trousers that are a dream for any minimalist.
This is the luxury version of Ottway's effortless vibe. Catering to a more refined market with prices in the $300-$700 range, Lemaire is about building a timeless, elegant wardrobe. Shop now at lemaire.fr
Known for its mantra of "Doing Things," Outdoor Voices creates high-quality activewear that’s designed for movement but styled for everyday life. Shop their relaxed joggers, comfortable sweatshirts, and versatile exercise dresses that easily transition from a hike to hanging out. It's the perfect blend of function and fun.
With prices between $50-$150, OV shares Ottway's focus on comfort and urban practicality, but through a distinctly sporty and technical lens. It's for the person who loves casual style but wants it ready for activity at a moment's notice. Shop now at outdoorvoices.com
Frankie Shop is the It-girl's secret to an effortlessly chic, minimalist wardrobe. They specialize in oversized silhouettes, from perfectly slouchy trousers and blazers to viral sold-out jackets. The aesthetic is clean, modern, and just the right amount of masculine tailoring.
Priced mostly around $150-$350, it aligns with Ottway's appreciation for simple, comfortable pieces but gives them a majorly fashion-forward and polished upgrade. It's where you go to get those hero pieces that look both timeless and incredibly current. Shop now at thefrankieshop.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
