There's a reason so many watch lovers have a soft spot for Oris. The Swiss brand masters the art of creating high-quality, beautifully crafted mechanical watches that don't come with an eye-watering price tag. Their blend of timeless design, reliable performance, and a genuine passion for watchmaking makes them a staple for both new collectors and seasoned enthusiasts.
But part of the fun is exploring other brands that hit that same sweet spot of quality, style, and value. If you're looking to expand your collection or just find a different flavor of Swiss craftsmanship, here are 18 incredible brands like Oris to check out.
Longines is synonymous with elegance and heritage. The brand offers classic, refined Swiss watches that look just as good with a suit as they do with a casual weekend outfit. With most pieces priced between $1,000 and $3,000, they are right in Oris’s territory, emphasizing top-tier craftsmanship and automatic movements.
Compared to Oris’s often sporty and utilitarian feel, Longines leans into a more traditional dress-watch aesthetic. If you're drawn to Oris for its Swiss quality but want something with a polished, timeless appeal for formal occasions, Longines is a perfect fit. They really shine with their history in sports timing, bringing precision to every piece.
Shop now at www.longines.com
TAG Heuer brings a powerful, energetic vibe to the Swiss watch world, with a strong legacy in motorsport. Known for their iconic chronographs and racing-inspired designs, their watches often feel bold, modern, and high-performance. Prices typically start around $1,500 and go up to $5,000 and beyond.
While sharing a commitment to Swiss engineering with Oris, TAG Heuer is decidedly sportier and more avant-garde. If you love the mechanical integrity of Oris but crave a timepiece with an adrenaline-fueled feel and a contemporary edge, TAG Heuer's collections are calling your name.
Shop now at www.tagheuer.com
For those who seek Swiss quality on a more accessible budget, Tissot is a fantastic place to start. With a huge range of styles from sporty to classic, most of their watches fall between $300 and $1,000. They deliver reliable automatic movements and sharp designs without breaking the bank.
Tissot shares Oris's dedication to value but often embraces more trend-driven designs and collaborations, making them a great choice for a first Swiss watch or for adding a fun, stylish piece to your rotation. They offer a ton of variety, ensuring there's a model for almost any taste.
Shop now at www.tissotwatches.com
Breitling is a heavyweight in the world of high-performance pilot and dive watches. Their watches are robust, extremely precise, and built like a tank, with prices generally sitting in the $3,000 to $8,000 range. They are true tool watches, celebrated for their durability and technical, instrument-inspired look.
Like Oris, Breitling builds exceptional dive watches, but their aesthetic is often bigger, bolder, and more purpose-built for aviation pros. If you appreciate the engineering of an Oris but want a watch that makes a powerful statement on the wrist, Breitling is a solid step up.
Shop now at www.breitling.com
Hamilton blends American heritage with Swiss precision, creating watches known for their cool, vintage-inspired military and field watch designs. Priced accessibly between $500 and $1,500, they offer incredible value for an automatic Swiss timepiece.
Hamilton and Oris both provide excellent everyday watches, but Hamilton's vibe is often more casual and retro. You can find everything from faithful reissues of historic military watches to sleek, modern pieces that look great in any setting. It's the perfect brand for stylish, reliable-quality on a budget.
Shop now at www.hamiltonwatch.com
If you love Oris's dive watches, Squale is a brand you need to know. This Swiss specialist focuses almost exclusively on crafting high-performance dive watches with serious water resistance and a killer vintage aesthetic. Their pieces range from around $1,000 up to $2,500.
Squale is a beloved boutique brand known for doing one thing and doing it exceptionally well. Their colorful, 1960s-inspired designs offer a retro charm that sets them apart from the more modern feel of Oris’s Aquis line, making them perfect for those who want a capable dive watch with a unique personality.
Shop now at squale.ch
Hailing from Germany, Junghans offers a completely different aesthetic: clean, minimalist, and heavily influenced by Bauhaus design. Known for their sleek, understated dials and impeccable finishing, their watches sit in a similar $1,000-$3,000 price point as Oris.
If the traditional Swiss look of Oris feels a bit too busy for your taste, Junghans provides a breath of fresh, modern air. Their Max Bill collection, in particular, is an icon of design simplicity - perfect for creatives and minimalists who appreciate form as much as function.
Shop now at www.junghans.de
Baume & Mercier offers a refined, luxurious take on Swiss watchmaking, with most of their elegant timepieces priced between $2,000 and $6,000. They focus on sophisticated dress watches that blend timeless style with modern luxury.
Think of them as a more opulent cousin to Oris. Both brands prioritize Swiss-made integrity, but Baume & Mercier dials up the elegance with refined finishing, sophisticated designs, and occasionally precious metals. It's the ideal choice when you need a watch for life's biggest milestones.
Shop now at www.baume-et-mercier.com
While famous for luxury pens, Montblanc also produces exceptional Swiss watches that ooze sophistication, often priced from $2,000 to $10,000. Their Villeret workshop is legendary, resulting in beautifully finished pieces with incredible attention to detail.
While Oris excels at versatile, sporty elegance, Montblanc operates in a much dressier, more luxurious space. Their watches often feature classic designs with intricate complications. If your style leans formal and you appreciate fine craftsmanship across all your accessories, Montblanc is a compelling choice.
Shop now at www.montblanc.com
An icon of the watch world, Omega needs no introduction. Home to the Speedmaster and Seamaster, they represent a significant step up in price and prestige, with most watches starting around $3,000. Omega is at the forefront of watchmaking technology with their Co-Axial escapements and METAS certifications.
Both Oris and Omega make legendary dive watches, but Omega’s brand recognition, advanced materials, and James Bond-level cool put them in a different league. For a collector looking to acquire a piece of watchmaking history that will last a lifetime, an Omega is a grail-worthy goal.
Shop now at www.omegawatches.com
This family-owned Swiss brand creates elegant, contemporary watches inspired by music and the arts. Within a sweet spot price of $800 to $2,500, Raymond Weil offers a sophisticated aesthetic that blends classic design cues with a hint of modern flair.
If you find Oris a bit too tool-focused, Raymond Weil offers a more fashion-forward and dressy alternative while maintaining Swiss quality. Their watches are stylish, versatile, and carry an air of understated luxury that works well for both the office and evening events.
Shop now at www.raymond-weil.com
Famous for its professional-grade dive watches with eye-catching brightly colored dials - especially their signature orange - Doxa is a cult favorite among diving enthusiasts. Priced from $1,500 to $3,000, they are another key player in the dive watch space.
Like Oris, Doxa builds watches that can genuinely handle deep-sea adventures. What makes Doxa stand out is its quirky, unabashedly bold vintage design. If the refined look of an Oris Aquis doesn't quite capture an adventurous spirit, a Doxa SUB is a fun, funky, and extremely capable alternative.
Shop now at doxawatches.com
Born in the Swiss Alps, Alpina builds rugged, adventure-ready sports watches designed to withstand the elements, typically priced between $1,000 and $3,000. They pioneered the "sport watch" concept and continue to create durable pieces for thrill-seekers.
Alpina shares a sporty DNA with Oris, but their aesthetic is often more aggressive and contemporary. With their signature triangular logo and bold designs, these are watches made for the modern explorer. For those who live an active, outdoor lifestyle, an Alpina is the perfect companion.
Shop now at alpinawatches.com
Frederique Constant champions "accessible luxury." They specialize in creating elegant Swiss watches with a classic, high-end feel, many of which use in-house movements - an incredible feat for their $1,000 to $4,000 price point.
Alongside Oris, this brand has carved out a space for affordable yet sophisticated Swiss watchmaking. However, where Oris often has a functional, sporty edge, Frederique Constant is almost entirely focused on traditional, dressy styles that exude timeless elegance.
Shop now at frederiqueconstant.com
Maurice Lacroix is known for blending traditional Swiss watchmaking with a bold, contemporary design language. Their watches, particularly the popular Aikon collection, often feature head-turning designs and fantastic finishing for their $1,500–$5,000 asking price.
If you admire Oris's mechanics but want a watch with a more pronounced, modern architectural style, Maurice Lacroix is for you. They offer a unique point of view that feels fresh and exciting, perfect for someone who appreciates sharp angles and standout design.
Shop now at www.mauricelacroix.com
This British-designed, Swiss-made brand has built a huge following by offering incredible quality and stunning watches directly to consumers online. With pricing from $500 to $2,000, the value they provide is almost impossible to beat.
Like Oris, Christopher Ward is loved by enthusiasts for delivering well-made mechanical watches without the luxury markup. They excel in creating divers, GMTs, and dress watches with clean, modern aesthetics and impressive specs, often competing with Swiss brands at twice the price.
Shop now at www.christopherward.com
Mido is a fantastic Swiss brand that often flies under the mainstream radar but is a favorite among watch collectors for its amazing value and quality. Inspired by architecture, their designs are both robust and timeless, priced very competitively between $800 and $2,000.
Similar to Oris, Mido provides Swiss-made automatic movements (often an impressively robust, COSC-certified chronometer) at a very accessible price. Mido's aesthetic is clean and versatile with a touch of sophistication, making it a stellar Oris alternative for an everyday watch that stands the test of time.
Shop now at www.midowatches.com
Certina is another brilliant Swiss brand specializing in durable, sporty timepieces with a reputation for toughness. Their claim to fame is the "Double Security" (DS) Concept, which incorporates extra shock resistance and water protection into every watch. With prices in the $500-$1,500 range, the value is fantastic.
Think of Certina as Oris's highly accessible, adventure-driven cousin. If the robust build quality of Oris appeals to you, but you're working with a Tissot-level budget, Certina offers the best of both worlds. They make stylish dive and sports watches that are built to handle anything.
Shop now at www.certina.com
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