If you're a fan of Onward Reserve, you already get it. They've perfected that unique blend of timeless Southern style and modern, laid-back comfort. Their pieces look just as good at a weekend oyster roast as they do at a casual dinner, embodying a polished but never stuffy aesthetic.
But when you've found a style you love, it's always fun to discover new shops that hit that same sweet spot. For those who love Onward Reserve's balance of quality, heritage, and relaxed sophistication, here are 17 similar brands worth checking out.
Southern Tide is all about elevated preppy style rooted in a coastal Southern lifestyle. They specialize in high-quality polos, crisp button-downs, and versatile casual layers, featuring their signature Skipjack whale logo. Prices are pretty comparable to Onward Reserve, with polos starting around $50 and outerwear going up to $150.
While both brands celebrate Southern heritage, Southern Tide leans a bit more into the preppy and sporty side of things. It's a great choice if you love the classic look but want to add a touch more of that clean, nautical feel to your wardrobe. Shop now at southerntide.com.
Ralph Lauren is the original icon of classic American style, offering everything from their legendary polos and chinos to beautifully tailored blazers. It’s got a much broader range than Onward Reserve, with polos starting around $85 and premium pieces running well over $300. Their aesthetic is the definition of timeless, polished Americana.
Think of them as Onward Reserve's more luxurious, globally-recognized older brother. While both brands share a deep love for heritage and classic style, Ralph Lauren provides more formal and upscale options alongside its casualwear. Shop now at ralphlauren.com.
A legend in rugged, outdoor-ready basics, L.L.Bean is the place for durable flannel shirts, waterproof gear, and incredibly comfortable casual pants. With pieces ranging from $20 tees to $250 high-performance jackets, their focus is on function and longevity. They lean much more into adventure-wear than Onward Reserve's polished look, but they share a core appreciation for classic American essentials built to last. It’s the perfect brand for the genuinely outdoorsy side of the Southern lifestyle. Shop now at llbean.com.
Gant brings a preppy, European-inspired touch to casualwear with its top-notch button-down shirts, sweaters, and chinos, typically priced between $60 and $150. Known for quality fabrics and clean lines, their style feels like a slightly more minimalist take on Southern classic.
Gant and Onward Reserve both value timeless, versatile pieces. The main difference is that Gant often incorporates a sleeker, more refined European silhouette into its designs. If you want that classic American style with a touch of Continental polish, give Gant a look. Shop now at gant.com.
As the quintessential American brand for refined menswear, Brooks Brothers has you covered for dress shirts, classic blazers, and perfectly tailored trousers, with prices starting around $75. Their style is all about traditional sophistication. Where Onward Reserve is your weekend choice, Brooks Brothers is what you wear to the office or a formal event while keeping that classic aesthetic. Think of it as the more formal, business-ready counterpart that loves and respects the same style heritage. Shop now at brooksbrothers.com.
It’s no surprise that the women’s collection from Ralph Lauren shares the same DNA of classic style and effortless elegance. Offering everything from feminine polos and versatile blouses to casual dresses, prices generally range from $70-$250. The focus on quality and preppy heritage makes it a perfect complement to the Onward Reserve aesthetic, but with a more polished and traditionally sophisticated spin for women. Shop now at ralphlauren.com.
Southern Proper dials up the playful side of modern Southern style. They are known for preppy, country-inspired pieces like polos and button-downs, often with whimsical patterns and bold colors, starting around $40. They celebrate Southern heritage just like Onward Reserve, but they do it with a more laid-back, country-chic twist. It’s got a fun, youthful energy perfect for tailgates and casual weekend get-togethers. Shop now at southernproper.com.
Famous for its relaxed, preppy East Coast vibe, Vineyard Vines is characterized by its bright, cheerful prints and iconic whale logo. With items typically priced between $50 and $150, their polos and casual wear are perfect for anyone who loves a coastal aesthetic. While Vineyard Vines often feels a bit more youthful and maritime-focused, both brands excel at approachable, easygoing preppy style that doesn't take itself too seriously. Shop now at vineyardvines.com.
J. Crew is a master of versatile, preppy-inspired essentials. Their chinos, button-down shirts, and sweaters have been wardrobe staples for decades, with prices usually falling in the $40 to $150 range. They appeal to the exact same person who loves Onward Reserve - someone looking for timeless pieces with stylish, modern updates. J. Crew is great for stocking up on high-quality basics with a contemporary spin on classic colors and fits. Shop now at jcrew.com.
For those who love the heritage and craftsmanship of Onward Reserve but need something far more rugged, there's Filson. Specializing in hard-wearing outdoor gear made from materials like heavyweight wool and tin cloth canvas, Filson is built for serious use. Pricing reflects this durability, with shirts from $100 and outerwear hitting $400+. While undeniably more workwear-inspired, both brands are deeply committed to American-made quality that’s meant to last a lifetime. Shop now at filson.com.
Leaning heavily into Southern charm, Southern Fried Cotton offers a more relaxed, vintage-inspired collection of graphic tees, polos, and casual wear. Their prices are very accessible, from $20-$60, and their designs often feature nostalgic, Southern-themed graphics. They echo Onward Reserve's celebration of Southern culture but channel it into fun, graphic-heavy apparel that’s perfect for casual, everyday moments. Shop now at southernfriedcotton.com.
Patagonia is renowned for its sustainable practices and high-performance outdoor gear, like its iconic fleeces and versatile jackets, starting around $50. While its aesthetic is driven by function and an eco-conscious ethos, Patagonia shares Onward Reserve's appreciation for durable, quality pieces that connect with an outdoor lifestyle. It’s the go-to brand when your weekend plans are less about looking polished and more about hitting the trail. Shop now at patagonia.com.
Orvis is deeply rooted in the sporting tradition, specializing in fly-fishing apparel, hunting gear, and classic country clothing. Priced from around $50 to $250, their pieces are rugged and outdoor-ready but always maintain a refined edge. Both Orvis and Onward Reserve value American heritage and quality, but Orvis is laser-focused on providing for the needs of the gentleman sportsman and outdoor enthusiast. Shop now at orvis.com.
Todd Snyder takes vintage Americana and gives it a modern, sophisticated polish. The brand offers pieces like impeccably tailored chinos, rugged-yet-refined outerwear, and luxe basics, with prices ranging from $80 to $300. It’s like the city version of Onward Reserve - blending heritage-inspired style with contemporary, fashion-forward design. It's for the guy who loves classic style but wants a noticeably more modern and sharp silhouette. Shop now at toddsnyder.com.
A British heritage icon, Barbour is famous for its waxed canvas jackets, quilted coats, and timeless country apparel, with jackets starting around $150 and going up to $500. Their signature look is rugged yet undeniably refined, making it a favorite for Southern country pursuits. While stylistically more traditional and European, Barbour and Onward Reserve both appeal to those who value classic craftsmanship and outdoor elegance. Shop now at barbour.com.
Buck Mason is the master of updated American classics, nailing essentials like the perfect tee, lived-in jeans, and moto jackets. With prices from $70-$250, they build their brand on minimalist designs and exceptional quality. Like Onward Reserve, they champion timeless, durable wardrobe staples that you'll wear for years. Buck Mason’s vibe, however, is more stripped-down and modern, focusing on the perfect fit and fabric rather than preppy details. Shop now at buckmason.com.
While a footwear brand rather than an apparel maker, LaCrosse is the perfect complement to the Onward Reserve lifestyle. They specialize in ultra-durable, performance-driven boots built for hunting, farming, and any other demanding outdoor pursuit, with prices usually between $100-$300. If you love Onward Reserve's Southern outdoor spirit, LaCrosse provides the rugged, dependable footwear needed to fully lean into that country lifestyle. Shop now at lacrossefootwear.com.
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