If you have color-treated or heat-styled hair, you've almost certainly heard of Olaplex. Its revolutionary bond-building technology has become the gold standard for reversing damage and bringing tired hair back to life, making it a staple in salons and home routines alike.
But whether you're looking for a different formula, a more luxurious experience, or something focused on color preservation, there are plenty of incredible brands offering salon-quality results. Here are 18 brands like Olaplex that will help you achieve your healthiest hair yet.
A trusted salon name, Redken is a powerhouse in professional-grade hair care. Their Acidic Bonding Concentrate line is a direct competitor to Olaplex, designed to repair, strengthen, and condition all types of damaged hair. It focuses on balancing hair's pH and reinforcing weakened bonds, making it a go-to for science-backed repair outside of the Olaplex family.
Shop now at redken.com
If you want effective bond repair with a clean, cruelty-free twist, check out Bondi Boost. Known for formulas focused on hair growth and scalp health, their Bond Building Serum helps strengthen hair from root to tip. It's a great option for those who prioritize natural ingredients but don't want to compromise on performance.
Shop now at bondiboost.com
For a high-end, luxurious experience, Kerastase is the answer. Found in premium salons, its Résistance Thérapiste collection is specifically formulated to rescue severely damaged and over-processed hair. While Olaplex is known for its focused bond-repair tech, Kerastase offers a more decadent, spa-like experience with personalized solutions for comprehensive hair revitalization.
Shop now at kerastase.com
Born from science, Living Proof creates smart, effective hair care that gets rave reviews. Their Restore line is perfect for strengthening and repairing damaged hair, but what really sets them apart is their patented Healthy Hair Molecule (OFPMA). This helps protect hair from future damage and keeps it cleaner, longer, delivering both repair and prevention - a true win-win.
Shop now at livingproof.com
Joico's K-PAK line has a cult following for its powerful reconstructive formulas. Using their Quadramine Complex, these products work to rebuild hair from the inside out, similar to Olaplex's internal bond repair. Joico delivers impressive, salon-grade results at a more accessible price point, making it a fantastic alternative for effective repair on a budget.
Shop now at joico.com
For anyone with color-treated hair, Pureology is a must-try. This sulfate-free brand is known for its color-safe formulas, and its Strength Cure line does an incredible job of repairing damage without stripping your pricey dye job. It's the perfect pick for those who want to restore hair health while keeping their color vibrant and fresh.
Shop now at pureology.com
Oribe is pure luxury in a bottle. Known for its gorgeous packaging and signature Cote d'Azur scent, this brand delivers high-performance results. The Gold Lust Repair & Restore line powerfully rejuvenates damaged strands with nourishing ingredients. While more focused on an indulgent, sensory experience than pure bond-building, Oribe's reparative benefits are undeniably salon-quality.
Shop now at oribe.com
With its vibrant, cheerful packaging, Amika makes hair repair fun. The Kure Repair collection features bond-building technology to strengthen compromised strands, putting it in direct competition with Olaplex. It's a go-to for a younger, style-savvy audience that wants serious repair without the serious, clinical vibe.
Shop now at amika.com
Another salon staple, L'Oréal Professionnel offers effective and dependable hair care. The Série Expert range includes powerful treatments like the Powerdose Repair Mask that rebuilds internal bonds and restores the hair's integrity. It's a solid, practical choice that combines accessible pricing with the reliable formulas pros trust.
Shop now at lorealprofessionnel.com
Bumble and Bumble is famous for its editorial-quality styling products, but its repair range is just as impressive. Their Bond-Building Repair Shampoo and treatment line work to mend hair from the inside out, making it stronger and healthier. It's the perfect brand for those who do a lot of heat styling and want products that can both repair existing damage and protect from future breakage.
Shop now at bumbleandbumble.com
If you're seeking moisture on a budget, Aussie is an undeniable drugstore champion. Lines like Miracle Moist and Damage Repair work wonders on dry, thirsty hair with nourishing ingredients. While it doesn't offer bond-building technology, Aussie is an incredibly effective and affordable option for restoring softness and manageability to tired strands.
Shop now at aussie.com
Famous for its iconic argan oil-infused formulas, Moroccanoil is a favorite for adding shine, softness, and hydration. The Repair collection is excellent for strengthening weak strands and restoring elasticity. Though its approach is more centered on intense nourishment than bond repair, the results are silky, healthy hair that feels salon-fresh.
Shop now at moroccanoil.com
Redken Brews brings professional-grade hair care to a broader audience. While marketed for men, its effective formulas are great for anyone. You can find strengthening conditioners and treatments in the line that provide damage repair similar to the main Redken collections, offering a simple, no-fuss approach to achieving healthier hair.
Shop now at redken.com
For the eco-conscious shopper, Davines offers the best of both worlds: sustainable practices and high-performance products. Their cult-favorite Nounou Nourishing Repair Mask is brilliant for deeply restoring processed or brittle hair using natural, gentle ingredients. It provides a holistic approach to hair health that feels both luxurious and responsible.
Shop now at davines.com
While the Restore line targets deep damage, Living Proof's Perfect Hair Day (PhD) collection is fantastic for maintenance and overall health. It offers products that smooth, volumize, condition, and polish hair, all while protecting it from daily stressors. It's the ideal system for keeping your hair in optimal shape after you've repaired it.
Shop now at livingproof.com
Color Wow is dedicated to protecting and enhancing color-treated hair, making it a great Olaplex alternative for anyone who regularly dyes their strands. Products like their iconic Dream Coat work to moisture-proof hair and prevent frizz, while other treatments strengthen strands compromised by color. It fixes damage while ensuring your color remains the star of the show.
Shop now at colorwowhair.com
Where the Résistance line focuses on intense repair, the Kerastase Nutritive collection is all about deep, uncompromising hydration for dry hair. With luxurious shampoos and masks, it restores moisture balance, softness, and shine. It's an excellent choice if your primary hair concern is dryness rather than extreme breakage.
Shop now at kerastase-usa.com
A classic professional brand, Paul Mitchell offers reliable solutions for damaged hair. The Awapuhi Wild Ginger line is famous for its ability to restore moisture and repair brittle strands with its KeraTriplex technology. This keratin-based approach helps rebuild the hair's structure, leaving it smooth, strong, and visibly healthier.
Shop now at paulmitchell.com
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