If you're a fan of socially conscious fashion, you probably already know and love Okhai. The brand is celebrated for its beautiful, handcrafted pieces that not only look good but also empower rural artisans across India. Their eco-friendly apparel and accessories offer a perfect blend of traditional craftsmanship and contemporary style.
But if you're looking to expand your wardrobe with more unique, handcrafted finds, you're in luck. We've rounded up 19 incredible brands that share Okhai's love for Indian artistry, ethical production, and timeless style.
Aurelia bottles a boho-chic vibe into handcrafted jewelry, accessories, and home decor that highlight traditional Indian embroidery. While Okhai offers a full range of apparel, Aurelia zeroes in on statement jewelry and vibrant accessories designed to complete your look. Think of it as the perfect place to find a unique piece that channels Indian craftsmanship in a modern, bohemian way.
Shop now at aureliastudio.in
Anokhi is a true pioneer in the world of block-printed textiles. The brand is revered for its stunning collection of kurtas, skirts, and scarves made using sustainable and eco-friendly methods. Where Okhai shines with its intricate embroidery, Anokhi is the master of heritage printing techniques. It's the ideal choice if you appreciate authentic Indian patterns and sustainable fashion.
Shop now at anokhi.com
For those special occasions, Ritu Kumar offers luxurious, handcrafted ethnic wear with couture-level detailing. This established designer brand is known for its intricate embroidery and rich fabrics, making it more opulent and higher-end than Okhai's everyday essentials. If you're looking for a breathtaking outfit for a wedding or festival, Ritu Kumar delivers heirloom-quality craftsmanship.
Shop now at ritukumar.com
Biba is a go-to for stylish and affordable ethnic wear that's easy to wear every day. You'll find a huge selection of colorful kurtas, suits, and dupattas that offer contemporary takes on traditional designs. While Biba's garments are mass-produced rather than handcrafted like Okhai's, it's a fantastic option when you need convenient, on-trend Indian fashion without the splurge.
Shop now at bibaindia.com
A household name for a reason, Fabindia is a champion of handcrafted textiles, clothing, and home goods sourced from artisans across India. Much like Okhai, it's built on a foundation of supporting rural craft communities. Fabindia operates on a larger scale and offers an earthy, minimal aesthetic with a focus on natural fabrics like khadi and cotton - perfect for building a timeless, versatile wardrobe.
Shop now at fabindia.com
Rangriti delivers fun, affordable ethnic wear that mixes traditional motifs with modern silhouettes. With a lineup of bright kurtas, salwars, and dupattas, the brand appeals to those looking for vibrant, stylish outfits that are comfortable enough for daily wear. It's a great Okhai alternative if you love the colorful aesthetic but are looking for machine-made pieces at a lower price point.
Shop now at rangriti.com
Think of Craftsvilla as an online marketplace treasure trove for handcrafted Indian goods. It's a platform that brings together thousands of artisans, offering everything from apparel and jewelry to home decor. It shares Okhai's core mission of promoting traditional crafts, but its wider scope means you can discover an incredible variety of unique products from across the country, all in one place.
Shop now at craftsvilla.com
If you love Indian-inspired designs with a quirky, contemporary twist, Chumbak is your brand. Known for its playful prints and bold patterns, Chumbak offers accessories, apparel, and home decor with a distinctly witty and youthful energy. While Okhai is rooted in traditional, earthy craft, Chumbak translates Indian culture into fun, modern designs perfect for an urban lifestyle.
Shop now at chumbak.com
Payal Pratap blends handcrafted textiles and traditional embellishments with a contemporary, bohemian sensibility. Her ethnic-inspired dresses and kurtas have a more upscale, fashion-forward feel than Okhai's simpler pieces. It's the brand to check out when you want an artful, statement-making piece that beautifully merges Indian craftsmanship with runway-ready style.
Shop now at payalpratap.com
For lovers of authentic textiles, The Loom is an absolute must. The platform specializes in handwoven and handcrafted sarees, dupattas, and fabrics, championing weaving techniques like Banarasi, Ikat, and Khadi. While Okhai leans into embroidery and embellishments, The Loom is dedicated to the art of weaving itself. It's perfect for the conscious consumer who truly appreciates the fabric.
Shop now at theloom.in
Indigene creates gorgeous clothing and accessories inspired by India's rich tribal and folk art traditions. Using natural materials, the brand has a sustainable, eclectic, and worldly aesthetic that feels similar to Okhai's artisanal spirit. However, Indigene's style pulls from global tribal influences, making it feel slightly more nomadic and free-spirited.
Shop now at indigene.co.in
Beyond her iconic occasionwear, Ritu Kumar's brand extends to a full lifestyle range, including artisanal clothing and stunning handcrafted home décor. This collection maintains the brand's signature opulence and deep connection to Indian heritage but makes it accessible for everyday elegance. It shares Okhai's emphasis on craftsmanship but elevates it with luxurious, rich textiles.
Shop now at ritukumar.com
Bohame strikes a perfect balance between traditional embroidery and modern fashion. Its collections of kurtas, dresses, and accessories feature bold prints and handcrafted details that appeal to a younger, trend-focused audience. Compared to Okhai's earthy, rural aesthetic, Bohame is more vibrant and fashion-forward, putting a contemporary spin on time-honored techniques.
Shop now at bohame.com
Limerence is for those who appreciate the finer details. This accessories brand specializes in stunning handcrafted and embroidered pieces that celebrate Indian textile art. While Okhai creates full looks, Limerence focuses on giving you that perfect finishing touch - an intricately detailed clutch or a pair of earrings - to bring Indian craftsmanship into your modern wardrobe.
Shop now at limerence.in
Similar to Okhai's ethos of supporting artisans, The Tag focuses exclusively on exquisite handcrafted accessories. Specializing in bags, clutches, and jewelry, their pieces are defined by traditional embroidery and vibrant colors. It's a fantastic choice if you want to support rural artisans while finding a standout accessory to add an ethnic flair to any outfit.
Shop now at thetag.in
Tula is a premium handcrafted jewelry brand that masterfully blends traditional Indian motifs with sleek, contemporary designs. It's the place to find statement earrings, layered necklaces, and handcrafted silver pieces with a sophisticated boho-chic feel. Where Okhai's accessories are often textile-based, Tula focuses on artisanal metalwork, offering a different kind of handcrafted luxury.
Shop now at tulajewelry.com
Aakriti creates handcrafted accessories and jewelry heavily inspired by the vibrancy of Indian folk art and tribal aesthetics. Using colorful embroidery, beads, and natural materials, their pieces have a similar artisanal heart to Okhai's. Aakriti is heavily accessory-focused, making it a great stop for unique, handcrafted finds that tell a story.
Shop now at aakriti.in
With its vibrant prints and eclectic embroidery, Kaleidoscope is a wonderful contemporary Indian brand. Its aesthetic lives up to the name - colorful, ever-changing, and inspired by Indian folk art. Like Okhai, Kaleidoscope focuses on sustainable practices and traditional techniques but adds an extra dose of dynamic color and pattern to its clothing and accessories.
Shop now at kaleidoscope.in
Suta is loved for its minimalist, modern take on handwoven Indian textiles, especially sarees. The brand's aesthetic highlights clean lines, natural fabrics, and traditional weaving techniques like Ikat and Banarasi linen. If Okhai is about celebratory folk crafts and embroidery, Suta is its quieter, more understated counterpart, perfect for those who admire the pared-back beauty of the textile itself.
Shop now at suta.in
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
