If you're obsessed with the vibrant, artsy, and unapologetically fun style of Oddli, you're in the right place. The brand is a go-to for statement pieces that are packed with personality, turning everyday outfits into a celebration of color and quirky prints.
For those who love Oddli’s exuberant energy and want to fill their closets with even more playful fashion, here are 18 similar brands that will definitely catch your eye.
Hailing from London, Lazy Oaf is the cool older sibling of playful fashion, known for its quirky, cartoon-inspired graphics and bold color blocking. From oversized sweaters to statement tees, their pieces are filled with rebellious and humorous energy. If you love Oddli's vibrant prints but crave something with a bit more whimsical, character-driven graphics and a distinct streetwear vibe, Lazy Oaf is a perfect match.
Shop now at lazyoaf.com
Dolls Kill takes vibrant fashion and gives it an edgy, rebellious twist. This is the place to find vivid dresses, daring accessories, and alternative streetwear that pushes boundaries. While both brands are fearless with color, Dolls Kill leans into a punk-rock, festival-ready aesthetic compared to Oddli's more artsy feel. It's the perfect stop for fashion risk-takers who want to make a scene.
Shop now at dollskill.com
Lemonade is pure sunshine in brand form. Specializing in bright, cheerful clothing with playful prints and relaxed fits, their collections radiate positivity and fun. You'll find colorful dresses, fun tops, and cute accessories perfect for casual, feel-good style. While Oddli has a more eclectic edge, Lemonade shares its love for vibrant colors in a more approachable, everyday way.
Shop now at lemonade.co
For those who want their fashion to come with a conscience, Collina Strada delivers. This sustainable brand is known for its innovative, vibrant patterns, asymmetrical shapes, and an artistic, eco-conscious ethos. Both brands champion individuality through color and design, but Collina Strada adds a layer of avant-garde creativity and sustainability that makes its pieces feel like wearable art. It's playfulness with a purpose.
Shop now at collinastrada.com
House of Sunny offers a contemporary, cool-girl take on playful fashion. Known for its viral knit dresses and unique prints, the brand focuses on modern, relaxed silhouettes that let the bright hues do the talking. While Oddli embraces all-over patterns, House of Sunny often uses color in a more minimalist but equally impactful way. It's the perfect choice for someone who loves vibrancy with a sleek, modern edge.
Shop now at houseofsunny.com
If your version of "playful" involves getting ready for a night out, Motel Rocks is your brand. Famous for its bold prints, party-ready dresses, and edgy crop tops, Motel has a youthful, confident vibe. Like Oddli, it's not afraid of a statement pattern or a bright color, but its focus is definitely more on club-ready looks that are made to be seen.
Shop now at motelrocks.com
Wildfang offers rebellious, gender-neutral clothing that's unapologetically fun. Think bold patterns, bright colors, tailored vests, and oversized silhouettes designed for anyone who wants to challenge fashion norms. Like Oddli, Wildfang celebrates vibrant self-expression, but with an androgynous, streetwear-inspired feel that appeals to a diverse and progressive audience. It's about looking good while kicking ass.
Shop now at wildfang.com
Ganni perfectly blends playful Scandinavian style with sophisticated, modern designs. Home of the #GanniGirl, the brand serves up statement dresses, bold blouses, and cult-favorite accessories that are chic yet fun. While Oddli's vibe feels more grounded in streetwear, Ganni offers a polished, elevated take on vibrant fashion. It's for when you want your playful personality to feel a little more luxurious.
Shop now at ganni.com
Known for its breakout "it" bags and vintage-inspired ready-to-wear, Staud is an expert at creating pieces that feel both fun and sophisticated. You'll find quirky colorful bags, unique shoes, and statement dresses that are modern classics. Staud shares Oddli's love for bold color pops but packages them in a more polished, contemporary, and often minimalist silhouette.
Shop now at staud.com
Pacsun is a go-to for youthful, West Coast fashion, especially through its own in-house brands and buzzy collaborations. Their selection of colorful hoodies, trendy graphic tees, and statement denim offers a casual, streetwear-inspired playfulness similar to Oddli. It's great for finding expressive pieces to round out your everyday wardrobe without breaking the bank.
Shop now at pacsun.com
This Danish brand is a wonderland of whimsical, colorful, and artistic designs. Stella Nova is famous for playful prints, exaggerated shapes like puff sleeves and ruffled collars, and statement pieces that have a free-spirited feel. Like Oddli, it’s all about eye-catching fashion, but Stella Nova leans even more into bold, romantic, and avant-garde silhouettes for a high-fashion, playful edge.
Shop now at stellanova.dk
Nasty Gal serves up daring fashion for the bold and confident. Their collections are packed with eye-catching dresses, edgy statement prints, and on-trend pieces made for the spotlight. It shares Oddli’s love for standout looks, but Nasty Gal’s style is more provocative, trend-led, and unapologetically confident. If you want something colorful and head-turning, you'll find it here.
Shop now at nastygal.com
Miu Miu is Prada's playful, rebellious little sister, offering high-fashion with a whimsical, youthful twist. Their collections are known for vibrant miniskirts, quirky accessories, and fun prints that radiate feminine energy. If Oddli represents accessible playfulness, Miu Miu elevates it into the luxury realm. It’s the ultimate splurge for anyone who loves fashion that doesn't take itself too seriously.
Shop now at miumiu.com
For fast fashion that hits all the right playful notes, Bershka is a must-see. It’s packed with vibrant, youthful styles at super affordable prices. You can find colorful dresses, fun logo tops, and trendy accessories perfect for experimenting with new looks. Bershka captures Oddli’s energetic spirit for a young, trend-focused audience that wants bold style on a budget.
Shop now at bershka.com
While Zara is known for its chic staples, don't overlook its more experimental and colorful collections, particularly in the TRF line. You'll often find fun prints, adventurous silhouettes, and bright hues that channel Oddli's dynamic vibe. Zara delivers that same colorful, statement-making energy but with the brand’s signature high-street accessibility and versatility.
Shop now at zara.com
ASOS is an endless treasure trove of playful, colorful fashion thanks to its huge variety of in-house labels and external brands. Whether you're looking for a neon dress, quirky graphic jeans, or fun accessories, you'll find it here. ASOS offers the same celebration of self-expression as Oddli but on a massive scale, with options for every style, size, and price point imaginable.
Shop now at asos.com
Farm Rio is like a tropical vacation in clothing form. This Brazilian-born brand is famous for its lush, colorful prints inspired by nature. Their breezy dresses and vibrant separates scream joyful energy. While Oddli’s look is more rooted in an urban, artsy streetwear style, Farm Rio offers a bohemian, nature-inspired alternative for anyone who lives for a bold, happy print.
Shop now at farmrio.com
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