19 Brands Like Nykaa for Beauty & Skincare Lovers

Discover brands like Nykaa offering diverse beauty and skincare products - from drugstore to luxe labels. Elevate your routine with these amazing alternatives!
Written by: 
Ash Read
Last updated: 

As one of India's biggest beauty retailers, you likely already know and love Nykaa for its massive selection of skincare, makeup, and wellness essentials. It’s the ultimate one-stop shop for everything from drugstore staples to luxe international labels, making it easy to build your entire beauty routine in one place.

But if your beauty shelf is well-stocked with Nykaa discoveries and you're ready to find some new favorites, you're in luck. We’ve pulled together an amazing lineup of other retailers and brands that capture that same magic. Here are 19 brands like Nykaa to check out for your next beauty haul.

1. Sephora

You can't talk about beauty retailers without mentioning Sephora, the global giant that shares Nykaa's mission to bring an enormous selection of beauty products to shoppers. While Sephora also offers a mix of price points, it’s best known for its premium portfolio of international and cult-favorite indie brands. It's the perfect destination when you want to discover the latest from names like Fenty Beauty, Drunk Elephant, or Glow Recipe.

Much like Nykaa’s popular in-house brand, the Sephora Collection delivers high-quality, on-trend makeup and skincare basics at a fantastic price point. If you love Nykaa’s wide variety but are hunting for more high-end or niche global brands, Sephora is a must-visit.

Shop now at sephora.com

2. Cult Beauty

For the beauty enthusiast who is always hunting for the next big thing, Cult Beauty is your playground. Unlike retailers that stock everything, Cult Beauty offers a highly curated collection of innovative, must-have products from around the world. Their focus is on brands that deliver performance and have a cult-like following for a reason.

While Nykaa gives you endless options, Cult Beauty gives you a filtered list of only the most exciting and buzzworthy brands like Summer Fridays and Saie. If you appreciate a more edited shopping experience focused on 'holy grail' discoveries, you'll love their selection of edgy makeup and cutting-edge skincare.

Shop now at cultbeauty.com

3. Lookfantastic

Based in the UK, Lookfantastic is another major global player that offers an incredible range of premium skincare, haircare, and makeup brands. It has a vibe similar to Nykaa’s premium 'Luxe' section, with a huge lineup of well-known international brands like Olaplex, Chantecaille, and ESPA.

Lookfantastic is especially great for discovering European beauty finds and accessing exclusive brand collaborations that aren't available everywhere. For shoppers who love high-end skincare and makeup and enjoy the thrill of securing limited-edition sets, this is your spot.

Shop now at lookfantastic.com

4. Beauty Bay

If you're drawn to indie brands and bold, trend-driven makeup, Beauty Bay is the place to be. This online retailer caters to Gen Z and millennial shoppers with a fun, vibrant selection of cosmetics that won't break the bank. You'll find tons of emerging labels alongside their own popular in-house makeup line.

While Nykaa curates a mix of classic and trending products, Beauty Bay is all about what’s new and now in the beauty world. It’s perfect for finding that viral eyeshadow palette or colorful graphic liner you saw on TikTok.

Shop now at beautybay.com

5. Feelunique

As one of Europe's top online beauty retailers, Feelunique offers a comprehensive catalog of skincare, makeup, and fragrance from both drugstore and luxury brands. It perfectly captures that "something for everyone" spirit that makes Nykaa so appealing.

The key difference is its access to a broad range of international brands, especially those from Europe and the US. It's a fantastic alternative if you're searching for specific high-end products or unique international launches that might be harder to find elsewhere, all with fast and reliable shipping.

Shop now at feelunique.com

6. Myntra Beauty

Already a fashion powerhouse in India, Myntra has quickly become a strong contender in the beauty space. Its beauty section offers a wide selection of skincare and makeup, making it super convenient to add your favorite moisturizer to your cart along with a new pair of jeans. Like Nykaa, it hosts both Indian and international brands across all price points.

Myntra Beauty often runs steep discounts and combo deals, which is a huge draw for price-conscious shoppers. While Nykaa is a beauty-first platform with deep product knowledge, Myntra is perfect for a convenient, budget-friendly haul where you can stock up on fashion and beauty must-haves at the same time.

Shop now at myntra.com

7. Nykaa Cosmetics

Sometimes the best alternative is right where you started. Nykaa’s own in-house brand, Nykaa Cosmetics, is a go-to for high-quality yet affordable makeup and skincare. Every product is thoughtfully designed to cater to Indian skin tones and beauty needs, from inclusive foundation shades to long-lasting kajal.

Whether you need a reliable matte lipstick for everyday wear or a fun set of nail polishes, the brand offers trendy and effective products that often become staples in any beauty lover's collection. It’s the perfect budget-friendly choice that never compromises on quality.

Shop now at nykaa.com

8. Kiko Milano

If you live for color and want runway trends without the runway prices, meet Kiko Milano. This Italian brand is all about fun, vibrant, and innovative makeup. While Nykaa offers a broad mix of brands, Kiko Milano zeroes in on what it does best: affordable yet high-performing cosmetics, especially its endless selection of lipsticks, eyeshadows, and nail lacquers in every color imaginable.

While their skincare line is great, the makeup is the main attraction here. It's perfect for anyone who loves to experiment with bold looks and wants to inject some European chic into their makeup bag.

Shop now at kikocosmetics.com

9. Innisfree

If you're a fan of K-beauty and clean ingredients, Innisfree is a must-try. Drawing on the natural wonders of Jeju Island, this brand specializes in gentle yet effective skincare powered by ingredients like green tea, Cica, and volcanic clusters. It’s a favorite among those with sensitive or acne-prone skin.

While Nykaa stocks a variety of K-beauty names, Innisfree dedicates its entire brand ethos to eco-friendly practices and natural formulas. Their affordable price point makes it an easy entry into the world of Korean skincare, especially if you're looking for sheet masks, hydrating serums, or gentle cleansers.

Shop now at innisfree.com

10. The Body Shop

A true classic in the beauty world, The Body Shop is celebrated for its commitment to cruelty-free products and ethically sourced, natural ingredients long before it was a trend. Their range covers everything from iconic Body Butters to effective skincare lines like Tea Tree and Vitamin E.

Unlike a broad marketplace like Nykaa, The Body Shop is a brand built on social activism and sustainability. Choosing The Body Shop means buying products you can feel good about. It's ideal for anyone looking to build an eco-conscious routine centered around trusted, nature-inspired formulas.

Shop now at thebodyshop.com

11. Sugar Cosmetics

Bold, unapologetic, and designed for Indian beauty lovers - that's Sugar Cosmetics. This homegrown brand quickly became a favorite for its high-performance makeup that refuses to budge. They're best known for their intensely pigmented lipsticks and smudge-proof eyeliners that stand up to humidity and long days.

While you can find Sugar products on Nykaa, exploring their standalone brand offers a look at their full range of playful, edgy products suited for Indian skin tones. If you’re looking for makeup that is both fun and unbelievably reliable, this is for you.

Shop now at sugarcosmetics.com

12. The Face Shop

Another beloved K-beauty brand, The Face Shop blends science with natural ingredients to create gentle and effective skincare. They're particularly well-known for their affordable cleansers, adorable animal-themed sheet masks, and iconic Rice Water Bright cleansing oil. It's all about achieving happy, healthy skin with fuss-free routines.

Like Innisfree, The Face Shop offers a dedicated K-beauty focus compared to Nykaa's broader assortment. For anyone curious about Korean skincare or seeking simple, nourishing formulas centered on ingredients like rice, chia seeds, and mango seed, it's a perfect fit.

Shop now at thefaceshop.com

13. ColourPop

For trendy makeup that's impossibly affordable, nothing beats ColourPop. This California-based brand pumps out an endless stream of new products, from 9-pan eyeshadow palettes in every color story to viral collaborations with pop culture icons. Their formulas are famously pigmented and high-quality for the price.

Nykaa often gets exclusive launches, but ColourPop has the ability to deliver constant newness directly to beauty experimentalists. It’s the ultimate brand for makeup lovers who want to try the latest trends - like pastel liners or juicy lip oils - without investing a lot of cash.

Shop now at colourpop.com

14. L'Oréal Paris

From the Revitalift skincare line to their iconic Infallible foundations, L'Oréal Paris is a drugstore staple you can always count on. The brand has built its reputation on science-backed, accessible beauty products that rival high-end formulas in performance.

While you’ll find L’Oréal all over Nykaa, it’s worth including here because it single-handedly delivers a huge variety on its own - from professional haircare to dermatologist-approved skincare and classic makeup. If you seek reliability from your basics, L’Oréal will never let you down.

Shop now at lorealparis.co.in

15. Huda Beauty

If you're looking for unapologetic glamour, Huda Beauty delivers. Created by beauty mogul Huda Kattan, this brand took the world by storm with its full-coverage foundations, buttery eyeshadow palettes, and signature liquid matte lipsticks. It’s all about creating bold, flawless looks.

Nykaa offers access to a great selection of Huda Beauty, but for the full immersive experience in luxury makeup, go straight to the source. It’s perfect for anyone stepping up their makeup game who isn’t afraid of high-impact pigments and a dramatic moment.

Shop now at hudabeauty.com

16. The Ordinary

The Ordinary single-handedly changed the skincare game by offering powerful, single-ingredient formulas at incredibly low prices. Their no-frills, science-first approach lets shoppers build a custom routine targeting specific concerns like acne, pigmentation, or aging.

Nykaa's platform celebrates beautiful packaging and exploratory discovery, while The Ordinary’s minimalist lab lets you focus purely on ingredients. It's for skin enthusiasts who want to be the chemists of their own skincare routine.

Shop now at theordinary.com

17. Missguided Beauty

If you love your makeup to match today's trends, Missguided Beauty will fit the vibe perfectly. An extension of the hit fashion brand, this line offers trendy makeup and skin-focused products with fun, bold packaging designed for the fashion-forward crowd.

Compared to the wide mix at Nykaa, Missguided Beauty is all about bringing a fast-paced fashion aesthetic into your beauty routine. It's perfect for getting glam on a budget.

Shop now at missguidedus.com

18. Inglot

Inglot is a dream come true for makeup artists and enthusiasts alike. This brand celebrates freedom of choice, allowing you to create your ultimate palette with high-performing pigments and a vast array of blush colors.

Unlike Nykaa’s variety across multiple lines, Inglot focuses on customization and intense color payoff, making it a go-to for professional artists and anyone looking to be creative with their makeup.

Shop now at inglotusa.com

19. Pacifica

For those looking for vegan and cruelty-free beauty, Pacifica is a beacon. This brand offers effective and innovative products inspired by nature at excellent price points.

While Nykaa stocks a variety of natural brands, Pacifica’s strong commitment to vegan and cruelty-free formulations makes it a favorite among eco-conscious shoppers.

Shop now at pacificabeauty.com

At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.

Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.