15 Brands Like Nowadays for Modern Streetwear Style
With its sleek approach to urban style, Nowadays has become a go-to for clean, contemporary streetwear. The brand nails elevated essentials — oversized hoodies, classic graphic tees in quality fabrics that feel great and look even better at $50-$150.
These 15 brands capture that same modern streetwear energy. From Parisian minimalism to premium athletic basics, each one delivers refined urban style worth building a wardrobe around.
A.P.C.
A.P.C. delivers minimalist essentials with Parisian cool. Famous for clean-cut denim, elevated basic tees, and simple hoodies in timeless neutral palettes. Nowadays' slightly more sophisticated French cousin.
Same love for high-quality, understated design, but leans more into premium classics. Flawlessly crafted staples you'll wear for years.
Best for: Francophiles who want Parisian minimalism with exceptional denim and leather goods.
Fear of God Essentials
Fear of God Essentials is Jerry Lorenzo's line of accessible luxury streetwear. Elevated, oversized basics — hoodies, sweatpants, and shorts with minimal branding in a muted, earthy palette.
Same focus on high-quality wardrobe foundations as Nowadays, but with more dramatic, intentionally oversized silhouettes and a luxury feel.
Best for: Minimalist streetwear fans who want oversized, neutral basics with luxury quality.
Stussy
Stussy offers raw, authentic energy rooted in California skate and surf culture since 1980. Bold graphic tees, logo-heavy hoodies, and accessories with undeniable street credibility.
Where Nowadays keeps things clean and minimal, Stussy makes statements with iconic, rebellious graphics. More personality and heritage for your urban wardrobe.
Best for: Streetwear purists who want laid-back California style with genuine heritage.
Off-White
Created by the late Virgil Abloh, Off-White exists at the intersection of high fashion and streetwear. Signature quotation marks, zip-tie details, and industrial branding on hoodies, sneakers, and tees.
More experimental and avant-garde than Nowadays' approachable minimalism. Runway-ready streetwear at luxury prices for trendsetters.
Best for: Luxury streetwear fans who want high-fashion pieces with industrial design language.
Nike Sportswear
Nike Sportswear is the undisputed king of athletic-inspired streetwear. Air Force 1s, Tech Fleece joggers, and classic logo hoodies that deliver performance-driven style for everyday life.
Where Nowadays offers refined, fashion-focused urban wear, Nike leans into athletic roots. Both provide modern, casual wardrobe foundations.
Best for: Athletic streetwear fans who want global brand recognition with performance DNA.
Carhartt WIP
Carhartt WIP (Work In Progress) reimagines classic American workwear for style-conscious audiences. Durable chore coats, cargo pants, and beanies updated with contemporary fits and streetwear sensibility. Based in Munich since 1989.
Both brands create practical everyday clothing, but Carhartt WIP draws from rugged, utilitarian inspiration. Tough fabrics and functional details with a work-ready edge.
Best for: Anyone who wants durable, workwear-rooted streetwear that ages well.
Patta
Amsterdam-based Patta is a Dutch streetwear powerhouse rooted in hip-hop, skate, and urban subcultures. Founded by Edson Sabajo and Guillaume Schmidt in 2004, vibrant graphic tees, tracksuits, and coveted sneaker collaborations.
Where Nowadays champions monochrome minimalism, Patta explodes with color, bold typography, and eclectic graphics from a rich cultural background.
Best for: European streetwear enthusiasts who want vibrant, culturally-rooted Dutch design.
KITH
KITH masters premium streetwear with meticulously crafted collections and incredible collaborations. Founded by Ronnie Fieg, high-quality hoodies, sought-after sneakers, and ready-to-wear blending luxury with casual silhouettes.
Same quality-first, clean aesthetic as Nowadays, but in a more exclusive, high-fashion space with limited-edition drops.
Best for: Quality-focused streetwear fans who want premium basics and coveted collaborations.
PacSun
PacSun brings laid-back West Coast streetwear to the masses. Founded in 1980, a huge selection of accessible brands alongside in-house lines — relaxed-fit denim, graphic tees, hoodies, and sweatshirts.
More budget-friendly than Nowadays, keeping up with the latest streetwear trends. Great for everyday basics and trendy pieces.
Best for: Budget-conscious streetwear fans who want variety and trend access in one place.
HUF
Rooted in San Francisco skate culture, HUF delivers bold, graphic-heavy apparel. Founded by pro skater Keith Hufnagel, tees, hoodies, socks, and hats embody a rebellious, counter-culture spirit.
Much more graphic and edgy than Nowadays' clean minimalism. Authentic skate style and heritage in every piece.
Best for: Skaters who want authentic gear with bold graphics from a brand built in the culture.
ZARA
ZARA translates the latest streetwear styles into affordable fast-fashion — relaxed cargo pants, oversized sweatshirts, graphic tees, and chunky sneakers. Founded in Spain in 1974 with 2,000+ stores worldwide.
Where Nowadays focuses on timeless staples, ZARA is designed to be of-the-moment. Perfect for experimenting with new trends without committing much.
Best for: Trend-chasers who want European-polished streetwear at affordable prices.
Reigning Champ
Vancouver-based Reigning Champ is dedicated to perfecting athletic-inspired basics. Meticulous construction and premium, custom-developed fabrics in perfectly-cut sweatshirts, hoodies, sweatpants, and tees.
Same commitment to quality and minimalist design as Nowadays. Less trendy streetwear, more timeless, performance-grade staples. The simplest pieces, made the best.
Best for: Quality obsessives who want the best-constructed athletic basics in existence.
Heron Preston
Heron Preston blends workwear, luxury, and streetwear with a rebellious spirit. Signature orange branding, Cyrillic lettering, and utilitarian details on graphic hoodies and deconstructed jackets.
Much more experimental and logo-driven than Nowadays. Concept-driven streetwear that starts conversations and stands out.
Best for: Conscious streetwear fans who want utility-inspired pieces with sustainability credentials.
Nike ACG
Nike ACG (All Conditions Gear) is where streetwear meets the outdoors. Technical jackets, trail-ready sneakers, and functional cargo pants in innovative, weather-resistant materials.
Rugged, tech-focused, and often playfully colorful — unlike Nowadays' sleek urban minimalism. For when your clothing needs real-world performance.
Best for: Outdoor-minded streetwear fans who want technical gear with urban style.
Beyond Nowadays
The best modern streetwear wardrobe mixes perspectives. Layer Fear of God Essentials' oversized luxury under Carhartt WIP's workwear outerwear. Mix A.P.C.'s Parisian basics with Patta's Dutch color. Ground everything with Reigning Champ's perfectly constructed foundations. The brands that stick are the ones that fill gaps your current lineup can't.
If you purchase through our links, we may receive a commission. Our editorial team is independent and only endorses brands we believe in.
Written by
Spencer Lanoue
