With its sleek approach to urban style, Nowadays has become a go-to for anyone after clean, contemporary streetwear. The brand nails elevated essentials, offering everything from oversized hoodies to classic graphic tees in quality fabrics that feel great and look even better, all at a sweet spot price point of around $50 to $150.
If you're a fan of their refined, minimalist vibe but want to expand your closet, you're in the right place. Here are 15 similar brands that capture that same modern streetwear energy.
A.P.C. (Atelier de Production et de Création) delivers minimalist essentials with a dose of Parisian cool. The brand is famous for its clean-cut denim, elevated basic tees, and simple hoodies in timeless, neutral color palettes. Think of it as Nowadays' slightly more sophisticated French cousin.
While both brands share a love for high-quality, understated design, A.P.C. leans a bit more into premium, classic basics rather than pure streetwear. If you want to subtly elevate your everyday wardrobe with flawlessly crafted staples, A.P.C. is a must-shop. Their pieces are investments you'll wear for years.
Shop now at apc.fr
Fear of God Essentials is the master of accessible luxury streetwear. The brand revolves around elevated, oversized basics like hoodies, sweatpants, and shorts, all featuring minimal branding and its signature muted, earthy color palette. It’s the uniform for anyone who values comfort without sacrificing an ounce of style.
Like Nowadays, Essentials focuses on high-quality wardrobe foundations. However, its silhouettes are intentionally more dramatic and oversized, giving off a distinctively high-end-yet-relaxed vibe. It's the perfect brand for building a cohesive, modern wardrobe with a touch of luxury.
Shop now at fearofgod.com
As one of the original streetwear pioneers, Stussy offers a raw, authentic energy rooted in skate and surf culture. This is the place to go for bold graphic tees, logo-heavy hoodies, and accessories with undeniable street cred. Their vibe is more laid-back and distinctly Californian.
While Nowadays keeps things clean and minimal, Stussy is all about making a statement with its iconic, rebellious graphics. If you appreciate the urban appeal of Nowadays but are looking to inject more personality and history into your look, Stussy has you covered.
Shop now at stussy.com
Off-White exists at the intersection of high fashion and streetwear, creating pieces that are more like wearable art. Founded by the late Virgil Abloh, the brand is known for its signature quotation marks, zip-tie details, and industrial-inspired branding on hoodies, sneakers, and tees.
Compared to Nowadays' approachable minimalism, Off-White is more experimental, avant-garde, and operates at a luxury price point. It’s the brand for trendsetters who want instantly recognizable, runway-ready streetwear that pushes boundaries.
Shop now at off---white.com
Nike Sportswear is the undisputed king of athletic-inspired streetwear. From iconic sneakers like the Air Force 1 to comfortable Tech Fleece joggers and classic logo hoodies, Nike offers performance-driven style for everyday life. It’s reliable, comfortable, and always on-trend.
While Nowadays offers a refined, fashion-focused take on urban wear, Nike Sportswear leans more heavily into its athletic roots. Both brands provide a foundation for a modern, casual wardrobe, but Nike is your best bet for pieces that seamlessly transition from the street to the gym.
Shop now at nike.com
Carhartt WIP (Work In Progress) reimagines classic American workwear for a modern, style-conscious audience. The brand takes Carhartt's famously durable essentials - like chore coats, cargo pants, and beanies - and updates them with contemporary fits and a streetwear sensibility.
Both Carhartt WIP and Nowadays create practical, everyday clothing, but they draw from different inspirations. Carhartt WIP’s aesthetic is more rugged and utilitarian, focusing on tough fabrics and functional details, making it perfect for anyone who loves a relaxed fit with a practical, work-ready edge.
Shop now at carhartt-wip.com
Hailing from Amsterdam, Patta is a Dutch streetwear powerhouse deeply rooted in hip-hop, skate, and urban subcultures. The brand is celebrated for its vibrant graphic tees, tracksuits, and highly coveted sneaker collaborations that feel both authentic and fresh.
Where Nowadays champions a monochrome, minimalist look, Patta explodes with color, bold typography, and eclectic graphics. It's an excellent choice for those who love the streetwear silhouette but want designs that reflect a rich cultural background and a more expressive point of view.
Shop now at patta.nl
Kith is a master of premium streetwear, known for its meticulously crafted collections, insane collaborations, and a retail experience that's second to none. The brand offers everything from high-quality hoodies and sought-after sneakers to full ready-to-wear lines that blend luxury materials with casual silhouettes.
Like Nowadays, Kith prioritizes quality and a clean aesthetic. However, Kith operates in a more exclusive, high-fashion space, with a focus on limited-edition drops and hype-worthy collaborations. It’s the destination for streetwear connoisseurs looking for elevated, hard-to-get pieces.
Shop now at kith.com
Pacsun brings laid-back, West Coast streetwear to the masses. As a multi-brand retailer, it offers a huge selection of accessible brands alongside its own in-house lines, focusing on essentials like relaxed-fit denim, graphic tees, hoodies, and sweatshirts aimed at a younger crowd.
While Nowadays sits at a mid-range price point, Pacsun is a more budget-friendly alternative that keeps up with the latest streetwear trends. It's a great spot to find everyday basics and trendy pieces to round out your wardrobe without breaking the bank.
Shop now at pacsun.com
Rooted in San Francisco skate culture, HUF is all about "Made by skateboarders, for skateboarders." The brand delivers bold, graphic-heavy apparel including tees, hoodies, socks, and hats that embody a rebellious, counter-culture spirit.
HUF’s aesthetic is much more graphic and edgy than Nowadays' clean minimalism. If you're drawn to authentic skate style and want apparel that makes a statement about heritage and attitude, HUF offers an unfiltered look into the world of street skating.
Shop now at hufworldwide.com
1017 ALYX 9SM combines gritty streetwear influences with luxury craftsmanship and a tough, industrial edge. The brand, led by Matthew M. Williams, is famous for its innovative use of hardware, especially its signature rollercoaster buckle, which appears on belts, bags, and apparel.
Alyx is the dark, sleek, and high-fashion counterpart to Nowadays' relaxed minimalism. While both share a modern sensibility, Alyx’s aesthetic is more architectural and avant-garde, with a much higher, luxury price tag. It's for the fashion-forward consumer who appreciates technical details and a subversive aesthetic.
Shop now at alyxstudio.com
Zara's TRF (Trafaluc) line is aimed squarely at its youngest, most trend-driven customers. Here you'll find fast-fashion takes on the latest streetwear styles, like relaxed cargo pants, oversized sweatshirts, graphic tees, and chunky sneakers - all at incredibly affordable prices.
Compared to a brand like Nowadays, which focuses on timeless staples, Zara TRF is designed to be of-the-moment. It's the perfect place to experiment with a new silhouette or trend without committing a lot of money, making modern street style accessible to everyone.
Shop now at zara.com
Reigning Champ is dedicated to perfecting athletic-inspired basics. Based in Vancouver, the brand is known for its meticulous construction and a focus on premium, custom-developed fabrics. Their lineup consists of perfectly-cut sweatshirts, hoodies, sweatpants, and tees in a simple, neutral palette.
This brand shares Nowadays' commitment to quality and minimalist design. However, Reigning Champ's aesthetic is less about trendy streetwear and more about timeless, performance-grade staples. It's the ultimate source for those who believe that the simplest pieces should be the best-made.
Shop now at reigningchamp.com
Heron Preston blends workwear, luxury, and streetwear with a rebellious, eclectic spirit. The brand is known for its signature bright orange branding, Cyrillic lettering, and utilitarian details on everything from graphic hoodies to deconstructed jackets. It's a look that’s both functional and high-fashion.
Preston’s designs are much more experimental and logo-driven than what you'll find at Nowadays. If you’re looking for unique, concept-driven streetwear that starts conversations and stands out from the crowd, this is your brand.
Shop now at heronpreston.com
Nike's "All Conditions Gear," or ACG, is where streetwear meets the great outdoors. This sub-brand is designed for navigating urban and natural environments, offering technical jackets, trail-ready sneakers, and functional cargo pants made with innovative, weather-resistant materials.
Unlike the sleek urban minimalism of Nowadays, ACG has a rugged, tech-focused, and often playfully colorful aesthetic. It’s perfect for those who love streetwear but need their clothing to offer real-world performance, whether you're hiking a trail or just caught in a downpour.
Shop now at nike.com/acg
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