If you've ever found yourself scrolling through Need Supply, you get the vibe. It's the perfect mix of minimalist, vintage-inspired, and streetwear-adjacent pieces that just work. It’s for the person who wants to look effortlessly cool without shouting about it, building a wardrobe full of understated staples and a few standout items.
For those of us who love that curated, laid-back aesthetic, the good news is there are plenty of other brands hitting that same sweet spot. Here are 19 brands to shop if you dig Need Supply's style.
Everlane is the master of "radical transparency" and ethical basics. They create the kind of clean, simple, and timeless wardrobe staples that Need Supply fans live for, from perfect-fit denim to high-quality cashmere sweaters. While Need Supply curates multiple brands, Everlane is all about their own streamlined collections. Prices land comfortably in the $30-$200 range, making it a great place to build a foundation of high-quality essentials.
Shop now at www.everlane.com
For a dose of understated Parisian chic, look no further than A.P.C. This French label is famous for its impeccable raw denim, minimalist basics, and sleek accessories. The aesthetic is incredibly refined and effortlessly cool, sharing Need Supply’s love for quality craftsmanship. It's a bit more polished and typically priced between $70 and $400, perfect for when you want to elevate your everyday look.
Shop now at www.apc.fr
Reformation brings a sustainable edge to modern, feminine styles. Known for their flattering dresses, cool tops, and wedding guest attire, they blend an eco-conscious mindset with an effortlessly cool girl vibe. Like Need Supply, they focus on versatile pieces, but Reformation often leans a bit more trend-forward and flirtatious, with most items priced from $50 to $300. It’s where you go for a great dress that’s also great for the planet.
Shop now at www.thereformation.com
Vince is all about luxurious, understated essentials crafted from high-quality fabrics like cashmere and silk. Their minimalist, California-cool vibe is similar to Need Supply's ethos, but with a more polished and high-end feel. Think sophisticated basics and elevated athleisure that feel incredibly chic. Prices are a step up, ranging from $150 to over $600, for pieces you’ll cherish forever.
Shop now at www.vince.com
As a sibling to H&M, COS (Collection of Style) offers a more elevated and design-focused experience. Known for modern, functional clothing with sleek, architectural silhouettes, it's a go-to for anyone who appreciates Need Supply's clean lines and pared-down feel. Their pieces, costing between $50 and $300, are wonderfully versatile and always feel thoughtfully designed.
Shop now at www.cosstores.com
If you're looking for timelessness with a high-fashion sensibility, Lemaire delivers. This Parisian label is renowned for its minimalist, often oversized silhouettes and luxurious, fluid fabrics. It shares Need Supply’s focus on quality and understated elegance but operates in the luxury space, with pieces often topping $300. It’s investment dressing for the true minimalist.
Shop now at www.lemaire.fr
For capturing need-it-now trends at an accessible price point, Zara is unbeatable. While more fast-fashion focused than Need Supply's edited curation, Zara excels at translating runway looks into wearable, everyday pieces. It’s a great place to experiment with fresh styles that have that effortlessly cool feel without the major investment, with most items falling between $20 and $200.
Shop now at www.zara.com
Sézane embodies that coveted Parisian-girl style with a vintage-inspired charm. Their collections are curated with perfectly cut blouses, charming knitwear, and timeless accessories that feel both modern and romantic. For Need Supply shoppers who appreciate a touch of femininity in their outfits, Sézane’s effortless, easygoing pieces (priced around $50-$250) are a perfect fit.
Shop now at www.sezane.com
Frankie Shop has become a cult favorite for its minimalist, oversized silhouettes and neutral color palette. It’s the ultimate source for modern uniform dressing - think perfectly structured blazers, slouchy trousers, and modern basics. Much like Need Supply, it nails that effortlessly cool urban aesthetic, appealing to those who love quality fabrics and contemporary shapes within the $100-$400 range.
Shop now at www.thefrankieshop.com
Mango strikes a great balance between trendy and timeless, offering affordable but sophisticated European style. They deliver solid everyday essentials, sleek workwear, and trend-aware statement pieces that echo Need Supply's relaxed yet modern vibe. If you want that curated look for less, their $30-$200 price tags make them a fantastic alternative.
Shop now at shop.mango.com
Vero Moda offers casual, on-trend pieces that make getting dressed easy. Their relaxed, accessible style aligns with the effortlessness of Need Supply, but with a focus on affordability and mass appeal. With prices generally sitting between $20 and $100, it's an excellent choice for scoring contemporary basics and trendy styles on a budget.
Shop now at www.veromoda.com
Imagine a wardrobe designed in Paris, Stockholm, and Los Angeles ateliers - that's & Other Stories. The brand serves up a wide range of fashion-forward essentials and quirky statement items, mixing minimalism with bold details. It shares Need Supply's curated feel, offering something for every style personality, with most items priced between $50 and $250.
Shop now at www.andotherstories.com
Another brand from the H&M group, Arket is dedicated to quality, functionality, and simplicity. This Stockholm-based brand creates well-made, enduring pieces that form the bedrock of a modern wardrobe. For fans of Need Supply's clean lines and emphasis on quality fabrics, Arket's durable, minimalist collection ($50-$300) is a perfect match.
Shop now at www.arket.com
Naadam is your destination for sustainable, unbelievably soft cashmere and wool. While they specialize in high-quality knitwear, their whole vibe is understated, effortless luxury. This aligns beautifully with Need Supply's ethos of well-made, lasting pieces. For cozy, ethical essentials priced around $100-$400, Naadam is a must-see.
Shop now at naadam.co
For those who love the contemporary, street-inspired side of Need Supply, Amazement is a great find. The brand centers on oversized fits, relaxed silhouettes, and neutral color schemes, easily hitting that cool, laid-back nail on the head. Their streetwear-adjacent staples, found in the $50-$200 range, are perfect for achieving an easy-going yet put-together look.
Shop now at amazement.com
Hailing from Canada, Oak + Fort focuses on minimalist, architectural pieces that feel both accessible and modern. Their sleek aesthetic and emphasis on quality construction make them an excellent alternative for anyone who appreciates Need Supply's thoughtfully curated cool. Expect to find versatile essentials and subtle statement pieces priced from $100-$400.
Shop now at oakandfort.com
Think of Celine's ready-to-wear collection as the ultimate aspirational closet for a Need Supply fan. While firmly in the high-luxury camp with prices topping $1,000, Celine embodies that sophisticated, refined minimalism everyone is chasing. Its clean lines and timeless silhouettes represent the pinnacle of effortless chic - perfect for inspiration or a major investment piece.
Shop now at www.celine.com
Outerknown combines a relaxed, surf-inspired California aesthetic with a deep commitment to sustainability. They offer cozy flannels, easy dresses, and rugged essentials made from eco-friendly fabrics. For shoppers who gravitate toward Need Supply's casual side and care about where their clothes come from, Outerknown ($50-$300) is a natural fit.
Shop now at www.outerknown.com
Looking for wallet-friendly finds that are also easier on the planet? H&M’s Conscious line is the answer. It features on-trend staples and daily essentials made from more sustainable materials. While it’s certainly fast fashion, this collection is a practical choice for shoppers who want Need Supply's everyday style aesthetic without the higher price tag, generally priced at just $20-$100.
Shop now at www.hm.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
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