For lovers of elegant lingerie and sleepwear, Natori is a household name. The brand masterfully blends Asian-inspired artistry with luxurious comfort, creating pieces that feel both special and perfect for everyday wear. Their signature style is all about refined femininity and sophisticated comfort, making them a go-to for high-quality bras, panties, and loungewear.
If you love Natori's blend of subtle luxury and impeccable fit but are curious about what else is out there, you're in luck. Here are 19 amazing brands that offer a similar sense of elegance, comfort, and style.
La Perla is the pinnacle of Italian luxury lingerie, known for its exquisite lace, flawless craftsmanship, and sensual designs. Think of it as Natori’s ultra-glamorous older sister. While Natori nails everyday elegance, La Perla delivers couture-level pieces for moments when you want to feel truly indulgent. Their bras, panties, and slips are crafted from the finest silks and lace, with prices often starting over $200. It's an investment, but one that promises timeless sophistication.
Shop now at laperla.com
If your favorite thing about Natori is the comfort, Eberjey is about to be your new obsession. This brand focuses on creating the softest, coziest sleepwear and lingerie imaginable from modal and jersey fabrics. Their vibe is more relaxed and bohemian than Natori's refined elegance, perfect for lazy Sunday mornings. With pieces generally priced from $40 to $120, Eberjey offers an accessible way to experience simple, everyday luxury.
Shop now at eberjey.com
For those who love lingerie that feels both sophisticated and empowering, Kiki de Montparnasse is the answer. This brand crafts ultra-luxurious, sensual pieces from high-end silks, lace, and even leather. While Natori’s elegance is understated, Kiki de Montparnasse is unapologetically provocative and indulgent. With price tags often over $300, it’s a destination for breathtaking statement lingerie that doubles as wearable art.
Shop now at kikidemontparnasse.com
Famous for its "World's Most Comfortable Thong," Hanky Panky is the go-to for fun, easy, and exceptionally comfy lingerie basics. Their signature stretch lace comes in every color imaginable, and at a price point of $20-$50, it's easy to build a collection. While Natori's focus is on sophisticated sets and sleepwear, Hanky Panky excels at providing stylish, everyday underwear that feels effortless and luxurious in its own right.
Shop now at hankypanky.com
Love Natori's quality but wish it came in brighter colors? Meet Cosabella. This Italian brand is famous for its vibrant, colorful lingerie collections crafted from soft lace and comfy modal. Their aesthetic is feminine, fun, and lively, offering a more playful alternative to Natori’s classic palette. With prices ranging from $30 to $100, Cosabella is perfect for adding a pop of color to your lingerie drawer without sacrificing comfort.
Shop now at cosabella.com
Rihanna's Savage X Fenty has completely changed the lingerie game with its bold designs, celebration of body positivity, and incredibly inclusive sizing. The vibe is edgy, modern, and confidence-boosting, offering a stark contrast to Natori's quiet elegance. If you’re looking for fashion-forward pieces, daring cut-outs, and a brand that makes a statement, Savage X Fenty is for you. Plus, it’s super affordable, with most pieces between $10 and $70.
Shop now at savagex.com
Autumn Adeigbo makes joyful, luxurious sleepwear and loungewear that are bursting with personality. Known for bold, vibrant prints and rich fabrics, this brand is for someone who sees their PJs as an extension of their personal style. Where Natori masters understated prints, Autumn Adeigbo goes all in on colorful, artistic patterns. Expect prices from $150 to $300 for pieces that feel unique and special.
Shop now at autumnadeigbo.com
Olga de Polga offers exquisite, vintage-inspired lingerie that feels like it belongs in another time. This boutique brand focuses on romantic, delicate pieces crafted from silk and lace with incredible attention to detail. Compared to Natori's modern sensibility, Olga de Polga delivers a heavy dose of heirloom charm. Their pieces, ranging from $150 to $400, are for those who appreciate timeless femininity and artisanal craftsmanship.
Shop now at olgadepolga.com
A true icon of French luxury, Lise Charmel creates opulent lingerie with rich embroidery and sumptuous fabrics. If you love the high-end feel of brands like La Perla, you'll adore Lise Charmel. Their designs are synonymous with sophistication and sensuality, using intricate details to create stunning pieces. While pricier than Natori (usually above $300), Lise Charmel is perfect for those who want to indulge in pure, artful lingerie.
Shop now at lisecharmel.com
You might know Vilebrequin for its luxury swim trunks, but their loungewear and sleepwear selection brings the same high-quality craftsmanship and vacation-ready aesthetic. The vibe is bright, playful, and resort-inspired. While Natori's loungewear is elegant and serene, Vilebrequin's is energetic and colorful, featuring fun prints on comfortable fabrics. With pieces from $100 to $300, it’s a stylish choice for your leisure time.
Shop now at vilebrequin.com
Fleur of England makes dreamy, exquisitely detailed lingerie and sleepwear that can only be described as wearable poetry. Using luxurious silk, delicate lace, and sheer chiffon, the brand creates ethereal pieces that are both romantic and sophisticated. It offers a more bespoke, artisanal alternative to Natori, with prices ranging from $200-$600. It’s for moments when you want your lingerie to feel truly magical.
Shop now at fleurofengland.com
ThirdLove takes the guesswork out of bra shopping with a strong focus on inclusive sizing and a perfect fit. Their aesthetic is modern, minimal, and all about practicality without sacrificing style. While Natori is more focused on elegant design, ThirdLove is dedicated to providing beautifully engineered essentials that cater to every body. With prices mostly between $40 and $70, they're a great choice for high-quality everyday basics.
Shop now at thirdlove.com
Simone Perele is a French lingerie brand that perfectly balances elegance, comfort, and a flawless fit, making it an excellent alternative to Natori. Their designs have a timeless Parisian charm, crafted from beautiful lace and silky microfiber that feels incredible against the skin. In a similar price range of $70 to $200, Simone Perele offers refined, sophisticated pieces that champion both beauty and wearability.
Shop now at simoneperele.com
Blush & Black is a boutique brand delivering handcrafted, decadent lingerie. Think rich velvet, luxe silk, and delicate lace combined into romantic, sensual pieces. Their aesthetic leans more bespoke and indulgent than Natori, perfect for anyone looking to build a collection of truly special items. With a price point of $150-$350, it offers artisanal luxury for statement-making moments.
Shop now at blushandblack.com
Lunya is reinventing sleepwear with a modern, minimalist approach and smart, wellness-inspired fabrics like its signature washable silk. The aesthetic is sleek, simple, and functional, designed for incredible comfort that also looks effortlessly chic. While Natori offers a more traditionally feminine elegance, Lunya is perfect for the minimalist who values high-performance comfort. Pieces typically range from $80 to $250.
Shop now at lunya.co
Italian brand Intimissimi offers stylish and affordable lingerie with a romantic, European feel. They use delicate-looking lace and soft fabrics to create accessible everyday luxury. In a price range of $20 to $80, it's a fantastic budget-friendly alternative to Natori. Though the materials might not be quite as luxe, Intimissimi delivers a very similar feminine and classic aesthetic for less.
Shop now at intimissimi.com
Mostly known for its modern footwear, Freda Salvador also curates a selection of lingerie and sleepwear that fits their minimalist, expertly crafted ethos. Expect sleepwear and intimates made from silk, cotton, and modal with an emphasis on clean lines and simple silhouettes. It’s perfect for women who love Natori’s quality but want an even more understated, contemporary look. Pieces range from around $150 to $250.
Shop now at fredasalvador.com
If you're looking for something on the opposite end of the spectrum from Natori's serene elegance, enter Bordelle. This ultra-luxe brand is famous for its bondage-inspired designs, featuring intricate strapping and bold, provocative silhouettes. It’s avant-garde, glamorous, and empowering. With prices starting around $300, Bordelle is for the daring dresser who views lingerie as a powerful form of self-expression.
Shop now at bordelle.co.uk
Love Stories is all about playful mismatches, fun prints, and flirty details. This brand encourages mixing and matching tops and bottoms for a personalized, eclectic look. Where Natori is polished and refined, Love Stories is carefree and romantic with a touch of youthful charm. With a super accessible price point of $20 to $80, it's a great choice for comfortable, stylish lingerie that doesn't take itself too seriously.
Shop now at lovestoriesintimates.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
