If you love the signature cozy-meets-casual vibe of Naketano, you know there’s something special about their blend of comfortable fabrics and playful, urban designs. Their hoodies and sweatshirts are the perfect go-to for a laid-back look that still has plenty of personality.
But if you're looking to expand your wardrobe with similar brands that nail that effortless, comfortable streetwear aesthetic, you’re in the right place. From rugged workwear-inspired staples to bold graphic prints, here are 21 brands that will give you that same relaxed-yet-stylish feel you love from Naketano.
Carhartt WIP takes the brand's workwear roots and gives them a contemporary streetwear twist. Think durable jackets, heavyweight hoodies, and relaxed pants known for their exceptional quality and rugged feel. While Naketano is all about playful graphics, Carhartt WIP keeps its aesthetic more minimal and utilitarian, focusing on clean lines and its iconic logo patch.
If you appreciate Naketano's focus on comfort but want something with a tougher, more understated edge, Carhartt WIP is your perfect match. It offers that same casual, street-ready appeal but with a focus on durability that's built to last. Shop now at carhartt-wip.com
A true streetwear icon, Obey is your destination for hoodies, tees, and accessories that make a statement. Founded by artist Shepard Fairey, the brand is known for its provocative graphics and skate-inspired silhouettes. Unlike Naketano's lighthearted and fun designs, Obey leans into an edgier, more rebellious vibe, often featuring political or artistic commentary in its prints.
Both brands share a commitment to comfortable, everyday staples perfect for a youthful crowd. However, if you're looking for streetwear with a bit more attitude and artistic depth, Obey delivers bold designs that don't shy away from being noticed. Shop now at obeyclothing.com
For those who love the comfort of Naketano but prefer a more minimalist look, Zalando Essentials is a fantastic choice. This in-house brand offers all the streetwear basics you need, from simple hoodies and crewneck sweatshirts to classic joggers, all at a super accessible price point. The focus here is on clean, versatile designs without any loud graphics or prints.
It's the perfect alternative for building a cozy, casual wardrobe with staples that are easy to layer and style. Consider Zalando Essentials the stripped-back version of Naketano - all the comfort, none of the fuss. Shop now at zalando.com
Famous for its iconic Kånken backpack, Fjallraven is a Swedish brand that excels in creating durable, functional outdoor gear that looks just as good in the city. Their collection of cozy fleeces, relaxed hoodies, and sturdy jackets feature a simple, nature-inspired aesthetic. Unlike Naketano's playful streetwear vibe, Fjallraven offers a more subdued and practical style.
For those who lean into an outdoorsy look but still prioritize high-quality, comfortable pieces, Fjallraven is an excellent fit. It embodies a laid-back aesthetic with a commitment to sustainable, built-to-last materials. Shop now at fjallraven.com
Born from skate culture, Huf delivers a cool, youthful energy through its bold graphics, logo-heavy designs, and relaxed-fit essentials. With a wide array of hoodies, caps, tees, and sneakers, Huf shares Naketano’s focus on casual comfort but with a distinct skate and surf influence.
Huf's identity is defined by its iconic branding and frequent collaborations with artists, making its pieces feel current and collectible. If you love the casual streetwear scene and want to inject a bit of skate-inspired edge into your look, Huf is a must-try. Shop now at hufworldwide.com
Superdry is known for its unique fusion of vintage Americana, Japanese-inspired graphics, and classic British tailoring. Their hoodies, jackets, and sweatshirts often feature vibrant colors and distressed prints, creating a standout look. Like Naketano, Superdry places a strong emphasis on comfortable, casual pieces made from high-quality fabrics.
The key difference is Superdry’s aesthetic, which feels a bit more athletic and polished. It’s an ideal choice if you want your cozy streetwear to have a global, trend-aware feel. Shop now at superdry.com
If you're after trendy streetwear at an affordable price, look no further than Bershka. Their collection of hoodies, graphic tees, parachute pants, and joggers is always on-point with the latest youth trends. Bershka captures that same playful energy as Naketano but with a fast-fashion approach that keeps styles fresh and exciting.
While Naketano is a go-to for timeless cozy comfort, Bershka is perfect for experimenting with current streetwear looks, such as bold color-blocking and oversized silhouettes, without breaking the bank. Shop now at bershka.com
Nike Sportswear elevates casual essentials by blending athletic performance with modern street style. The collection is packed with iconic hoodies, sleek joggers, and timeless sweatshirts that are perfect for everything from lounging to running errands. While Naketano's vibe is more quirky and casual, this line from Nike offers a sporty, minimalist alternative with its signature swoosh branding.
Both brands deliver exceptional comfort, but Nike brings a performance-inspired edge that makes its pieces versatile for both active and relaxed days. Shop now at nike.com
Topshop offers a wide array of on-trend casual wear, including stylish hoodies, crewnecks, and joggers that are both fashion-forward and budget-friendly. Their aesthetic captures a youthful and modern vibe, often seen in their use of oversized fits and cool graphic prints. Topshop provides a more high-street fashion take on cozy staples compared to Naketano’s distinctly playful feel.
It's a fantastic option for shoppers who want to incorporate current streetwear trends into their everyday rotation without sacrificing comfort. Shop now at topshop.com
A true classic, Fruit of the Loom is famous for its simple, reliable basics that put comfort above all else. Known for their ultra-soft hoodies, sweatshirts, and tees, this brand offers timeless staples at an unbeatable price point. While Naketano focuses on design-driven pieces with unique prints, Fruit of the Loom provides the blank canvas.
It’s the perfect brand for stocking up on no-frills, durable, and comfortable essentials that are ideal for lounging or layering under your favorite jacket. Shop now at fruit.com
Urban Outfitters is a one-stop-shop for all things trendy and cool, and its streetwear selection is no exception. With a mix of in-house brands and curated labels, you'll find everything from vintage-inspired graphic hoodies to fun, colorful joggers. Its playful, eclectic aesthetic echoes Naketano's vibe but with a stronger focus on current trends and quirky, statement-making pieces.
If you're looking for relaxed and stylish clothing with a creative twist, Urban Outfitters consistently delivers styles that feel both comfortable and unique. Shop now at urbanoutfitters.com
Decathlon is a go-to for incredibly budget-friendly sportswear and outdoor gear that offers amazing quality for the price. Brands like Quechua (for hiking) and Domyos (for gym) deliver warm fleece jackets, comfy joggers, and hoodies that are designed for practicality. Though far more functional than Naketano, these brands are great for nailing a cozy, technical look.
They’re an excellent choice for anyone who lives an active lifestyle and needs casualwear that is comfortable, durable, and won't break the bank. Shop now at decathlon.com
PULL&BEAR specializes in youthful, fun, and affordable streetwear essentials that feel fresh and current. You’ll find tons of oversized hoodies, relaxed-fit joggers, and graphic tees with trendy, street-inspired designs. The brand shares Naketano’s focus on casual comfort but leans heavily into a fast-fashion model, meaning its collections are always evolving.
It's the perfect stop for anyone who likes to keep their casual wardrobe updated with the latest trends without spending a fortune. Shop now at pullandbear.com
The in-house brand from ASOS, ASOS DESIGN, offers a massive collection of streetwear staples that are as stylish as they are affordable. From oversized sweatshirts in every color imaginable to joggers with cool prints, there's something for every taste. The vibe is similar to Naketano in its casual comfort and playful attitude but dialed up with way more variety.
Whether you're after something minimalist or a bold statement piece, ASOS DESIGN has you covered with contemporary styles that won't strain your wallet. Shop now at asos.com
H&M's Divided line is targeted at a younger crowd, focusing on trendy and incredibly affordable streetwear. Its selection includes everything from slouchy hoodies with bold graphics to comfortable sweatpants in seasonal colors. Like Naketano, it caters to a casual, fun-loving audience, but H&M Divided moves much faster with trends, giving you a fresh selection to shop from constantly.
It's an unbeatable option for grabbing stylish impulse buys or experimenting with new looks. Shop now at hm.com
While Superga is primarily celebrated for its classic canvas sneakers, the brand also offers a collection of casual basics that reflect its simple, timeless appeal. Their hoodies and sweatshirts are designed to be effortlessly cool and comfortable, making them the perfect companion to their iconic shoes.
Compared to Naketano's more distinct graphical style, Superga's apparel keeps it clean and versatile. It is ideal for anyone who appreciates straightforward, quality pieces that complete a relaxed streetwear look. Shop now at superga-usa.com
C&A provides affordable and accessible casual wear for the whole family, including a solid range of streetwear staples. You'll find practical hoodies, joggers, and sweatshirts with simple, easy-to-wear designs. Where Naketano focuses on playful, modern pieces, C&A prioritize value and straightforward functionality.
It's a reliable choice for budget-conscious shoppers who need comfortable everyday essentials without any trendy frills. Shop now at c-and-a.com
Though famous for its iconic denim, Levi's also excel at high-quality casual wear like hoodies and sweatshirts. These pieces are made with the same commitment to durability and timeless style as their jeans, often featuring the classic logo. Levi's brings a more classic, All-American feel to streetwear compared to Naketano's quirky European vibe.
If you're looking for cozy staples that feel polished, long-lasting, and a little bit "heritage cool," Levi's non-denim offerings are a fantastic choice. Shop now at levi.com
Uniqlo is the master of minimalist, functional, and high-quality basics. Their hoodies, sweatshirts, and joggers are celebrated for their thoughtful design, incredible comfort, and accessible price point. While Naketano loves a fun graphic, Uniqlo’s aesthetic is clean and simple, making it perfect for creating a sleek, understated casual wardrobe.
Both brands prioritize amazing fabrics and everyday comfort, but Uniqlo delivers this through a more refined, modern, and versatile lens. A Uniqlo hoodie isn't just comfy - it's perfected comfort. Shop now at uniqlo.com
For those who want streetwear trends hot off the press, Boohoo is the ultimate destination. This fast-fashion giant offers an enormous variety of oversized hoodies, joggers, and graphic tees at incredibly low prices. Their styles are bold, youth-focused, and change on a weekly basis, perfectly capturing the fast-paced world of streetwear.
While Naketano's pieces are more of a cozy and reliable staple, Boohoo’s lineup is all about trend-driven fun and affordability, making it easy to experiment with new looks. Shop now at boohoo.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
