If you love elegant ethnic wear that blends timeless craftsmanship with a contemporary twist, you're probably already a fan of Mulmul. The brand has won hearts with its incredibly soft fabrics, delicate embroidery, and graceful silhouettes that make any occasion feel special.
Their collections of kurtas, sarees, and lehengas are perfect for those who appreciate sophisticated, comfortable pieces without the over-the-top drama. If your closet is filled with their beautiful designs and you're looking for more brands to explore with a similar aesthetic, here are 19 brands like Mulmul worth checking out.
Bohame brings an artistic flair to ethnic wear with its curated collection of fusion pieces made from handwoven, sustainable textiles. Like Mulmul, they place a strong emphasis on artisanal craftsmanship, but Bohame stands out with its bolder prints and more modern silhouettes. This is the brand for you if you're looking for elegant kurtas and sarees that feel both eco-conscious and fashion-forward. Their outfits are perfect for festive occasions where you want to make a subtle statement.
Shop now at bohame.com
Tisa is all about celebrating timeless grace through luxurious fabrics like silk, brocade, and fine cotton. You’ll find elegant sarees, anarkalis, and dupattas that feel incredibly refined. While Mulmul is known for its delicate charm, Tisa dials up the opulence with richer textures and more intricate embroidery. It’s a fantastic choice for weddings and grand celebrations where you want your outfit to feel classic yet striking.
Shop now at tisa.in
For those who love a more playful and modern spin on ethnic wear, IndiChic is a great find. The brand offers stylish and affordable kurtas, dresses, and dupattas in vibrant colors and trendy prints. While Mulmul leans towards classic elegance, IndiChic provides a youthful, fun vibe with unique motifs that are perfect for casual events or adding a pop of color to your everyday wardrobe.
Shop now at indichic.com
Gulaal creates stunning handcrafted ethnic wear that feels absolutely regal. They use rich fabrics like silk, georgette, and velvet, adorning them with traditional embroidery and mirror work. Similar to Mulmul's appreciation for craftsmanship, Gulaal focuses on authenticity but with a much more luxurious and heritage-inspired touch. Their sarees and lehengas are perfect for anyone wanting to channel royal elegance at a wedding or formal event.
Shop now at gulaal.in
Aashni & Co is a curated platform showcasing stunning designer ethnic wear from India’s top creators. If you love Mulmul’s commitment to quality but are looking for a show-stopping, high-fashion piece for a major event, this is your destination. They offer sarees, lehengas, and fusion wear that feel exclusive and modern while still honoring traditional artistry, making it perfect for the discerning fashion lover.
Shop now at aashni.com
Chidiyaa is for the minimalist who values sustainability. The brand specializes in eco-friendly ethnic wear crafted from organic fabrics like khadi and handloom cotton. Where Mulmul might add delicate embroidery, Chidiyaa focuses on clean lines, simple silhouettes, and the natural beauty of the fabric itself. It’s an ideal choice for ethically-minded shoppers seeking elegant, understated kurtas and tunics.
Shop now at chidiyaa.com
If you're drawn to Mulmul's elegance but crave a touch more glamour, Kalki Fashion is the brand for you. They blend traditional Indian aesthetics with modern, on-trend silhouettes, offering a wide array of sarees, lehengas, and gowns. Known for their detailed embellishments and statement-making designs, Kalki’s pieces are made for weddings, Roka ceremonies, and grand parties where you want all eyes on you.
Shop now at kalkifashion.com
Suta is a go-to for gorgeous, handcrafted cotton sarees that are both elegant and incredibly comfortable. Their style is minimalist and sophisticated, letting the quality of the fabric and the subtlety of the prints shine. If you admire Mulmul’s grace but prefer a cleaner, more contemporary and versatile look, Suta's understated collection will feel right at home in your closet.
Shop now at suta.in
A legendary name in Indian fashion, Ritu Kumar offers opulent ethnic wear that balances heritage motifs with contemporary style. Her collections feature fine embroidery on luxe fabrics, making them perfect for high-profile weddings and special occasions. Ritu Kumar’s designs are a step up in terms of luxury and intricacy compared to Mulmul’s accessible aesthetic, making it an excellent investment for truly timeless pieces.
Shop now at ritukumar.com
Jaypore is a marketplace for beautiful, artisanal finds from across India, including handwoven sarees, block-printed kurta sets, and embroidered treasures. They share Mulmul’s deep respect for traditional techniques, but their offerings often feel more ornate and serve as heirloom-quality investment pieces. It's the perfect destination when you're searching for something truly unique that tells a story of Indian craftsmanship.
Shop now at jaypore.com
Anavila is renowned for popularizing linen and khadi in contemporary ethnic wear. Their aesthetic is minimalist, chic, and sustainable, with a focus on understated sarees, dresses, and separates. While Mulmul’s beauty often lies in its detailed embellishments, Anavila finds elegance in simplicity and the raw texture of natural fibers. It’s perfect for those who want a relaxed yet sophisticated vibe.
Shop now at anavila.in
A true classic, Fabindia is a one-stop-shop for ethnic wear made from natural, handwoven fabrics. Like Mulmul, they champion Indian craftsmanship, but Fabindia offers a vast collection of affordable, versatile pieces that are perfect for everyday wear and special occasions alike. It’s an easy and reliable choice for building a timeless ethnic wardrobe staples like kurtas and sarees.
Shop now at fabindia.com
For a high-fashion, edgier take on ethnic wear, look no further than Nikhil Thampi. His collections are packed with bold prints, innovative cuts, and statement pieces that are far from traditional. If you love ethnic silhouettes but want something avant-garde and trendsetting for a glamorous event, Nikhil Thampi provides that perfect fusion of Indian roots and global runway trends.
Shop now at nikhilthampi.com
Akaaro celebrates handcrafted textiles with a focus on understated beauty and comfort. Their collections feature elegant kurtas and dupattas with minimal embroidery, letting the fabric and silhouette speak for themselves. Like Mulmul, they value artisanal skill, but Akaaro’s aesthetic is decidedly more minimalist. It’s for the woman who finds sophistication in subtlety.
Shop now at akaaro.com
Known for its exquisite traditional embroidery, Balaram Sathia creates luxurious sarees and lehengas that are dripping with regal elegance. Their work often features intricate mirror work, zari, and resham, resulting in show-stopping heirloom pieces. While Mulmul charms with its contemporary grace, Balaram Sathia offers pure, magnificent opulence for life's most momentous occasions.
Shop now at balaramsathia.com
Tara & I creates fun and contemporary ethnic wear that is perfect for day-to-night transitions. Their collections are known for playful prints, bright colors, and comfortable, versatile silhouettes that don't take themselves too seriously. While Mulmul cornered the market on classic elegance, Tara & I brings a youthful, vibrant energy to Indian fashion.
Shop now at taraandi.com
Instantly recognizable for its bold prints and quirky motifs, House of Masaba is the go-to for fashion-forward ethnic wear. From vibrant printed sarees to innovative lehenga sets, Masaba Gupta's designs are anything but boring. Unlike Mulmul's refined and traditional aesthetic, House of Masaba is playful, experimental, and guaranteed to be a conversation starter.
Shop now at houseofmasaba.com
The Loom is another champion of handcrafted, artisanal textiles with a strong focus on sustainability. They offer beautiful sarees, kurtas, and dupattas in natural fabrics like cotton, linen, and silk. Their designs celebrate traditional weaving techniques in simple, elegant styles, often with earthy, calming color palettes. It's a great match for Mulmul lovers who appreciate a more minimalist and eco-conscious vibe.
Shop now at theloom.in
Jayanti Reddy is synonymous with opulent, intricately embroidered ethnic wear that's perfect for brides and wedding guests. Her collections are undeniably luxurious, featuring rich fabrics and regal designs made to make a grand entrance. While Mulmul excels in understated elegance, Jayanti Reddy’s pieces are designed to be spectacular, memorable, and absolutely breathtaking for the most important events.
Shop now at jayantireddy.in
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