If you're obsessed with playful, anime-inspired, and super cute styles, you're probably already familiar with Moeflavor. They've cornered the market on affordable kawaii fashion that's perfect for adding a dose of sweetness and personality to your wardrobe, from pastel hoodies to quirky accessories.
For those who love Moeflavor's vibrant and whimsical vibe and are looking to expand their kawaii collection, we've found 17 other brands that are right up your alley. Get ready to discover your next favorite shop!
You can't talk about kawaii without mentioning the original icon, Sanrio. As the creator of Hello Kitty, My Melody, and Gudetama, this brand is the ultimate source for official character merchandise. While Moeflavor focuses on building a full kawaii outfit, Sanrio is your go-to for adding that instantly recognizable touch of nostalgia with plush toys, branded accessories, and classic stationery.
Their aesthetic is pure, vintage kawaii, leaning heavily into licensed products and collaborations. If you want the authentic character experience that started it all, Sanrio is the place. It's less about building a streetwear look and more about collecting and celebrating the characters you love. Shop now at sanrio.com
Kawaii Factory is a treasure chest of adorable, handmade-feeling accessories inspired by Japanese cute culture. They specialize in charm-based jewelry, plush backpacks, and unique pieces that let you customize your look with things like animal motifs and candy-inspired elements. Their offerings are perfect for layering up to create a truly one-of-a-kind kawaii outfit.
While Moeflavor has you covered for apparel, Kawaii Factory is where you go to find those perfect finishing touches. Their emphasis is on unique, handcrafted-style accessories over clothing, making it an essential stop for anyone wanting to personalize their style down to the last detail. Shop now at kawaiifactory.com
For those who want to take their kawaii fashion to a more luxurious, elaborate level, Angelic Pretty is a must-know name. This legendary Japanese lolita brand is celebrated for its intricate, doll-like dresses adorned with ruffles, bows, and fairytale prints. It's a significant step up in price compared to Moeflavor, with dresses often running from $150-$300, but the quality and artistry are undeniable.
Where Moeflavor offers casual kawaii for everyday, Angelic Pretty creates breathtaking pieces for special events or for those fully committed to the lolita subculture. If you love the cute aesthetic but crave a more refined, high-fashion take, this is your dream brand. Shop now at angelicpretty.com
Hailing from Korea, Chuu nails the playful, youthful vibe with a distinctly K-fashion twist. Their collections are filled with colorful oversized sweaters, tennis skirts, and whimsical printed tees that blend kawaii sweetness with modern streetwear trends. With most items in the $30-$80 range, it sits at a very accessible price point.
Like Moeflavor, Chuu is all about bright colors and eye-catching details. However, Chuu incorporates a broader range of styles, mixing in comfy, casual Western influences with its kawaii core. It's perfect for anyone who wants a cute look that feels both trendy and effortless. Shop now at chuu.co.kr
Q-pot. is a Japanese jewelry brand that masterfully turns charming sweets and treats into wearable art. Their necklaces, rings, and charms look like miniature cakes, macarons, chocolates, and ice cream cones, crafted with incredible detail. It's a whimsical approach that feels both delicious and adorable.
While Moeflavor handles your main outfit, Q-pot. provides the perfect statement accessories to complement it. They share a similar playful spirit, but Q-pot.'s standout theme and meticulous craftsmanship make its jewelry pieces true conversation starters. Shop now at qpot.jp
Looking for a more grown-up, subtle approach to kawaii? Surface to Air, a Parisian streetwear brand, often blends an edgy, minimalist aesthetic with quirky details and pastel accents. Their collections might feature playful prints on an oversized hoodie or an artsy graphic tee that hints at cuteness without being overt.
It's much more fashion-forward and muted than Moeflavor's bright and bubbly style. This is the brand for someone who appreciates the playful spirit of kawaii but prefers to express it through sophisticated design and a more subdued color palette. Shop now at surfacetoair.com
YesStyle isn't a single brand but a huge online marketplace for Asian fashion, and it's an absolute goldmine for kawaii lovers. You can find hundreds of small, affordable brands selling everything from pastel sweaters and graphic tees to quirky socks and plush bags. It’s the perfect place to explore different styles of kawaii fashion without a huge commitment.
Think of YesStyle as your discovery platform for budget-friendly kawaii. You can find pieces that look very similar to Moeflavor's offerings at competitive prices, plus thousands of other items to round out your wardrobe. If you love the thrill of the hunt, you’ll love YesStyle. Shop now at yesstyle.com
Lazuli delivers awesome kawaii-inspired streetwear with a heavy focus on anime motifs, pastel colors, and comfy fits - a perfect combination for casual, everyday wear. Their collection includes graphic tees, oversized hoodies, and accessories that capture that chilled-out, expressive aesthetic beautifully. With prices mostly under $50, it’s super budget-friendly.
Lazuli and Moeflavor are very similar in their streetwear-focused approach to kawaii. Both brands are about fun self-expression and are easy on the wallet, but Lazuli leans a bit more into the anime and casual loungewear scene. Shop now at lazuli.com
Spreepicky is a Korean brand that excels at cute, quirky, and character-driven fashion. Their shop is filled with playful dresses, fun graphic separates, and standout accessories featuring everything from cartoon characters to whimsical prints. Their affordable price range is usually between $20 and $60, making it easy to grab a few fun pieces.
While Moeflavor offers great foundational pieces, Spreepicky is where you go to find those unique, conversation-starting items that punch up your outfit. The vibe is similarly playful, but Spreepicky loves to lean into funny, bold designs that feel extra expressive. Shop now at spreppy.co.kr
Based in the US, Kawaii Goods is your destination for all the little things that make an outfit pop. This online shop specializes in kawaii pins, patches, keychains, and stationery featuring funny memes, cute anime characters, and adorable mascots. Best of all, most items are under $20, so you can stock up without a second thought.
Kawaii Goods is all about accessorizing. While Moeflavor provides the clothes, this shop lets you customize your jacket, backpack, or ita bag with small, personality-packed details. It's the perfect place for a quick, affordable dose of cuteness. Shop now at kawaiigoods.com
For a totally different, ultra-luxe take on the kawaii spirit of beauty and femininity, check out Venus Et Fleur. Known for their long-lasting Eternity Roses, they also offer jewelry and accessories that sometimes incorporate their floral designs. Their pieces are elegant and whimsical, translating "cute" into a much more sophisticated and high-end aesthetic.
This isn't a direct streetwear alternative to Moeflavor but rather an aspirational choice for special occasions. It's for the kawaii lover who also appreciates luxury design and wants a statement piece that feels both romantic and refined. Shop now at venusetfleur.com
While Lottie Dolls creates adorable, collectible dolls instead of clothes for people, they are an incredible source of style inspiration. The dolls are designed with age-appropriate, playful fashions featuring pastel colors, cute accessories, and fun themes that perfectly reflect the kawaii aesthetic from a doll-like perspective.
Think of Lottie Dolls as a living mood board. If you're drawn to Moeflavor's sweet style, seeing how these dolls are designed can spark new ideas for your own outfits. It’s a whimsical way to connect with the core spirit of charm and playfulness that defines kawaii culture. Shop now at lottiedolls.com
Pinkoi is an online marketplace highlighting independent designers across Asia, and it's a fantastic spot for finding one-of-a-kind kawaii pieces. You can discover a wide range of handmade clothing, unique accessories, and cute home goods often featuring pastel color palettes and playful motifs that you won't see anywhere else.
Like YesStyle, it’s a platform for discovery, but Pinkoi focuses on unique, often limited-edition designs from emerging creators. If you love Moeflavor's vibe but want something with a more personal, artistic touch while supporting small businesses, Pinkoi is the place to browse. Shop now at en.pinkoi.com
If your love for kawaii extends to all things soft and squishy, you'll adore MochiMochi. This Japanese-inspired brand specializes in plush accessories like slippers, pillows, and small bags with ultra-cute, mochi-like designs. Their products emphasize comfort, coziness, and irresistible tactile charm.
Where Moeflavor is for your outdoor wardrobe, MochiMochi brings the kawaii aesthetic into your home and comfort wear. Both brands celebrate cute characters and pastel palettes, but MochiMochi is all about surrounding yourself with adorable, huggable softness. Shop now at mochimochi.com
As the name suggests, Kawaii Panda is an online shop dedicated to all things cute, with a special focus on panda motifs and pastel themes. They offer a great selection of budget-friendly stationery, small accessories, and gifts that are perfect for adding a pop of animal-inspired charm to your day.
Kawaii Panda is less focused on apparel and more on the adorable little lifestyle items that bring joy. It thrives on the same sweet, cheerful energy as Moeflavor but channels it into fun trinkets and everyday school or office supplies. Shop now at kawaiipanda.com
Lolita Collective is a curated marketplace for lolita, fairy kei, and other intricate kawaii styles. It’s an amazing resource for finding pieces with lace, bows, and pastel gradients that lean into the more doll-like side of Japanese street fashion. They stock pieces from various indie brands, offering more detailed and ornate options.
Compared to Moeflavor’s modern streetwear feel, Lolita Collective gives you access to a more vintage-inspired and elaborate aesthetic. It's the perfect place to explore if you want to dial up the frills and create a truly "dressed-up" kawaii or lolita coordinate. Shop now at lolitacollective.com
ACDC RAG is a legendary Harajuku brand serving up edgy, vibrant, and incredibly creative street styles. While not exclusively "kawaii" in the soft pastel sense, they embrace a wilder, more eclectic side of cuteness with their decora, pastel goth, and visual kei-inspired collections. Think bold colors, clashing prints, and tons of layers.
Unlike Moeflavor's gentle sweetness, ACDC RAG is kawaii with a punk rock attitude. It's perfect for anyone who wants their cute look to be loud, unapologetic, and packed with Harajuku energy. If you're ready to take your style in a more maximalist direction, this is your brand. Shop now at acdcrag.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
