It’s impossible not to recognize the iconic zigzag when you see it. Missoni has built a global luxury empire on its vibrant, masterfully crafted knitwear, turning sweaters and scarves into wearable art. The brand's blend of playful color, bohemian sophistication, and Italian elegance is truly in a league of its own.
If you're a fan of Missoni's unique energy and eye-catching patterns but are looking to explore more brands with a similar vibe, you're in the right place. From fellow Italian powerhouses to accessible hidden gems, here are 18 brands that deliver on vibrant, luxurious knits.
For those who want to live inside a Missoni masterpiece, the brand’s home collection is the ultimate dream. It applies the same signature patterns, rich colors, and luxurious textiles to pieces for your living space. From throws and cushions to towels and rugs, Missoni Home brilliantly translates the runway experience into your daily life, making it the perfect way to double down on the aesthetic you already love.
Shop now at www.missoni.com
If Missoni is defined by its zigzag, Etro is known for its legendary paisley print. This fellow Italian luxury house shares a deep appreciation for rich textiles, vibrant patterns, and bohemian-inspired designs. Etro’s knits often feel a bit more eclectic and worldly, but they deliver the same statement-making power as a Missoni piece, making them an excellent choice for anyone who loves bold, artful fashion.
Shop now at www.etro.com
Based in London, Chinti & Parker has mastered the art of playful, high-quality knitwear that doesn't take itself too seriously. While more accessible in price, with sweaters generally in the $150-$300 range, the brand shares Missoni's love for bold color and fun patterns. Their vibe is more casual and quirky - think clever intarsia and cheerful stripes - offering a perfect dose of everyday luxury.
Shop now at www.chintiparker.com
Looking for the Missoni aesthetic in an athleisure-friendly format? Missoni Sport is the answer. This collection fuses the brand's iconic patterns and energetic colors with comfortable, sporty silhouettes like tracksuits, hoodies, and cozy pullovers. It's the ideal way to wear your favorite luxury knits for a relaxed weekend or a casual day out, without sacrificing an ounce of style.
Shop now at www.missoni.com
For a darker, more avant-garde take on statement knits, Copenhagen designer Barbara I Gongini is one to watch. Using sustainable materials, she creates textural and sculptural pieces that feel incredibly artistic. While the color palette is more subdued, her work shares Missoni's commitment to creating knitwear that makes a powerful visual impact through innovative form and texture.
Shop now at www.barbarigh.com
Consider Missoni Weekend your go-to for the brand's signature aesthetic in a more casual, laid-back form. This line focuses on relaxed knitwear and loungewear that remains colorful and luxurious, but is designed for ultimate comfort. It's the perfect entry point if you're looking for high-quality, vibrant pieces that fit effortlessly into your everyday wardrobe.
Shop now at www.missoni.com
Under its modern creative direction, Gucci has become synonymous with bold, maximalist luxury brimming with color and personality. Like Missoni, Gucci turns knitwear into a centerpiece, featuring playful patterns, iconic motifs, and daring color mixes. If you love how a Missoni sweater can define an entire look, Gucci offers a similar high-impact approach with a more eclectic and whimsical flair.
Shop now at www.gucci.com
Copenhagen-based Stine Goya is a master of color and print. Her collections are filled with joyful, artistic designs that feel both easy to wear and special. Like Missoni, her knitwear is a celebration of vibrant expression, but with a distinctly Scandinavian cool-girl touch. If you’re looking for bold stripes, abstract patterns, and unique color combinations, Stine Goya is a perfect fit.
Shop now at stinegoya.com
While Loro Piana is known for a more understated and muted color palette, it shares Missoni's unwavering commitment to Italian craftsmanship and unbelievably luxurious materials. The brand is the gold standard for buttery-soft cashmere and wool. For those who admire the quality and feel of Missoni's knits above all else, Loro Piana offers unparalleled, quiet luxury pieces that feel incredible to wear.
Shop now at www.loropiana.com
As the diffusion line from the main house, M Missoni is arguably the closest you can get to the primary collection. It captures the famous kaleidoscopic prints and colorful knits but at a slightly more accessible price point. The styles often feel a bit more youthful and playful, making it a fantastic way to get that authentic Missoni DNA into your closet.
Shop now at www.mmissoni.com
For a quieter, more eco-conscious take on luxury knitwear, Eileen Fisher delivers timeless elegance. The brand prioritizes sustainable materials and produces simple, beautifully crafted pieces in rich, natural textures. While you won't find wild patterns here, it’s a great option for those who appreciate high-quality knits and want to invest in versatile, understated staples.
Shop now at www.eileenfisher.com
Stockholm's Acne Studios excels at minimalist Scandi-cool with a twist. While their designs are much cleaner than Missoni's, they are masters of texture and oversized, ultra-cozy silhouettes. Known for their mohair sweaters and chunky knits in both neutral and bold block colors, Acne Studios offers a modern appeal that still feels luxurious and artful.
Shop now at www.acnestudios.com
Veronica Beard offers a distinctly American take on effortless dressing, skillfully blending classic silhouettes with playful details. Their knitwear frequently incorporates bold stripes, cheerful patterns, and vibrant colors that share Missoni’s joyful spirit. It's a fantastic brand for polished yet exciting pieces that can easily transition from a creative office to a chic night out.
Shop now at www.veronicabeard.com
Another titan of Italian luxury, Fendi is known for its playful yet sophisticated aesthetic and exceptional craftsmanship. The maison's knitwear collections often include quirky motifs, vivid colors, and innovative textures that make a serious fashion statement. Fendi delivers the same level of luxury and head-turning impact as Missoni, appealing to someone who loves their fashion to be fun and fearless.
Shop now at www.fendi.com
Beloved British brand Boden is an expert in all things colorful and cheerful. Their knitwear is a much more affordable route to achieving a vibrant wardrobe, with high-quality sweaters and cardigans in bright hues and whimsical patterns. While the vibe is more casual and preppy, Boden's dedication to color makes it an excellent choice for everyday statement pieces that will brighten your day.
Shop now at www.bodenusa.com
Under the direction of Jonathan Anderson, Loewe has become a go-to for surrealist, art-inspired fashion. The brand’s knitwear is all about surprising textures and avant-garde designs that feel utterly unique. Loewe shares Missoni's dedication to true craftsmanship but expresses it with a quirky, intellectual, and thoroughly modern edge for those who see clothing as a creative statement.
Shop now at www.loewe.com
Kenzo is celebrated for its boundless energy, dynamic colors, and creative East-meets-West prints. The brand's sweaters and cardigans are consistently eye-catching, featuring everything from floral motifs to bold logos and artistic graphics. This playful spirit aligns perfectly with Missoni's love for vibrant design, offering a street-style-inflected perspective on the luxury statement knit.
Shop now at www.kenzo.com
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