If you love staying on top of the latest trends without emptying your wallet, you're probably already a fan of Miss Selfridge. The UK-based brand nails that chic, youthful, and playful vibe, offering fashion-forward pieces that are perfect for everything from brunch dates to nights out.
Known for its on-trend dresses, cute tops, and stylish essentials that land between $20 and $80, it's a go-to for anyone who wants their wardrobe to feel fresh and modern. If you're looking to expand your closet with similar styles, here are 30 brands that capture that same chic energy.
ASOS is a massive online fashion destination that serves up a similar youthful, chic vibe to Miss Selfridge. With thousands of styles dropping weekly, it’s a go-to for everything from on-trend dresses to unique accessories, mostly priced between $20 and $100. What makes ASOS a standout is its incredible variety and inclusive sizing options across its in-house brands and curated labels.
Compared to Miss Selfridge, ASOS offers an even broader scope of trends, covering everything from edgy streetwear to festival wear. If you love having endless options and discovering new aesthetics all in one place, ASOS is your playground.
Shop now at asos.com
For fashion that's bold, daring, and always ready for a night out, PrettyLittleThing delivers. This fast-fashion powerhouse is known for its celebrity collaborations and statement pieces, with most items priced below $50. You’ll find eye-catching dresses, crop tops, and statement accessories perfect for making an entrance.
While Miss Selfridge can have a slightly more refined and chic feel, PrettyLittleThing leans hard into a glam, party-ready aesthetic. It's the perfect brand for when you want your outfit to be the center of attention.
Shop now at prettylittlething.com
Boohoo gets trends from the runway to your closet at lightning speed, offering a huge selection of youthful, edgy styles. With prices generally landing under $50, it’s an incredibly affordable way to keep your wardrobe fresh. The brand dominates partywear and casual seasonal collections with a nonstop cycle of new arrivals.
Like Miss Selfridge, it targets a young, trend-conscious audience, but Boohoo tends to be a bit more experimental and daring with its designs. It’s a great choice for trying out the latest looks without committing a lot of cash.
Shop now at boohoo.com
Nasty Gal is for the confident trendsetter who isn't afraid to push boundaries. With a vintage-inspired and rebellious glam aesthetic, its collections are full of statement prints, unique silhouettes, and edgy details. Prices typically range from $30 to $150, focusing on pieces that are designed to stand out.
While Miss Selfridge offers fun, accessible trends, Nasty Gal serves up a more curated, high-fashion edge. If you love a bit of rock-and-roll attitude with your style, Nasty Gal is the perfect fit.
Shop now at nastygal.com
Zara is a global titan in fast fashion, known for translating runway looks into chic, wearable collections almost instantly. With prices between $30 and $150, it offers everything from sleek workwear to on-trend statement pieces. The overall vibe is modern, polished, and sophisticated.
If Miss Selfridge is the playful younger sister, Zara is the chic, fashion-forward older sibling. It’s perfect for finding those versatile, trend-led pieces that look more expensive than they are.
Shop now at zara.com
A staple for affordable fashion, H&M offers a huge variety of styles for everyone, from essential basics to trendy seasonal pieces. With most items priced between $10 and $80, it's a go-to for building a versatile wardrobe on a budget. The vibe is casual and accessible, with an increasing focus on sustainable materials.
While Miss Selfridge leans more into distinctly youthful trends, H&M offers broad appeal with styles that work for everyday wear. It's an excellent stop for foundational pieces and trendy updates alike.
Shop now at hm.com
Urban Outfitters blends boho-chic, retro-inspired, and streetwear styles into a unique and eclectic mix. Priced generally between $25 and $150, its collections are known for unique prints, graphic tees, and cool, laid-back silhouettes. It’s perfect for those who want their style to feel individualistic and artsy.
Compared to the chic, party-ready vibe of Miss Selfridge, Urban Outfitters offers a more casual, alternative feel. If you love a look that’s a little bit different, this is your spot.
Shop now at urbanoutfitters.com
Topshop has long been a British fashion institution, sharing a very similar DNA with Miss Selfridge as a go-to for trendy, youthful styles. With price points from $20 to $100, its collections feature amazing denim, of-the-moment dresses, and chic accessories known for their fashion-forward edge.
The aesthetic is fun and modern, and while it's incredibly similar to Miss Selfridge, Topshop often pushes trends a bit further, offering a slightly more polished and high-fashion feel.
Shop now at topshop.com
Stradivarius creates trendy, feminine fashion that feels fresh and fun. Expect lots of floral prints, cute ruffles, and chic basics at budget-friendly prices, usually between $20 and $80. The style is modern and wearable, perfect for women who want sweet, stylish pieces for their everyday lives.
While it shares a youthful audience with Miss Selfridge, Stradivarius often leans a bit more into romantic and playful details. It's the place to go for outfits that are effortlessly pretty.
Shop now at stradivarius.com
Bershka is all about energetic, street-inspired fashion for a young, trend-focused audience. With prices typically between $20 and $70, the brand is known for its bold graphics, edgy cropped styles, and statement outerwear. It's fashion made for making a scene and having fun.
If Miss Selfridge is chic and flirty, Bershka is its cool, streetwear-obsessed cousin. It's perfect for anyone who wants their style to be loud, proud, and right on trend.
Shop now at bershka.com
For decades, Forever 21 has been a one-stop-shop for ultra-affordable, up-to-the-minute trends, with most of its vast inventory priced under $30. From casual basics to party-ready sequins, the selection is constantly changing, reflecting a playful and experimental approach to fashion.
Forever 21 is perfect for those who love to experiment with micro-trends without making a big investment. It offers a much wider, if less curated, selection than Miss Selfridge, ideal for a fast-fashion fix.
Shop now at forever21.com
Mango brings a touch of European sophistication to on-trend fashion, offering chic and modern pieces typically priced from $30 to $150. Its collections are known for quality fabrics and timeless silhouettes infused with the latest trends, creating looks that are elegant and versatile.
Compared to Miss Selfridge's youthful playfulness, Mango has a more grown-up, polished vibe. It's the perfect brand for stylish wardrobe essentials that seamlessly transition from the office to the weekend.
Shop now at shop.mango.com
New Look delivers accessible, trendy fashion that's all about fun and versatility, with most items priced under $60. The brand is known for its wide range of sizes and fits, offering cute dresses, casual basics, and on-trend shoes that make style easy for everyone.
Similar to Miss Selfridge, it has a youthful energy, but New Look puts a greater emphasis on everyday wearability and accessible style for a broad range of shoppers.
Shop now at newlook.com
C&A is a huge European retailer focused on providing affordable, family-friendly fashion. With prices often between $10 and $50, the brand offers classic and practical clothing for everyday life. Its style is more functional and inclusive than it is trend-driven.
While Miss Selfridge is all about chasing the latest chic looks, C&A is the spot for reliable, budget-friendly basics that form the foundation of a wardrobe.
Shop now at c-and-a.com
Garage targets teens and young women with its collection of casual, fun, and effortlessly cool fashion. Known for its denim, logo tees, and relaxed basics, its pieces generally fall between $20 and $80. The overall aesthetic is laid-back and playful.
While Miss Selfridge often offers dressier, more trend-forward pieces, Garage is the go-to for nailing that perfect everyday style that feels both comfortable and cute.
Shop now at garageclothing.com
Lulus excels at creating chic, feminine dresses and occasionwear that feel modern and elegant. With prices from $50 to $150, its collections are perfect for weddings, parties, date nights, and any event where you want to look polished and put-together. While it has everyday pieces, its true strength is affordable luxury.
Miss Selfridge handles the day-to-day trendy looks, but Lulus is where you go when you need a standout outfit for a special moment. It's sophisticated but still deeply understands youthful, current styles.
Shop now at lulus.com
Shein is the ultimate mega-retailer of fast fashion, offering a mind-bogglingly vast and constantly updated inventory with most items priced under $30. You can find dupes for almost any trend, style, or piece you can imagine, from hyper-specific aesthetics to basic wardrobe fillers.
It takes the Miss Selfridge model of trendy, affordable fashion to an extreme, prioritizing quantity and speed above all else. It's the place for super-low-cost experimentation, though the quality can be a gamble.
Shop now at shein.com
Oasis offers a beautifully polished and feminine take on current trends. Known for its pretty floral dresses, chic blouses, and perfectly tailored separates, it sits at a slightly higher price point, typically between $40 and $120. The brand’s aesthetic is perfect for brunch, showers, and elevated daytime events.
Compared to Miss Selfridge, Oasis feels a bit more refined and dressy. It’s for the fashion lover who appreciates a timeless, feminine aesthetic infused with trendy touches.
Shop now at oasisfashion.com
River Island puts a bold, cool spin on high-street fashion, blending street style with a touch of glam. With collections ranging from $30-$150, you'll find everything from statement party dresses and embellished tops to top-tier denim and accessories. It's stylish, contemporary, and never boring.
While sharing a trend-driven mindset with Miss Selfridge, River Island often brings a bit more edge and a daring, streetwear-inspired vibe to its collections.
Shop now at riverisland.com
As its name suggests, Missguided is all about fashion that’s fearless and rule-breaking. Serving a Gen Z audience with items priced mostly from $20 to $80, it's known for its bodycon dresses, cut-out details, and bold, Instagram-ready looks designed for the confident and unapologetic.
While Miss Selfridge can be more polished and sweet, Missguided is consistently edgy and daring. It’s tailor-made for making a strong style statement on a night out or on your feed.
Shop now at missguided.com
An iconic American heritage brand, Levi's is the undisputed king of denim. Though famous for its perfectly-fitting jeans, they also offer classic jackets, tees, and casualwear, usually priced between $50 and $150. The style is timeless, durable, and effortlessly cool.
While Miss Selfridge revolves around chasing fleeting trends, Levi's provides the high-quality, foundational denim pieces your trendy tops need. It’s all about investing in style that lasts.
Shop now at levi.com
Aritzia has earned a cult following for its elevated basics and chic, contemporary pieces, with prices ranging from $50 to $200. The brand is a carefully curated hub of in-house labels that specialize in minimalist blouses, perfectly tailored trousers, and luxurious knitwear. Its aesthetic is polished, modern, and understatedly cool.
It’s a significant step up in price and quality from Miss Selfridge, focusing on timeless investment pieces rather than fast-fashion trends. Aritzia is where you go to build a sophisticated "forever" wardrobe.
Shop now at aritzia.com
Pull & Bear captures a relaxed, youthful, and street-inspired vibe. Aimed at a young audience, its collections are packed with laid-back denim, graphic tees, and trendy outerwear, mostly priced under $70. The feel is casual, comfortable, and always in tune with current pop culture.
It's the perfect alternative to Miss Selfridge for those who prefer an easygoing, everyday look over polished, party-ready outfits. It’s all about effortless coolness.
Shop now at pullandbear.com
Vero Moda offers contemporary European fashion that is clean, chic, and uncomplicated. With prices typically between $30 and $100, the brand focuses on on-trend yet versatile staples like stylish blouses, sleek dresses, and smart outerwear. It’s great for creating a fashionable wardrobe that works for multiple occasions.
Compared to the playful aesthetic of Miss Selfridge, Vero Moda leans more toward a minimalist, Scandinavian-inspired look. It’s perfect for building a wardrobe of modern, stylish essentials.
Shop now at veromoda.com
Coco Rose is for the romantic at heart, specializing in boho-chic pieces like flowy maxi dresses, delicate lace tops, and plenty of floral prints. Prices generally range from $50 to $150, and the entire collection feels soft, dreamy, and infused with a vintage-inspired charm.
If you love the feminine side of Miss Selfridge but crave a more bohemian and whimsical vibe, Coco Rose is your perfect match. It's all about romantic, free-spirited fashion.
Shop now at cocorose.com
In The Style brings influencer-inspired fashion directly to your closet. This brand is known for its frequent collaborations with popular style icons, creating collections of party dresses, trendy loungewear, and statement tops that are of-the-moment and highly Instagrammable. Most pieces fall in the $20 to $80 range.
While Miss Selfridge follows general trends, In The Style is hyper-focused on what’s trending right now on social media. It's the place to get that exact look you saw on your favorite influencer.
Shop now at inthestyle.com
Maison Cléo is a beloved independent brand known for its romantic, vintage-inspired blouses and dresses handmade in France. With prices sitting between $80 and $200, its pieces feel special and timeless, often featuring puff sleeves, delicate ties, and nostalgic prints.
This is a far more boutique and consciously made alternative to Miss Selfridge. It caters to those who appreciate thoughtful design and unique, feminine pieces that tell a story.
Shop now at maisoncleo.com
Founded by rock icon Liam Gallagher, Pretty Green offers a dose of British mod, street, and rock ‘n’ roll heritage. With classics like parkas, polo shirts, and graphic tees priced from $50 to $200, its style is edgy, timeless, and full of attitude.
It's a world away from the feminine chic of Miss Selfridge, providing a fantastic alternative for those with a more rebellious, music-inspired aesthetic. It's cool fashion with an unmistakable swagger.
Shop now at prettygreen.com
Ever New is all about feminine sophistication. The brand creates polished, romantic dresses and separates perfect for work, weddings, and special events, with prices between $80 and $200. The aesthetic is elegant and modern, with a focus on beautiful silhouettes and luxe-feeling fabrics.
If Miss Selfridge dresses you for the party, Ever New dresses you for the formal occasion. It’s an elevated option for when you want your trendy style to have a dash of timeless grace.
Shop now at evernew.co.nz
Reformation makes sustainable fashion sexy. Known for its effortlessly cool dresses, chic two-piece sets, and vintage-inspired designs, the brand blends trendy silhouettes with eco-friendly practices. Its prices reflect this commitment, ranging from $100 to $300.
Reformation offers the minimalist, chic styles a Miss Selfridge shopper might graduate to. It’s for the fashion lover who wants pieces that are both on-trend and ethically minded.
Shop now at thereformation.com
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