If you find yourself wandering the aisles of Miniso for "just one thing" and leaving with a bag full of cute, affordable treasures, you're in the right place. The Japanese-inspired brand has perfected the art of making everyday items fun, functional, and irresistibly budget-friendly.
From quirky stationery and plush toys to sleek home goods and beauty tools, Miniso delivers that perfect little shopping thrill. If you’re ready to expand your hunt for affordable lifestyle finds, here are 19 other brands that capture a similar magic.
Daiso is the OG of Japanese dollar stores, offering a massive array of household items, kitchen gadgets, stationery, and beauty supplies mostly in the $1.50 to $5 range. It feels like Miniso’s super practical cousin, focusing more on utilitarian essentials with a clean Japanese aesthetic. It’s the perfect spot to stock up on surprisingly high-quality basics without a second thought about the price tag.
Shop now at daiso.com
If you love Miniso’s Japanese influence but crave an even more minimalist and refined look, Muji is your dream brand. Known for its "no-brand quality goods," Muji offers simple, functional pieces from stationery to clothing and home storage. With prices typically ranging from $5 to $50, it's a step up in price and quality, focusing on muted, neutral designs and eco-friendly materials for an uncluttered, serene home.
Shop now at muji.com
While known as a department store, Debenhams’ home and lifestyle section is a hidden gem for affordable and trendy finds. You’ll find decorative accessories, kitchenware, and simple tech gadgets that mirror Miniso's vibe, typically priced from $10 to $50. It’s a great place to discover stylish everyday essentials with a slightly more curated and mature aesthetic.
Shop now at debenhams.com
Pylones takes Miniso's playful spirit and turns it up to eleven. This French brand is all about colorful, whimsical, and unexpected designs for everyday objects. Think cheese graters shaped like ball gowns and wildly patterned umbrellas. Prices range from $10 to $30, making it a fantastic alternative when you want a household item or gift that’s guaranteed to make someone smile.
Shop now at pylones.com
Just like its clothing counterpart, H&M Home delivers on-trend pieces at super affordable prices, with small items starting around $5. It leans more into minimalist and modern decor - think textiles, vases, and kitchenware - over quirky gadgets. If you’re trying to give your space a quick, stylish makeover on a budget, it offers the same trendy, accessible appeal as Miniso.
Shop now at hm.com
Enter a world of Danish design where every item is quirky, colorful, and surprisingly useful. Flying Tiger is the European answer to Miniso, offering a maze of stationery, party supplies, home goods, and toys, with almost everything priced under $15. It’s less about minimalism and more about injecting fun and personality into everyday life, making shopping feel like a treasure hunt.
Shop now at flyingtiger.com
While famous for its flat-pack furniture, don't sleep on IKEA's marketplace section. It’s a goldmine for Miniso-style finds, from kitchen gadgets and clever storage solutions to lighting and decor - many for under $20. The vibe is classic Scandinavian modernism, focused on clean lines and smart functionality, sharing Miniso’s goal of making great design accessible to everyone.
Shop now at ikea.com
For lovers of Miniso’s stationery aisles, Kikki.K is a must-see. This Swedish brand specializes in beautifully designed planners, journals, pens, and desk accessories with a chic and elegant aesthetic. While it’s pricier, with items from $10 to $50, it elevates everyday organization into an art form. It’s perfect when you want a high-quality journal or a truly special desk accessory.
Shop now at kikki-k.com
Often found under the same parent brand as Flying Tiger, Tiger offers a similar delightful experience. It’s packed with fun, quirky, and colorful homewares, stationery, and giftable items sold at addictively low prices, mostly under $15. It shares Miniso's broad variety and focus on bringing cheer and playful design to functional products for your home and office.
Shop now at tigerstores.com
B&M brings the discount store model to a huge selection of household goods, toys, decor, and seasonal items, almost always under $10. Like Miniso, it's known for its incredibly low prices and a constantly changing inventory that makes every visit a new discovery. While it has a more no-frills U.K. bargain vibe, it provides the same thrill of finding functional home finds for less.
Shop now at bmstores.co.uk
This Chilean brand is all about vibrant, innovative design for the home. Known for bold colors and playfully clever products, Casa Ideas offers everything from kitchenware to decorative accessories, generally from $10 to $40. It combines Miniso’s affordability with a distinctly Latin American energy, making it perfect for finding statement pieces that will brighten up any room.
Shop now at casaideas.com
For the eco-conscious shopper, Evergreen provides sustainable alternatives to everyday lifestyle products. Priced between $5 and $30, its lineup includes items like reusable bags, biodegradable tableware, and natural home accessories. While Miniso focuses on broad variety, Evergreen zeroes in on affordability meeting eco-friendliness, perfect for making your daily routines a little greener.
Shop now at evergreen.com
If the cutest, most whimsical items at Miniso are what you love most, check out Sass & Belle. This brand is a wonderland of charming home decor, stationery, and giftable accessories. Expect adorable animal motifs, sweet pastel palettes, and prices from $10 to $30. It’s the ideal stop for finding personal treats or thoughtful gifts that are packed with personality.
Shop now at sassandbelle.com
Hema is a Dutch icon known for making ordinary things extraordinary through sleek design and low prices. With most items under $10, their range spans home essentials, beauty, stationery, and even snacks. Its style is functional, modern, and simple, feeling like a blend of Miniso's variety and Muji's clean aesthetic, making it a one-stop-shop for stylish Dutch staples.
Shop now at hema.nl
Typo is the edgy, pop-culture-obsessed sibling in the lifestyle brand family. Nestled within Cotton On, it delivers trendy stationery, tech accessories, home decor, and clever gifts aimed at a young, stylish crowd. With prices between $5 and $30 and an aesthetic full of cheeky humor and cool prints, it shares Miniso's fun-loving vibe but replaces the cute minimalism with a louder, bolder personality.
Shop now at cottonon.com
Vibrant, colorful, and youthful, Kikid offers a perfect match for those who adore Miniso's brighter side. You’ll find cheerful accessories, playful stationery, and small home items mostly priced under $20. Its design language is all about fun patterns and bright colors to elevate your mood, making it a go-to for affordable essentials that don't take themselves too seriously.
Shop now at kikid.com
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