If you're a fan of impeccably crafted, timeless basics, you're probably already familiar with Merz B Schwanen. The German heritage brand is a go-to for those who appreciate high-quality knitwear that feels both classic and durable - think perfect crewnecks, henleys, and sweatshirts made from premium, sustainably sourced fabrics.
For those of us who live in simple, well-made staples and love Merz B Schwanen's blend of functional design and authentic craftsmanship, here are 17 similar brands you need to check out.
Sunspel is like the sophisticated British cousin to Merz B Schwanen. This heritage brand offers luxurious, understated basics - like famously soft tees, polos, and loungewear - crafted from premium fabrics like fine cotton and jersey. While both brands champion minimalist quality, Sunspel brings a slightly more polished, European feel to its essentials.
Prices range from about $80 to $200, putting it in a similar premium category. It's the perfect choice if you're looking for everyday staples that feel incredibly refined and built to last.
Shop now at sunspel.com
Known for its effortless Parisian chic, A.P.C. (Atelier de Production et de Création) specializes in minimalist essentials and coveted raw denim. They share Merz B Schwanen's love for clean lines and quality materials but inject a bit more fashion-forward sensibility into their pieces with sleek, tailored fits.
Expect to find their iconic denim, classic tees, and sharp sweatshirts priced between $100 and $250. If you love timeless basics with a touch of modern continental cool, A.P.C. is your brand.
Shop now at apc-us.com
While Nudie is famous for its sustainable denim, this Swedish brand also excels at high-quality basics perfect for pairing with your favorite jeans. Their collection of organic cotton T-shirts and everyday essentials is built with the same focus on durability and eco-friendly production that Merz B Schwanen fans appreciate.
Compared to Merz B Schwanen's knitwear focus, Nudie is your place for rugged, timeless denim and the casual pieces to go with it. With tees around $70 and jeans starting at $150, it's a great option for building a sustainable, long-lasting wardrobe.
Shop now at nudiejeans.com
Champion is an American sportswear icon that knows a thing or two about durable, comfortable basics. They share Merz B Schwanen's commitment to timeless staples, but with a distinctively nostalgic, athletic twist. Known for iconic sweatshirts, joggers, and tees, Champion offers a more accessible price point without skimping on quality.
With most pieces falling between $30 and $80, it's a great choice for casual, retro-inspired essentials that are built for comfort.
Shop now at champion.com
Everlane focuses on radical transparency and ethical manufacturing, creating minimalist basics designed to be worn for years. They offer a simple, modern take on essentials like tees, sweaters, and chinos, using high-quality and sustainable materials. Their aesthetic aligns with Merz B Schwanen’s ethos of durable, versatile pieces, but with a distinctly contemporary, direct-to-consumer approach.
You can expect their staples to be priced fairly, generally between $50 and $150, making quality more accessible.
Shop now at everlane.com
For something a bit more rugged, look no further than Filson. This American heritage brand creates ultra-durable outdoor clothing and workwear staples built to last a lifetime. Think heavyweight shirts, sturdy fleeces, and classic caps made from tough, high-quality fabrics.
Like Merz B Schwanen, Filson is all about durability and classic design, but they lean heavily into a utilitarian, built-for-the-outdoors aesthetic. With prices from $100 to $300, these are investment pieces for a rugged, timeless wardrobe.
Shop now at filson.com
Patagonia is a champion of sustainable outdoor apparel, offering functional basics that are as kind to the planet as they are comfortable to wear. Their iconic fleeces, T-shirts, and jackets share a similar focus on responsible sourcing and longevity as Merz B Schwanen. However, Patagonia’s vibe is firmly rooted in utilitarian, adventure-ready style.
Pricing is generally between $50 and $200, making it an excellent choice for anyone who needs durable essentials with a powerful environmental mission.
Shop now at patagonia.com
On the highest end of the luxury spectrum, Loro Piana is an Italian brand renowned for its exquisite cashmere and fine fabrics. While their price point is significantly higher (think $500 and up for a sweater), they embody the same spirit of understated quality and timeless design as Merz B Schwanen.
Their specialty is ultra-luxurious, minimalist knitwear and basics. If you're looking for an investment piece where craftsmanship and material feel are everything, Loro Piana is the ultimate destination.
Shop now at loropiana.com
Arket offers a Nordic slant on wardrobe staples, combining modern functionality with a sleek, minimalist aesthetic. Their collection of heavyweight T-shirts, flawless knitwear, and structured chinos feels both current and timeless. Like Merz B Schwanen, Arket prioritizes quality materials and sustainable sourcing, but with a more modern, fashion-forward edge.
With prices ranging from $30 to $150, Arket provides excellent value for thoughtfully designed basics.
Shop now at arket.com
Kestin is a Scottish brand that masterfully blends rugged workwear tradition with a cutting-edge style. Designer Kestin Hare creates functional staples like heavyweight sweatshirts and work jackets from high-quality, durable fabrics. This focus on sturdy, functional basics is similar to Merz B Schwanen, but Kestin's aesthetic feels more geared towards a modern, streetwear-influenced crowd.
With prices typically between $80 and $200, it's a great choice for unique, well-made pieces.
Shop now at kestin.co.uk
Outlier is for the minimalist who wants their basics to do more. This New York brand specializes in high-performance, technical essentials made from innovative fabrics designed for versatility and durability. They share Merz B Schwanen’s appreciation for understated quality and longevity but add a tech-driven edge.
Their joggers, tees, and outerwear are built to move with you, making them ideal for an active lifestyle but sharp enough for everyday wear. Prices range from about $80-$250 for these hardworking staples.
Shop now at outlier.nyc
With a heritage-inspired feel, Alder focuses on minimalist essentials crafted from natural fibers like hemp and organic cotton. Their aesthetic is earthy, relaxed, and timeless - perfect for those who appreciate the values of authenticity and careful craftsmanship found in Merz B Schwanen's pieces.
Alder is a great brand for eco-conscious shoppers looking for simple, natural-feeling basics that are built to last. For apparel and staples, their prices typically sit around $70-$150.
Shop now at aldernewyork.com
Buck Mason hails from California and focuses on modern American classics. They make incredible tees, henleys, and denim with a timeless touch. Quality fabric and perfect fits are their obsession, much like Merz B Schwanen's approach. However, Buck Mason vibes a little more casual and laid-back.
Their pieces are super approachable, hovering around the $50-$150 mark. If you're looking for an amazing-fitting tee or classic chambray shirt that just keeps getting better with wear, check them out.
Shop now at buckmason.com
Filippa K is a Swedish brand celebrated for its minimalist and elegant wardrobe staples. With a focus on simple silhouettes, high-quality materials, and sustainable practices, they offer a more refined, fashion-conscious take on timeless basics.
Think of it as Merz B Schwanen's Scandinavian counterpart, with a sleek finish. Prices range from $100 to $250, ideal if you appreciate understated luxury.
Shop now at filippa-k.com
The line by famed designer Margaret Howell focuses on functional everyday pieces using natural fabrics and perfect timeless designs. Her clothes are simple, practical, and built to last, just like Merz B Schwanen's.
Shop now at margarehowell.com
Classic American tailoring meets modern design at Todd Snyder. The brand is known for its sharp suiting, premium menswear staples, and collaborations that celebrate craftsmanship and quality.
Shop now at toddsnyder.com
Lacoste is synonymous with classic preppy style and is known for its iconic polo shirts. The brand effortlessly blends sleek French elegance with sporty vibes, offering a range of essentials perfect for casual yet sophisticated wardrobes.
Shop now at lacoste.com
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