When you think of quiet luxury and impeccable tailoring, you probably think of Max Mara. The brand is a master of creating those elegant, investment-worthy pieces - especially their iconic coats - that instantly make you feel polished and put-together.
But if you love Max Mara's timeless aesthetic and are looking to expand your wardrobe with similar brands, you're in luck. Whether you want something more minimalist, a bit edgier, or just a different take on sophisticated basics, here are 17 brands that capture that same elegant, enduring style in their own unique way.
Theory is your go-to for sleek, minimalist wardrobe essentials that feel both modern and timeless. They absolutely nail the perfect fit, especially with their tailored suits, chic trousers, and versatile separates that are designed for the modern professional. Their vibe is clean, understated, and sharp, similar to Max Mara's focus on elegant staples.
Consider Theory the slightly more contemporary, New York sibling to Max Mara's classic Italian luxury. With prices for key pieces typically ranging from $150 to $600, it’s a more accessible way to build a high-quality, sophisticated wardrobe that works hard for you from the office to the weekend.
Shop now at theory.com
If you appreciate Max Mara's understated elegance but crave an even more minimalist and architectural look, Jil Sander is your brand. It’s the definition of pared-back luxury, focusing on pure, clean silhouettes, pristine tailoring, and incredibly high-quality fabrics. Think structured coats and perfectly simple dresses with subtle, impactful details.
While both brands deliver timeless designs, Jil Sander has a more avant-garde and artistic edge. With prices from $300 for tops to over $2,500 for outerwear, it occupies a similar luxury space but speaks to the woman who loves modern, sculptural fashion.
Shop now at jilsander.com
BOSS offers that same polished, powerful aesthetic you love from Max Mara, but with slightly German precision. The brand is a master of sophisticated-yet-sharp workwear, from impeccably tailored blazers to elegant dresses and sleek trousers. You’ll find that both brands value quality craftsmanship and creating clothes that make you feel confident.
Where Max Mara is purely classic Italian elegance, BOSS often has a crisper, more modern edge, sometimes incorporating a sporty detail. With a price range from $100 for knits to $1,200 for outerwear, it’s a fantastic alternative for building a refined and professional wardrobe.
Shop now at hugoboss.com
For a dose of Parisian romance mixed with elegant tailoring, Patou is a beautiful choice. The brand creates pieces that are distinctly feminine and chic with a modern twist, like beautifully crafted coats with unique balloon sleeves or perfectly tailored dresses. There’s a playful spirit here that feels both sophisticated and fun.
Patou shares Max Mara’s commitment to quality and elegance but brings a softer, more whimsical sensibility compared to Max Mara’s structured classicism. With dresses around $800 and outerwear around $2,000, it’s for those who appreciate timeless style with a touch of personality and charm.
Shop now at patou.com
Vince is the master of laid-back California luxury, offering understated basics that feel incredibly chic. Think sumptuous cashmere sweaters, silk blouses, sleek slip dresses, and refined outerwear that form the perfect foundation for an elegant wardrobe. The brand is built around seasonless staples made from beautiful fabrics.
Like Max Mara, Vince is focused on long-lasting quality and clean silhouettes. However, Vince leans more casual and relaxed, perfect for creating an effortlessly polished look. Prices for sweaters start around $300 and coats can go up to $1,000, delivering a similar quiet luxury vibe for your everyday style.
Shop now at vince.com
If Max Mara is luxury, Loro Piana is the pinnacle of ultra-luxury. Known for working with the absolute finest materials in the world - like vicuña and the softest cashmere - this brand creates investment pieces that are unmatched in quality and comfort. Their elegant coats, buttery-soft sweaters, and tailored suiting are the epitome of sophistication.
Both brands epitomize "quiet luxury," but Loro Piana operates on another level, focusing purely on material excellence and timeless, comfortable silhouettes. It's a significant step up in price, with sweaters starting around $1,500 and coats easily topping $10,000, making it a choice for the true connoisseur of craftsmanship.
Shop now at loro-piana.com
If you're after Max Mara's minimalist and architectural aesthetic without the luxury price tag, COS should be your first stop. Known for its modern, clean-lined basics, COS offers staples like oversized coats, structured shirts, and tailored trousers that feel thoughtfully designed. Their pieces often have interesting cuts or proportions that make them stand out.
COS captures the essence of elegant, timeless dressing at a much more accessible price point, typically from $50–$300. It’s the perfect place to find those foundational wardrobe builders that evoke a high-end feel built for everyday life.
Shop now at cosstores.com
Marni is for the Max Mara fan who isn't afraid of color and quirky details. The Italian brand is known for its sophisticated shapes infused with playful, artistic touches like unique color blocking, bold prints, and funky accessories. They offer structured coats and elegant silhouettes, but always with an unexpected, eclectic twist.
While still committed to luxury craftsmanship, Marni provides a creative, fashion-forward alternative to Max Mara’s classicism. It’s the perfect brand for when you want your investment pieces to have a little more personality. Prices range from around $300 for tops to $2,500 for coats.
Shop now at marni.com
The Row, founded by Mary-Kate and Ashley Olsen, has become synonymous with discreet modern luxury. The brand specializes in impeccably tailored suits, sublime outerwear, and quietly beautiful dresses, all made from the most luxurious fabrics available. The focus is entirely on silhouette, material, and unparalleled quality, creating a wardrobe that is both powerful and understated.
Both The Row and Max Mara champion "buy less, buy better," but The Row takes minimalism and quality to an almost monastic level. With price points often starting around $1,000 and going well into the $5,000+ range for coats, it’s a modern purist’s alternative to Max Mara’s classic Italian polish.
Shop now at therow.com
Based in Stockholm, Acne Studios brings a cool, artistic, and slightly edgy perspective to minimalist design. The brand is loved for its high-quality leather jackets, cult-favorite scarves, sharp outerwear, and modern knitwear. There's a youthful, fashion-forward vibe here that contrasts with Max Mara's more established elegance.
While both brands believe in quality basics, Acne Studios injects a dose of Stockholm street style and avant-garde cool into its collections. If you find Max Mara a bit too traditional, Acne offers a modern, creative take on wardrobe staples, with prices from $200–$2,000.
Shop now at acnestudios.com
Often called the "king of cashmere," Brunello Cucinelli is the pinnacle of Italian artisanal luxury. The brand is focused on creating timeless, beautiful pieces - gorgeous knitwear, relaxed tailoring, and layerable separates - that combine supreme comfort with effortless elegance. Their craftsmanship and use of plush, noble fabrics are truly exceptional.
Much like Max Mara, this is a brand for connoisseurs of quality, but Cucinelli's aesthetic leans more towards a rustic, "humanistic luxury." It's less formal than Max Mara but even more elevated in material and price, with items often starting at $800 and climbing well past $5,000.
Shop now at brunellocucinelli.com
Rag & Bone perfectly blends classic British tailoring with an edgy, downtown New York vibe. They offer well-made essentials like sharp blazers, luxe tees, premium denim, and versatile outerwear that have a cool, effortless feel. It’s where refined pieces meet a relaxed, urban attitude.
This brand shares Max Mara’s commitment to quality staples, but with a decidedly more casual and laid-back perspective. If you love the idea of a timeless wool coat or blazer but want it styled with your favorite jeans and boots, Rag & Bone is your fit. Expect prices to range from $150–$900.
Shop now at ragandbone.com
Joseph is a master of modern classics and sleek, luxurious essentials. The London-based brand excels at creating sophisticated and versatile pieces like perfect-fit trousers, chic knits, and statement outerwear. Their aesthetic is clean, minimalist, and intelligently designed for a timeless wardrobe.
Like Max Mara, Joseph is built around the idea of a cohesive, elegant wardrobe made from high-quality materials. It shares a similar refined sensibility but often feels a bit more pared-back and contemporary, with prices typically ranging from $200–$1,500 for key pieces.
Shop now at joseph-fashion.com
While known for its iconic polo, Lacoste has a strong offering of sporty, preppy-chic pieces that fit into a timeless wardrobe. Think clean-lined knitwear, classic skirts, and simple outerwear with a focus on quality and easy elegance. It’s the more athletic, casual side of classic dressing.
Lacoste offers a more relaxed and significantly more accessible alternative to Max Mara’s formal luxury. If your personal style leans more towards weekend sophistication than boardroom polish, Lacoste's refined but laid-back options, priced from $50–$300, are a great choice.
Shop now at lacoste.com
A.P.C. (Atelier de Production et de Creation) delivers quintessential Parisian minimalism. The brand is beloved for its clean, understated essentials: classic trench coats, high-quality raw denim, simple shirting, and perfect everyday bags. It's all about simple, beautifully made clothes that are timeless and effortlessly cool.
If you're drawn to Max Mara's focus on foundational pieces but want a more casual, pared-back aesthetic, A.P.C. is a perfect match. Its style is less about power dressing and more about chic daily wear, with prices around $100–$600 for high-quality staples.
Shop now at apc.fr
Stockholm-based Totême is all about creating a modern uniform with a distinct silhouette. Founded by Elin Kling, the brand is known for its perfectly draped outerwear, sharp separates, and luxury knits in a palette of chic neutrals. Totême pieces are instantly recognizable for their blend of Scandinavian minimalism and timeless ease.
Similar to Max Mara, Totême is focused on creating lasting investment pieces, like their viral scarf-jacket. However, Totême’s aesthetic is decidedly more modern and minimalist, with a strong focus on shape and form. It's the go-to for women seeking a sleek, polished look with contemporary relevance.
Shop now at toteme-studio.com
Under Hedi Slimane, Celine offers a sharp, modern, and edgy version of Parisian luxury. The brand is known for its incredibly sharp tailoring, classic-with-a-twist pieces like bourgeois-style blouses and tweed blazers, and, of course, their iconic handbags. It’s polished and sophisticated, but with a definite cool-girl rock-and-roll vibe.
While sharing a luxury price point and a dedication to high fashion, Celine presents a more trend-driven, high-fashion attitude compared to Max Mara’s timeless classicism. It’s for the woman who loves an eternal silhouette but wants it served with a major dose of contemporary edge. Items typically start over $1,000.
Shop now at celine.com
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