If you're a fan of dressing your little one in clothes that look like they've stepped out of a storybook, you probably already love Matilda Jane. Known for its whimsical prints, charming ruffles, and vintage-inspired feel, the brand perfectly captures the magic of childhood fashion.
But if you're looking to expand that dreamy wardrobe with similar brands that share the same playful, artsy vibe, you're in the right place. From eco-friendly fabrics to handcrafted details, here are 18 brands like Matilda Jane that you and your kids will adore.
Oli & Carol Kids is all about cheerful, playful, and eco-conscious clothing. While Matilda Jane channels a romantic, vintage spirit, Oli & Carol Kids offers a modern take with bold graphic prints and bright, happy colors. Their pieces are made from soft, sustainable fabrics that are perfect for everyday play.
Think of them as the equally whimsical but slightly more modern cousin. If you love Matilda Jane's commitment to joy but want styles with a contemporary, eco-friendly twist, this is the perfect brand for you. Their fun motifs are designed to spark imagination in the most comfortable way possible. Shop now at oliandcarolkids.com.
Tea Collection creates beautiful, durable kids' clothes inspired by travels around the world. Each collection features unique prints and patterns that tell a story, making every piece feel special. They are known for high-quality fabrics that hold up to endless adventures, just like Matilda Jane.
While Matilda Jane's aesthetic is more focused on vintage florals and classic ruffles, Tea Collection brings in global motifs and rich, vibrant colors. It's a great choice for parents who want clothing that combines artistic design with cultural richness, creating a wardrobe that’s both stylish and meaningful. Shop now at teacollection.com.
Lemon Loves Lime is pure sweetness and charm, creating timeless pieces with a gentle, classic feel. Their collections often feature delicate details, soft pastel colors, and plenty of ruffles that will remind you of Matilda Jane's feminine, fairy-tale vibe. It’s perfect for everything from special occasions to everyday twirling.
Where Matilda Jane leans into a bohemian, artsy aesthetic, Lemon Loves Lime offers a more traditional and preppy alternative. Both brands share a love for high-quality, adorable clothing that feels incredibly special. Shop now at lemonloveslime.com.
A classic for a reason, OshKosh B'gosh is the go-to for durable, playful, and comfortable kids' clothing. Famous for their iconic overalls and denim, they offer practical pieces that are designed for active kids. While they have a more casual and rugged vibe compared to Matilda Jane, their focus on quality and timeless style is similar.
If you're looking for sturdy, everyday play clothes that still feel cute and cheerful, OshKosh is a fantastic option. It’s a wonderful complement to a whimsical wardrobe, providing all-American, built-to-last essentials. Shop now at oshkosh.com.
For kids with a bit of an edge, Tiny Whales delivers fun, streetwear-inspired apparel that stands out. This brand is known for its cool graphic tees, quirky prints, and bold colors that often give a nod to pop culture. It captures the fun side of childhood in a totally modern way.
Tiny Whales is a departure from Matilda Jane’s vintage-boho style, offering something more contemporary and humorous. However, if your child loves to express their personality through their clothes, you'll find the same joyful spirit here, just with a more modern, graphic-driven aesthetic. Shop now at tinywhales.com.
Rylee + Cru feels like a sun-drenched, bohemian dream. Their collections are filled with soft, artistic prints in earthy, muted tones and comfortable, relaxed silhouettes. The brand has a beautifully understated feel that’s perfect for parents who love a minimalist, nature-inspired look.
It shares Matilda Jane's artsy spirit but in a much more subtle way. While Matilda Jane uses vibrant colors and ruffles, Rylee + Cru communicates its whimsical nature through gentle patterns and airy fabrics. It's effortlessly cool and oh-so-comfortable. Shop now at ryleeandcru.com.
Bright, cheerful, and full of character - that's Mini Boden. This UK-based brand is adored for its vibrant colors, playful prints (think animal appliqués and sparkly details), and incredible durability. Their pieces are designed to be fun to wear and tough enough to last through countless washes.
Mini Boden has a more classic, preppy feel than Matilda Jane's bohemian look, but both brands share a common love for creating truly happy clothing. If you want high-quality styles that pop with color and personality, Mini Boden is a must-see. Shop now at bodenusa.com.
Giggle Moon turns bedtime and lounging into a whimsical affair. Specializing in incredibly soft sleepwear and loungewear, their designs are bursting with playful prints, ruffles, and mood-boosting colors. They make cozying up feel extra special and fun.
While Matilda Jane focuses on daywear, Giggle Moon brings that same joyful, charming aesthetic to pajamas and comfy clothes. If you love clothing that sparks joy even during quiet moments at home, their dreamy collections are a perfect fit. Shop now at gigglemoon.com.
For lovers of all things natural and gentle, Burt’s Bees Baby offers beautifully simple clothing made from 100% organic cotton. Their styles are known for being incredibly soft, safe for sensitive skin, and made with sustainability in mind. The brand focuses on timeless, minimalist designs that are endlessly comfortable.
This is a much more understated alternative to Matilda Jane's detailed designs. However, the shared commitment to quality materials and comfort makes a Burt’s Bees Baby classic pajama set or romper a go-to for parents who value sustainable wardrobe staples. Shop now at burtsbeesbaby.com.
Tea & Kate creates dreamy, vintage-inspired clothes that feel like they were handmade with love. Their collections are rich with delicate floral prints, soft fabrics, and romantic details. Each piece has a special, boutique quality that makes it feel like an instant heirloom.
This brand perfectly aligns with Matilda Jane's whimsical and artsy vibe, offering a similar nostalgic charm. If you adore styles that are timeless and beautifully crafted, you will fall in love with the romantic, storybook world of Tea & Kate. Shop now at teaandkate.com.
Known for its legendary "Hanna-me-down" quality, Hanna Andersson specializes in super-soft organic cotton basics built to last. With a simple, Scandinavian-inspired aesthetic, their bold stripes and timeless designs are classics in many kids' wardrobes. They're particularly famous for their matching family pajamas!
Hanna Andersson is the practical counterpart to Matilda Jane's elaborate pieces. While the look is more pared-down, the focus on comfort, quality, and kid-friendly designs is exactly the same. They are the perfect source for unbelievably soft and durable essentials. Shop now at hannaandersson.com.
For parents who want to keep their kids' wardrobe as on-trend as their own, Zara Kids is a top destination. The brand delivers fresh, fashion-forward styles straight from the runway in kid-friendly sizes and accessible price points. From cool basics to statement pieces, their collections are always stylish.
Zara offers a more modern, minimalist, and edgy vibe compared to Matilda Jane’s vintage-inspired look. While the aesthetics are different, both brands provide stylish options that let kids and parents have fun with fashion. Shop now at zara.com.
Just like its 'Mini' counterpart, the broader children's collection at Boden is a celebration of color and quality. Known for their distinctly British and slightly preppy aesthetic, Boden creates standout pieces defined by vibrant patterns and exceptional fabrics. Their clothes are durable enough for the playground but charming enough for family photos.
While Matilda Jane's charm is rooted in boho-vintage details, Boden's appeal comes from its polished but playful prints. It's a fantastic choice for parents who want long-lasting clothes that are anything but boring. Shop now at bodenusa.com.
Misha & Puff is where craftsmanship meets timeless style. This brand specializes in artisanal, luxurious knitwear and heirloom-quality clothing made with natural fibers. Their aesthetic is romantic and cozy, with a muted color palette and handcrafted details that feel truly special.
It's a more high-end, classic alternative to Matilda Jane's playful prints, but both brands are loved by parents who appreciate beautifully made, timeless pieces. A Misha & Puff knit is an investment piece designed to be passed down. Shop now at mishaandpuff.com.
As the name suggests, RuffleButts is all about adding a dose of adorable to everyday basics. They are famous for their signature ruffled leggings, bloomers, and swimwear, but their collection includes a full range of cute and practical kids' clothing. It's impossible not to smile when you see their designs.
While Matilda Jane is known for complete whimsical outfits, RuffleButts excels at those fun, frilly details that can be mixed and matched with other pieces. Both brands share a mission to make dressing up joyful and comfortable. Shop now at rufflebutts.com.
Little English captures a timeless, nostalgic feeling with its beautifully crafted children’s clothing. Focusing on classic silhouettes, delicate handiwork like smocking, and soft, high-quality fabrics, the brand creates pieces perfect for special occasions and cherished moments.
Just like Matilda Jane, Little English has a strong appreciation for vintage charm and thoughtful details. However, Little English often leans more towards heirloom elegance, making it a wonderful source for keepsake outfits you'll treasure forever. Shop now at littleenglishco.com.
Cocokids is a hidden gem for vintage-inspired, handmade-style kids' fashion. Their pieces are filled with romantic details like embroidery, delicate ruffles, and whimsical prints that feel straight out of a classic French film. It's an unapologetically pretty and artsy brand.
Cocokids shares Matilda Jane’s love for creating nostalgic, charming clothing that feels unique. With a strong emphasis on boutique quality and handcrafted appeal, their collections are a perfect choice for parents seeking outfits that are as special as their little ones. Shop now at cocokids.com.
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