17 Brands Like Maison Hotel for Bohemian Chic Fashion
If you've fallen for Maison Hotel, you already know the appeal — flowy silhouettes, considered embroidery, and that effortless French-bohemian charm that looks equally right at a country wedding or a weekend market.
Here are 17 brands that hit a similar sweet spot of romantic, vintage-inflected, artisan-feeling fashion — each with its own distinct voice.
Spell & The Gypsy Collective
Spell is the Australian brand that essentially defined the modern bohemian aesthetic. Sisters Elizabeth and Isabelle Abegg founded it in Byron Bay in 2007, and Spell has become a benchmark for dreamy maxi dresses and festival-ready layers.
The Vintagia collection captures the signature: vintage-inspired prints, flowing silhouettes, and considered construction. The Brooklyn Flea Bomber Jacket ($379) and Vina Lace Slip Dress ($289) show the range. Where Maison Hotel leans French-romantic, Spell goes Australian-bohemian — brighter prints, bolder globally-inspired patterns, and a strong focus on ethical production.
Best for: Festival-ready bohemian pieces with legitimate ethical credentials.
Free People
Free People is Urban Outfitters' bohemian-focused sister brand. Founded in 1970 and relaunched in 1984, it's become the most accessible one-stop-shop for modern boho style.
The range spans flowy maxi skirts, crochet tops, unique denim, embroidered blouses, and cozy knits. Pricing typically runs $40-$200, making it the most accessible option here. The layered, textured aesthetic is perfect for effortless individualistic outfits. Where Maison Hotel maintains a consistent French-bohemian point of view, Free People ventures wider — from romantic Victorian references to edgier '90s-inspired pieces.
Best for: Extensive bohemian wardrobe building at accessible prices.
Anthropologie
Anthropologie is the curated bohemian retailer that effectively invented elevated boho-chic. The brand pulls together pieces from dozens of smaller labels alongside its own lines, creating a mood that feels international and collected.
Expect embroidered peasant blouses, draped dresses, textured knits, and decorative accessories. Pricing typically runs $80-$250 for most clothing. Where Maison Hotel is country-retreat vibes, Anthropologie is chic-brunch polished — the boho aesthetic filtered through a slightly more grown-up, event-ready lens.
Best for: Polished bohemian pieces for occasions where you need to look put-together.
Reformation
Reformation is the LA-based brand that made sustainability cool. Founded in 2009, the brand built its cult following on feminine silhouettes made from eco-friendly and deadstock fabrics.
The dresses category includes pieces like the Brayden Knit Dress (£178) and Briony Dress (£278). Expect slim silhouettes, vintage-inspired prints, and genuinely sustainable manufacturing. Where Maison Hotel goes for loose, flowing proportions, Reformation goes slim-fit and slightly more modern — same bohemian spirit, sharper execution.
Best for: Modern slim-fit silhouettes with romantic prints and sustainable sourcing.
DÔEN
DÔEN is California sisters Margaret and Katherine Kleveland's tribute to nostalgic romantic fashion. The brand built its aesthetic on soft florals, puff sleeves, and prairie-chic silhouettes that feel genuinely timeless.
The dresses collection includes pieces like the Adelana Dress ($598) and Brigitta Top ($298). Extended size range from XXS to XXL on many pieces. Where Maison Hotel is French-romantic, DÔEN is California-nostalgic — pastoral romance with soft earthy palettes and considerable smocking details.
Best for: Nostalgic prairie-chic pieces with considered construction and extended sizing.
LoveShackFancy
LoveShackFancy is Rebecca Hessel Cohen's maximalist bohemian fantasy. Founded in 2013, the brand built a devoted following through ruffles, lace, floral prints, and pastel colors at concentrations most brands wouldn't dare.
The dresses collection captures the ethos: fairy-tale proportions, layered ruffles, and romantic details at every turn. Pricing typically runs $200-$600+. Where Maison Hotel is earthy-boho, LoveShackFancy is garden-party-in-a-castle — hyper-feminine, opulent, and unapologetically pretty.
Best for: Maximalist romantic dressing with ruffles, lace, and fairy-tale proportions.
Raga
Raga is the LA-based brand built around vibrant travel-inspired pieces. The aesthetic pulls from global textiles, resort destinations, and the kind of color palette that makes winter wardrobes feel boring.
The current collection includes pieces like the Preet S/S Button Up ($95) and Bahar Embroidered Tank Top ($110). Kaftans, breezy dresses, and beach-ready separates anchor the offer. Pricing typically runs $50-$150. Where Maison Hotel goes French-country, Raga goes tropical-resort — same bohemian spirit, brighter palette.
Best for: Resort-ready pieces with vibrant prints and accessible pricing.
Christy Dawn
Christy Dawn is the brand that took sustainability seriously before it was a marketing requirement. Founder Christy Dawn Petersen has centered the brand on regenerative farming partnerships and deadstock fabric use.
The Dawn Dress has become the signature piece — available in endless prints and colorways. The Dawn Dress in Linden Picnic Floral ($198) and Alabaster ($248) show the range. Where Maison Hotel goes for overtly bohemian details, Christy Dawn leans more minimalist and earth-mother-chic. The regenerative farm in India that supplies cotton is transparent and auditable.
Best for: Sustainable bohemian dresses with genuinely transparent supply chain.
Amour Vert
Amour Vert blends Parisian sensibility with California ease. The San Francisco-based brand built its identity around sustainable production, eco-conscious fabrics, and timeless silhouettes.
Relaxed tops, elegant slip skirts, and simple dresses in earthy palettes anchor the offer. Pricing typically runs $80-$200 for most pieces. Where Maison Hotel leans bohemian-romantic, Amour Vert goes bohemian-minimalist — clean lines, beautiful fabrics, and restraint where many brands go decorative. Good for building a neutral foundation.
Best for: Minimalist bohemian essentials with sustainable production.
Ulla Johnson
Ulla Johnson represents the luxury end of bohemian fashion. The New York designer built her brand on artisanal craftsmanship, luxurious fabrics, and worldly references pulled from global textile traditions.
The new arrivals include flowing dresses, embellished separates, and tops with intricate hand-done details. Pricing typically runs $400-$1,500 for ready-to-wear. Where Maison Hotel is accessibly bohemian, Ulla Johnson is genuinely luxury — pieces that read as investment-grade and tell a specific cultural story.
Best for: Luxury bohemian pieces with genuine artisan craftsmanship.
Faithfull The Brand
Faithfull The Brand is the Bali-based label making vacation-ready pieces that feel genuinely transportive. Founded in 2012, the brand produces everything in Indonesia using traditional hand-printing techniques.
The dresses collection showcases the signature: hand-printed patterns, breezy silhouettes, and lightweight fabrics built for hot climates. Pricing typically runs $100-$250. Where Maison Hotel evokes French retreat energy, Faithfull brings Balinese beach vibes — same romantic aesthetic, warmer climate.
Best for: Vacation-ready pieces with hand-printed patterns and resort-destination energy.
BHLDN
BHLDN is Anthropologie's bridal and special occasion line. The brand has moved fully under the Anthropologie umbrella, with its ethereal romantic dresses now available through the main site.
Lace dresses, beaded silhouettes, and flowing bridesmaid pieces anchor the collection. While the line focuses on weddings, many pieces work for garden parties, rehearsal dinners, and non-wedding special occasions. Where Maison Hotel is casually bohemian, BHLDN is bohemian formalwear — the romantic aesthetic channeled into event-appropriate construction.
Best for: Bohemian formalwear for weddings, garden parties, and special occasions.
Reese Cooper
Reese Cooper is the young designer's CFDA-award-winning brand built on outdoor utility and rustic Americana. Cooper launched the brand at 19 and has since received industry recognition for his distinct narrative-driven collections.
The ready-to-wear collection includes pieces like the Sherpa Fleece Bomber Jacket ($348 on sale, originally $698) and Gabriel Sneaker ($388). Natural fabrics, relaxed silhouettes, and earth tones align with modern bohemian sensibility. Where Maison Hotel is feminine-romantic, Reese Cooper is utilitarian-romantic — bohemian with a practical, story-driven edge.
Best for: Utilitarian bohemian with a rugged Americana sensibility.
The Great
The Great is Emily Current and Meritt Elliott's tribute to Americana with a playful twist. The founders built Current/Elliott before launching this line, and the DNA of elevated everyday pieces carries through.
The current collections include pieces like the College Sweatshirt ($185) and Reversible High Rise Covered Brief ($145). Expect super-soft tees, relaxed denim, and vintage-inspired dresses with charming details. Where Maison Hotel is French-bohemian, The Great is tomboyish-California — less about embroidery, more about perfect fits and lived-in fabrics.
Best for: Tomboyish Americana with elevated everyday pieces and vintage sensibility.
DÔEN Home & Accessories
Beyond the ready-to-wear, DÔEN has expanded into home goods, accessories, and jewelry — all maintaining the brand's signature romantic, earth-toned aesthetic.
Handmade jewelry, ceramic candles, and organic cotton linens create the broader lifestyle offer. The accessories function as the essential finishing touches that complete a bohemian-chic outfit — hair ribbons, beaded necklaces, and leather-strap sandals. Where many clothing brands stop at apparel, DÔEN builds out the full world, letting you commit to a single brand's aesthetic across your wardrobe and home.
Best for: Coordinated bohemian jewelry and accessories to complete the look.
L.F. Markey
L.F. Markey is Laurie Markey's London-based label focused on modern workwear with an artistic touch. The brand built its cult following on boiler suits, coverall-inspired pieces, and canvas trousers in earthy color palettes.
The boiler suits collection is the brand's flagship offering — functional, distinctive pieces that look equally right in a studio or a farmers' market. Where Maison Hotel is flowy and feminine, L.F. Markey is structured and utilitarian — bohemian for the person who wants their clothes to actually work for painting or gardening.
Best for: Utilitarian bohemian pieces with genuine functional construction.
Mara Hoffman
Mara Hoffman is the sustainability-pioneering designer's namesake brand. After 24 years in business, the brand is sunsetting, so inventory is limited and the remaining pieces carry particular value as final-collection items.
Bold prints, vibrant colors, and sculptural silhouettes defined the aesthetic throughout the brand's run. Pricing typically runs $200-$500+. Where Maison Hotel's palette leans earthy, Mara Hoffman always embraced color maximalism. If you want a statement piece with collector value from a brand that genuinely pushed sustainability forward, now is the moment.
Best for: Collecting final-season pieces from a pioneering sustainable brand before inventory runs out.
Beyond Maison Hotel
Bohemian chic isn't one aesthetic — it ranges from Spell's Australian festival energy to LoveShackFancy's fairy-tale maximalism to L.F. Markey's utilitarian structure. The right brand depends on what "romantic" actually means to you — flowing femininity, earthy minimalism, vacation escape, or artisan craft. Pick two or three brands whose versions of bohemian genuinely resonate, and build the rest of your closet around them.
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Written by
Spencer Lanoue
