There's something truly magical about the world of Maileg. The Danish brand has captured hearts with its whimsical mice, charming bunnies, and intricate miniature furniture that feels straight out of a storybook. Each piece feels like an instant heirloom, designed to spark imagination and create cherished childhood memories.
If you love Maileg’s nostalgic charm and commitment to quality, you’ll be delighted to know there are other brands that share a similar passion for creating enchanting, beautifully crafted toys. Here are 18 wonderful brands like Maileg for your little one's collection.
Known for their incredibly soft and quirky plush toys, Jellycat creates whimsical creatures that are more about cuddles than collectibles. While Maileg offers a vintage charm, Jellycat's vibe is modern, playful, and irresistibly huggable. From smiley-faced vegetables to super-soft bunnies, their characters have distinct personalities that make them perfect companions for kids of all ages who want a soft friend for imaginative adventures.
Shop now at jellycat.com
This German brand is a go-to for high-quality wooden toys that merge whimsical design with educational play. Haba offers everything from puzzles and blocks to detailed playsets and figures that feel both classic and fun. Much like Maileg, they value storytelling and durability, but with a stronger focus on fostering fine motor skills and creativity through hands-on learning, making their toys beautiful heirlooms and valuable developmental tools.
Shop now at haba.com
Melissa & Doug is a powerhouse of imaginative play, specializing in wooden toys, pretend-play sets, and lovable plush animals. While their scope is broader than Maileg's specific fairytale world, they share a dedication to creating durable, screen-free toys that inspire creativity. If you love the idea of building detailed pretend worlds, from farms and castles to pirate ships, this brand offers timeless and high-quality options.
Shop now at melissaanddoug.com
Tender Leaf creates beautiful, sustainable wooden toys with a soft, vintage charm that feels very aligned with Maileg's aesthetic. You'll find whimsical animal figurines, intricately designed dollhouses, and sweet miniature furniture sets with a distinct storybook quality. Their use of natural wood and gentle color palettes makes them a perfect choice for parents who appreciate eco-friendly products that are as beautiful as they are fun.
Shop now at tenderleaftoys.com
As a pioneer in sustainable toys, PlanToys crafts gorgeous products from eco-friendly wood. Their aesthetic often leans more minimalist and modern than Maileg's vintage look, but they share a core commitment to quality, imagination, and creating toys that last. Their collection of animal figures, vehicles, and role-playing sets encourages storytelling for environmentally-conscious families who don't want to sacrifice style.
Shop now at plantoys.com
Kaloo specializes in exceptionally soft plush toys and comfort items with a dreamy, gentle aesthetic. Their charming bunnies and bears often come in soothing pastel colors and are presented in beautiful gift boxes, making them a perfect newborn gift. Like Maileg, Kaloo's designs have a sophisticated storybook quality, but with a focus on creating calming, cuddly companions that are as soothing as they are magical.
Shop now at kaloo.com
With a signature vintage, boho-chic style, Olli Ella makes whimsical, handcrafted dollhouses, baskets, and dolls. Their products feel both playful and stylish, designed to blend beautifully into modern home decor. While Maileg curates tiny, detailed fairytale scenes, Olli Ella offers versatile pieces - like their famous "Luggy" wheeled baskets - that encourage imaginative play and look chic in a playroom or a living room.
Shop now at olliella.com
Le Toy Van crafts incredibly detailed wooden castles, dollhouses, farms, and fairytale figures with a distinctively nostalgic, storybook feel. The brand shares Maileg's love for intricate, themed playsets that inspire imaginative sagas. Known for their colorful designs and traditional European craftsmanship, their toys are made to be loved for generations and are perfect for children who enjoy detailed world-building.
Shop now at letoyvan.com
This traditional German brand makes high-quality, lifelike dolls that feel like magical childhood friends. While Maileg's creatures are stylized and whimsical, Götz dolls are more realistic, with detailed clothing and expressive faces that invite nurturing and friendship. They hold a similar heirloom quality and appeal to children and collectors who appreciate craftsmanship and imaginative companionship.
Shop now at goetz-dolls.com/en/
Huckle & Goose creates handcrafted stuffed animals with a soft, vintage-inspired style that will immediately remind you of Maileg's charm. Their plush bunnies, foxes, and bears are made with delicate embroidery and high-quality fabrics, giving them an artisanal, cozy feel. These toys are perfect for families searching for heirloom treasures that feel both charming and handmade.
Shop now at www.huckandgoose.com/
Lilliput Kids is all about eco-friendly, handcrafted wooden toys and miniature furniture with that beloved vintage, storybook vibe. Their tiny animal characters and doll accessories feel right at home with Maileg, but with a more minimalist, Scandinavian design influence. It's a fantastic, sustainable choice for building charming small-world play scenes.
Shop now at lilliputkids.com
While known for their natural rubber teething and bath toys, Oli & Carol also crafts delightful sensory plush animals that fit perfectly into a whimsical collection. Their charming, animal-shaped toys feature soothing, pastel hues and are made from safe, eco-friendly materials. They offer a unique blend of gentle, storybook aesthetics and sensory development benefits.
Shop now at oliandcarol.com
Bursting with color and quirky charm, Meri Meri brings a playful, celebratory spirit to toys. Known for their imaginative party supplies, the brand also offers a fantastic range of plush toys, dress-up costumes, and fairy-tale accessories. While Maileg is more subdued and nostalgic, Meri Meri is bright, fun, and perfect for adding a pop of joyful magic to everyday play.
Shop now at merimeri.com
Little Folk Studio creates gorgeous, handcrafted plush animals and dolls overflowing with vintage, storybook charm. Reminiscent of Maileg's aesthetic, their pieces stand out with an artisanal and distinctly handmade feel. With delicate embroidery on soft fabrics, these nostalgic toys are perfect for gentle storytelling and endless cuddles.
Shop now at littlefolkstudio.com
Hoppop specializes in whimsical plush toys and decorative cushions with a uniquely soft and dreamy feel. Their animal plushies and soft dolls feature cozy fabrics and gentle pastel color palettes, creating a calming fairytale atmosphere. Praised for their unique designs and wonderful craftsmanship, Hoppop makes playtime both comforting and magical.
Shop now at www.hoppop.com/en
Famous for their artist-illustrated backpacks and lunchboxes, Beatrix NY also offers adorable plush versions of their charming animal characters. Their beautifully designed creatures have a storybook quality that feels right in line with Maileg's world. These soft, cuddly characters appeal to kids who love carrying their imaginative friends with them everywhere they go.
Shop now at beatrixny.com
Fabelab creates whimsical, dreamy toys, mobiles, and decor from organic, sustainable materials. Their soft plush creatures and imaginative playsets have gentle, nature-inspired designs and a soft pastel palette perfect for a cozy nursery. With a focus on telling stories through thoughtful, eco-conscious design, Fabelab is a wonderful choice for families who love Maileg's magical vibe.
Shop now at fabelab.de/en
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