If your closet runs on Madewell jeans and Everlane's simple, modern essentials, you already get it. These two brands have perfected the art of stylish, high-quality basics that form the backbone of a great wardrobe, blending effortless cool with reliable construction.
For those days you want to branch out but keep that same dependable vibe, we've found some amazing alternatives you'll love. Whether you're after sustainable fabrics, a Parisian touch, or just a new place to find the perfect tee, here are 21 similar brands worth checking out.
Uniqlo is the undisputed king of affordable, high-quality, and functional basics. The brand offers a vast range of minimalist essentials like tees, jeans, and sweaters, but its main draw is the innovative fabric technology, like HEATTECH for warmth and AIRism for breathability. Think of it as a more budget-friendly Everlane, with a stronger focus on performance fabrics that make everyday dressing unbelievably comfortable and simple.
Shop now at uniqlo.com
If you love Everlane's minimalism but want something more architectural and fashion-forward, COS is your answer. It offers sleek, modern basics with an artistic, Scandinavian sensibility - think tailored trousers, refined knitwear, and dresses with clean lines and interesting shapes. With prices a bit higher than Everlane, COS serves an elevated style for someone building a polished, thoughtfully designed wardrobe.
Shop now at cos.com
Aritzia blends quality everyday luxury with on-trend pieces, making it a go-to for stylish, contemporary basics. You'll find everything from tailored trousers and chic blouses to viral knit sweaters and quality outerwear, all with a perfectly curated feel. While its price point is similar to Madewell, Aritzia feels more polished and trend-aware, serving up elevated wardrobe staples for a younger, fashion-forward crowd.
Shop now at aritzia.com
Frank And Oak is a one-stop-shop for modern, sustainable basics with a thoughtful design approach. Their collection includes essentials like organic cotton tees, eco-friendly outerwear, and relaxed trousers that are both stylish and eco-conscious. The brand shares Everlane's commitment to ethics but places a stronger emphasis on B Corp-certified sustainability and recycled materials across its entire line.
Shop now at frankandoak.com
With a "fewer, better" philosophy, Cuyana creates timeless, high-quality pieces designed to last. Their collection of silk blouses, soft cashmere sweaters, and classic leather totes is perfect for building a capsule wardrobe. Where Madewell is casual and cool, Cuyana is refined, elegant, and luxurious, offering a more grown-up version of wardrobe essentials for those who want to invest in pieces they'll wear forever.
Shop now at cuyana.com
Sézane offers effortless Parisian chic with a romantic, feminine twist. The brand is known for its beautiful knitwear, flattering blouses, vintage-inspired denim, and elegant dresses. While the quality feels similar to Madewell, Sézane’s aesthetic is distinctly French - more playful, romantic, and curated. It's the perfect stop for pieces that feel special without being overtly trendy.
Shop now at sezane.com
As Madewell's older sister company, J.Crew offers a more classic and preppy take on American style essentials. You can rely on them for perfectly polished button-downs, timeless cashmere sweaters, tailored blazers, and chinos. It's a great alternative when you need basics that lean more traditional and polished than Madewell's relaxed, vintage vibe.
Shop now at jcrew.com
For basics that work perfectly for both the office and the weekend, Banana Republic is an excellent choice. The brand excels in sophisticated, versatile pieces like silk-blend blouses, well-fitting trousers, and high-quality sweaters. Their aesthetic is more polished and professional than Madewell's and more classically corporate than Everlane's, making it ideal for building a stylish work wardrobe.
Shop now at bananarepublic.gap.com
Mango brings a European, fashion-forward sensibility to everyday basics. The Spanish brand delivers on-trend styles at an affordable price, offering everything from stylish knitwear and contemporary denim to sharp blazers. Compared to Madewell, Mango feels a bit more trend-driven and sophisticated, perfect for when you want staple pieces that feel modern and fresh for the season.
Shop now at shop.mango.com
If Everlane's sustainability appeals to you, you'll love Pact. They specialize in super-soft basics made from organic cotton in Fair Trade Certified factories, often at a more accessible price point. Their collection of cozy tees, leggings, hoodies, and casual dresses is perfect for comfortable, everyday essentials you can feel great about buying. It's comfort-first meets eco-conscious.
Shop now at wearpact.com
While known for their event dresses, Lulus also has a great selection of trendy and affordable basics for a younger audience. You can find cute casual tees, sweaters, and jeans that align with current trends, all under $100. It's less focused on timeless silhouettes than Madewell, making it a great stop for a quick, stylish wardrobe update without a big investment.
Shop now at lulus.com
As a sister brand to COS, & Other Stories offers wardrobe essentials that are more playful, eclectic, and romantic. Their collections are designed in Paris, Stockholm, and Los Angeles, giving you three distinct aesthetics to shop from - from feminine blouses and floral dresses to minimalist knitwear. It strikes a perfect balance between trendy and timeless, much like Madewell, but with a unique European flair.
Shop now at stories.com
For luxe knitwear with a conscience, look no further than Naadam. The brand is famous for its ridiculously soft and sustainable cashmere sweaters, which they offer at a fair price by working directly with Mongolian goatherders. If you're ready to invest in high-quality knits that will last a lifetime, Naadam is a perfect, ethically-minded step up from the cashmere offerings at Madewell or J.Crew.
Shop now at naadam.co
Reformation combines sustainability with a cool-girl, vintage-inspired aesthetic. It's the go-to for gorgeous dresses, stylish tops, and killer-fitting jeans, all made with eco-friendly fabrics and practices. It feels like Madewell’s edgier, L.A.-based counterpart - perfect for when you want effortless basics and statement pieces that are both sustainable and feminine.
Shop now at thereformation.com
The Frankie Shop is the home of modern, minimalist essentials for the fashion set. Celebrated for its perfectly slouchy blazers, tailored trousers, and oversized button-downs, it masters the art of off-duty-model chic. Unlike the more approachable feel of Madewell, The Frankie Shop provides an aspirational, street-style-ready take on wardrobe staples with a distinct, pared-back aesthetic.
Shop now at thefrankieshop.com
While rooted in activewear, Alo Yoga creates some of the most stylish and comfortable athleisure basics out there. Their leggings, courtside-ready skirts, and cozy sweatshirts transition perfectly from the studio to a coffee run. It’s a great option for those who live a more casual lifestyle and want basics that are sleek, sporty, and incredibly comfortable.
Shop now at aloyoga.com
The name AYR stands for All Year Round, and the brand is built on seasonless essentials designed to be your wardrobe workhorses. They are masters of denim, offering cuts that are modern, comfortable, and flawlessly fitting. If you love Madewell's jeans but are looking for a more premium, grown-up fit with a minimalist vibe, AYR is your next obsession.
Shop now at ayr.com
Vince embodies California-cool luxury with its impeccably crafted yet understated basics. The brand is known for its sumptuous cashmere, refined silk blouses, and effortless separates in a neutral color palette. It’s a definite splurge compared to Madewell and Everlane, but its focus on luxurious fabrics and timeless cuts makes it the ultimate destination for invest-worthy essentials.
Shop now at vince.com
Known for its "Doing Things" motto, Outdoor Voices creates versatile activewear and athleisure basics perfect for a recreational lifestyle. Their collection of colorful leggings, Exercise Dresses, and comfy sweats are designed for movement without sacrificing style. It’s a more playful and community-focused brand than Everlane, ideal for injecting fun and function into your casual wardrobe.
Shop now at outdoorvoices.com
While Madewell has its iconic leather totes and shoes, Nisolo takes it a step further with an impressive commitment to ethical production. This B Corp-certified brand offers beautifully crafted leather shoes, boots, and bags that are timeless and responsibly made. It’s the perfect place to find high-quality accessories that fill the same wardrobe niche as Madewell’s, but with a deeper story of sustainability.
Shop now at nisolo.com
As the in-house denim and casuals line for Free People, We The Free is a fantastic alternative for anyone who loves Madewell's relaxed, Americana-inspired denim collection. Known for its wide-leg styles, flares, and perfectly broken-in feel, the brand nails a bohemian, free-spirited aesthetic. If you find Madewell's silhouettes a bit too classic, We The Free offers more expressive, trend-forward cuts with that same great quality.
Shop now at www.freepeople.com/we-the-free/
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