14 Brands Like Maaji for Colorful Swimwear & Activewear
You've worn the same reversible bikini for three summers and you're ready for something new, but every search result looks like the same beige triangle top. Color is the hard part. Print is harder. If you love what Maaji does with both, most of the market feels muted by comparison.
Sisters Amalia and Manuela Sierra grew up in Medellín, Colombia, and built Maaji into a summer lifestyle brand with more than 350 employees. Here are 14 swimwear and activewear labels that share its appetite for color, checked and priced this month.
Quick comparison: closest to Maaji on print and craft are Agua Bendita, OndadeMar and PQ Swim. Best value are Summersalt and Beach Riot. Most premium are Kiini, Vitamin A and Acacia. For activewear rather than swim, look at The Upside and Beach Riot. For color in a cleaner silhouette, try L*Space, Fella Swim, Seafolly, Frankies Bikinis and Luli Fama.
| Brand | Price | Best for |
|---|---|---|
| Seafolly | $90 to $250 on swimwear | Fit-first Australian swim |
| L*Space | $88 to $130 on swim separates | California prints and textures |
| Frankies Bikinis | $85 to $150 on bikinis | Trend-led cuts and crochet |
| Luli Fama | Premium | Miami color and shine |
| Acacia | $132 to $286 on swim | Hawaii-made smocked and piped suits |
| Vitamin A | $95 to $240 on swim | Natural-fibre swim |
| OndadeMar | $75 to $150 on swim | Colombian resort dressing |
| Agua Bendita | $120 to $168 on swim and cover-ups | Hand-embroidered statement suits |
| Beach Riot | $88 to $178 | Matching swim and activewear |
| Kiini | $135 to $315 | Hand-crocheted trims |
| The Upside | Premium | Print-heavy activewear |
| PQ Swim | $72 to $174 on swim | Lace, macramé and embroidery |
| Fella Swim | A$138 to A$275 | Textured cloth and clean lines |
| Summersalt | $125 on one-pieces | Color-blocked fit |
Seafolly
Seafolly is an Australian swim brand founded on the beaches of Sydney in 1975, now running more than 30 stores globally with a US site priced in dollars. Bikini tops and bottoms sit around $90 to $120, and one-pieces run to $210 for the Sea Blossom Bandeau One Piece ($210) or $250 for the zip-front surf suit.
Where Maaji reverses a suit to double your prints, Seafolly builds the print into structure. Its Multi Fit tops come in cup-sized fittings rather than S-M-L, which is the reason a 50-year-old swim label keeps outselling newer ones. The Sea Blossom and Horizons prints are floral and saturated without tipping into the tropical maximalism Maaji trades in.
Best for: color that survives a real swim.
L*Space
L*Space is a California swim and clothing brand whose separates run $88 to $130, so a full bikini lands near $220. The Sunrise Shell Bikini Top ($130) and the Rocky Bikini Bottom ($88) show the house approach, which is texture doing the work that print does elsewhere.
You'll find ribbed, piqué, satin and eyelet fabrics sorted as their own shopping category on the swim page. That's a different route to the same feeling Maaji gives you. Color arrives in blocks and weaves rather than repeat patterns, which suits anyone who wants a loud swimsuit that photographs quietly. International shipping is free over $200.
Best for: swapping busy prints for interesting fabric.
Frankies Bikinis
Frankies Bikinis was founded by mother-and-daughter pair Mimi and Francesca Aiello in their Malibu home in 2012, and its bikini separates now run $85 to $150. The Elena Crochet Bikini Top ($135) is typical of the current run, all hand-worked texture in a sweet print.
This is the trend-forward end of the list. Collections arrive as collaborations, recent ones with Devon Lee Carlson, and sell through fast. If you like Maaji's mix-and-match logic, the bikini range is built the same way, with tops and bottoms priced separately so you can pair a sequin top with a plain bottom. The brand also carries knits and activewear now.
Best for: a swimsuit that reads as an outfit.
Luli Fama
Luli Fama is a Miami swimwear and resortwear label sitting in the premium tier, and it's the closest thing on this list to Maaji's energy transplanted to South Beach. Think tropical prints, shimmer finishes and hardware details rather than the reversible, print-on-print approach.
The range spans bikini separates through one-pieces and cover-ups, and the brand runs its own stores in the Miami area alongside a long stockist list. We haven't quoted prices because the brand's site wouldn't serve them to us. Go in expecting cuts with less coverage than Seafolly or Summersalt offer.
Best for: Miami-style color with shine.
Acacia
Acacia is a Hawaii-based swim and ready-to-wear label with a flagship store on Baldwin Avenue in Paia, Maui, and swim priced $132 to $286. The Tunnels Top ($165) and the smocked Zuma bottom ($176) are the pieces the brand keeps rerunning each season.
Acacia files its swim range by construction rather than by print, so you shop crochet, smocked or piped. That's a useful way in if you've found Maaji's prints fun but its silhouettes wrong for you. Sizing skews minimal on coverage. The brand ships worldwide with prices shown in your local currency.
Best for: island-made suits with hand-finished detail.
Vitamin A
Vitamin A is a California swim brand marking 25 years, with separates from $95 and full sets to $240. Its Conscious Coast collection is made from 98% cotton and 2% elastane, which is unusual in a category built almost entirely on nylon and recycled nylon.
The Gia Triangle Top ($95) in the Sand Dunes stripe crepe is the house look, which is color delivered through stripe and weave. Vitamin A also runs a Second Life resale program and a care guide, and shipping is free over $150. If Maaji's sustainability angle is part of the draw for you, this is the version of it with the most detail attached.
Best for: natural-fibre swim in muted brights.
OndadeMar
OndadeMar is a Colombian beachwear brand, the same origin as Maaji, with bikini pieces from $75 and tops to about $150. Its swim range runs several hundred styles at once, so the print library is wide in a way smaller labels can't match.
Where Maaji leans playful, OndadeMar leans resort. Prints are painterly rather than cartoonish, and the collections extend into kaftans and cover-ups meant to be worn to lunch. The US site shows dollar prices and ships across the country. Buy a bottom at $80 and a top at $115 and you're paying roughly what a Maaji set costs, with a more grown-up finish.
Best for: Colombian prints with a resort wardrobe attached.
Agua Bendita
Agua Bendita is a Colombian swimwear label founded in 2003 by best friends Catalina Álvarez and Mariana Hinestroza, who made their first suits on Catalina's grandmother's sewing machine using fabric offcuts from a local factory. Bikini tops now run about $168 and pareos $120 to $155.
Hand embroidery is what separates it from everything else here. The Lolita bikini top ($168) and the beaded, appliquéd pieces alongside it take hours of handwork each, which is where the money goes. By 2007 the pair were exporting Colombian fashion, and the label now runs collections named by season rather than by trend.
Best for: a swimsuit you'd keep for a decade.
Beach Riot
Beach Riot covers swim and activewear in matching prints, which makes it the closest match to the way a Maaji wardrobe works. Swim runs $88 to $178, with the Akira One Piece ($168) in Deep Jungle as a current example, and activewear runs $88 to $168.
Buy a Banana Palms bikini and there's a jacket ($168) and skirt ($108) in the same print waiting on the activewear page. Leggings sit at $108 to $118 and bras at $88 to $98. Free US shipping starts at $150, and buying three or more core pieces takes 10% off. We've written more about it in our guide to brands like Beach Riot.
Best for: swim and gym kit in the same print.
Kiini
Kiini builds its whole identity on hand-stitched crochet trim, and it's the most expensive swimwear on this list. Tops run $175 to $185, bottoms $135 to $140, and the one-shoulder maillot is $315. Every style is named after a colorway, so you shop Kaia or Aura rather than a print.
The suits use elastic and stretch fabric with no clasps or ties, which means you pull them on and the crochet edge does the shaping. No other brand here builds a suit that way. The Kaia Bikini Top ($185) shows it clearly. US shipping is free over $200, and the brand has run an exclusive color range with Kith.
Best for: crochet detail that survives salt water.
The Upside
The Upside is an Australian activewear brand with a swim range attached, and it's the pick here if what you like about Maaji is the printed leggings rather than the bikinis. Its US site prices in dollars and sits in the premium tier.
The brand sorts its range by fabric rather than by category, with named cloths including Matte Tech, Pure Peached and a recycled rib. That means you can pick a legging by feel first and print second. There's a tennis and pickleball range, an après-ski line, and swim tops and bottoms that carry the same prints as the activewear.
Best for: bold prints on kit you'll sweat in.
PQ Swim
PQ Swim is the brand formerly known as PilyQ, and pilyq.com now serves the PQ Swim store. Handmade Colombian craft is still the pitch. Bikini tops run $84 to $98, bottoms $72 to $92, and one-pieces sit around $174.
The four signatures are lace, macramé, embroidery and crochet, each with its own shopping category. The Midnight Lace Triangle Bikini Top ($96) is the clearest example of the house handwork at a price well under Agua Bendita's. There's DD support in the tops range and a kids' line, and US shipping is free over $100.
Best for: hand-worked detail under $100 a piece.
Fella Swim
Fella Swim, which styles itself F E L L A, is an Australian label pricing in Australian dollars. Tops run A$138 to A$175 and full pieces reach A$275, so expect the total to move with the exchange rate at checkout. Shipping is free on Australian orders over A$200, and there's a separate site for everywhere outside Australia, Asia and New Zealand.
Its signature is a textured cloth that the brand describes as an indulgent weave, and it commissions a different artist each season to bring color into an otherwise restrained range. So the tops and full pieces read retro and clean where Maaji reads tropical. Sizing includes a full-bust and an underwire range.
Best for: strong color in a retro silhouette.
Summersalt
Summersalt prices its one-pieces at a flat $125 and builds them from 1.5 million measurements taken from 10,000 women, which is why the fit conversation around this brand runs differently from the rest of this list. The Sidestroke ($125) is the style that made it, and the compression fabric is made with recycled materials.
Color arrives as blocking rather than print, so a suit might pair Sea Urchin with Agave. Long-torso and fuller-bust versions are stocked as standard rather than as a special order. The activewear is the cheapest thing on this list by a distance, with leggings from $26 and a sports bra at $27.50. For more in this range, see our brands like Andie Swim guide.
Best for: one-piece fit without the guesswork.
Where to Start Depending on What You Loved About Maaji
If it was the prints, start with Agua Bendita or OndadeMar, both Colombian and both working in the same visual language. If it was the price, Summersalt and PQ Swim get you a full set for less than $200. If it was the reversible trick, nothing here copies it exactly, so buy separates from L*Space or Frankies Bikinis and build the same flexibility yourself.
Two practical notes before you check out. Fella Swim charges in Australian dollars, and Seafolly's US and Australian sites carry different prices for the same suit, so check which one you've landed on. For narrower picks, we've covered bikini brands like Triangl and brands like Sommer Swim too.
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Written by
Spencer Lanoue
