If your taste in fashion leans towards life's finer things, then Loro Piana and Brunello Cucinelli are likely familiar names. They are the masters of "quiet luxury," creating incredibly high-quality pieces from the world's most luxurious materials, like impossibly soft cashmere and fine wools, without shouting about it with big logos or trendy designs.
Their focus is on timeless style, perfect craftsmanship, and fabrics that feel incredible to wear. For those who appreciate this understated approach to luxury, we've gathered a list of similar brands that deliver that same elegant, high-quality vibe. Here are 19 brands to explore if you love the world of Loro Piana and Brunello Cucinelli.
Known as the "King of Cashmere," Brunello Cucinelli is a master of relaxed Italian elegance and a clear counterpart to Loro Piana. The brand is famous for its plush cashmere knitwear, soft tailoring, and sophisticated casual pieces that feel both comfortable and incredibly luxurious. Both brands value the highest quality natural fibers, but Brunello Cucinelli often has a slightly more earthy, preppy, and approachable feel in its styling, making it perfect for looking effortlessly put-together.
Shop now at brunellocucinelli.com
While known for its iconic Birkin bags and silk scarves, Hermès is also a powerhouse of ready-to-wear luxury. The brand offers exquisite cashmere sweaters, beautifully crafted leather goods, and refined outerwear that share an unwavering commitment to quality and craftsmanship with Loro Piana. Hermès often embraces a richer color palette and more opulent designs, appealing to those who want classic, investment-level luxury with a bit more of a statement.
Shop now at hermes.com
Founded by Mary-Kate and Ashley Olsen, The Row is the epitome of modern minimalism and a direct competitor in the "quiet luxury" space. The brand focuses on perfect tailoring, immaculate silhouettes, and a neutral color palette, all realized in the most beautiful fabrics like cashmere, silk, and wool. While Loro Piana is classic Italian luxury, The Row offers a more contemporary, art-world edge, blending perfectionism with a cool, fashion-forward sensibility.
Shop now at therow.com
Prada brilliantly marries classic Italian craftsmanship with a forward-thinking, often intellectual design approach. You can find superb fine-gauge cashmere knits and impeccably tailored coats that speak to the same high standards as Loro Piana. However, Prada is not afraid to push boundaries with innovative shapes and materials, making it a great choice for someone who values luxury quality but wants their wardrobe to feel a bit more current and edgy.
Shop now at prada.com
An expert in relaxed Italian tailoring, Boglioli is celebrated for its soft-shouldered jackets, garment-dyed pieces, and comfortable fine-gauge knits. The vibe is one of effortless sophistication, much like Brunello Cucinelli, but often with a more accessible price point. It’s the perfect brand for building a smart-casual wardrobe that looks sharp without feeling stiff, specializing in pieces that feel lived-in from the very first wear.
Shop now at boglioli.it
Of course, Loro Piana itself remains the benchmark for fabric-driven luxury. The brand's obsession with sourcing the finest raw materials in the world - from vicuña to baby cashmere - results in clothing that is unparalleled in softness and comfort. Its aesthetic is pure understatement, focusing on timeless silhouettes and subtle details. It is the definitive choice for those who believe true luxury is more about feeling than being seen.
Shop now at loropiana.com
With an aesthetic rooted in casual elegance and high-quality materials, Cucinelli is all about refined essentials. The brand excels in super-soft knits, elevated basics, and comfortable everyday staples made with an artisanal touch. The focus on craftsmanship and premium natural fibers aligns closely with Brunello Cucinelli, offering a similarly earthy feel for those who want luxurious clothing that's both durable and stylishly laid-back.
Shop now at cucinelli.com
Max Mara is synonymous with luxurious outerwear, famous for its timeless camel coats crafted from exquisite wool and cashmere. Beyond its iconic coats, the brand offers a full universe of sophisticated essentials, from sharp trousers to refined knitwear. Like Loro Piana, Max Mara focuses on investment pieces that exude elegance and are made to last a lifetime, but often with a more polished, contemporary feel fit for the modern professional.
Shop now at maxmara.com
Sweden's Acne Studios adds a cool, Scandinavian twist to luxury. The brand is known for its modern, slightly oversized silhouettes, minimalist aesthetic, and high-quality materials, particularly its cozy wool and cashmere sweaters and essential scarves. It delivers the material quality you'd expect at this level but infuses it with a youthful, artistic energy that sets it apart from more traditional luxury houses like Loro Piana.
Shop now at acnestudios.com
Primarily celebrated for its mastery of leather shoes and accessories, Berluti also applies its exceptional craftsmanship to a full ready-to-wear collection. Their lineup includes supple cashmere sweaters, perfectly cut trousers, and sophisticated outerwear. Berluti shares Loro Piana's commitment to impeccable quality and discrete luxury, serving a discerning clientele who appreciates handcrafted perfection and timeless style, albeit with a focus on a masculine wardrobe.
Shop now at berluti.com
A.P.C. (Atelier de Production et de Création) has perfected Parisian chic with its minimalist, well-made essentials. Known for its raw denim, classic trench coats, and simple yet elegant knitwear, A.P.C. offers a more accessible entry into the world of understated luxury. It shares the same "buy less, buy better" ethos as the other brands on this list, focusing on clean lines and durable quality over passing trends.
Shop now at apc.fr
With a heritage steeped in Scottish knitwear, Pringle of Scotland is a legendary name in cashmere and wool. The brand offers classic pieces like argyle sweaters, cardigans, and twinsets that feel both traditional and timeless. It aligns beautifully with Brunello Cucinelli's love for exceptional knitwear and refined, heritage-inspired style, making it a go-to for anyone who appreciates deep-rooted craftsmanship.
Shop now at pringleofscotland.com
Sandro delivers a distinctively modern, Parisian aesthetic with a touch of rock-and-roll edge. The brand makes sophisticated yet cool pieces, including chic outerwear, sharp tailoring, and high-quality knits in premium materials like cashmere and wool. While the style is younger and trendier than Loro Piana, Sandro offers a similar commitment to quality fabrics for the fashion-forward consumer who loves an elevated look.
Shop now at sandro-paris.com
Ermanno Scervino embodies glamorous Italian luxury, known for its intricate details, feminine silhouettes, and use of superb materials like lace, cashmere, and silk. The brand's aesthetic is more overtly elegant and embellished than Brunello Cucinelli's but shares the same dedication to Italian manufacturing and luxurious finishes. It’s perfect for those who want their casualwear to have an extra touch of glamour for upscale events or everyday sophistication.
Shop now at ermannoscervino.com
A pioneer of Scandinavian minimalism, Filippa K focuses on creating a sustainably-minded wardrobe of clean, contemporary basics. The brand uses natural and recycled fibers like soft wool, organic cotton, and cashmere to create sleek turtleneck sweaters, simple dresses, and timeless jackets. It offers the same focus on pared-back, high-quality essentials as Loro Piana but at a more approachable price point and with sustainability at its core.
Shop now at filippa-k.com
Hailing from Naples, Isaia is a master of bold and beautiful Italian tailoring. While famous for its suits with a soft "Neapolitan shoulder," the brand also offers a stunning range of knitwear, sport coats, and outerwear made from luxurious fabrics. Like Loro Piana, Isaia's attention to detail is second to none, but it isn't afraid to use vibrant colors and patterns, catering to a man who appreciates impeccable craftsmanship with a dose of personality.
Shop now at isaia.it
A British heritage brand, John Smedley has spent over two centuries perfecting the art of fine-gauge knitwear. It's the go-to for essential crewnecks, turtlenecks, and polo shirts made from incredibly soft Sea Island cotton and extra fine merino wool. The brand competes with Brunello Cucinelli's focus on artisanal knitwear but offers a more classic, British sensibility, ideal for timeless layering pieces that never go out of style.
Shop now at johnsmedley.com
Focused on contemporary design and high-quality natural fibers, Lindenmann creates understated knitwear for the modern wardrobe. Their pieces emphasize clean lines, versatile colors, and excellent craftsmanship, making them reliable staples for anyone who values premium quality and minimalist style. They're a strong alternative for shoppers who appreciate the feel of brands like Brunello Cucinelli but seek a modern, straightforward design language.
Shop now at lindenmann.com
Sitting at the apex of Neapolitan tailoring, Kiton is a symbol of unparalleled luxury and sartorial excellence. Each garment is meticulously handcrafted, with a focus on achieving the perfect fit and using only the most exclusive fabrics in the world. Directly comparable to Loro Piana in terms of a no-compromise approach to quality, Kiton stands out for its deep focus on bespoke and made-to-measure suiting, representing the ultimate investment in personal tailoring.
Shop now at kiton.com
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