There's a reason so many of us have a piece from London Fog in our closets. The brand is a master of creating timeless, elegant, and practical outerwear - especially their iconic trench coats - that feels luxurious without the shocking price tag.
If you love their polished, sophisticated vibe but are looking to explore some new options for your next coat, you're in the right place. From British heritage brands to modern minimalist labels, here are 19 similar brands that serve up incredible outerwear.
For a true investment piece with a ton of history, look no further than Aquascutum. This British heritage brand exudes pure luxury with its tailored trench coats made from high-quality fabrics like gabardine. Think of it as London Fog’s upscale, aristocratic cousin - the vibe is classic, sophisticated, and endlessly elegant.
While the prices start around $500, you're paying for unparalleled craftsmanship and a dose of British design excellence. If you love the timeless appeal of London Fog but are ready to splurge on a heritage-driven outerwear icon, Aquascutum is your perfect match.
Shop now at aquascutum.com
It's impossible to talk about trench coats without mentioning Burberry. This iconic British luxury house is famous for its signature trenches that blend tradition with high-fashion flair. Ranging from $1,000 to over $3,000, these are definite "statement" pieces crafted from premium cotton gabardine and innovative waterproof materials.
While London Fog delivers accessible elegance, Burberry offers a runway-ready, instantly recognizable version of the same classic outerwear. If your goal is to invest in a piece of fashion history, Burberry is the ultimate destination.
Shop now at burberry.com
For reliable, stylish outerwear that doesn't break the bank, J.Crew is a fantastic choice. With prices often between $100 and $300, you can find classic trench coats, wool peacoats, and puffer jackets that blend timeless shapes with modern, preppy twists. The brand's polished but approachable feel makes it perfect for finding versatile pieces for work and weekend alike.
Compared to London Fog, J.Crew’s outerwear often has a more casual, colorful, all-American vibe, but they share a commitment to classic design and quality construction.
Shop now at jcrew.com
If your style leans more laid-back and cozy, Madewell has you covered. Known for its effortless aesthetic, the brand’s outerwear collection includes everything from comfy parkas to stylish trench coats, usually priced between $150 and $300. The focus is on relaxed silhouettes and sustainable fabrics that fit perfectly into a modern, casual wardrobe.
While London Fog channels traditional elegance, Madewell offers a younger, more casual energy with an eco-conscious mindset shaping many of its designs.
Shop now at madewell.com
For those who need outerwear that performs as well as it looks, Marmot strikes the perfect balance. Specializing in technical gear, they offer waterproof jackets and insulated coats priced from $100 to $300 that are ready for any adventure. While the style is definitely more sporty than London Fog’s refined offerings, both brands prioritize high-quality fabrics and excellent weatherproofing.
Marmot is ideal if you want a stylish coat that can handle a surprise rainstorm or a chilly day outdoors without missing a beat.
Shop now at marmot.com
Uniqlo is the master of affordable, innovative, and minimalist outerwear. Famous for its lightweight down jackets and functional trenches, the brand offers practical pieces usually priced between $50 and $200. With clever features like heat-retaining fabrics and impressive water resistance, Uniqlo’s coats are designed for everyday city life.
Uniqlo's style is more streamlined and contemporary compared to London Fog’s classic polish, but both brands deliver versatile, dependable outerwear that just works.
Shop now at uniqlo.com
Synonymous with timeless American preppy style, Ralph Lauren delivers elegant outerwear with a focus on beautiful fabrics. You’ll find signature quilted parkas, sophisticated wool coats, and classic trenches, usually ranging from $200 to $600. The overall vibe is polished, classic, and feels a bit more rich than London Fog’s highly practical approach.
It's the perfect brand for anyone on the hunt for a refined, sophisticated coat that will look amazing for years to come.
Shop now at ralphlauren.com
If sustainability and performance are at the top of your list, Patagonia is your brand. Known for durable, eco-friendly jackets and coats, they offer everything from insulated jackets to waterproof shells priced from $100 to $400. The look is more utilitarian and outdoorsy than London Fog’s classic city vibe, but they’re united by a focus on quality and longevity.
Choose Patagonia if you want an incredibly well-made coat from a brand that pours its heart into doing good for the planet.
Shop now at patagonia.com
Everlane is all about modern minimalism, radical transparency, and sustainability. Their outerwear collection includes sleek trenches, puffers, and wool coats, typically priced from $100 to $300. The designs are clean, understated, and built to be wardrobe staples. If you love London Fog's classic shapes but want a more contemporary, simplified look, Everlane is a great bet.
They’re an excellent choice for any shopper who values ethical production and timeless-yet-modern design.
Shop now at everlane.com
Known for its iconic waxed cotton jackets, Barbour is a British heritage brand that perfectly captures country-inspired style. With prices from $200 to $500, Barbour coats are weatherproof, durable, and packed with timeless charm (hello, plaid linings!). While London Fog feels more urban and polished, Barbour has a rugged, outdoorsy refinement.
It’s the ideal brand if you’re looking for a traditional outerwear piece with rich heritage that stands up to the elements.
Shop now at barbour.com
For a sleek, urban, and modern take on outerwear, Theory is the answer. Their coats are known for impeccable minimalist lines and high-quality fabrics, with prices usually in the $300 to $800 range. The aesthetic is incredibly polished and contemporary, making it a favorite among professionals who want sophisticated layering pieces. Unlike London Fog's classic approach, Theory's designs feel more architectural and fashion-forward.
Shop now at theory.com
If you're chasing that effortless "Parisian girl" vibe, look no further than A.P.C. The brand specializes in high-quality, minimalist outerwear with a simple, chic construction. Known for their understated wool coats and classic trenches ($300-$600), A.P.C. pieces are for those who prefer timeless design over flashy trends. While London Fog sticks to tradition, A.P.C. offers a modern, understated alternative for the stylish city dweller.
Shop now at apc.fr
Cole Haan expertly blends stylish design with practical function, creating outerwear perfect for a busy life. Their collection includes everything from down coats to trench styles, typically priced between $150 and $400. They often use innovative, comfortable materials, giving their refined pieces a slightly sporty edge. Cole Haan shares a similar modern and refined aesthetic with London Fog but puts a greater emphasis on performance.
Shop now at colehaan.com
For seriously rugged, heirloom-quality outerwear, Filson is a legend. This American heritage brand is famous for durable coats made from materials like waxed canvas, priced from $250 to $600. The style is much more utilitarian and workwear-inspired than London Fog’s chic city coats, but both brands share an obsession with craftsmanship and longevity. If you need something that can truly withstand anything, Filson is your go-to.
Shop now at filson.com
Bringing a dose of fun, French energy, Maje offers outerwear that is unapologetically chic and trendy. With prices from $300 to $700, their coats often feature bold details like oversized collars and statement buttons. Maje’s style is much more fashion-forward and playful compared to London Fog's classic elegance, making it perfect for anyone who wants their outerwear to be the star of their outfit.
Shop now at maje.com
Another master of Parisian chic, Sandro blends sleek silhouettes with a modern, rebellious twist. You'll find timeless trenches and wool-blend coats alongside more edgy statement pieces, with prices usually between $250 and $700. If London Fog is the epitome of classic style, Sandro is its slightly cooler, edgier sister who likes to add a touch of unexpected flair to her wardrobe.
Shop now at sandro-paris.com
Club Monaco consistently delivers modern, polished, and sophisticated pieces that feel perfectly suited to city living. Their outerwear collection includes tailored trench coats and beautiful wool blends priced from $200-$600. The style is all about clean lines and elevated essentials, making it a great alternative to London Fog for someone seeking a minimalist and contemporary wardrobe - perfectly chic and never trying too hard.
Shop now at clubmonaco.com
With a deep heritage in American outerwear, Woolrich specializes in rugged, outdoor-ready coats designed for ultimate warmth and durability. Known for their amazing parkas and quilted jackets ($200-$700), the brand’s style is more casual and adventure-focused than London Fog's urban polish. However, both brands are trusted for high-quality fabrics and exceptional craftsmanship that lasts.
Shop now at woolrich.com
Herno is where Italian luxury and high-tech performance meet. This brand is known for its incredible lightweight coats that feature innovative waterproof and breathable fabrics, with prices starting at $500 and going up to $1,200+. Herno’s designs are sleek, minimalist, and an exceptionally sophisticated modern alternative to London Fog's classic approach. It's the perfect brand for those who value understated elegance and cutting-edge materials.
Shop now at herno.com
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