If you're a fan of Lively, you already know the magic of finding lingerie that perfectly blends comfort and style. They've mastered the art of creating modern essentials that feel just as good as they look, making them a go-to for bralettes and underwear you actually want to wear all day long.
But when you've found a good thing, you always want more. If you're looking to expand your collection with pieces that offer that same comfortable, chic vibe, we've found 19 other amazing brands that check all the right boxes.
ThirdLove is all about getting the perfect fit, and they’re famous for their half-cup sizes and inclusive range that goes far beyond the standard. Their bras, sleepwear, and loungewear share Lively's focus on modern, versatile designs but lean more into a premium feel with innovative fabrics.
Think of ThirdLove as the brand you turn to when fit is your absolute top priority, offering a nearly-custom level of comfort that will make you forget you’re even wearing a bra. If you love Lively's aesthetic but struggle with standard sizing, ThirdLove could be a game-changer.
Shop now at www.thirdlove.com
Aerie has become a fan favorite for its affordable, body-positive approach to lingerie and loungewear. Known for showcasing unretouched models and celebrating all bodies, their vibe is comfy, casual, and a little more playful than Lively’s sleek minimalism.
Their collections are packed with soft fabrics, cute prints, and laid-back styles that are perfect for everyday life. If you love Lively’s commitment to real-world comfort but want something a bit more youthful and wallet-friendly, Aerie is the perfect place to shop. Their prices generally range from $15 to $40.
Shop now at www.ae.com/aerie
Founded by Kim Kardashian, Skims excels at creating seamless, second-skin basics that feel incredibly comfortable while giving you a smooth silhouette. From shapewear to lounge dresses and buttery-soft bras, their pieces are designed to be the perfect foundation for any outfit.
Both Skims and Lively share a modern, minimalist aesthetic, but Skims puts a stronger emphasis on that flawlessly smooth, “invisible” look under clothing. With prices often in the $30-$80 range, it’s a more premium option for when you want comfortable support that disappears under your clothes.
Shop now at www.skims.com
If Lively is your go-to for everyday elegance, Rihanna’s Savage X Fenty is where you go to unleash your bolder side. This inclusive brand celebrates confidence and individuality with everything from ultra-sexy lace corsets to comfy-cute cotton bralettes.
While the overall vibe is more provocative than Lively, Savage X Fenty is equally committed to making everyone feel amazing in their own skin, with a massive size range and styles that don't sacrifice comfort for sexiness. It’s the perfect brand for when you want to make a statement.
Shop now at www.savagex.com
Natori offers a more elevated and sophisticated take on lingerie, sleepwear, and loungewear. Known for its fusion of Asian-inspired artistry and modern comfort, the brand uses high-end materials like silk accents, delicate lace, and incredibly soft microfiber.
Compared to Lively's contemporary basics, Natori’s style is more classic and refined. It's a fantastic choice for when you want to invest in pieces that feel a bit more luxurious and traditionally feminine, without giving up the comfort you love.
Shop now at www.natori.com
Made in Italy, Cosabella is famous for its bright, vibrant colors and beautifully crafted intricate lace. Meaning “beautiful thing,” the brand makes lingerie that’s designed to be seen, crafted from super-soft materials that feel incredible against the skin.
If you love the comfort-first philosophy of Lively but crave a more energetic and colorful aesthetic, Cosabella is your brand. Their seamless bralettes and panties are cult favorites, proving that you never have to choose between comfort and bold, playful style.
Shop now at www.cosabella.com
True &, Co. is a master of "barely-there" comfort. The brand is dedicated to creating bras and underwear that are so soft and seamless, you'll feel like you’re wearing nothing at all. They are pioneers in wireless support that actually works.
Both True &, Co. and Lively champion wireless comfort, but True &, Co.'s obsession with buttery-soft, forgiving fabrics is its key differentiator. Their minimalist pull-on styles are a dream for anyone who truly hates traditional bras and wants the ultimate in gentle, smoothing support.
Shop now at www.trueandco.com
Hanky Panky practically invented the idea of comfortable yet sexy lace underwear with its signature "World's Most Comfortable Thong." Their pieces are known for their incredibly soft, stretchy lace that moves with your body and never digs in.
This brand is for those who love the delicate, feminine feel of lace but won't compromise on comfort. While Lively's look is more modern and sleek, Hanky Panky offers a romantic, playful alternative with that same promise of wearability - perfect for adding a touch of lace to your everyday collection.
Shop now at www.hankypanky.com
With over 80 years of Swiss craftsmanship, Calida is all about high-quality, sustainable basics built to last. The brand focuses on using natural fibers like organic cotton and Tencel to create underwear, pajamas, and loungewear that are simple, timeless, and exceptionally comfortable.
Calida’s style is much more classic and understated compared to Lively’s trendy approach. It’s the perfect brand for anyone looking to invest in durable, eco-friendly essentials that will remain staples in their drawers for years to come.
Shop now at www.calida.com
Bali is a well-known brand that has perfected the art of creating supportive, comfortable bras for everyday life. You'll find a wide array of options, including wire-free, T-shirt bras, and minimizer styles, often at very accessible prices.
While Bali's designs are more traditional and function-focused than Lively’s fashion-forward pieces, they share a core mission: making women feel comfortable and confident from the inside out. It's a reliably great option for no-fuss bras that provide excellent support.
Shop now at baliintimates.com
Yummie brilliantly bridges the gap between shapewear and everyday lingerie. Their bras, bodysuits, and leggings are designed with a “hug not a squeeze” mentality, offering gentle shaping and smoothing that remains extremely comfortable for daily wear.
It's an ideal choice if you love the versatile comfort of Lively but wish your favorite basics offered just a little bit of extra shaping. Yummie proves that you can have smoothing support without feeling restrictive.
Shop now at www.yummie.com
Knix is an innovative brand changing the game with its emphasis on performance and technology. They're best known for their comfortable leak-proof underwear, but they also create amazing wire-free bras and activewear designed to handle whatever your day throws at you.
While Lively focuses on the intersection of leisure and style, Knix is all about life-proof comfort. Both brands are designed for a modern lifestyle, but Knix is the go-to if you’re looking for high-tech features like moisture-wicking fabrics and period-proof protection.
Shop now at knix.com
Eberjey creates lingerie, pajamas, and loungewear that feel like a soft hug. Known for using impossibly plush fabrics like TENCEL™ Modal, their collections are all about luxurious, relaxed comfort with a romantic, feminine aesthetic.
Both Eberjey and Lively champion softness, but Eberjey dials up the cozy and delicate details. If Lively is for your stylish day-to-day, Eberjey is what you slip into when you want to feel perfectly pampered and relaxed at home.
Shop now at www.eberjey.com
Balconette is bringing a fresh perspective to lingerie by offering beautifully constructed bras for everyday luxury, with a special focus on serving a wide range of bust sizes. Their aesthetic is modern and thoughtful, designed to make you feel both supported and celebrated.
Like Lively, Balconette aims to be your go-to for daily wear, but they place a greater emphasis on architectural details and structured support within their chic designs. It's a great choice for those who need a bit more lift but still want a modern, stylish look.
Shop now at balconette.co
Nubian Skin was founded on a simple but powerful mission: to redefine the meaning of "nude" lingerie. The brand offers a carefully curated collection of bras, underwear, and hosiery for women of color, finally providing essentials that offer a true skin-tone match.
Their sleek, minimalist styles feel very much in line with Lively's modern aesthetic, but Nubian Skin’s revolutionary approach to inclusivity sets them apart. They’re a must-know brand for anyone looking for beautiful, 'better-than-bare' basics.
Shop now at www.nubianskin.com
Parade has taken the underwear world by storm with its expressive colors, sustainable materials, and commitment to radical self-expression. They create bralettes and panties that are fun, incredibly comfortable, and made for literally every body, with sizing up to 3XL.
Like Lively and Aerie, Parade promotes a body-positive message. However, Parade stands out with its bold, Gen-Z energy and fabrics crafted from recycled materials. It's affordable, ethical, and perfect if you love underwear that feels just as good as it looks.
Shop now at yourparade.com
While not a brand itself, Bare Necessities is a one-stop-shop for anyone who loves lingerie. This online retailer carries a massive selection of hundreds of brands, ranging from affordable basics to luxury pieces, with an incredible size range that’s praised by shoppers everywhere.
Think of it as the ultimate discovery tool for finding your next favorite bra. If you love the vibe of Lively but want to browse similar styles from dozens of different brands all in one place, Bare Necessities is the perfect destination.
Shop now at www.barenecessities.com
MeUndies is all about comfort and personality. Famous for their signature MicroModal fabric that’s three times softer than cotton, they offer super-soft bras, underwear, and loungewear in a huge range of solids and bold, whimsical prints.
If you prioritize the soft-to-the-touch feel of Lively's pieces but wish they came in more extroverted patterns, MeUndies is the answer. Their ever-changing collection of prints lets you show off your fun side while enjoying ultimate comfort.
Shop now at www.meundies.com
Cuup designs modern, iconically minimalist bras that provide incredible support without any extra padding or fluff. Built for D-cups and up, they have cracked the code on making unlined bras that actually lift, shape, and feel amazing.
Cuup is for the person who loves Lively’s clean, modern aesthetic but needs more serious support. Their sleek designs and focus on an inclusive size range fill a major gap in the market, proving that simple, beautiful design can be powerfully supportive.
Shop now at shopcuup.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
