If you're a parent, you've almost certainly been served an ad for or seen an adorable kid wrapped in the buttery-soft bamboo pajamas from Little Sleepies. They’ve become famous for a reason - their signature fabric is incredibly gentle on sensitive skin, stretchy enough to last for months, and their prints are just ridiculously cute.
But whether you're looking for a different aesthetic, a focus on organic cotton, or just want to expand your pajama drawer with some new options, there are tons of other amazing brands out there. For those who love the comfort and quality of Little Sleepies, here are 21 similar brands worth a look for your little one's bedtime routine.
Often considered the closest sibling to Little Sleepies, Kyte Baby is renowned for its luxuriously soft bamboo fabric that's breathable and hypoallergenic. Their aesthetic is more minimalist and understated, featuring a beautiful palette of solid, muted earth tones and subtle patterns instead of playful character prints. Their sleep bags and rompers are cult favorites for a reason - they are incredibly soft.
Prices are comparable to Little Sleepies, ranging from $30-$45 for pajama sets. If you love the feel of bamboo but prefer a calming, chic aesthetic for your little one's sleepwear, Kyte Baby is your perfect match. They offer the same premium quality with a more serene, modern vibe.
Shop now at kytebaby.com
If Little Sleepies is sweet and charming, Posh Peanut is bold, glamorous, and full of flair. Known for their vibrant, highly-detailed floral and themed prints, Posh Peanut also uses the same buttery-soft, stretchy bamboo viscose fabric. They are famous for their matching Mommy & Me sets and adorable ruffled rompers that add a touch of playful chic.
Expect to pay around $35-$45 for their pajama sets, placing them in a similar premium in the market. Choose Posh Peanut when you want the same incredible softness as Little Sleepies but with a maximalist, high-fashion twist. It’s perfect for parents who love a bold, statement-making print.
Shop now at poshpeanut.com
While Little Sleepies is all about bamboo, Hanna Andersson is the queen of high-quality, GOTS-certified organic cotton. Known for their durable, fade-resistant "Hannadowns" that are passed from sibling to sibling, this brand focuses on timeless, Scandi-inspired designs like classic stripes and fun holiday motifs. The fabric is thick, soft, and built to withstand countless washes.
Pajamas are pricier, typically $40-$50, but their legendary sales offer deep discounts. If you prioritize durability and classic designs over super-stretchy fits and trendy prints, Hanna Andersson is an investment in quality that truly lasts.
Shop now at hannaandersson.com
"Incredibly soft" is an understatement for KicKee Pants. This brand also uses a signature bamboo fabric that is famously lightweight, stretchy, and breathable. Their designs are known for being whimsical and sweet, with a wider variety of prints ranging from subtle florals to playful animals. They excel at creating cozy, footed pajamas and coveralls that kids absolutely live in.
Pricing is similar to Little Sleepies, around $30-$40 a set. KicKee offers a fantastic alternative if you're seeking that same cloud-like softness but are drawn to more delicate, varied, or nature-inspired artwork. It's softness-first, style-second in the best way possible.
Shop now at kickeepants.com
For parents who want a reliable, affordable, and eco-friendly option, Burt's Bees Baby is a go-to. Their pajamas are made from 100% GOTS-certified organic cotton, ensuring they are free from harsh chemicals and gentle on the most sensitive skin. Their prints are often nature-inspired, with gentle colors and sweet motifs like bees, flowers, and animals.
With most sets priced between $15-$30, they offer fantastic value. While not as stretchy as bamboo, the organic cotton is super soft and breathable. It's the perfect brand when you need to stock up on high-quality, organic essentials without breaking the bank.
Shop now at burtsbeesbaby.com
Carter's is a household name for a reason - it’s the king of affordable, accessible, and adorable kids' sleepwear. They offer a massive variety of styles, from snug-fit cotton sets to cozy fleece footies, featuring everything from cute animal graphics to licensed characters. While they don't specialize in premium fabrics like bamboo, their pajamas are dependable, comfy, and come in countless designs.
Priced generally between $10-$25, Carter's is easy on the wallet, especially thanks to their frequent sales. It’s the go-to brand for everyday pajamas that can handle rough-and-tumble wear and tear without worry.
Shop now at carters.com
Positioned on the luxury-end of the market, Mori focuses on creating the softest sleepwear from their proprietary blend of organic cotton and bamboo. The brand's aesthetic is clean, sophisticated, and minimalist, primarily featuring muted solid colors and simple, Scandi-inspired prints. Their quality is exceptional, designed for comfort and longevity.
Prices are higher, typically $40-$55, reflecting their premium fabric and thoughtful construction. Mori is for the parent who loves Kyte Baby's minimalist vibe but is looking for something even more refined and gift-worthy. It's quiet luxury for little ones.
Shop now at us.mori.com
Monica + Andy is dedicated to GOTS-certified organic cotton that's buttery soft and gentle from the start. They are famous for their hospital "cuddle boxes" for newborns and their uniquely modern, curated prints that feel stylish and fresh - think popsicles, cityscapes, and cool animal patterns. Everything is designed to be mix-and-match friendly.
Sets are typically in the $30-$40 range. If you love organic cotton but find Burt's Bees' prints a bit too traditional, Monica + Andy offers a chic, upgraded alternative that combines eco-consciousness with modern style.
Shop now at monicaandandy.com
Tired of gendered slogans and busy graphics? Primary is the brilliant solution. Their entire brand is built on providing high-quality basics in a rainbow of vibrant, solid colors and simple patterns like stripes and stars. Their pajamas are made from soft cotton fabrics that last, focusing on great fit and comfort without the fuss of characters or trendy illustrations.
Expect prices around $20-$35 for sets. Primary is the perfect alternative for parents who want timeless, durable, and colorful sleepwear that lets their kids’ personalities shine through.
Shop now at primary.com
Goumi Kids makes "smart" babywear that is both functional and beautiful. They use a luxurious and sustainable blend of bamboo-derived viscose and organic cotton that offers the best of both worlds - the stretch and softness of bamboo with the breathability of cotton. Their prints are modern with muted, sophisticated color palettes. The brand is known for clever details like padded knees on crawlers and convertible-mittens on newborn PJs.
With prices between $30-$40, they are in a similar category as other premium bamboo brands. Goumi is ideal for parents who appreciate thoughtful, practical design features alongside a chic, eco-friendly fabric.
Shop now at goukia.com
Kate Quinn has a massive cult following, and for good reason. The brand releases frequent "drops" featuring stunning prints on incredibly soft and stretchy bamboo or organic cotton jersey. The aesthetic is often vintage-inspired, with unique color palettes and sophisticated patterns you won't find anywhere else. Due to the high demand, popular styles sell out almost instantly.
Prices are surprisingly affordable, often between $25-$40. If you love the thrill of the chase and want incredibly unique, artistic prints combined with the softness of bamboo, signing up for Kate Quinn’s drops is a must.
Shop now at katequinn.com
Tea Collection creates beautiful, ethically-made clothing inspired by global travel. Their pajamas are made from high-quality, durable 100% cotton and feature unique prints inspired by different cultures and destinations. The designs are bold and artistic, making them stand out from the typical kiddo pajama fare.
Sets typically run from $30-$45. While they don't offer the signature stretch of bamboo, parents love Tea Collection for their durable quality and a globally-inspired aesthetic that encourages a sense of wonder and adventure.
Shop now at teacollection.com
For fun, seasonal, and trendy pajamas that won't strain your budget, Old Navy is an unbeatable choice. They constantly release new collections with bold graphics, pop culture characters, and festive holiday prints on both snug-fit cotton and cozy microfleece. While not a premium brand, the quality is solid for the price, especially for pajamas that kids will quickly grow out of.
Price points are extremely accessible, usually $15-$25 (and often much less during a sale). Old Navy is where you go for those glow-in-the-dark Halloween PJs or a cute pair featuring your kid's current dinosaur obsession.
Shop now at oldnavy.gap.com
L'ovedbaby is laser-focused on minimalist design and GOTS-certified organic cotton. They are known for their body-hugging rompers and separates in a range of understated solid colors and occasional subtle prints. The fit is famously slim and secure without being restrictive, and the cotton is exceptionally soft, making it perfect for sensitive newborns.
Prices are mid-range, around $25-$38. If you're looking for high-quality organic sleepwear with a pure, simple, and clean aesthetic, L'ovedbaby is a beautiful choice.
Shop now at lovedbaby.com
Hailing from the UK, Frugi is a brand built on fun, sustainability, and vibrant organic cotton. Their clothing is instantly recognizable for its bright colors, charming appliqués, and clever designs (like roll-up pants for extended wear). Frugi’s ethos is all about ethical, planet-friendly production combined with playful British style.
Priced around $30-$45, they are comparable to other premium organic brands. Frugi is a wonderful option for families who want their PJs to pop with color and personality while supporting a brand with a strong commitment to ethical practices.
Shop now at frugi.co.uk
A step up in quality and price from its sibling brand, Old Navy, Gap Kids offers fantastic children's sleepwear known for its classic Americana style. They use high-quality organic cotton in many of their pajamas, which feature everything from timeless stripes and plaids to fun collaborations with brands like Disney and Star Wars. The fit is reliable, and the fabric holds up beautifully to washing.
Expect to pay $25-$40. Gap Kids is the perfect happy medium for parents who want better quality than budget brands but still love playful, classic designs.
Shop now at gap.com
If you've ever searched for "matching family pajamas" on Amazon, you've almost certainly seen Leveret. They are the internet's favorite brand for affordable, 100% cotton coordinating PJ sets for the whole family, from baby to adult. While they aren't a high-end brand, they offer a huge variety of cute prints, especially their classic stripes and whimsical patterns for every holiday.
At $15-$25 a set, the value is incredible. Leveret is the ultimate place to shop for fun, affordable family photo pajamas or just to stock up on simple cotton sleepwear.
Shop now at leveret.com
Based in Canada, Parade Organics makes essentials from 100% GOTS-certified organic cotton. Their signature prints feel fresh and modern - think quirky forest creatures and simple geometric shapes in unique color combinations. They are particularly loved for their "Signature Zip" rompers which feature a two-way zipper, making diaper changes a breeze. The feel is soft from the get go and always gets softer with each wash.
Prices range from about $25-$38. Parade Organics is a fantastic choice if you seek a North American brand committed to organic quality with a stylish, slightly Scandi-inspired aesthetic.
Shop now at paradeorganics.com
Initially known for its custom nursery decor, Caden Lane has expanded into a full range of baby apparel, including some of the softest sleepwear around. Their pajama sets are made from the same buttery soft poly/spandex blend as other premium bamboo brands and feature modern stylish prints - from funky retro designs and muted tones, to baseball and cowboy patterns for all tastes.
Their pajama set prices sit comfortably around the $35-$45 mark. For parents looking for premium boutique quality fabric paired with a unique design-focused style, Caden Lane offers excellent comfort in head-turning fashion.
Shop now at cadenlane.com
Milkbarn’s aesthetic is one-of-a-kind. It feels like stepping into a vintage storybook. Their exclusive prints on both organic cotton and bamboo feature beautifully sketched animals and nature scenes with a timeless whimsy about them. It's the perfect brand when you're looking for something unique and nostalgic beyond trendy characters or basic stripes.
Expect prices between $35-$45 for this premium boutique brand. With its focus on high-quality fabric combined with a heirloom-worthy artistic style, Milkbarn pajamas are a perfect baby shower gift and cherished staple rolled into one.
Shop now at milkbarnkids.com
A beloved brand especially for babies and toddlers, Zutano is known for its incredible range of super bright, colorful prints on cozy, comfortable cotton. Their PJs feature mix-and-match solids and fun all-over patterns with quirky motifs from periwinkle guinea pigs to rainbow bikes.
At just around $20-$30, they’re an affordable, cheerful alternative to pricier premium brands while still maintaining their well-earned reputation of quality, soft fabrics and long wearability. This makes them just right when seeking to liven up dreary nights with plenty of personality!
Shop now at zutano.com
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