If you've ever found yourself completely mesmerized by sparkly tulle, dreamy strawberry-covered dresses, and cloud-like silhouettes, chances are you're already a fan of Lirika Matoshi. The brand has perfected the art of creating wearable fantasy, making whimsical, fairy-core fashion feel both magical and luxurious.
Her designs are for anyone who loves to romanticize their life and dress like the main character in a fairy tale. If you can’t get enough of that whimsical energy, here are 19 other brands that capture a similar sense of magic and wonder.
For those who love Lirika's fantasy aesthetic but need a dose of red-carpet drama, Valdrin Sahiti is your go-to. This couture house creates show-stopping gowns with intricate embroidery, shimmering fabrics, and architectural silhouettes that feel straight out of a fairy tale. While priced in a higher luxury tier, the brand's commitment to magical, statement-making fashion is perfect for a major special event.
Shop now at valdrinsahiti.com
Chiara Boni mixes sophistication with a dose of playful charm. The brand is known for its elegant dresses that often feature bold colors, romantic ruffles, and whimsical details. While more polished and classic than Lirika Matoshi's ethereal designs, Chiara Boni captures a similar feminine fantasy but packages it in a chic, modern way that's perfect for dressier occasions and events.
Shop now at chiaraboni.com
For Love & Lemons is basically the reigning queen of romantic, festival-ready fashion. You'll find dreamy silhouettes, intricate lace details, and sweet floral appliqués that perfectly align with Lirika's fairy-core vibe. Their pieces are slightly more casual and bohemian, making them a great choice for turning everyday moments - from picnics to date nights - into your own personal fairy tale.
Shop now at forloveandlemons.com
While known first for its sustainable practices, Reformation consistently delivers ethereal pieces that feel effortlessly romantic. Their collection is full of delicate floral prints, flowing silhouettes, and soft fabrics that capture a nature-inspired whimsy. It’s a slightly more grounded alternative to Lirika’s fantasy aesthetic, offering eco-conscious designs that are perfect for a fairy tale in the city.
Shop now at thereformation.com
If you're looking for fantasy fashion with a punk-rock edge, Dolls Kill is your spot. They offer a rebellious take on fairy-tale aesthetics, especially in collections like their Bettie Page collaborations, which feature glitter, quirky prints, and provocative pin-up styles. It's the darker, more street-style version of whimsy - less innocent fairy, more edgy sprite.
Shop now at dollskill.com
Ganni brings a cool, contemporary Scandi vibe to whimsical fashion. The brand is loved for its quirky prints, playful silhouettes, and unexpected pastel colorways. From floaty blouses to dreamy dresses, Ganni’s pieces add a touch of modern fantasy to an everyday wardrobe. It’s perfect for the person who loves enchanting design but with an effortless, of-the-moment feel.
Shop now at ganni.com
Capturing the free-spirited energy of a music festival, Lovers + Friends delivers boho-chic romance in spades. Their collections are filled with floral prints, graceful ruffles, and flowing fabrics that feel incredibly dreamy and carefree. While less elaborate than Lirika’s designs, the brand offers a sun-soaked, ethereal vibe perfect for warm-weather adventures.
Shop now at loversandfriends.com
Self-Portrait is the master of modern femininity, blending intricate lacework with polished, playful silhouettes. Their designs often feature whimsical details like sharp ruffles, crystal embellishments, and sheer panels, giving off a fairy-tale vibe with a sophisticated, contemporary twist. It’s a great Lirika alternative for special occasions that call for magical yet sleek dressing.
Shop now at self-portrait.com
Known for its ultra-glamorous, figure-hugging dresses, House of CB brings a dose of high-fashion sexiness to whimsical dressing. Many of their collections feature fantasy-inspired details like dramatic ruffles, charming bows, and delicate corset bodices made from luxe fabrics. If you love a fairy-tale moment but aren't afraid to make it a little sultry, this is the brand for you.
Shop now at houseofcb.com
Zimmermann is the epitome of boho-luxe romance. The brand’s collections are a dreamy escape filled with intricate floral prints, delicate lace, and breezy, flowing silhouettes that are absolutely enchanting. Compared to Lirika’s playful sparkle, Zimmermann offers a more refined, sophisticated take on fairy-tale fashion that is just as magical.
Shop now at zimmermannwear.com
For those who love wearable fairy tales, this collaboration brings beloved stories to life through high fashion. The Selfridges x Disney collections often feature glittery gowns, clothes adorned with quirky character motifs, and magical accessories. It's a whimsical, pop-culture-infused way to live out your style dreams, much like Lirika's fantastical creations.
Shop now at selfridges.com
Khaite masters a more subtle, sophisticated romance. While mostly known for its elevated essentials, the brand incorporates whimsical details like soft ruffles, romantic puff sleeves, and graceful draping into its beautifully crafted pieces. For a more minimalist, "quiet luxury" approach to fairy-tale charm, Khaite provides an impeccably chic option.
Shop now at khaite.com
Sometimes, fantasy is all in the details. Moyna specializes in handcrafted jewelry and whimsical accessories - think enchanting floral crowns, delicate chains, and unique headpieces. Their artisanal designs are the perfect finishing touch to any Lirika Matoshi-inspired look, adding just the right amount of extra sparkle or organic charm to bring your entire fairy-tale vision to life.
Shop now at moynajewelry.com
This brand brings a touch of gothic romance and vintage elegance to ethereal dressing. Famous for its hyper-feminine silhouettes, decadent fabrics, and antique-inspired details, The Vampire's Wife offers a fairy-tale aesthetic that is both enchanting and slightly mysterious. It’s for the person who loves a dramatic, story-filled look that feels timelessly beautiful.
Shop now at thevampireswife.com
Rixo serves up whimsical British charm with its vintage-inspired dresses and separates. Celebrated for their bold, hand-painted prints and playfully femme shapes, their pieces always have a story to tell. If Lirika is a woodland fairy-tale, Rixo is its retro-cool little sister living it up in a garden party, making it a perfect choice for more casual, artistic style moments.
Shop now at rixo.co.uk
Ulla Johnson captures an earthy, bohemian version of fairy-tale romance. Her collections are rich with artisanal details, intricate embroidery, nature-inspired patterns, and relaxed, flowing silhouettes. This brand is for those who find magic in craftsmanship and natural beauty, offering a grounded yet dreamy aesthetic for the modern-day wanderer.
Shop now at ullajohnson.com
LoveShackFancy is practically synonymous with the modern fairy-tale aesthetic. The brand is a frothy, romantic dream filled with vintage-inspired florals, heavenly lace, pastel hues, and feminine ruffles. It perfectly captures that dreamy, whimsical spirit central to Lirika’s designs, making it an essential destination for anyone committed to all things pretty and enchanting.
Shop now at loveshackfancy.com
For those who love a magical look on a more accessible budget, Glamorous is a fantastic find. They offer trend-led fashion with a youthful, playful vibe, frequently incorporating sparkly details, flowing frills, and fantasy-inspired prints. It’s a great way to experiment with the whimsical aesthetic without a huge investment.
Shop now at glamorous.com
Annakiki offers an avant-garde and artistic spin on fantasy fashion. The brand is known for its highly conceptual designs, featuring bold colors, exaggerated silhouettes, and whimsical, almost cartoonish prints. If you love the idea of fairy-tale dressing but want a look that's unconventional, modern, and destined for a street-style gallery, Annakiki is your brand.
Shop now at annakiki.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
