If you're obsessed with fashion that feels like it’s straight out of a fairy tale, you’ve probably fallen for the magic of Lirika Matoshi. Known for its viral strawberry dress and whimsical designs bursting with tulle, glitter, and dreamy embroidery, the brand has become a go-to for anyone wanting to wear their daydreams.
For those who love Lirika Matoshi’s enchanting, romantic vibe and want more whimsical brands to fill their closet with, you’re in luck. Here are 17 similar brands that capture that same sense of fantasy and wonder.
Chloe Rose makes enchanting, fairy-tale-inspired dresses and accessories that are heavy on delicate embroidery, ruffles, and soft pastel shades. The brand shares Lirika's ethereal vibe but adds a touch of boho-chic, making its pieces feel both magical and grounded. If you're looking for outfits that are perfect for a special occasion or just want to feel like a woodland fairy, Chloe Rose delivers that handcrafted, romantic feel.
Shop now at chloerose.com
For a more grown-up, luxurious take on fairy-tale fashion, The Vampire’s Wife is the answer. This high-end brand is known for its romantic, slightly gothic gowns that feature luxe velvet, intricate embroidery, and dramatic silhouettes. While pricier than Lirika Matoshi, it shares a love for statement pieces that feel like wearable art. It’s the perfect brand for when you want your whimsical look to have a sophisticated, high-fashion edge.
Shop now at thevampireswife.com
For Love & Lemons captures the playful, romantic spirit of Lirika Matoshi but with a distinctly modern, flirtatious twist. They serve up dreamy dresses, tops, and skirts adorned with floral embroidery, delicate lace, and sheer fabrics. Their pieces often feature bright colors and feminine silhouettes, making them perfect for anyone who wants their fairycore fashion to feel a little bit sexy and very on-trend.
Shop now at forloveandlemons.com
As the name suggests, Lirika’s Dream offers fashion straight from a fantasy, focusing on tulle skirts, embellished tops, and flowy dresses. Their aesthetic is incredibly similar to Lirika Matoshi, with a heavy emphasis on pastel colors and intricate, whimsical details. The key differentiator is a more accessible price point, allowing you to build an everyday fairycore wardrobe without the designer splurge.
Shop now at lirkasdream.com
If your version of whimsical includes a quirky, edgy, and cartoonish twist, Valfre is your brand. They offer clothing and accessories with bold graphics and playful, pop-culture-inspired motifs. While less romantic and more alternative than Lirika, Valfre’s imaginative and eye-catching designs make it a fantastic choice for those who want their fantasy fashion to come with a side of cool-girl attitude.
Shop now at valfre.com
Rime Arodaky creates couture-inspired romantic dresses that feel both modern and timeless. Best known for bridal wear, the brand brings intricate lace, floral embroidery, and flowing silhouettes to all its pieces. It captures the same dreamy quality as Lirika Matoshi but presents it in a more sophisticated and elegant way, making it ideal for galas, weddings, or any event where you want to look effortlessly ethereal.
Shop now at rimearodaky.com
House of CB is known for its jaw-dropping, figure-hugging eveningwear, but the brand also has a softer, more whimsical side. Amidst the structured dresses, you'll find pieces with delicate floral appliqués, embroidery, and romantic details perfect for a fairy-inspired look. It’s where sexy meets sweet, offering a modern, bombshell take on fairycore fashion that’s designed to turn heads.
Shop now at houseofcb.com
This brand is all about free-spirited, bohemian fashion that feels mystical and nature-inspired. Featuring flowing skirts, embroidered tops, and artisan details, its aesthetic aligns perfectly with a more artsy, grounded version of fairycore. If you’re looking for whimsical fashion that feels earthy, authentic, and laid-back, Daughters of the Liberation is a perfect match.
Shop now at dothes.com
Sophie et Voilà brings a distinctly vintage feel to its romantic designs. The brand’s collection is full of soft pastel shades, delicate embroidery, and dreamy silhouettes with a timeless appeal. It shares Lirika Matoshi's passion for whimsical femininity but often draws inspiration from Victorian or other historical eras, making its pieces feel like rediscovered treasures.
Shop now at sophieetvoila.com
While known for its edgy and trend-driven pieces, Nasty Gal is an unexpected source for affordable whimsical fashion. Dig into their collections and you'll find glittery dresses, sequined pieces, and playful prints that fit the fairycore vibe with a rebellious twist. It’s a great place to experiment with fun, statement looks without breaking the bank.
Shop now at nastygal.com
Reformation offers the cool-girl’s approach to romantic dressing. Famous for its sustainability focus, the brand creates effortlessly feminine pieces like flowing floral dresses, ruffled tops, and delicate silhouettes. It captures the pretty, whimsical aesthetic of Lirika Matoshi but with a modern, eco-conscious sensibility perfect for the stylish person who wants to look good while doing good.
Shop now at reformation.com
KiraKira is laser-focused on all things playful, magical, and sparkly. Specializing in accessories and statement pieces, the brand uses glitter, sequins, and fairy-tale motifs to add a whimsical touch to any look. While you might not find a full gown here, it's the perfect place to get your fantasy fix with fun, eye-catching items that channel the same magical energy as Lirika Matoshi.
Shop now at kira-kira.com
For getting that whimsical look on a budget, Lulus is a must-shop destination. The site offers a massive selection of chic, romantic, and playful dresses, skirts, and accessories that channel the romantic fairycore aesthetic. From ruffled details to dreamy floral prints, you can find a style similar to Lirika's that is much more wallet-friendly, making it easy to live out your fashion fantasies.
Shop now at lulus.com
Hailing from Australia, Spell is the queen of bohemian, fairy-inspired fashion. Their iconic collections are filled with flowing maxi dresses, intricate embroidery, and beautiful, earthy prints that are perfect for festivals or any free-spirited occasion. It captures the magical, whimsical feeling of Lirika Matoshi but translates it through a uniquely boho, nature-loving lens.
Shop now at spell.co
Amuse Society offers a beachy, sun-drenched take on whimsical fashion. Their collections feature flowy silhouettes, crochet details, and dreamy prints that are perfect for a seaside fairy. If your idea of a fantasy involves warm sand and ocean breezes, Amuse Society delivers that relaxed, boho vibe with a touch of magic.
Shop now at amusesociety.com
Bardot makes romantic, feminine fashion more accessible for everyday life. The brand offers beautiful dresses, skirts, and tops with delicate details like lace, florals, and ruffles that nod to the fairycore trend. Their pieces are generally more tailored and contemporary, making it easy to incorporate a touch of dreamy softness into your wardrobe without going full-on fantasy.
Shop now at bardot.com
Tulle & Clove is deeply committed to the fairy-tale aesthetic, specializing in romantic dresses crafted from layers of tulle, exquisite embroidery, and floral appliqués. The brand is a direct parallel to Lirika’s fantasy style, creating ethereal pieces that are perfect for special events, celebrations, or when you just want to feel unapologetically dreamy. They stand out for their incredible craftsmanship and attention to detail.
Shop now at tulleandclove.com
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