If you're a fan of elegant, contemporary jewelry with a touch of classic British charm, you're probably already familiar with Links of London. The brand has built a loyal following for its beautiful charm bracelets, stackable rings, and personalized pieces that feel both special and perfect for everyday wear.
For those who love the Links of London aesthetic - sophisticated, versatile, and high-quality without the ultra-luxury price tag - there are plenty of other amazing brands to explore. Here are 17 similar jewelry brands that nail that stylish, affordable luxury vibe.
Kate Spade’s jewelry line perfectly captures the brand's playful and feminine spirit. Expect whimsical charm bracelets, colorful statement earrings, and elegant, delicate rings, mostly priced between $50 and $200. Like Links of London, Kate Spade excels at charming, giftable pieces that can be layered or worn alone. The main difference is the vibe - Kate Spade leans more vibrant and bold, perfect for adding a pop of personality to any outfit.
Shop now at katespade.com
Specializing in intricate sterling silver designs, Thomas Sabo is a fantastic alternative for charm-lovers. With prices from $50 to $300, the brand offers everything from stacking rings to highly detailed charm pendants with a boho-chic or slightly edgy feel. If you appreciate Links of London's focus on charm-based storytelling but prefer something with a little more artistic or rebellious flair, Thomas Sabo is your perfect match.
Shop now at thomassabo.com
Pandora is a global phenomenon known for its iconic customizable charm bracelets, allowing you to build a completely unique piece that tells your story. With jewelry mostly priced between $50 and $200, it shares Links of London's focus on personalization and sentimental value. While Pandora is more mass-market with a wider physical presence, it's an excellent stop for anyone who loves collecting charms and creating stackable looks.
Shop now at pandora.net
If you're drawn to the elegant side of Links of London but want a touch more sparkle, Swarovski is the way to go. Famed for its precision-cut crystals, Swarovski offers a range of stunning necklaces, earrings, and bracelets that are perfect for elevating an everyday look or a special occasion outfit. Priced from $50 to $250, their pieces blend timeless design with that signature glamorous touch, making them feel special and luxurious.
Shop now at swarovski.com
Alex and Ani is all about stackable, meaningful jewelry. They are best known for their eco-friendly bangles adorned with symbolic charms and positive messages, with most pieces falling between $30 and $150. Similar to Links of London, there’s a strong emphasis on personalization and storytelling through your jewelry collection. However, Alex and Ani has a distinctly spiritual, boho-chic aesthetic.
Shop now at alexandani.com
For a slightly more refined and minimalist approach to everyday luxury, Monica Vinader is a must-see. The brand excels in contemporary bracelets, rings, and pendants that are perfect for engraving and layering, with prices from $100 to $500. It captures Links of London’s spirit of elegant craftsmanship and personalization but with an understated, modern aesthetic that feels incredibly chic and timeless.
Shop now at monicavinader.com
Mejuri has redefined everyday fine jewelry with its direct-to-consumer model, offering high-quality, minimalist pieces without the traditional markup. You'll find everything from delicate chain necklaces and stacking rings to classic hoops, typically priced from $50 to $300. Its style is more pared-back and modern than Links of London, making it the perfect choice for anyone who loves high-quality, timeless designs they can genuinely wear every single day.
Shop now at mejuri.com
Loved by influencers and fashion editors, Missoma is your go-to for on-trend, layered gold jewelry. From statement chains to stacking rings and huggie hoops, their pieces are designed to be mixed and matched. Priced from $50 to $300, the brand is on par with Links of London's commitment to creating a "neck mess" or "arm party," but with a more fashion-forward, contemporary spin.
Shop now at missoma.com
If you love the craftsmanship of Links of London and are seeking a true investment piece, Anna Sheffield is a name to know. Specializing in unique engagement rings and fine jewelry made with ethically sourced gemstones, this brand is far more high-end, with pieces starting around $500. While a different ballgame in terms of price, the commitment to unique design and quality makes it an aspirational alternative.
Shop now at annasheffield.com
Dogeared is all about crafting simple, meaningful jewelry designed for everyday wear. Think delicate necklaces with symbolic charms like hearts or anchors, often presented on cards with sweet messages. At an accessible price point of $30 to $150, Dogeared shares Links of London's focus on sentimental, giftable pieces but with a much more relaxed, Californian, and boho aesthetic.
Shop now at dogeared.com
For a completely timeless and luxurious option, Jewelmer is the master of golden South Sea pearl jewelry. With prices starting around $500, this brand offers everything from classic pearl stud earrings to show-stopping necklaces. While its style is more classical elegance compared to Links of London's playful charm, both brands are dedicated to creating iconic, high-quality jewelry that stands the test of time.
Shop now at jewelmer.com
Kate Rossiter offers contemporary, artistic jewelry for someone looking for a piece that feels truly unique. Her handcrafted designs often feature unique textures and organic, sculptural forms, with prices typically ranging from $150 to $600. It's a great choice for those who appreciate the modern design elements of Links of London but want something even more statement-making and artistic.
Shop now at katerossiter.com
Aurate mixes minimalist style with ethical practices, creating beautiful jewelry from sustainable and ethically sourced materials. Their collection of layered necklaces, sleek rings, and modern earrings ranges from $100 to $500. It appeals to the same desire for everyday luxury as Links of London but sets itself apart with a strong commitment to transparency and eco-consciousness, making it a favorite for modern shoppers.
Shop now at auratenewyork.com
Lagos is a luxury brand known for its signature Caviar beaded designs, which bring a bold texture and contemporary feel to bracelets, rings, and necklaces. With pieces starting around $300, it's a step up in price but offers a truly distinct, high-impact aesthetic. It's an excellent choice for someone who loves the quality craftsmanship of traditional brands but craves a bolder, more modern look.
Shop now at lagos.com
Drawing on Scandinavian design principles, Sophie Bille Brahe creates fine jewelry that is exquisitely simple and refined. Her work often features pearls and diamonds in modern yet timeless arrangements, with prices starting at $300. This brand captures the understated, elegant side of Links of London but filters it through a clean, minimalist lens with a higher-end finish.
Shop now at sophiebillebrahe.com
Gorjana embodies the effortless, laid-back style of Southern California with its collection of affordable, easy-to-wear jewelry. With prices between $30 and $150, the brand is a goldmine for delicate hoops, layer-friendly chains, and stackable bracelets. Like Links of London, Gorjana is all about creating personal, versatile looks for everyday wear, but with a California-cool, sunny vibe.
Shop now at gorjana.com
Bony Levy offers fine jewelry with a contemporary edge, often featuring bold geometric shapes and modern silhouettes. Found at retailers like Nordstrom, their pieces usually range from $200 up to $1,000 and beyond. While more luxurious than a typical Links of London purchase, Bony Levy delivers on quality craftsmanship and striking, modern designs that are perfect for making a high-impact statement.
Shop now at bonylevy.com
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