If you're a fan of chic, vibrant dresses that feel like sunshine, chances are your closet has a special spot for Lilly Pulitzer. The brand is legendary for its Palm Beach-inspired prints, playful colors, and preppy silhouettes that are perfect for everything from brunch to a beach vacation.
For those times you want to capture that same joyful, colorful aesthetic but are looking to discover something new, we’ve gathered a list of similar brands. Whether you're looking for a slightly different vibe, a new print, or a different price point, these 19 brands offer that perfect blend of vibrancy and style.
Tory Burch perfectly marries preppy flair with a boho-luxe attitude. Their collections are known for sophisticated silhouettes, bold prints, and luxurious fabrics that feel both polished and playful. Think classic American style with a modern, vibrant twist that works for cocktails and casual outings alike.
With dresses usually ranging from $200 to $600, it's a slightly more upscale option, but the timeless designs and iconic logo details make them a worthy investment. If you love Lilly's ability to blend classic and colorful, but want something a bit more refined and versatile, Tory Burch is a must-see.
Shop now at toryburch.com
Kate Spade is the master of playful elegance, offering dresses that are fun, chic, and brimming with personality. Their signature style includes whimsical prints like polka dots and bold florals, feminine silhouettes, and charming details like bows and unexpected color pairings.
Dresses fall within a similar price range to Lilly, from $150 to $400. While both brands celebrate vibrant, statement-making pieces, Kate Spade leans into quirky, fun-loving details that give its dresses a uniquely youthful and charming appeal.
Shop now at katespade.com
For a more bohemian take on the colorful dress, Johnny Was is a beautiful choice. Known for intricate embroidery and artisanal-inspired floral patterns, their pieces have a relaxed, artsy vibe with a luxe feel. The brand shines with its detailed needlework, which gives every style a unique, handcrafted appearance.
Dresses typically run from $200 to $500. While Lilly's vibe is more tropical-preppy, Johnny Was delivers a similar eye-catching and vibrant aesthetic through a decidedly boho-chic lens, perfect for summer festivals or stylish getaways.
Shop now at johnnywas.com
If you love the intensity of Lilly's prints, you’ll adore Farm Rio. Hailing from Brazil, this brand is celebrated for its absolutely electric, nature-inspired patterns and lush color combinations. Their dresses feature vibrant tropical motifs, jungle scenes, and imaginative florals that are impossible to ignore.
Priced between $150 and $350, Farm Rio is for the woman who wants to make a truly bold statement. While Lilly is playful, Farm Rio’s patterns feel more daring and artistic, truly embodying a sense of a tropical paradise in every piece.
Shop now at farmrio.com
Anthropologie is a treasure trove for eclectic, boho-chic dresses with an artistic flair. They offer a huge variety of styles, from flowing maxis to charming minis, often featuring unique prints, delicate embroidery, and mixed patterns. Their aesthetic is free-spirited, creative, and vintage-inspired.
With prices ranging from $100 to $400, there's something for every budget. While Lilly’s look is distinctly preppy and tropical, Anthropologie provides a more laid-back, artsy alternative for those who love color but prefer a bohemian vibe.
Shop now at anthropologie.com
For sustainable style that doesn't sacrifice vibrancy, Reformation is a top pick. Known for its modern, minimalist silhouettes and eco-friendly practices, the brand also creates gorgeous dresses in bold colors and classic floral prints. Their looks are effortlessly chic and great for the eco-conscious shopper.
Dresses typically range from $100 to $300. Reformation’s designs are more streamlined and contemporary than Lilly's, but they deliver the same eye-catching impact with a focus on flattering fits and a clean, cool-girl aesthetic.
Shop now at thereformation.com
Sea New York brings a romantic, bohemian spirit to its collections. Known for dreamy prints, intricate details like ruffles and lace, and a soft, ethereal aesthetic, their dresses feel both vintage-inspired and modern. It’s the perfect brand for achieving a colorful look with a touch of whimsy.
Prices are generally between $200 and $600. While Lilly opts for bold, sunny tropicals, Sea New York explores softer florals and delicate abstract patterns, offering a sophisticated and artsy alternative for the vibrant dress lover.
Shop now at sea-ny.com
If you're looking for a luxury resort-wear option, Zimmermann is the answer. This Australian brand specializes in high-end, exquisitely feminine dresses featuring bold prints, romantic ruffles, and delicate detailing on luxe fabrics. It’s sophistication meets playful charm.
As a premium brand, dresses range from $400 to over $1,000. Compared to Lilly, Zimmermann’s designs feel more ethereal and high-fashion, capturing that same vibrant spirit but elevating it for upscale vacations and special occasions.
Shop now at zimmermann.com
Mara Hoffman is for the woman who loves bold color and makes conscious shopping choices. The brand is celebrated for its commitment to sustainability, using eco-friendly materials to create stunning dresses. Their designs feature vivid, artistic patterns that are often geometric or abstract florals.
Dresses typically come in between $200 and $500. Like Lilly, Mara Hoffman’s pieces are statement-making and lively, but they bring a modern, artistic edge and an earth-friendly mission to the table.
Shop now at marahoffman.com
Boden delivers cheerful, wearable collections that are perfect for adding a pop of color to your everyday life. Their style leans into playful prints and bright hues, but with a focus on practical, comfortable fits that are easy to wear. It’s vibrant fashion with a side of quintessentially British charm.
Generally priced between $80 and $200, Boden offers a more accessible entry into the world of colorful dresses. It's the perfect brand for when you love Lilly’s palette but need something more casual and versatile for daily wear.
Shop now at bodenusa.com
Lulus is a go-to for affordable, on-trend dresses that are always ready for a party, wedding, or summer event. They offer a massive selection of styles with bold colors, trendy cuts, and eye-catching prints that cater to a fashion-forward audience.
With most pieces between $50 and $150, it’s a fantastic budget-friendly option. While Lilly is more classic and resort-focused, Lulus delivers a similar chic and vibrant feel at a fraction of the price, making it easy to experiment with new styles.
Shop now at lulus.com
Sandro offers Parisian chic with a playful, modern twist. Their dresses blend sophisticated tailoring with fun elements like bold patterns, bright colors, and unexpected details. The aesthetic is sleek and contemporary with a youthful, European sensibility.
Dresses are in the $200 to $500 range. Unlike Lilly's preppy resort vibe, Sandro gives you a polished, city-ready look that still embraces color and statement patterns for a super stylish result.
Shop now at sandro-paris.com
Aqua is the ultimate destination for fun, flirty dresses perfect for a girls’ night out or a summer festival. You can find this brand at Bloomingdales, offering on-trend pieces with bold prints and bright colors designed to make a statement without breaking the bank.
With price points generally from $50 to $150, Aqua is all about accessible style. It shares Lilly's love for vibrancy, but channels it into youthful, trend-driven designs that are lively and unapologetically fun.
Shop now at bloomingdales.com
Known for its glamorous, figure-hugging designs, House of CB is perfect for when you want your vibrant dress to also be undeniably sexy. The brand uses luxe fabrics and vibrant prints to create body-contouring fits with details like cut-outs and flattering ruching.
Priced between $150 and $400, their dresses are confident and sleek. While Lilly is all about playful resort charm, House of CB provides the perfect alternative for a glamorous night out, proving that colorful dresses can also be red-carpet ready.
Shop now at houseofcb.com
Free People is the queen of boho-chic, offering free-spirited style in spades. Their collections are filled with flowing dresses adorned with floral prints, intricate embroidery, and beautiful patterns. The overall vibe is laid-back, artsy, and effortlessly cool.
Dresses are typically priced between $100 and $400. If you love the vibrancy of Lilly but prefer a more relaxed, bohemian silhouette that’s perfect for festivals or beach trips, Free People is your brand.
Shop now at freepeople.com
Shoshanna's collections are bursting with playful, feminine energy. Designer Shoshanna Gruss is an expert at creating dresses with bold florals, colorful patterns, and flattering silhouettes that are perfect for summer parties or resort season. The brand does a beautiful job creating pieces that fit and flatter a woman's body.
At $200 to $500, Shoshanna shares Lilly’s fun-loving attitude but often adds a retro or vintage-inspired twist to its prints, making its dresses feel both timeless and unique.
Shop now at shoshanna.com
Imagine the most luxurious beach getaway - that's the essence of Poupette St Barth. This specialty brand designs vibrant, tropically-inspired pieces perfect for island hopping, made from lightweight fabrics that feel amazing in the heat. Their dresses embody an effortless, relaxed-luxe aesthetic.
Ranging from $300 to $700, this brand is a more premium option. While it shares Lilly’s resort-ready DNA, Poupette St Barth offers a more refined, jet-set vibe with a focus on high-quality, flowy materials perfect for a sun-soaked escape.
Shop now at poupettestbarth.com
Ulla Johnson is a master of artisanal, bohemian-inspired luxury. Her dresses feature intricate prints, delicate embroidery, rich textures, and sophisticated silhouettes. The craftsmanship and attention to detail make each piece feel like a work of art.
With dresses priced from $300 to over $1,000, this is a beautiful splurge brand. It takes the colorful aesthetic in a more refined, textured direction than Lilly, making it ideal for upscale city events or a highly stylish summer occasion where you want to stand out.
Shop now at ullajohnson.com
It's worth mentioning Mara Hoffman again for her distinctive take on prints. While Lilly is known for signature tropicals and preppy motifs, Mara Hoffman explores bold, geometric color-blocking and stunning large-scale abstract patterns. It's a vibrant aesthetic, but with a completely different artistic language.
Her dresses in the $200 to $500 range are lively and head-turning, but they offer a sharp, modern alternative to classic florals and paisley. If you love celebrating color but want prints that feel graphic and cool, her collection is a must-see.
Shop now at marahoffman.com
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