It's easy to see why clean beauty lovers are obsessed with Kosas. The brand perfectly blends high-performance makeup with nourishing, skincare-level ingredients for a fresh, dewy glow that just looks like great skin. Their products are effortless, modern, and make you feel good about what you're putting on your face.
If you're a fan of Kosas's clean formulas and skin-first approach, there are plenty of other incredible brands that share that same wellness-focused vibe. Here are 18 brands like Kosas that are perfect for your clean beauty collection.
Designed for sensitive skin, Tower 28 Beauty is a dermatologist-approved brand that delivers a healthy, luminous glow without irritation. Their fan-favorite ShineOn Lip Jelly and SunnyDays Tinted Sunscreen Foundation are great examples of their skin-loving, fuss-free approach.
Like Kosas, Tower 28 focuses on makeup with skincare benefits, but they put a special emphasis on being safe for even the most reactive skin types. With prices mostly between $20-$30, it’s an amazing and accessible option for a fresh-faced, dewy look.
Shop now at tower28beauty.com
Ilia Beauty has mastered the art of sophisticated, skincare-powered makeup. Known for its iconic Super Serum Skin Tint SPF 40 and Multi-Stick pigments, the brand blends potent skincare ingredients with beautiful, wearable color.
While Kosas often leans into a dewier finish, Ilia offers a bit more refinement, toeing the line between a natural and polished look. Price points are similar, generally ranging from $20-$40, making it a perfect next step for anyone who loves high-performance clean beauty.
Shop now at iliabeauty.com
If you live for the glow, Saie is your brand. Their mission is to create clean, high-performance makeup that makes you look and feel great, with viral hits like the Glowy Super Gel and Sun Melt cream bronzer. They share Kosas's fresh, minimalist, and modern aesthetic, focusing on products that enhance your natural beauty.
While both brands deliver a radiant look, Saie puts an even greater emphasis on an intensely luminous, skin-like finish. At a price point of $20-$35, it's a fantastic alternative for achieving that coveted lit-from-within look.
Shop now at saie.com
Founded by legendary makeup artist Gucci Westman, Westman Atelier is where luxury meets clean-formulated beauty. The brand offers chic, multi-tasking products like the Baby Cheeks Blush Stick and Vital Skin Foundation housed in stunning, high-end packaging.
While Kosas feels like your cool, laid-back friend, Westman Atelier is a bit more editorial and sophisticated. It shares the same commitment to skin-loving ingredients but serves up a more luxe, polished vibe with a higher price tag to match, typically $40-$60 per product.
Shop now at westman-atelier.com
Versed brings an uncomplicated and budget-friendly approach to the clean beauty space. Known primarily for effective skincare, their foray into makeup includes products like their Mood Lighting Luminizing Glow Drops and Tinted Lip Oils that mirror the Kosas philosophy of easy, enhancing color.
Versed is the choice for anyone who wants a dewy look and clean ingredients without the high sticker price. With most products falling under the $20 mark, it delivers a similar natural, glowy aesthetic at a much more accessible price.
Shop now at versed.co
Merit is the master of "five-minute face" makeup. Their minimalist assortment, including The Minimalist Perfecting Complexion Stick and Flush Balm Cheek Color, is designed for a quick, effortless routine. The aesthetic is chic, simple, and incredibly modern, focusing on clean ingredients and less-is-more beauty.
Like Kosas, Merit's goal is to create makeup that improves your skin over time. While Kosas offers a wider range of products, Merit's focus on a curated capsule collection of essentials is perfect for anyone seeking an uncomplicated yet foolproof makeup routine. Prices range from about $24-$38.
Shop now at meritbeauty.com
Beauty Pie uses a members-only model to offer luxury-quality makeup and skincare at factory-direct prices. They share Kosas's commitment to combining skin-loving formulas with makeup, seen in products like their True Skin Foundation and creamy lipsticks.
The key differentiator is the business model - if you're a beauty enthusiast who loves trying new things, the membership unlocks incredible value. They offer high-end results and a radiant finish without the luxury markup.
Shop now at beautypie.com
A true original in the clean beauty movement, RMS Beauty is famous for its "Living Luminizer" and "Un" Cover-Up concealer. The brand centers on raw, food-grade, and organic ingredients that heal and nourish the skin.
Founder Rose-Marie Swift has kept formulations minimal and pure, which aligns with the Kosas ethos. While Kosas feels very modern and trendy, RMS has a more organic, holistic feel, delivering a signature lived-in glow. Products are typically in the $20-$50 range.
Shop now at rmsbeauty.com
Au Naturale stands for clean, vegan, and cruelty-free makeup with uncompromising ethics. They offer a range of products made from naturally-derived and plant-based ingredients, from their matte foundations to their lip glazes.
This brand provides a similar look to Kosas - radiant and skin-enhancing - but with a stronger focus on all-natural and mineral-based formulas. It’s perfect for the clean beauty purist who wants a fresh finish rooted in earthy ingredients, with items from $20-$40.
Shop now at aunaturale.com
Lilah B. delivers "clean luxury" with a decluttered approach to beauty. The brand’s ethos is all about simplicity, which is reflected in their chic, weighty multi-use products like the Divine Duo Lip & Cheek. Their formulas are nourishing and effortless, much like Kosas's.
The vibe is minimalist and elegant, aiming to provide a polished makeup look without a big routine. Lilah B.’s unique, stone-like packaging and focus on ease of use make it a refined alternative, with prices generally sitting between $30 and $50.
Shop now at lilahb.com
Alima Pure is a mineral makeup brand dedicated to clean ingredients and sustainable, refillable packaging. Their award-winning Satin Matte Foundation, blushes, and highlighters offer a gentle, luminous finish from minimal ingredients.
If you have sensitive or acne-prone skin and love the lightweight feel of Kosas products, Alima Pure's hyper-clean mineral formulations are an ideal alternative. They achieve a soft, natural glow with their featherlight textures. Prices typically range from $15-$35.
Shop now at alimapure.com
Born in the mountains of Taos, New Mexico, Vapour Beauty creates clean, organic makeup powered by potent botanicals. Products like their multi-use sticks are designed to nourish the skin while providing a beautiful, natural hint of color and glow.
Similar to Kosas, Vapour emphasizes skin wellness and natural beauty. However, Vapour has a more pronounced botanical, earthy spirit, making it a great choice for those drawn to organic formulations. You can expect most makeup items to be in the $20-$40 range.
Shop now at vapourbeauty.com
Another clean beauty pioneer, Jane Iredale offers "skincare makeup" known for its highly pigmented, long-wearing mineral formulas. The brand's foundations, blushes, and bronzers are often recommended by dermatologists for post-procedure wear.
While Kosas embodies a more modern, trend-driven feel, Jane Iredale provides classic, effective formulations beloved by those who want reliable performance and skin-friendly benefits. Prices range from about $20-$50.
Shop now at janeiredale.com
Kjaer Weis sets the standard for sustainable luxury. Housed in stunning, architecturally designed metal compacts that are completely refillable, this organic brand offers high-performance products like their award-winning cream blushes.
Like Kosas, Kjaer Weis believes in clean and effective formulations. But while Kosas is accessible and casual-cool, Kjaer Weis provides a more refined, eco-luxe experience. It’s a clean beauty investment piece, with prices falling between $40-$70.
Shop now at kjaerweis.com
Founded by Jessica Alba, Honest Beauty focuses on clean, transparent, and affordable makeup and skincare. With popular products like the CCC Sheer Clean Tinted Moisturizer and Cream Cheek + Lip Color, the brand embodies an effortless, everyday California vibe.
Honest Beauty delivers a dewy, natural look very similar to Kosas but at a more accessible price point, with most items between $12 and $25. It’s an amazing, budget-friendly option for getting that healthy, glowing look.
Shop now at honestbeauty.com
Ecco Bella fuses science and nature to create natural makeup rooted in botanical wellness. Their tinted moisturizers, concealers, and lipsticks are crafted to create a soft, gentle glow using sustainable and skin-loving ingredients.
This brand brings a similar soft-focus radiance to the skin as Kosas does, but with a more herbal, organic identity. It's a great affordable pick, with prices generally $15-$30, for shoppers who are deeply passionate about eco-conscious ingredients.
Shop now at eccobella.com
Juice Beauty is all about radical "farm-to-face" chemistry, with formulas based on vitamin-rich organic botanical juices. Their Phyto-Pigments makeup line infuses antioxidant-rich ingredients into vivid, high-performance colors.
While Juice Beauty aligns with Kosas's wellness philosophy, its key differentiator is the scientific, skincare-first angle. If you love antioxidant protection and results-driven skincare in your makeup, Juice Beauty is definitely worth exploring. Items fall in the $20-$40 range.
Shop now at juicebeauty.com
Beautycounter is a mission-driven brand known for its advocacy for safer beauty laws and its comprehensive "Never List" of over 2,800 questionable ingredients. Their product range, like the Dew Skin Tinted Moisturizer and Color Intense Lipstick, offers polished, high-performance results.
Their aesthetic is chic and polished, similar to Kosas, but with a foundational mission of education and industry-wide change. For those who want their beauty purchasing power to support advocacy, Beautycounter is an excellent choice, with prices typically between $20-$50.
Shop now at beautycounter.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
