If you're obsessed with Kookai's effortlessly chic and feminine style, you're in the right place. The brand is a go-to for flirty dresses, delicate blouses, and versatile pieces that perfectly transition from a casual brunch to a dressy date night.
Lucky for us, there are plenty of other brands that capture that same modern, romantic vibe. Whether you're looking for sustainable alternatives, Parisian flair, or budget-friendly finds, here are 19 brands like Kookai to add to your wardrobe.
For Love & Lemons is Kookai's ultra-dreamy, bohemian sister. Known for its romantic floral prints, intricate lace details, and playful silhouettes, this brand is all about creating fairytale moments. It shares Kookai's dedication to feminine style but amps up the romance with unique embroidery and standout designs.
Expect prices to be a bit higher, with most pieces falling between $150-$300. It's a worthy splurge for special occasion dresses or statement lingerie that feels both delicate and daring. If you love Kookai but wish it had a bit more whimsy, this is your brand.
Shop now at forloveandlemons.com
Reformation offers that effortlessly cool-girl aesthetic with a major focus on sustainability. Like Kookai, they master feminine silhouettes with their must-have dresses, tops, and skirts. The key difference is Reformation's minimalist and eco-savvy edge, creating timeless pieces from green materials that make you look *and* feel good.
Their price point sits comfortably between $80-$250, making it a fantastic alternative if you want to invest in chic, conscious fashion. If you love Kookai's style but want your wardrobe to be a little kinder to the planet, you'll love Reformation's offerings.
Shop now at thereformation.com
Sandro delivers pure Parisian chic with a modern twist. The brand offers refined, elegant pieces like tailored blouses and sophisticated dresses that feel both polished and effortless. While it shares Kookai's femininity, Sandro brings a high-fashion, slightly edgier vibe to the table with its sleek lines and minimalist prints.
As a more upscale option, prices range from $100 to $400. It’s the perfect brand for when you want to elevate your wardrobe with investment pieces that embody sophisticated French style.
Shop now at sandro-paris.com
For trendy and affordable finds, Zara is an undisputed giant. The fast-fashion powerhouse offers an endless array of feminine pieces, from stylish dresses to chic blouses, that hit all the current trends. Like Kookai, it makes chic style accessible, but Zara’s edge is its incredibly fast turnaround on runway-inspired looks.
With most items priced between $20-$100, Zara is the place to go when you want to experiment with a new style or grab a last-minute outfit without breaking the bank.
Shop now at zara.com
Maje embodies the playful, romantic spirit of French fashion. It's known for its statement floral dresses, silky blouses, and beautifully tailored skirts. Compared to Kookai, Maje is a bit more luxe and bold, often featuring unique prints and hardware that make its pieces stand out.
Price points are in the contemporary luxury range of $150-$500, making it a great choice for women looking for high-quality, memorable wardrobe staples with a sophisticated yet fun aesthetic.
Shop now at maje.com
Aritzia is a one-stop-shop for impeccably crafted, everyday luxury. It offers a curated collection of clothing from its in-house brands, nailing that minimalist-chic aesthetic with versatile blouses, skirts, and dresses. While it shares Kookai's commitment to feminine style and quality, Aritzia's vibe is often more modern and streamlined.
With prices ranging from $30 to $150, Aritzia makes it easy to build a high-quality, stylish wardrobe. It's the perfect destination if you want feminine pieces that feel both on-trend and timeless.
Shop now at aritzia.com
Sézane flawlessly captures that coveted Parisian-girl charm with its romantic and vintage-inspired pieces. The brand uses beautiful, high-quality materials to create delicate blouses, timeless dresses, and iconic knitwear. Like Kookai, it’s all about femininity, but Sézane leans more into a classic, refined French aesthetic with a focus on sustainable production.
Prices generally range from $80-$250, hitting that perfect sweet spot between affordable and aspirational. If you live for romantic details and enduring style, Sézane is a must-shop.
Shop now at sezane.com
Perfect for fashion lovers on a budget, H&M's Conscious collection delivers trendy, feminine pieces made from more sustainable materials. You can find flowy skirts, pretty patterned dresses, and sweet blouses that align with Kookai's aesthetic but at a much lower price point.
The collection focuses on eco-friendly fabrics and ethical production, usually with prices from $20 to $80. It's a great guilt-free way to refresh your wardrobe with chic, feminine styles.
Shop now at hm.com
Anthropologie is your destination for all things bohemian, eclectic, and romantic. The brand is famous for its unique prints, artisanal details, and beautiful silhouettes in dresses, blouses, and accessories. Like Kookai, it's deeply rooted in femininity, but Anthropologie expresses it with a much more free-spirited, artsy vibe.
With prices ranging from $50 to $300, it's perfect for anyone who loves layering unique pieces and wants their outfits to tell a story.
Shop now at anthropologie.com
Lulus is the ultimate source for trendy and affordable occasion wear. Whether you need a dress for a wedding, a date night, or a girls' night out, Lulus has you covered with countless flirty and feminine options. It has a similar romantic vibe to Kookai but at a more accessible price point, making it a go-to for of-the-moment styles.
Dresses, tops, and skirts generally stay within the $30-$100 range, so you can look amazing without overspending.
Shop now at lulus.com
For a dose of modern sophistication, look no further than Reiss. This British brand creates timeless, elegant pieces with a focus on expert tailoring and quality fabrics. While Kookai’s vibe is more playful, Reiss offers a more classic and refined take on femininity that's perfect for both the office and elegant weekend events.
As a more premium brand, prices typically fall between $100 and $400. It’s an excellent choice for investing in polished, staple pieces that will last for years.
Shop now at reiss.com
& Other Stories offers a treasure trove of styles designed in Paris, Stockholm, and Los Angeles ateliers. This gives their collection a wonderfully eclectic feel, from romantic floral dresses to sharp, minimalist blouses. It shares Kookai's focus on femininity and quality but celebrates it through more diverse and quirky designs.
With pieces ranging from $40 to $200, it's an accessible way to find unique, on-trend styles that feel thoughtfully designed.
Shop now at andotherstories.com
Monki is all about fun, vibrant, and playful fashion. If you love Kookai's feminine base but crave bold colors and quirky prints, Monki is for you. It's much more casual and youthful, perfect for making a confidence-boosting statement with your everyday wear.
This brand is super budget-friendly, with most items priced between $20 and $80. It’s the perfect place to inject some energy and personality into your closet.
Shop now at monki.com
Ganni is the epitome of Scandinavian cool, blending contemporary femininity with an effortless edge. The brand is loved by fashion insiders for its statement dresses, cool prints, and playful accessories. Compared to Kookai’s romanticism, Ganni is more fashion-forward and confident, offering pieces that are both chic and unexpected.
Operating in the contemporary luxury space, prices range from $150 to $500. It's the brand for anyone who wants to embrace their feminine style with a bold, modern attitude.
Shop now at ganni.com
French Connection is your destination for well-designed, contemporary clothing with a dose of personality. Their collections of elegant dresses, blouses, and skirts are perfect for both work and play. The brand shares Kookai’s focus on feminine silhouettes but often incorporates sleek, modern detailing for a slightly edgier vibe.
With moderate prices that fall between $50 and $200, it’s a reliable brand for versatile and stylish wardrobe staples.
Shop now at frenchconnection.com
When you need to turn heads, House of CB is the answer. This brand is known for its incredibly flattering, figure-hugging dresses and glamorous separates made from luxurious fabrics. Where Kookai is perfect for chic day-to-night looks, House of CB is unapologetically all about high-octane glamour for special events and unforgettable nights out.
The pricing fits its luxe vibe, ranging from $150 to $500, making it the perfect choice when you’re looking for a true "wow" moment.
Shop now at houseofcb.com
Boden offers a cheerful and practical approach to feminine fashion. This British brand is known for its vibrant colors, playful prints, and flattering fits that are perfect for everyday life. Like Kookai, it emphasizes quality and femininity but with a more casual, approachable air that doesn’t take itself too seriously.
You can expect to find great-quality dresses, blouses, and skirts from $50 to $150. It’s a fantastic brand for building a happy and stylish wardrobe.
Shop now at bodenusa.com
Mango strikes a brilliant balance between timeless style and modern trends. The Spanish retailer offers a wide range of chic pieces, including elegant dresses and sophisticated blouses that easily fit into a professional or weekend wardrobe. It shares Kookai's affordability and feminine focus but leans slightly more toward minimalist and contemporary European aesthetics.
With prices typically from $30-$150, Mango is an invaluable resource for stylish and affordable pieces.
Shop now at mango.com
Whistles is a love letter to understated elegance. This contemporary British brand is known for its clean lines, luxurious fabrics, and refined silhouettes. Its dresses, blouses, and tailored separates are for the modern woman who values quiet confidence over loud trends. While Kookai is more overtly romantic, Whistles offers a more polished and effortless take on femininity.
As a premium high-street brand, its prices range from $100-$400, making it a great destination for thoughtfully designed investment pieces.
Shop now at whistles.com
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