If you're a fan of Kiko Milano, you already know the magic of getting high-quality, glam makeup that keeps up with the latest trends without emptying your wallet. Their amazing textures and vibrant colors make it easy and fun to experiment, whether you're going for an everyday glow or a bold statement look.
For those times you want to branch out and find other brands with that same affordable-chic energy, we've got you covered. Here are 18 brands that deliver similar quality, creativity, and value, perfect for expanding your makeup collection.
A true drugstore hero, Nyx is famous for its massive selection of bold, professional-quality makeup that’s accessible to everyone. With most products under $10, it's the perfect brand for experimenting with colorful eyeshadows, every lipstick finish imaginable, and reliable base products. Like Kiko, Nyx is all about on-trend products at great prices, but they really stand out for their super-inclusive shade ranges and iconic matte lip creams.
Shop now at nyxcosmetics.com
Makeup Revolution is a UK-based brand that's all about bringing fast-fashion principles to the beauty world. They offer a huge array of products, from highly pigmented eyeshadow palettes to foundations, usually between $5 and $15. If you love Kiko for its trendy, accessible vibe, Makeup Revolution is a perfect match, often pushing the envelope with buzzy dupes, fun collaborations, and limited-edition collections that you just have to have.
Shop now at makeuprevolution.us
E.l.f. Cosmetics has long been a go-to for affordable beauty that delivers. They prove you don't have to splurge to get amazing quality, with a full range of products from $3 to $15 that are always cruelty-free and vegan. While they share Kiko's accessible price point, E.l.f. puts a strong emphasis on clean, minimalist aesthetics, and often creates viral hits known for their impressive formulas, like their Power Grip Primer and Halo Glow Liquid Filter.
Shop now at elfcosmetics.com
Born and raised in California, ColourPop's claim to fame is its ultra-affordable, highly pigmented makeup that's always on the cutting edge of trends. Famous for their innovative eyeshadows, liquid lipsticks, and fun collaborations, most of their products come in under the $12 mark. ColourPop shares Kiko's love for frequent launches and trendy inspirations, but leans even more into bold, bright colors and unique textures that practically beg you to get creative.
Shop now at colourpop.com
For those who are serious about their makeup, Makeup Geek offers professional-grade quality without the pro-level price tag. Best known for their individual eyeshadows (often around $6-$10), blushes, and highlighters, this brand allows you to build your dream palette with exactly the shades you want. Makeup Geek is similar to Kiko in its commitment to high-pigment formulas but focuses on classic, high-performance separates that makeup enthusiasts adore for their blendability and color payoff.
Shop now at makeupgeek.com
Revolution Pro is the sophisticated older sister in the Makeup Revolution family. This line serves up premium-feeling formulas and sleek packaging at surprisingly low prices, typically between $8 and $20. You'll find high-performance foundations, mature eyeshadow palettes, and liners that rival more expensive options. While it has the same DNA of affordability as Kiko, Revolution Pro has a more professional, refined aesthetic suitable for glam, editorial, and sophisticated everyday looks.
Shop now at revolutionbeauty.com
BH Cosmetics is a true celebration of color. The brand is beloved for its vibrant, fun, and massive eyeshadow palettes that encourage total creative freedom, usually coming in between $10 and $20. They’re also known for their affordable brush sets and bold cheek products. Like Kiko, BH offers trendy palettes and a playful approach to beauty, but with a slightly edgier, festival-ready vibe and a big focus on intense pigments that pack a punch.
Shop now at bhcosmetics.com
Bringing a touch of Italian luxury to a drugstore price point, Milani is famous for products that feel way more expensive than they are. With items ranging from $5 to $15, their Baked Blushes and bold liquid lipsticks have earned cult-favorite status. Milani shares Kiko’s dedication to quality formulas and wearable yet vibrant shades, but is especially known for creating reliable, long-lasting products with inclusive shade options.
Shop now at milanicosmetics.com
Juvia's Place has made a name for itself with intensely pigmented eyeshadow palettes inspired by African culture and beauty. Priced around $15-$20, their formulas are legendary for their buttery texture and incredible color payoff across shimmers and mattes. While Kiko provides trendy glam, Juvia’s Place is all about bold, unapologetic, show-stopping color stories. If you want makeup that makes an unforgettable impact, look no further.
Shop now at juviasplace.com
Best known for its transparent, science-backed skincare, The Ordinary has brought the same no-fuss philosophy to makeup. Their range is concise, featuring foundations and concealers priced under $10 that focus on letting your real skin shine through. Compared to Kiko’s trend-heavy collections, The Ordinary offers a more minimalist, skin-first approach - perfect for anyone seeking clean, effective, and ridiculously affordable base products.
Shop now at theordinary.com
Not just a retailer, Beauty Bay has its own in-house makeup line that perfectly captures the current beauty zeitgeist. With must-have eyeshadow palettes and other essentials priced from $5 to $20, the brand is great for staying on top of trends. Similar to Kiko, Beauty Bay is all about combining affordability with creativity, offering exciting color stories and textures that encourage experimentation and self-expression.
Shop now at beautybay.com
Hailing from the fast-fashion giant SHEIN, SheGlam offers outrageously affordable and viral-worthy makeup products, with most items under $10. Their product range is massive, covering everything from colorful palettes to innovative cheek products in playful, giftable packaging. Like Kiko, SheGlam is the brand you turn to when you want to try a new trend or a wild color without any financial risk, making glamour accessible to absolutely everyone.
Shop now at sheglam.com
A UK staple found at Superdrug, Makeup Obsession delivers on its name with cute, creative, and trend-focused products that are hard to resist. With prices hovering between $5 and $15, you can find eye-catching palettes and fun lip shades tailored to a young, style-savvy audience. Makeup Obsession shares Kiko's passion for trend-driven makeup and is perfect for adding a pop of personality to your makeup bag.
Shop now at superdrug.com
L.A. Girl is an affordable brand with several holy-grail products that are staples in both professional kits and everyday makeup bags. Known for their legendary Pro Conceal concealers and bright Shockwave liners, almost everything they offer is under $10. They match Kiko’s mission to provide high-pigment, long-lasting glam, but really shine in their base and complexion products that offer impressive coverage and wear-time for the price.
Shop now at lagirlusa.com
Catrice is a European brand that delivers high-performance, innovative formulas inspired by the latest runway trends at drugstore prices ($5-$15). With a focus on quality ingredients, they offer everything from flawless foundations to eye-catching eyeshadows. Like Kiko, Catrice successfully balances trends with quality, giving you products that feel more premium than their price suggests.
Shop now at catrice.eu
Rosé All Day is your go-to for trendy, fun, and totally Instagram-worthy makeup products, typically all priced under $15. Their appeal lies in their cute packaging and easy-to-use formulas that deliver a fresh, Insta-ready glow. Think of it as a fun, playful alternative to Kiko's classic glam - perfect for anyone who wants their makeup routine to feel like a treat.
Shop now at roseallday.co
Profusion specializes in amazing value, offering multi-piece "go kits" and large palettes that are impossibly affordable, with most products under $10. They’re fantastic for building an entire makeup collection from scratch or diving into a specific color story. Profusion shares Kiko's love for abundance and experimentation, giving you tons of shades and options in a single purchase so you never run out of looks to try.
Shop now at profusioncosmetics.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
